The Projector Tool: Never Run Out Of Content
Apr 09, 2024•9 min
Episode description
So many life coaches find a never ending supply of reasons not to tell people they are a life coach and offer their coaching.
Today's tool, The Projector, stops the excuses.
You have to understand the pain points and challenges that your ideal client is experiencing...
As well as the hopes and dreams that they want to achieve by overcoming their obstacles.
In short, it's the transformation that you guide people through.
An easy way to create any type of content or sales page is to project their before and after into everything you write.
It's easy for you to talk about because you know it so well, and it is an extremely compelling way for your ideal client to know that you get them.
It makes you magnetic.