6 Email Marketing Secrets Every Life Coach Should Know
This week’s podcast episode is one I want every life coach to hear. I walk through 6 email strategies that can help more of your audience actually see and open your emails.
Apr 02, 2025•14 min
Life Coach Launchpad
As a business coach and provider of all the online business services you may need, I've created this podcast to be your one-stop-shop to building and growing your life coaching business!
Episodes
Why B Minus Work Will Get You More Coaching Clients
If you’re a life coach who struggles with perfectionism, you’re not alone. So many coaches get stuck trying to make everything just right before putting it out into the world. But here’s the truth: perfectionism is one of the biggest things holding you back from growing your coaching business.
Mar 18, 2025•9 min
Your Lead Magnet is Useless Without This
This week’s podcast is all about how to send traffic to your lead magnet—essential knowledge for every life coach.
Mar 12, 2025•8 min
Most life coaches miss this…
If you want a steady stream of coaching clients on autopilot, you need a system for telling people about your coaching offers—one that feels natural, not pushy. A lot of life coaches struggle with this. They either don’t make offers at all (fear of coming off as salesy) or they bury them so deep in their content that no one notices. Neither approach works. So today, I’m sharing a simple way to promote your coaching offers that keeps your audience engaged and ready to work with you when the time ...
Mar 05, 2025•9 min
Getting Coaching Clients Comes Down to This…
If you want to get coaching clients, {{ subscriber.first_name }}, you have to develop trust with your audience. There’s no way around it. People need to feel like they know you, like you, and trust you before they’ll ever invest in working with you. And the way you build that trust? You show up. You create content. You teach. You host masterclasses or calls. You give people a chance to hear your voice, see your face, and understand how you think.
Feb 26, 2025•6 min
The Exact Formula To Create Your Email Nurture Sequence That Converts
Once someone signs up for your lead magnet, your job isn’t done—it’s just beginning. Now, it’s time to nurture them. An email nurture sequence is a series of automated emails that educate and build trust with your audience. If done right, it turns cold leads into warm prospects, and warm prospects into paying clients.
Feb 20, 2025•9 min
The High-Converting Lead Magnet Checklist
If you want a steady flow of new coaching clients, you need a lead magnet that works. So, how do you make it effective? ✅ Keep it simple—something that can be consumed in 10 minutes or less. ✅ Solve a specific sub-problem that your ideal client struggles with. ✅ Make sure it leads naturally to your paid offers.
Feb 06, 2025•5 min
Your Perfect Offers
Before you can market anything, you need to know what you’re offering. Sounds obvious, right? But if you aren’t clear on what you’re offering? It leaks into everything—your messaging, your content, and yep, your ability to consistently sign clients. In this week’s podcast episode, I’m kicking off a 6-part series on building simple systems that automatically attract clients. And the first system is creating your offers....
Feb 03, 2025•7 min
6 Powerful Mindset Shifts That Make Marketing Easier
I’ve learned from working with life coaches that our thoughts create feelings, which drive our actions. And when it comes to marketing, how you think about it can either attract clients… or push them away. That’s why I put together 6 mindset shifts that can literally make you better at marketing. You don’t have to believe all of them, but I guarantee a few will resonate—and they’ll help you confidently share your coaching business with the right people.
Jan 22, 2025•9 min
Why I Fired My Copywriter
I didn’t plan it, but at some point, I stopped hiring my copywriter for the day-to-day tasks he’d been handling for me for two years. Why? ChatGPT stepped in. Before you roll your eyes and think this is another AI hype podcast, let me explain.
Jan 15, 2025•9 min
The Fastest Goal-Setting Process You’ve Ever Seen
Back in my early corporate days, there was only one thing I dreaded more than our annual peer review process (👈eventually I grew to love this, btw)… Annual goal setting. Now, as a business coach, I really enjoy creating inspiring goals. But, I know that so many coaches skip goal setting entirely. Why? Because it sounds hard. That’s exactly why I created my extremely concise goal-setting process—to make it simple, effective, and something you’ll actually do....
Jan 13, 2025•14 min
How To Do It All, With Less Stress
The Pomodoro Method is a simple strategy that breaks your work into manageable chunks, making it easier to get started and delivers steady progress.
Dec 20, 2024•8 min
How to End Your Day with Clarity and Prepare for a Productive Tomorrow
Ending your day intentionally can make a world of difference in how you feel about your progress and how you approach the next morning. If you often feel like work spills into your evenings or that you’re carrying unfinished business into personal time, an end-of-day shutdown sequence could be the solution.
Dec 11, 2024•9 min
How a Daily Startup Sequence Adds Clarity To Your Coaching Business
As a life coach, your day is often packed with tasks: client sessions, content creation, marketing, admin work, and your own personal development. It’s a lot to juggle, and without a clear plan, it’s easy to feel overwhelmed and reactive. Most coaches focus on checking tasks off their to-do list, but that approach can leave you scattered and unable to make meaningful progress. What you really need is a system that brings clarity and structure to your day. That’s where a daily startup sequence co...
Nov 20, 2024•8 min
Plan Your IDEAL Week
Today, we are mapping out your ideal week using recurring time blocks. And, I’m giving you the exact tool I used and have used with clients to plan their ideal week. I call it the YOUR Ideal Week template.
Nov 15, 2024•11 min
Think You Know How To Use A To-Do List?
Most of us feel pretty familiar with jotting down tasks, only to see them pile up and somehow never all get done. If you’ve ever wondered how to actually clear that list leaving both you and your clients feeling satisfied, that's what this email is about. The secret? Your to-do list captures the “what,” but your calendar makes it happen .
Nov 08, 2024•5 min
How To Take Action On Your BIG Idea!
Time blocking - setting up blocks of time to do a very specific task. It's the result of prioritizing the work that moves the needle the most, and scheduling it so that it actually gets done.
Oct 30, 2024•9 min
Turn Your Daily Routine Into Success Habits
This is the concept that I teach my clients when they tell me that they want to build something big in their business, but they're having a hard time getting started. All big things start with daily habits. Habits start with a cue. Find the cues that will help you build a thriving coaching business. When you build a new habit, then build another one... Soon, you have powerful set of systems that makes doing all your work happen automatically.
Oct 23, 2024•7 min
How To STICK With A New Habit
If you've ever tried to start a new habit, only to have it fizzle out within days or weeks, you have to try this approach.
Oct 16, 2024•17 min
Now AI Can Actually Create A Whole Podcast For You
Holy smokes! You have to listen to this! It is a podcast episode that I did not record, but is all my content, and is super entertaining. Google has a free tool out that you can input up to 50 sources - links, youtube videos, text, and it will create an actually pretty good audio discussion of it. It always features the same two voices. They banter, tell zingers, and do an ok job of pulling out real insights from the content. It's not just summarizing. That is what is different here. This i...
Oct 09, 2024•14 min
Are You Offer-Aligned?
If coaching is what you feel called to do... And, you want more clients to coach... Make sure all your offers (even your free ones) are Offer-Aligned.
Oct 02, 2024•12 min
7 Ways To Repurpose Your Content
Already have a podcast? Record the video, too. Already create video or a podcast? Use the transcription to create a blog post. Already writing blog posts? Turn it into emails, social posts, and so on. Here's how...
Sep 26, 2024•18 min
"When Will I Be Ready To Launch A Group Coaching Program?"
When I helped a client build her first group coaching program, she saw about a 2x increase in her individual coaching sales. That's in addition to her new revenue stream. Instead of hurting sales of other offers, she instead grew sales of ALL her offers. It doesn't have to be blowing up your business for it to remerge as a group coaching based business. You can have both. I hope that takes some of the pressure off. Now, you may be wondering: "Well, how do I know I'm ready to ...
Sep 18, 2024•8 min
The Tech Behind A New Coaching Offer [For Non-Techies]
You can create almost any coaching offer using tools that you are probably already using today. Online tools like Zoom, Youtube and email can be put together to create programs that sound complex. Only you will know how simple it was to put together. When you figure out how to create a fancy sounding coaching program using tech you're already familiar with... You will stop procrastinating to build it because it will just feel easier to do.
Sep 12, 2024•16 min
The #1 Reason To Run Ads (Hint: It's Not Growth)
Until you have a reliable way of bringing in new clients from the internet... The #1 reason to run ads is not growth. It's for faster feedback. Here's why...
Sep 05, 2024•11 min
Is Your Lead Magnet Working For You?
A few months ago I was helping a client increase the number of consultations she was getting (and therefore individual coaching clients she was signing). At that part of the process, we were focusing on her lead magnet. We changed her lead magnet and saw a 68% increase in new subscribers every month. It wasn't too surprising that her consultations jumped 2.5x and her revenue skyrocketed 219%. Find out how to get these kind of results in your coaching business....
Aug 28, 2024•13 min
Your Clients Need This Before And After Your Lead Magnet
Let's talk about your content. These 4 strategies is how I taught my client to create enough demand to confidently build and launch her group coaching program.
Aug 21, 2024•15 min
How To Start A New Good Habit
I was giving a consultation when the potential client asked me this question... "What was the hardest part of starting your business?" That's not what I was expecting him to ask, but I was instantly transported back to the days of me trying to figure when and if to create a podcast episode, an email, a social post and so on. My thought process went like this... How much time do I have available to work on my business this week? Can I get something done for my own business instead ...
Aug 14, 2024•9 min
What ALL marketing courses have in common...
I know that you want to get more coaching clients. You may want to do this by introducing a group program, scaling your current coaching offers or just getting the first clients in the door... No matter what your offer looks like... No matter how you market it... It all starts with this one activity. You have to get crystal clear on your messaging. I can teach you to do it in about 15 minutes.
Aug 07, 2024•15 min
Do you want to make better offers?
Want to make better offers? Learn from your mistakes. Or, better yet, learn from mine. I've launched at least 30 offers over the last four years, and... some went better than others. But, each time I made a mistake, I wrote it down and created a checklist for myself. Today, I am sharing this *updated-and-improved* checklist with you.
Jul 31, 2024•12 min