Truthbomb: Creating and selling an online course is hands down the very best thing I have EVER done in my business. Like, ever. My only regret? That I didn’t do it sooner. There’s one thing that I know for DAMN sure, though: having knowledge around the right tools, launch strategies, course creation and tech to use when I was FIRST starting out would have saved me a bucketload of time, sleep and late nights. Why? Because I went in BLIND . When it came to creating an online course, I quite litera...
Feb 19, 2019•56 min•Season 2Ep. 49
Ever wanted to become a digital nomad and travel the world, living in exotic locations like Bali? Well, what's stopping you? That's the theme of today's podcast episode with Alarice Stuart, serial digital nomad and founder + Creative Director of remote branding studio Brand Babes Studio. Both she and I have spent time living the digital nomad life in Bali, and today's episode we have a chat about exactly how we did it - and why you should consider it, too! We only live once, right? In this episo...
Feb 05, 2019•49 min•Season 2Ep. 48
Wondering how you can increase your Instagram engagement in 2019? If you’re not, you should be. In fact, if Instagram is a key marketing channel for you then increasing your Instagram engagement should be your TOP priority this year. Why? Well, because the days of obsessing over followers are over. In this episode, I'll be giving you my tips for increasing your Instagram engagement in 2019. ------ Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want...
Jan 29, 2019•20 min•Season 2Ep. 47
Allergic to social media analytics? I feel you - numbers are NOT my jam either. I hate ‘em. BUT, here’s the thing. When it comes to success on social media, they are critical. Why? Because if you don’t know where you’re going, how on earth are you ever going to get there? In this episode, I am going to show you how to track your social media analytics the SMART way, and to enjoy the process too. Now, to make life incredibly easy for you, I have also just launched a new product in the Social Shop...
Jan 22, 2019•31 min•Season 2Ep. 46
Struggling to get into the right mindset to kick some serious business goals as we start in the new business year? I feel you. After a huge end to 2018 followed by two weeks of blissful rest, recovery and beach time, it’s a little tougher than usual to get back into the swing of things, right? That’s why I decided to bring Anna Jonak on as the very first Talk Social to Me podcast guest for 2019. Anna is one half of Business School for Mums , an education hub for Mums in Business. BSFM’s mission ...
Jan 08, 2019•35 min•Season 2Ep. 45
Want to know how to write killer social media captions? This is the episode for you! If you want it done for you though, I'd highly recommend checking out my done for you social media caption templates in the Social Shop. On this episode, I will talk about what are the essential elements of a killer social media caption, and how can you start nailing them for your own socials. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we ...
Dec 11, 2018•24 min•Season 2Ep. 44
A recorded Facebook live version of the Talk Social to Me Podcast. Episode Summary In this episode, I answer your burning social media questions. We cover: What is your website platform? Did you design it yourself? And how do you funnel to it? - Asked by Heidi Begg, Spot Rural. The best strategies and things to do to drum up interest for a launch? - Andy and Cath, Just Rapt Hampers Should a business always have a Facebook and Instagram presence? - Martine - Buzzed Ink Should you start your socia...
Dec 04, 2018•36 min•Season 2Ep. 43
There are Seven Deadly Social Media Sins that so many small businesses make. It’s IMPORTANT to learn what these are. Why? Because you don’t know what you don’t know - right? If you’re DOING social media but you aren’t doing it right, you’re not going to get traction. You’ll be spinning your wheels. In this episode, I'll go through the Seven Deadly Social Media Sins, and then you can see if you're guilty in any of them. Full show notes for all episodes can be found at https://thecoursecartel.com/...
Nov 27, 2018•23 min•Season 2Ep. 42
Today marks my birthday, and also my first business birthday - so it’s a big day for celebration! It also marks the first day of a new direction for the Stevie Says Social brand, one that I have been slowly steering toward for a little while now and which marks a bigger focus on education and training for small business. This episode is a mix of life, mindset and marketing lessons. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s ho...
Nov 19, 2018•41 min•Season 2Ep. 41
Content Marketing done well makes your business to be an attraction business, with a steady pipeline of customers and clients clamouring to work with you. In this episode, we go through what good content marketing is, why it rocks and how to incorporate it regardless of the type of business you have. Today's Sponsor This podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at C...
Nov 05, 2018•28 min•Season 2Ep. 39
Branding is really important. In today's episode, we'll talk about how a small business can create a mighty brand. I had a chat with Tara Ladd, the creative director and the founder of Your One and Only. She helps brand and rebrand small businesses to have a purpose through visual identity and creative strategies. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifes...
Oct 29, 2018•53 min•Season 2Ep. 38
There are two fatal mistakes that small businesses make when it comes to their social media marketing efforts. We discuss both in todays episode. 1. They lack a strong, killer brand that differentiates them in a crowded, competitive marketplace; and 2. They lack a full marketing strategy, and focus solely on social media. We also discuss the re-launch of the podcast, the reasons for the absence and some very exciting new things just over the horizon. To join the waitlist to find out what they ar...
Oct 22, 2018•20 min•Season 2Ep. 37
Social media is one of the most powerful and cost effective marketing platforms currently available to small business. In the past few years, we’ve personally witnessed countless businesses completely transformed with good socials and a strong content marketing strategy. Brand awareness, leads, sales — it’s all possible. And yet, there are still so many businesses struggling to make it work for them. Why? It comes down to this. Likes don’t pay the bills. In today's episode, we'll cover why socia...
Sep 11, 2018•27 min•Ep. 36
In this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart. As a business coach working so closely with her clients, it’s super important that her potential clients feel like she is someone that they can connect with. This is something that is true for most service-based businesses; the biggest barriers to someone working with you are showing that you are someone that knows what they are doing, and also tha...
Sep 04, 2018•38 min•Ep. 35
If you’ve been following along on my Instagram, you’ll know that I’ve just spent two months in paradise aka Bali. In between sunset drinks, margaritas every day and spending weekends at beach clubs - yes, that’s the truth, and yes, I REALLY REALLY now need to stop drinking cocktails, get healthy and get back into a routine - I had quite a lot of time to think. After having far too much time to think and spending far too much time eating my breakfasts, lunches and dinners in full - and empty - re...
Aug 27, 2018•18 min
In this episode, we dive into DIY video marketing tips for Facebook and Instagram. Nicky Felton is the co-founder of Play Creative, a storytelling focused video production company. In this episode, we get her insights into EVERYTHING video. Shownotes An in-depth rundown of different types of video across Facebook and Instagram; including the Facebook Newsfeed, Facebook Live, Instagram Stories and IGTV; Our predictions on the future of IGTV; Some awesome content ideas for producing your own video...
Aug 21, 2018•49 min•Ep. 33
As one of the most targeted forms of advertising available anywhere, Facebook ads is at the very top of my list when it comes to paid marketing options - both on and off Facebook. If you aren’t familiar with Facebook ads, or you would like a bit of a 101 overview, please head back to the Facebook 101 episode, which is a fabulous overview of the Facebook ads platform. In this episode, we are going to dive specifically into Facebook targeting, and in particular, some Facebook ad targeting changes ...
Aug 14, 2018•20 min•Ep. 32
Ever wanted to start a successful Youtube channel for your business, but you’ve been unsure where on earth to start? Or perhaps you haven’t even considered Youtube, but when I tell you that it’s the second BIGGEST search engine after Google [aka a huge opportunity for getting your business searched by new eyeballs] you start paying a little more attention? Either way, this episode is for you! In episode 31 of the Stevie Says Social podcast, I interview Louise Henry of Solopreneur Sidekick. Louis...
Jul 30, 2018•32 min•Ep. 31
There are a few strategies that I think have the ability to completely supercharge your social media, marketing and entire business. One of those is, without a doubt, social media and content marketing collaborations. Within 6 months of starting to do this, I was able to quit my full-time job and start my business with a fully booked roster of clients. I have never 'pitched' for work in the traditional sense since. So yeah, collaborations work and I'm pretty damn passionate about them. Chatting ...
Jul 24, 2018•23 min•Ep. 29
In this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird. If you're a small business that's guilty of sticking your head in the sand when it comes to all things SEO and putting it in the too hard basket, I feel ya. I used to be there myself. It was, quite frankly, all a little bit overwhelming and so I stuck to posting on social and, when it came to digital marketing, leaving it at that. Now? It's a different story. Organic Goog...
Jul 16, 2018•44 min•Ep. 29
Facebook advertising is so hot right now. EVERYONE is banging on about it. But WHY? What’s all the fuss about? Before getting into the nitty-gritty technical stuff, let's break it down and find out how it is that Facebook ads came to be the new holy grail of online marketing. There’s three contributing factors. In this episode, we'll be talking about Facebook advertising, what it is, why it's so amazing and a bit of a Facebook Ads for dummies 101. Full show notes for all episodes can be found at...
Jul 03, 2018•31 min•Ep. 28
Social media can be TOUGH. There’s so much to learn and get right. It can be tough to feel like you’ve really got a handle on things and you’re not making mistakes. But, don’t worry guys - I've got your back. In this episode, we cover a few common social media mistakes you need to avoid making plus a few home truths to know too, and I’m here to tell you exactly what they are. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we c...
Jun 25, 2018•12 min•Ep. 24
In today’s episode, I interview Alex Richardson. Alex is the owner of Duo Pilates and creator of the soon to be (re)launched 12 week online pilates program, ‘The Duo Pilates Method’. In this episode, we discuss: Alex’s story, and her journey from being a nurse to starting her own Pilates studio; The law of attraction and the impact it had on Alex’s decision to start a business; The importance of mindset in the early stages of business ownership; How setting up systems and processes has given Ale...
Jun 21, 2018•49 min•Ep. 25
If you're a small business looking to build your business, let me give you a hot tip - nailing your branding first and then your social media efforts will get you most of the way there. Fi from Girl Friday IP is someone who has leveraged both of these things to build a kick-ass business. As a service provider in a typically unsexy industry, Fi's 'think like a lifestyle' brand philosophy has provided her year old business with traction - referrals, business, exposure and recognition - that would ...
Jun 14, 2018•42 min•Ep. 23
Ever sat at home on a Friday night, content with your life and your 9 – 5 but with a niggling feeling in the back of your mind wondering - is this all there is? Or wondered where all of the hopes and goals you *used* to have have gone, buried under bills and debts and obligations? Or maybe dreamed of doing more, but flopped on the couch at the end of a long work day exhausted and unsure of where to even start? I have, and it sucks. When you're in that place, looking forward to where you think yo...
Jun 11, 2018•14 min•Ep. 22
In this episode, we cover how to run a social media competition for your business with social media competition expert, Sukina Harrison of Origami Globe. We will cover the following: The three best ways to supercharge your social media efforts; The reasons for running a social media competition; A step-by-step overview to running a social media competition; The importance of planning your social media competition in advance; How long a high-value social media competition should ideally run for; ...
Jun 06, 2018•30 min•Ep. 21
Whether you’ve heard of ‘personal brand’ or not, the truth is that you already have one. Personal brand simply means your reputation. How you are perceived in the eyes of others. What people think and say about you when you’re not around. And in 2018 it’s not just what people are saying about you when you’re not in the room that matters. It’s what people are saying about you online . Or in some cases, what they’re NOT saying. Full show notes for all episodes can be found at https://thecoursecart...
Jun 03, 2018•19 min•Ep. 20
Do you want to know how to grow your eCommerce business using social media? More specifically, do you want to know how to acquire new customers plus nurture and retain your existing ones from someone who has done it all before? If so, you're in luck. In this episode, I interview Lucy Bloomfield. Lucy built her own eCommerce business, Trefiel, from 0 to 10,000 customers, with 40% customer retention, in just 18 months. We discuss how she successfully leveraged social media and other digital market...
May 31, 2018•34 min•Ep. 19
Media and traditional advertising has always given businesses the opportunity to distribute a message to an audience. Social media ain’t traditional media, though. And treating it as such by *just* pushing out content, ads and talking about yourself is one of the BIGGEST mistakes a business can make. Why? Well, it’s called SOCIAL media for a reason. Its real power lies in the opportunity it gives your business to connect DIRECTLY with your potential clients. Once you know who your ideal client i...
May 20, 2018•14 min•Ep. 26
Buckle in guys, because in this episode we're going deep. Sure, I know you’ve got a biz and you’re bloody busy and time is ticking and you’re all like JUST TELL ME HOW TO MAKE SOME GODDAMN MONEY THROUGH SOCIAL MEDIA DAMMIT. I get it. We’re ALL spinning our wheels, and when it it comes to social we just want to crack the damn code - and quickly, because we have a million other things to do. The thing is though, that all of the lazy, so-called ‘quick win’ social media stuff you might have tried in...
May 20, 2018•16 min•Ep. 18
