This episode focuses on the return of the Great Legal Marketing Summit and how it empowers lawyers to overhaul their approach to marketing and practice management by emphasizing the importance of strategy. We discuss strategies for managing a law firm effectively, the significance of aligning professional ambitions with personal values, and how to create an engaging client experience. • Introduction to the upcoming Great Legal Marketing Summit in 2025 • Importance of merging marketing tactics wi...
Mar 21, 2025•27 min
What if law school wasn’t the only way to break into the legal industry? Nate Crespo was all set to take the traditional path—ace the LSAT, get into law school, and become a lawyer. But after scoring a 151, he started questioning whether that was the right move. Instead of following the script, he picked up a mic and launched Lawyers in the Making , a podcast that explores the unique and unexpected journeys into the legal profession. Now, with over 100 episodes under his belt, Nate has built a p...
Mar 18, 2025•29 min
Brian Glass shares the three primary constraints that prevent law firms from growing: leads, sales, and production—and why solving them one at a time is crucial for scaling from $1M to $5M in revenue. • Most law firms think they have a leads problem, but actually struggle with sales • Front desk staff and paralegals often undermine sales by not believing in your value • Ghost call testing reveals even top firms have serious intake conversion issues • Properly trained sales staff should build tru...
Mar 14, 2025•26 min
What if your law firm became as recognizable as a top sports team ? Tim Semelroth, Iowa’s only board-certified truck accident lawyer , joins Brian to reveal the branding, marketing, and community engagement strategies that took his law firm from three attorneys to seventeen —and made him the go-to lawyer for catastrophic truck accident cases in Iowa. Inside this episode, you’ll learn: ✅ Why personal branding (like Tim’s “Tim from Iowa” strategy) is a game-changer. ✅ How diversifying practice are...
Mar 11, 2025•35 min
Discover the core truth behind law firm success. It’s not about tactics; it’s about personal development and growth. Understand how chasing the right goals can lead to transformative changes in your practice. • The importance of personal development in law firm growth • The hard truth about achieving your financial goals • Strategies to foster a growth-oriented mindset If you're finding value in our content, please take a moment to share this podcast with someone who might benefit, subscribe, an...
Mar 07, 2025•17 min
Mark Breyer shares his inspiring journey of transforming a small law firm into a thriving practice with over 160 employees. The conversation highlights the significance of strategic marketing, strong team culture, and community engagement in achieving sustainable growth. • Mark's early struggles with a small, stagnant firm • The pivotal role of grassroots marketing in business transformation • Strategies for building a strong, loyal team culture • Effective intake and lead management practices •...
Mar 04, 2025•56 min
Yet another law firm gets caught misusing AI. Inside this episode is the story of how Morgan & Morgan got sanctioned for filing a brief with eight made up cases. We critique the appropriate and inappropriate uses of AI in legal research and drafting. • Examination of a recent sanction case against a prominent law firm • Discussion of the risks involved in relying heavily on AI for legal drafting • Strategies for effectively integrating AI as a supportive tool, not a replacement If you'd like...
Feb 28, 2025•11 min
Being a lawyer doesn’t have to mean long hours, constant stress, and zero time for yourself. But in personal injury law—especially in Ontario—the pressure to keep up can feel overwhelming. In this episode of Life Beyond the Briefs , Brian Glass sits down with Catherine Shearer , a personal injury and long-term disability lawyer from Guelph, Canada, and host of The Happy Lawyer Podcast . Catherine shares her journey from general litigation to personal injury law, the challenges of Ontario’s hybri...
Feb 25, 2025•35 min
Today's episode emphasizes innovative, cost-effective marketing strategies for small law firms by prioritizing relationship-building over paid advertising. Listeners learn how to optimize their firm’s lead conversion rates and foster valuable referral partnerships through strategic networking and community engagement. • Understanding the importance of relationships in law firm marketing • Identifying conversion issues rather than lead generation problems • Exploring the Dream 100 strategy for de...
Feb 21, 2025•32 min
Most attorneys think legal expertise is what sets them apart. Wrong. In family law, emotional intelligence is the real superpower . In this episode of Life Beyond the Briefs , Brian Glass sits down with Zach Ashby , a family lawyer who’s built a thriving practice by focusing on client relationships, strategic sales, and firm growth. They break down: Why most lawyers are terrible at sales and how to fix it The secret to handling high-conflict clients without losing your mind How mentorship, brand...
Feb 18, 2025•41 min
This episode addresses the critical issue of delegation for growth in legal practices, illuminating how lawyers can break free from being bottlenecks in their firms. Insightful strategies are provided for improving delegation, mindset shifts, and the importance of creating standard operating procedures. • Exploring the hot seat sessions in the mastermind group • Recognizing oneself as the bottleneck • The importance of hiring seasoned professionals • Mindset shift from doing to delegating • Iden...
Feb 14, 2025•16 min
Most estate planning attorneys focus on drafting documents—but what if your practice could offer more ? In this episode of Life Beyond the Briefs , host Brian Glass sits down with Greg DuPont , an estate planning lawyer and financial advisor, to discuss how integrating financial services into estate planning can significantly increase client value and long-term relationships. Greg shares his journey from traditional estate planning to a holistic approach that combines legal, financial, insurance...
Feb 11, 2025•39 min
This episode explores the profound impact of niche branding in the legal profession, highlighting how specialization enables attorneys to attract ideal clients and maximize marketing effectiveness. By sharing practical strategies, actionable insights, and real-world examples, we illustrate how narrowing focus can lead to greater satisfaction and success in law practice. • Importance of niche branding for law firms • Examples of successful niche practice areas • Higher ROI on advertising through ...
Feb 07, 2025•18 min
Think your next client is coming from a Google ad? Maybe. But what if they came from your backyard barbecue instead? In this episode of Life Beyond the Briefs , I’m talking with Jason Epstein , a Seattle personal injury lawyer who’s built a thriving practice by doing something most lawyers would never even consider— throwing parties. Jason isn’t chasing cases. He’s attracting them by building real connections, hosting community events, and giving people a reason to remember him before they ever ...
Feb 04, 2025•38 min
The podcast episode offers actionable insights from the National Trial Lawyers Summit, emphasizing a tailored approach to law firm practices. Key takeaways include the importance of running your own race, establishing effective case processes, and fostering authentic client relationships amidst evolving marketing trends. • Reflections on personal journey post-conference • The necessity of individualized strategies in law firms • Importance of structured case processes and follow-ups • Concerns a...
Jan 31, 2025•15 min
Feeling overwhelmed by the chaos of law firm growth? You’re not alone! In this episode of Life Beyond the Briefs , we welcome back Adam Rossen, a criminal defense powerhouse, to coach Brian through the challenges of managing expansion in a law practice. Adam dives into the unexpected hurdles that come with growth, especially when Google algorithms shake things up. He shares how transitioning from quick wins to a comprehensive strategy can revolutionize your practice. Expect insights on understan...
Jan 28, 2025•43 min
The episode emphasizes the significance of building a referral network for lawyers, particularly in the personal injury space. By focusing on developing relationships with healthcare professionals and understanding their needs, attorneys can cultivate a consistent flow of referrals that significantly boosts their practice. • Importance of diversifying marketing efforts • Identifying and reaching out to potential referral sources • Building trust through personal interactions • Understanding the ...
Jan 24, 2025•12 min
Feeling trapped in the daily grind of lawyering? What if you could transform your practice into a powerhouse that fuels your passion and purpose? In this episode of Life Beyond the Briefs, we sit down with Ruby Powers, an inspiring immigration lawyer who took her practice from the U.S. to Dubai! Ruby shares her incredible journey of navigating the Great Recession and building a thriving remote law firm. Get ready to learn: Team Culture Secrets: Discover how Ruby fosters a strong team culture, ev...
Jan 21, 2025•39 min
This episode explores takes you inside the annual Ben Glass Law EOS retreat and looks at the evolution of our practice, focusing on core opportunities in marketing, team management, and creating a fulfilling work environment. • Reflections from the annual EOS retreat • Historical context of past goals and challenges • Expansion of the ERISA practice into Maryland • Transition from marketing focus to people and systems • The significance of setting a huge revenue target • Emphasis on managing pro...
Jan 17, 2025•13 min
Feeling overwhelmed by the complexities of intellectual property law? Want to turn your legal expertise into a multi-million dollar asset for your clients? You’re in luck! In this episode of Life Beyond the Briefs, we’re diving deep with Rick Martin, a seasoned intellectual property attorney and author who knows the ins and outs of building a powerful IP portfolio. Rick shares eye-opening insights on the common traps inventors fall into—like revealing their ideas too soon—and how you can help yo...
Jan 14, 2025•32 min
Unlock the secrets to redefining your law practice as I sit down with my Ben Glass in a compelling episode of Life Beyond the Briefs. Promise yourself a deeper understanding of attracting your "avatar clients," those ideal clients who not only fit your practice's values but also drive growth. By reflecting on previous client experiences, both rewarding and challenging, you'll discover strategies to refine your marketing messages, streamline your operations, and attract clients who truly align wi...
Jan 10, 2025•27 min
Sick of the "trust crisis" plaguing the legal industry? Join Brian Glass and marketing guru Preston Schmidli for a conversation that will SHATTER the way you think about client relationships. Here's the juicy stuff: Video Marketing Hacks: Discover how a simple Instagram strategy turned an estate planning lawyer into a social media rockstar The Power of Trust Scaling: Learn how to build unshakeable client connections and crush the competition (even used car salesmen can do it!) From Buyer's Remor...
Jan 07, 2025•57 min
Setting expansive and attainable goals for 2025 is crucial for personal and professional success. By reflecting on the past year and engaging with innovative tools like ChatGPT, lawyers can carve out their ideal visions and actionable plans for the coming year. • Emphasizing reflection on the previous year’s successes • Importance of preparation for strategic planning sessions • Engaging with ChatGPT to clarify goals and vision • Exercises for visualizing an ideal day in 2025 • Balancing ambitio...
Jan 03, 2025•16 min
Feeling like your law firm’s financial health is stuck in a never-ending cycle of stress and uncertainty? You’re not alone! As we gear up for the New Year, it’s time to rethink how you manage your profits and set your practice up for success. In this episode of Life Beyond the Briefs, we’re joined by financial expert Rocky Lalvani, who’s here to help you break free from the traditional mindset of treating profit as an afterthought. Get ready to discover the transformative Profit First method—an ...
Dec 31, 2024•37 min
Imagine transforming your law firm’s revenue from $1 million to $4 million in just six years. That's exactly what we accomplished, and in this episode, I, Brian Glass, share the candid story behind our firm’s growth journey. We made strategic choices, like dropping medical malpractice cases in favor of more profitable car crash cases, and faced hurdles such as underinvestment in marketing and the absence of a robust CRM system. By embracing advanced tools like LeadDocket and FileVine, we streaml...
Dec 27, 2024•19 min
Are you ready to revolutionize your approach to sales and client relationships? Buckle up for an engaging conversation with Steve Fretzin, host of the Be That Lawyer podcast. In this episode of Life Beyond the Briefs, we’re dismantling outdated sales tactics and focusing on what really matters: building trust and likability with prospective clients. In this episode of Life Beyond the Briefs, we’re diving into the world of sales-free selling—a revolutionary approach that allows you to build authe...
Dec 23, 2024•35 min
Unlock the secrets to skyrocketing your law firm's success without breaking the bank on advertising! Join me, Brian Glass, as I recount my personal journey of transforming my law firm from a modest $1 million to a thriving $4 million venture over six years. Discover how hiring and retaining the right people can shatter the constraints holding your firm back. We'll explore the power of core values and discuss why aligning your team with these principles is the key to sustainable growth. Through t...
Dec 20, 2024•20 min
Ever feel like your career is a hamster wheel designed by Satan's most bureaucratic intern? Welcome to the episode that’s about to jailbreak you from professional purgatory! Meet Brian Nelson-Palmer—part productivity wizard, part life coach, and 100% your new secret weapon for time freedom. He’s not here to hand you another productivity hack; he’s here to perform professional CPR on your dreams. We’re diving into the wild world of time freedom, where: Your calendar stops being your dictator Deci...
Dec 17, 2024•41 min
What if you could design a life that truly fulfills you beyond the confines of your daily grind? Join me on Life Beyond the Briefs as we explore the art of self-reflection and intentional goal-setting tailored for the ambitious legal professional. As the year winds down, it's crucial to assess where we've been to map out where we're headed. I'll share the transformative power of journaling accomplishments and guide you through envisioning a "10 out of 10" life, examining key areas like career, h...
Dec 13, 2024•13 min
Tired of the same old grind in your legal career? Meet Molly Hough, the associate who shattered expectations and built a six-figure book of business in just three years. Now, she’s on a mission to share her secrets with you through her coaching and mastermind programs. In this episode of Life Beyond the Briefs, Molly, founder of Juris Consult Institute, reveals how she empowers young attorneys—especially women and lawyers of color—to take charge of their careers. Get ready to transform your appr...
Dec 10, 2024•36 min
