Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

Fortnite World Cup $30M Prize Pool - Does It Make Business Sense!?!?

Have you ever wondered where businesses get the money to do these 30-million-dollar giveaways? And do giveaways even work? Tune in to hear Eric Siu share his thoughts on the $30M Fortnite tournament and the incredible branding buzz the game is generating with their marketing campaign. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leav...

Jul 30, 20198 min

How Digital Marketing Will Change in 2020

What is next for digital marketing? Tune in to hear Eric Siu reveal powerful growth hacks for 2020. Not surprising, voice search, podcasting and artificial intelligence in ads are still on the rise, and developing a content marketing strategy that includes these marketing tactics is sure to help you build a powerful marketing plan in 2020. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the...

Jul 28, 201910 min

GE Ep 212 [2017]: How Melody McCloskey Built a Salon-Booking Empire that Did $1.6B in Transactions Last Year

Hey everyone, today I share the mic with Melody McCloskey, CEO of StyleSeat, the largest marketplace for beauty services. Tune it to hear Melody share how she encountered a problem in the marketplace and then set out to solve it, how someone with no background in tech built a booking company for stylists that earned $1.7 billion last year, how StyleSeat acquired 10K clients with essentially no marketing, and why she chose an equity-based model for her employees. Click here for show notes and tra...

Jul 27, 201930 min

GE Ep 172 [2016]: How Bestselling Author Ramit Sethi Generated $5M in 6 Days

Hey everyone, in this episode, I share the mic with Ramit Sethi—personal finance genius, and creator of I Will Teach You to Be Rich and Growth Lab. Listen as we discuss the process behind his $5-million week, why if you want to become great at marketing you need to get off the Internet, how he grew his blog audience to 1M readers per month and turned it into a revenue-generating business, and why good information is nothing if you don’t deliver it to people in a way they want to receive it. Clic...

Jul 26, 201950 min

GE Ep 62 [2014]: VideoFruit’s CEO Spills the Juicy Details on How to Get a 20% Email Opt-in Rate

Hi everyone, in today's interview, we're talking to Bryan Harris, founder of VideoFruit. His company helps create explainer videos, along with providing other info products. We'll learn how he built a blog that has 20,000 visits per month and 10,00 email subscribers. He's a very focused person, so we'll hear some of his productivity hacks along with email list-building strategies to dramatically increase your email opt-in rate. Click here for show notes and transcript. Leave some feedback: What ...

Jul 25, 201950 min

GE Ep 99 [2015]: How Perch Doubled Their Customers In One Month (and How They Maintained 0% Churn For 4+ Months)

Hi everyone, today we're talking to Danny Robinson, the CEO of Perch. Perch is a great tool that helps you connect offices and remote workers to bring everyone in your company closer as a team. Danny's got some interesting insights into customer service, creating a great product, and talks about how they've been able to keep churn at 0% for at least four months. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. ...

Jul 24, 201930 min

GE Ep 144 [2016]: Drew Sanocki On Why Expanding a Business Too Fast Can Actually Lead to Bankruptcy

Today our guest is Drew Sanocki, founder of Nerd Marketing. Drew writes about e-commerce and bootstrapped his own retailer in 2003, grew it into a national brand, and sold it in 2012. He now spends his time advising e-commerce executives on how to achieve growth. In today’s interview we’ll be talking about how expanding too quickly can lead to bankruptcy, how he grew a drop ship retailer from zero to a million in revenue in the first year and a half, and why he pays comedy writers to write his p...

Jul 23, 201929 min

GE Ep 44 [2014]: The #1 Reason Startups Fail & The Book To Help You Solve This Problem

Join me while I talk with Gabriel Weinberg, Founder of search engine DuckDuck Go. Gabriel got into the startup world right after college and his company The Names Database was acquired by United Online in 2006 for a reported $10 million. After selling, Gabriel spent some time tweaking new business ideas before merging them to create DuckDuckGo, a search engine that doesn't track its users. He currently blogs at GabrielWeinberg.com and his book, "Traction: A Startup Guide to Getting Customers" wa...

Jul 21, 201937 min

Syed Balkhi's How To Design Your Thinking For Unstoppable Growth

A couple weeks ago, Eric Siu and Neil Patel hosted their first live event for their Marketing School podcast. There, they welcome guest keynote speakers that are marketing leaders to talk about the latest and greatest in marketing trends. Today's featured keynote speaker is Syed Balkhi, CEO of Awesome Motive. Tune in to hear Eric sit down with Syed to talk about how you can design your thinking for unstoppable growth! Click here to watch the full YouTube video Leave Some Feedback: What should I ...

Jul 20, 201940 min

Larry Kim's Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond

A couple weeks ago, Eric Siu and Neil Patel hosted their first live event for their Marketing School podcast. There, they welcome guest keynote speakers that are marketing leaders to talk about the latest and greatest in marketing trends. Today's featured keynote speaker is Larry Kim, CEO of MobileMonkey. Tune in to hear Larry talk about Facebook Ad hacks for 2020 and beyond! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Pl...

Jul 19, 201936 min

GE Ep 37 [2014]: KISSmetrics' Founder Hiten Shah On How He Built 3 Successful Companies With The Same Partner

Today I'm excited to share my talk with Hiten Shah of KISSmetrics, Crazy Egg and Hello Bar. Hiten and his Co-founder (who is also his brother-in-law) Neil Patel teamed up just as Neil was graduating high school. Together they built nearly a dozen products that failed, but "got lucky" with Crazy Egg in 2005. The product creates a heatmap to show where people are clicking so companies can get more insights about their website and improve it. Click here for show notes and transcript. Leave some fee...

Jul 18, 201930 min

GE Ep 186 [2017]: How Klout Founder Joe Fernandez Sold His Business for $200M and Started Joymode

Hey everyone, in today’s episode I share the mic with Joe Fernandez, co-founder of Joymode, a business that lets you access everything you need for great experiences. Joe previously founded Klout, an app that measures social media influence. Listen as Joe shares the journey from launching Klout to selling it for $200M, the lessons he learned from pitching Klout to 200 small investors to later raising $3M for Joymode from big-name investors, and how Joymode consistently sees 25% monthly growth wi...

Jul 17, 201928 min

GE Ep 18 [2014]: AppSumo Founder Noah Kagan On Killing Your Inner Wantrepreneur & Actually Building A Legit Business

Today we're talking to AppSumo founder (aka Chief Sumo) Noah Kagan. Noah was employee #30 at Facebook and headed up marketing at Mint.com before it was sold for $170 million to Intuit less than 2 years later. His popular course Monthly1K.com helps budding entrepreneurs take action, validate their idea and launch businesses. Noah keeps a personal blog at Okdork.com focused on startups, marketing, self-exploration and his very public love of tacos. Click here for show notes. Leave some feedback: W...

Jul 15, 201929 min

GE Ep 38 [2014]: How to Almost Go Bankrupt 10 Times and Emerge as a $30 Million Dollar Company

Join me as I talk with HireVue Founder and CEO, Mark Newman. Despite counting his last summer job doing animal shows at the local zoo and completing a quick international business degree at age 20, Mark grew a nearly $30 million on demand video interviewing service courting Hilton, JP Morgan and General Electric as some of its biggest clients. He started the company back when people gave the response, "What's a web cam," and now offers a robust platform to fundamentally change how candidates tel...

Jul 14, 201933 min

GE Ep 39 [2014]: How Brian Morgan Built A Multi-Million Dollar Travel Business After Backpacking Around The World

Today we're talking with Adventure Life Founder and CEO, Brian Morgan. After graduating from college with a degree in English Literature, Brian bumped around Russia and South America during the mid 1990's before coming home to Missoula, Montana. Determined to make traveling a part of his career, he started offering tours and eventually grew his company to a multi-million travel company. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or ...

Jul 13, 201935 min

GE Ep 189 [2017]: EO and Gazelles Founder Verne Harnish Reveals How To Take Your Business From $1M to $100M

Hey everyone, in today’s episode I share the mic with Verne Harnish, founder of the world-renowned Entrepreneurs Organization (an organization that I've joined) as well as founder and CEO of Gazelles, a global executive education and coaching company. Listen as Verne shares how he came up with the idea of EO (hint, Steve Jobs), why you should wait until the $1M mark before scaling up, how he bounced back after losing $1M in 10 weeks, 3 simple tips for branding and marketing success, and gives sp...

Jul 11, 201934 min

4 Simple Ways to Crush B2B Marketing

Are you looking for more B2B sales strategies? Tune in to hear Eric Siu share 4 of his favorite B2B lead gen strategies to help you close more sales and optimize your B2B sales funnel. Find out how to make the freemium model work for you. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Ever...

Jul 10, 20194 min

95% of You Will Ignore This 2019 SEO Strategy

Just because SEO is always changing doesn't mean that you need to reinvent the wheel every time you're hit with an SEO issue. Tune in to hear Eric Siu explain the one SEO strategy that 95% of you probably aren't doing. When it comes down to the basics, there's a lot that can be done with what you already have that will help you rank in Google faster than anyone else. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let ...

Jul 09, 20192 min

GE Ep 188 [2017]: How Twenty20 Burned $10M and Still Emerged as a Successful Company

Hey everyone, in today’s episode I share the mic with Matt Munson, founder and CEO of Twenty20, a company that provides a photography marketplace for some of the best-looking authentic stock photos and royalty-free images anywhere. Listen as Matt shares how Twenty20 burned through $10M by trying to scale too quickly and the lessons he learned (including talking about his "failures"), how they built a massive photo catalog of 50M+ images from 300K photographers that Google, Apple & Pinterest ...

Jul 08, 201938 min

GE Ep 54 [2014]: How to Build a Work Culture That Wins Best Places to Work 10 Times

Welcome to Growth Everywhere. Today we’re interviewing Intertech CEO Tom Salonek. Tom has been named as one of Minnesota’s top business leaders under 40 and has twice been named to Inc. 500 fastest growing companies. As a technology and consulting firm, Intertech teaches companies how to make software and also makes software for clients like the government. Click here for show notes and transcript. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments...

Jul 07, 201925 min

How Founder Bettina Hein Has Grown Video Advertising Platform Pixability 100% per Year for the Last 5 Years

Hey everyone, in today's episode I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Tune in to hear Bettina share how they've grown Pixability over 100% a year for the last five years in a row, what they use for successful customer acquisition, and how she started her first software company (text-to-speech software, which lives on in all Android phones and a lot of car navigation systems) right out of graduate school and sold it for $125 million. Clic...

Jul 06, 201929 min

GE Ep 21 [2014]: Scott Ruthfield On Growing a Service Business Over 826% In Just Two Years

Today we're talking with Scott Ruthfield of Rooster Park, a Seattle based recruiting and custom software development consultancy. Scott founded Rooster Park in 2009 to satisfy his obsession with building software at a reasonable cost. Soon companies were asking for help recruiting entire engineering teams. Scott realized an untapped market and answered the call. Today his team carefully recruits developers, testers, designers and more for companies like Amazon, Google, Expedia and others. Before...

Jul 05, 201933 min

GE Ep 204 How Daisy Jing Accidentally Became an Entrepreneur and Now Runs a $3M ARR Company

Hey everyone, today I share the mic with Daisy Jing, CEO of Banish, the natural solution for skin problems. Tune in to hear Daisy discuss how she accidentally became an entrepreneur and created her own line of skin care products, how she grew her business to $3 million in revenue, how she maximizes YouTube as a marketing tool (and grew her channel to 60M views & 200K subscribers), and the importance of building a community. Click here for show notes and transcript. Leave Some Feedback: What ...

Jul 04, 201922 min

The Ultimate Advice for Starting a Marketing Career

Do you want to get your start in the marketing industry? Tune in to hear Eric Siu give you some tips on how you can get your foot inside the door of any industry as well as share some personal stories on how he got to where he is today. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everyw...

Jul 03, 20194 min

The #1 SEO Trend You Have to Leverage

Google has been been putting more and more emphasis into rank zero snippets, voice search has been gaining more and more popularity - but what does all this do to site traffic? Tune in to hear Eric Siu talk about what's changing in SEO for 2019 and how to maximize your SEO efforts to get the most out of your featured snippet listings and SERPs efforts. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twit...

Jul 02, 20193 min

GE Ep 185 [2017]: How Jon Carder Compelled 80 Million People To Use His Product, Empyr

Hey everyone, in today’s episode I share the mic with Jon Carder, co-founder and CEO of Empyr, a B2B platform that helps websites and apps generate revenue from online to offline commerce. Listen as Jon shares inside info on how he got a deal with Yelp, the Holy Grail of enterprise-level customers, how he dealt with the “dark period” where the company struggled to move forward, how he got 50% of Empyr’s deals from "old school" conferences and 15% from cold calls, and the abundance mentality took...

Jun 30, 201934 min

GE Ep 36 [2014]: Why An Avalanche Of New Customers Isn't Always A Good Thing

Today we're joined by Tempo AI Founder and CEO Raj Singh. Coming from an engineering background, Raj fell into the mobile space by luck in 1998 and has dabbled in gaming, music, video, lifestyle, utility, and productivity. But it wasn't until he started thinking about how he always seemed to be late for everything that he got the idea for Tempo AI, a calendar app with assistant capabilities that can take a "psychographic profile" of your activity to help cater to your needs. A successful pre-lau...

Jun 29, 201948 min

How Halo is Experience-Forward Marketing to Ignite a Super Fan Community

Are you trying to build a bigger audience? Tune in to hear Eric Siu share the mic with James Monosmith, Sales and Marketing Manager at Xbox and Halo Consumer Products at Microsoft. Learn they're using live events in order to appeal to their current audience while attracting a new one. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leav...

Jun 28, 20199 min

6 Dead Simple SEO Tactics That Still Work Today

Are you looking for the latest and greatest in SEO strategies? Tune in to hear Eric Siu share his 6 favorite simple SEO strategies that will help you rank in Google faster plus learn how to increase your site traffic and optimize your content. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth...

Jun 27, 20195 min

The 3 Biggest Podcast Trends for 2019!

Apple has confirmed that there are more than 500,000 active podcasts as of early June 2019... How in the world can you not be buried in that kind of saturation?! Tune in to hear Eric Siu reveal 3 of the biggest podcasting trends that he sees making an impact for the remainder of this year. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so,...

Jun 26, 20194 min
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