Lifestyle Business School - podcast cover

Lifestyle Business School

Stevie Dillon lifestylebusiness.school

Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)

Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!

Over one million downloads, subscribe and tune in to new episodes every week. 

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Episodes

Email Marketing Tips for Beginners with Two Girls and a Laptop

This episode is all about email marketing tips for beginners, with the lovely Helen and Jacqui from Two Girls and a Laptop. In this episode, we chat all about: The importance of NOT putting all of your eggs in the social media basket; How social media and email marketing can work beautifully together; Practical email marketing tips for beginners; The one thing that you need to be doing to supercharge your subscribers; The biggest mistake Helen and Jacqui made when they first got into email marke...

May 19, 201828 minEp. 16

How to Find and Hire a Social Media Manager

If you've been DIY'ing your social media, but you're ready to find and hire a social media manager - a GOOD social media manager - this is the episode for you. Today, we're covering seven red flags to look for when hiring someone to manage the socials for your business. Here goes. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe ...

May 17, 201821 minEp. 15

Social Media for Real Estate Agents with Sherrie Storor

Social media marketing represents an enormous opportunity for real estate agents wanting to build their personal brand and market their listings online. Unfortunately, a 2015 study by Hubspot shows that although real estate agents posted more on social media than any other industry, the engagement that they received on those posts was the lowest. Not a great result. It means that there is enormous scope and opportunity to stand out if you are a real estate agent that knows how to leverage social...

May 14, 201837 minEp. 14

How to Beat the Instagram Follow Unfollow

Are you a victim of the Instagram follow unfollow garbage that's going on at the moment? If you’re active on Insta, I’m gonna guess you are. Here’s how it usually goes: You put up a new post after dinner one night, and you’re pretty damn proud of it. You add some hashtags so that it gets seen by more people (and because some social media person told you that's what you’re supposed to do). The likes and engagements start rolling’ ‘awn in [*but not as much as they USED to, because - algorithm - bu...

May 11, 201817 minEp. 13

Instagram Hashtags | How to Find the Right Hashtags for Your Business in 2018

Wondering how to find the right Instagram hashtags for your business in 2018? If so, you’re in the right place. In this episode, I give you seven tips to ensure that you’re using your Instagram hashtags strategically to attract the right people, grow your business and to reach your marketing and social media goals. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based life...

May 07, 201820 min

How to Increase Engagement on Your Facebook Business Page in 2018

If you’re wondering how on earth you can increase engagement on your Facebook business page in 2018, you’re not the only one. The common consensus amongst the clients and business owners I speak to? That their Facebook business page is a barren engagement wasteland, and that they are OVER talking to themselves. There’s no likes, no comments and no engagement on their page, and they’re over it. So, what if I told you that I have a killer little secret strategy that I use to increase engagement on...

May 01, 201815 minEp. 11

Why Your Love For Instagram Is Making Me Nervous

Okay guys, I’m just gonna come out and say it. Your - OUR - love of Instagram is getting a little obsessive, and quite frankly? It’s making me NERVOUS. I get it, because I love that gorgeous little visual-eye-candy babe of a platform too. It’s so pretty, and social, and there’s still good organic (see also: FREE) engagement. When you post a pic, people LIKE it and it makes you feel all fuzzy inside. And for that reason, it’s worlds apart from your barren engagement desert of a Facebook business ...

Apr 25, 201819 minEp. 10

How to Get Your First 5,000 Instagram Followers

In today's episode, we'll be chatting about the summary of my Instagram follower growth and the things that worked for me when it came to getting my first 5,000 Instagram followers – and how you can get your first 5,000 Instagram followers, too. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come ...

Apr 10, 201821 minEp. 9

How to Use Influencer Marketing to Grow Your Business with Kayla Houlihan, Tribe Skincare

If you have ever wanted to know how to successfully use influencer marketing to help you grow your business, this is the podcast for you! Kayla Houlihan is the founder of Tribe Skincare, a skincare range especially for sensitive skin that prides itself on being Australian, Vegan, cruelty-free and natural. Their business has been going from strength to strength, thanks in no small part to some very clever social media marketing strategies - most notably, successfully using social media influencer...

Mar 14, 201838 minEp. 7

Facebook Newsfeed Changes | How to Adapt Your Facebook Strategy in 2018

In this podcast, I’m covering a presentation I put together for Interactive Minds discussing the recent Facebook newsfeed changes and how to adapt your Facebook strategy. In the podcast, we cover: What the 2018 Facebook newsfeed change is; Why meaningful interactions is now so important; How to adapt your Facebook strategy in 2018 to continue to get reach on your business page; Examples of businesses doing well in the wake of these updates; Why paid advertising is now so important for certain po...

Mar 08, 201826 minEp. 6

How to Create a Drop Dead Gorgeous Instagram Feed with Rachelle Saevil from Saevil Row

If you’re anything like me, creating a drop dead gorgeous Instagram feed isn’t something that comes naturally to you. And if that’s true, you are NOT going to want to miss this episode. Rachelle Saevil is a web designer, and her Insta feed? It’s on POINT. I first came across Rachelle's Insta a couple of months ago, and fell in love with it. I followed her account straight away, and since then we have become firm Internet friends, client referrers and have just generally developed a great relatio...

Feb 27, 201832 minEp. 5

How to Create a Killer Social Media Strategy (A Case Study)

Let's get one thing straight. Crossing your fingers and hoping for the best isn't a social media strategy. I see TOO many businesses dive in, set up their socials, start posting like crazy and then STRUGGLE. Struggle to gain followers. Struggle with the follow/unfollow rubbish currently going on on Instagram. Struggle to get their posts seen. Struggle with what to post. So, rather than talking all social media strategy theory and watching your eyes glaze over, I thought I’d use the journey to la...

Feb 08, 201829 minEp. 4

How to Get Leads from Social Media + How to Write Killer Social Media Copy with Anita Siek, Wordfetti

I have had the pleasure of meeting SO many people through social media. My partner Jules thinks it's strange but I THINK IT'S THE BEST. Anyway, Anita Siek is one of my Internet friends (as Jules calls them). She owns Wordfetti, an online copywriting house specialising in disruptive and thought-provoking copy. Having launched her business at a very similar time to my own, she generates most of her leads from social media and I had to chat to her more about that. Full show notes for all episodes c...

Feb 08, 201835 minEp. 3

Using Social Media to Build a Successful Business | Interview with Pru Chapman, Owners Collective

Pru Chapman heads up Owners Collective, which is dedicated digital community for early stage entrepreneurs, providing tools, tips, education and inspiration to help people create sustainable and profitable businesses. In this episode, we chat about the following: Pru’s story and the journey of Owners Collective; The importance of building a strong community on social media; Email marketing and its importance; How to incorporate Facebook Live into your strategy – even when you’re scared of it! An...

Feb 08, 201828 minEp. 2

The Stevie Says Social podcast is here!

Very exciting times, guys. The Stevie Says Social podcast is here! If you're a business owner, marketer or social media marketer looking to learn how to sell more and attract more clients using social media marketing, this is the podcast for you! Episode one is a quick introduction, and a bit of insight into what you can expect from the podcast. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: → Free Workshop — ...

Feb 08, 20185 min
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