Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

The #1 Hack to Get a Marketing Job (Start a Marketing Career in 2019!)

Are you ready to start a career in digital marketing but not sure how to get hired? Tune in to hear Eric Siu share his #1 hack to get a job at any company -- working for free. If you are able to make a little sacrifice at the beginning and do the work that no one else wants to, you can separate yourself from the herd and be successful in finding a marketing job. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me kn...

Jun 25, 20194 min

How Will Anderson Uses Classic Inbound Marketing to Grow His SaaS Risk Management Business

Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Jun 24, 201922 min

GE Ep 177 [2016]: How Ryan Blair Took ViSalus from $6M in Debt to $624M in Revenue by Using Challenge Marketing

In this episode, Eric shares the mic with Ryan Blair, a #1 New York Times bestselling author, serial entrepreneur, multi-millionaire, and CEO of ViSalus. Listen as Ryan takes us on a journey through his days at rock bottom—poverty, an abusive father, and gang life—to his days as a rockstar living on his own terms. Learn how he started a venture fund called HashtagOne that invests in technologies that they want to learn about, how he bought ViSalus for $75,000 in 2005 and sold it in 2008 for $32 ...

Jun 23, 201947 min

How Serial Entrepreneur Guillaume Decugis Grew ScoopIt to 200 B2B Customers & 4M Freemium Users!

Hey everyone! In today’s episode, I share the mic with Guillaume Decugis, Co-Founder and CEO of ScoopIt, which is a B2B software that allows businesses and individuals to curate and publish the best possible content. Tune in to hear Guillaume shed some light on his 15 years as an entrepreneur, how he attempted to build a mobile widget platform, and how he grew Scoopit to 200 B2B customers and 4 million freemium users! Click here for show notes and transcript Leave Some Feedback: What should I ta...

Jun 22, 201925 min

6 New Marketing Hacks that Will Have You Dominating 2019

Have you realized that we only have 6 months to make our mark on 2019! Do you know the latest and greatest in marketing hacks that will have you dominating the rest of the year? Tune in to hear Eric Siu share his favorite 6 new marketing hacks that are changing the game. Get your update and jump ahead of the curve now before 2019 is over. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the ...

Jun 19, 20193 min

The Secret to Winning with Cold Emails

The average person gets ~147 emails a day — we delete 71 emails in an average time of under 3.2 seconds each. Is it any wonder that most salespeople struggle to get a response rate of 10%? Most cold email templates out there are going to feel spammy and overused; you can smell those emails from a mile away. So, when you're writing cold emails, how do you come off as somebody the other person wants to do business with? Tune in to hear Eric Siu share his secret to winning with cold emails. Click h...

Jun 18, 20193 min

How Maropost Saw a 5-Year Growth of Over 12,000% by Hiring the Best Team

Hi, everyone! Today I share the mic with Ross Andrew Paquette, CEO of Maropost, which provides powerful, easy-to-use, enterprise-grade software solutions to scale your sales and marketing. Tune in to hear how Maropost went from doing $300,000 in revenue to millions in revenue, how they achieved this without raising any capital, and how they compete with more established email marketing companies. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who sho...

Jun 17, 201929 min

How Buildium Struggled to Get Their First 50 Customers and Now Has 14K Customers in 40+ Countries

Hey everyone! In today’s interview, I share the mic with Michael Monteiro, CEO and Co-Founder of Buildium, a property management software. Tune in to hear Michael explain how Buildium serves as a solution for so many property management companies, how it took them 2 whole years to get their first 50 customers and how they now have 14,000 customers in over 40 countries! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let ...

Jun 16, 201927 min

GE Ep 214 [2017]: How ListenLoop Uses Powerful Account-Based Marketing for B2B Companies to Stay Ahead of the Curve

Hey everyone, today I share the mic with Rodrigo Fuentes, CEO of ListenLoop, which zeroes in on account-based marketing for B2B companies. Tune in to hear Rodrigo break down how account-based marketing works, how a background in electrical engineering and law led him to a B2B retargeting startup, how one ListenLoop client saw a 22% increase in web traffic engagement with ABM, and what their most effective customer acquisition method is. Click here for show notes and transcription. Leave Some Fee...

Jun 15, 201931 min

How to Avoid Failure on the Startup Roller Coaster

Self-service may be the answer to scale your online business. Tune in to hear Eric Siu sit down with Matt Munson, Twenty20 Founder and CEO, as he reveals how he used his own money to fund his business during its rough patch, the difficult ways he decreased his costs, and the power of self-service for online businesses. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did ...

Jun 14, 201912 min

The #1 Sales Tactic You HAVE to Try in 2019

Are you taking full advantage of the customer data that you have? Tune in to hear Eric Siu reveal his #1 sales tip that will have you crushing your sales goals in 2019. When you are trying to do sales, you are trying to generate a conversation with someone. Make that conversation as personal as possible using this #1 sales tip and you'll see improvement in your conversions! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Plea...

Jun 13, 20193 min

The 27 Best Marketing Tools to Crush It in 2019

What worked in marketing yesterday might not work today...you know this to be true. It's the same with tools. That tool that that you found and were obsessed with last year might be outdated this year. Tune in to hear Eric Siu round up the top marketing tools he has shared on his YouTube channel that will have you dominating 2019. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments...

Jun 12, 201922 min

GE Ep 198 [2017]: Sol Orwell Shares the Secret to Getting 2M Visitors Every Month On a Nutrition and Supplements Site

Hey everyone, in today’s episode, I share the mic with Sol Orwell, the founder of Examine.com. Listen as Sol shares how going from fat to fit led him to create a 7-figure nutrition business, how he built that business off of his Reddit followers, how Examine.com generates 100% of their revenue with just 3 products and why his quest for independence is the guiding principle to how he runs his companies. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? ...

Jun 09, 201931 min

GE Ep 40 [2014]: Scaling Your Way to a $100 Million Business With Infusionsoft's Scott Martineau

Today we're talking with Infusionsoft Co-founder and Senior Vice President of Product Strategy, Scott Martineau. Infusionsoft provides all-in-one automation software for small business owners looking to grow. To date, the company serves 25,000 small businesses with 60,000 users and is closing in on $100 million in revenue. Click here for show notes and transcript. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode?...

Jun 08, 201937 min

How John Crestani Makes a Profit With YouTube Ads

Believe it or not, you CAN make a profit with YouTube ads. Tune in to her Eric Siu sit down with John Crestani, an affiliate marketing guru, as he gives an inside scoop into his inspirational business story. You will learn how to find your niche, connect with your customers, reach a high ROI, and the importance of marketing channels. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comme...

Jun 07, 20196 min

The Most Powerful SaaS Companies of the Decade - And Why They Matter

What company do you think of when you think of SaaS? Tune in to hear Eric Siu share his list of the most influential and revolutionary SaaS companies of the decade like EchoSign, Adobe, Salesforce and Amazon AWS. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the ...

Jun 06, 20197 min

The 3 Signs That Your Company is Going to Fail.... and How to Save It

When your company is starting to fall apart, does that mean it's time to give up or can you still turn things around? Tune in to hear Eric Siu share some of the biggest signs to look out for when a company is about to go bust. Packed with personal stories and business lessons, this episode is a must listen for any entrepreneur or business owner. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or ...

Jun 05, 20195 min

How to Set Up A Podcast Studio

Are you thinking about starting a podcast and want to get the best gear? Or maybe you've been running a podcast for a while and want to upgrade your tools. Tune in to hear Eric Siu share his favorite podcasting equipment recommendations to get your podcast set up for success. He'll discuss the best podcast microphone to use when starting out as well as budget podcast gear recommendations. Learning how to podcast and get your basic starting studio set up will help you get started in content marke...

Jun 04, 20196 min

GE Ep 116 [2015]: How Foundr Magazine Grew Its Instagram Account From 0 to 300,000 Followers In Just 10 Months [Podcast]

Hi everyone, today's interview is with Nathan Chan, founder of Foundr Magazine, an app-based subscription publication that features high-quality interviews with entrepreneurs like Richard Branson, Seth Godin, Tim Ferriss, and Barbara Corcoran. Beyond revealing his process to actually land these interviews with such seeming hard-to-get celebrity-level entrepreneurs, he also reveals the step-by-step process he went through to grow Foundr Magazine's Instagram account from zero to 300,000 subscriber...

Jun 02, 201956 min

GE Ep 76 [2015]: How Parse.ly Grew 150% Year Over Year By Measuring Their Content Marketing

Today we're talking to Sachin Kamdar, CEO and Co-Founder of Parse.ly, a company that works with digital publishers by helping them measure their content ROI and predict which of their pieces will become viral. He's got a lot of insight about how Parse.ly's analytics dashboard differs from Google Analytics or platforms tailored to e-commerce, and why those differences are so important for content producers. Click here for show notes. Leave some feedback: What should I talk about next? Please let ...

Jun 01, 201945 min

The Best Tools to Do Marketing Experiments With for Massive Results

How do you know if your marketing campaigns are working? If you have a new idea and want to test it, what marketing software do you use? Tune in to hear Eric Siu share his favorite tools for marketing that will help you build out your marketing plan and how to scale marketing. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a shor...

May 30, 20195 min

The 27 Most Important Leadership and Management Tips

Growing a business is all about people. If you can learn to manage and lead your people, then your chances of success grow exponentially. Tune in to listen to Eric Siu round up the top lessons he has shared on his YouTube channel about leadership and management - and curated the best snippets all together in one master video to help you get the most out of the channel. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please le...

May 29, 201922 min

Recruiting Tactics to Scale Your Startup Through Massive Growth Spurts

Having great talent and a perfect business model can ignite your brand. Tune in to hear Eric Siu share the mic with Micah Cohen, Twenty20 Director of Growth, as he gives an inside scoop into his inspirational business story. Micah explains the right algorithm to grow annual recurring revenue, how to scale a sales team, how targeting college students significantly benefited them, and how they increased their traffic and subscriptions. Click here to watch the full YouTube video Leave Some Feedback...

May 28, 20197 min

How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition

Hey everyone! In this episode I share the mic with Adrian Salamunovic, co-founder of CanvasPop, a service that lets you create gallery-quality canvas prints. Tune in to hear Adrian discuss his career path as a serial entrepreneur, including DNA11 in which they turned DNA code into abstract wall-art, how he started CanvasPop with just $35,000 and earned media, and the marketing tactics he's used, such as putting the first 100 customers' prints on a digital billboard in Times Square during the Chr...

May 25, 201927 min

How to Get the Most Engagement on Instagram

It's not about follower numbers, engagement is really important. How do you get the most engagement in your social channels? Tune in to hear Eric Siu share the mic with Daniel DiPiazza to learn his tactics for growing an Instagram following using some interesting tactics. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short rev...

May 24, 20195 min

Cutting Edge Sales Strategies that You Haven't Tried Yet

Are you looking for the latest and greatest in sales training? Tune in to hear Eric Siu share his favorite new sales techniques and tools that can help you get a competitive advantage in your industry. These sales tactics will help you to learn how to be better at sales and how to build a sales team. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this epis...

May 23, 20195 min

How to Make 8-Figures Selling Online Courses

Would you sell online courses if you could make 8-figures off of them? Tune in to hear Eric Siu talk with marketing expert Joel Erway as he gives an inside scoop into his inspirational business story. He shares expert advice that outlines how to: launch your startup, promote your course, and approach the market at the right angle. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments...

May 22, 20195 min

27 Best Sales Tips of All Time

Over the years, my team and I have produced a lot of content around sales strategies and tactics. So, we decided to hand-select our very best sales tips from past episodes and combine them into this super mashup of 27 sales and marketing strategies you can deploy in your business today. Tune in to hear Eric Siu and a couple of his friends help you learn how to sell, how to get sales and marketing to work together, and how to scale your sales team. Click here to watch the full YouTube video Leave...

May 21, 201923 min

How Robert Glazer Built an Award-Winning Company Culture that Helps Them Grow 30% each Year

Hey everyone! In today’s episode, I share the mic with Robert Glazer, the Founder and Managing Director of Global Performance Marketing Agency Acceleration Partners. Tune in to hear Robert talk about how he built his company’s award-winning culture, how they manage to grow 30% each year, and the nine “why’s” that he uses to keep employees on track. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter o...

May 20, 201932 min

How Conversion Logic Scores 25-30K MRR by Focusing on Account-Based Marketing (ABM)

Hey everyone! In today’s episode, I share the mic with Tony Yang, VP of Marketing at Conversion Logic, an independent SaaS-based attribution measurement and analytics provider. Check out Conversion Logic’s CEO Brian Baumgart on the Growth Everywhere video series. Tune in to hear Tony’s insights about why internal marketing is so important, critical methods of Account-Based Marketing, and how they went from 15-20K to 25-30K MRR! Click here for show notes and transcript Leave Some Feedback: What s...

May 19, 201928 min
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