Leveling Up with Eric Siu - podcast cover

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes

How You Can Grow Using Influencer Marketing

Are you looking for creative ways to grow with influencer marketing? How do you know which influencers to find and whether they will be right for your business? Tune in to hear Eric Siu explore how you can use influencer marketing in your business to get more traffic and conversions for your brand. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episod...

May 17, 20192 min

How to Launch in a Competitive Industry

Starting a company in a crowded industry can be intimidating if you haven't figured out your point of differentiation. But, just because a niche is crowded, doesn't mean you can't break in. Tune in to hear Eric Siu share his favorite business launch strategy to stand out from the competition. If you are able to be unique and position your product in a way that hasn't been done before, or that no one else is doing, you'll be able to stand for something. Click here to watch the full YouTube video ...

May 16, 20192 min

How to Start and Finish Writing a Book Without Burning Out

Are you stuck trying to figure out how to write a book for the first time? Tune in to hear Eric Siu share his book writing process and some advice on book publishing. You can learn some writing tips for beginners that will help you finish a book, and when you're ready, find the best way to publish a book. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this...

May 15, 201910 min

How Can You Be More Like Apple (The Secret of Brand Extension)

Are you wondering how to extend your brand into other products and make a memorable experience for your customers? Tune in to hear Eric Siu share some of the insights from how Apple uses brand extension and how you can apply the same tactics into your business and get increase market share and customer loyalty along the way. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below...

May 14, 201910 min

How Bart Grew FullContact to 40K Customers & 300 Employees by Focusing on Finding Great Leadership!

Hey everyone! In today’s episode, I share the mic with Bart Lorang, the CEO of FullContact, which is a cloud-based contact management platform for professionals. Tune in to hear how Bart has been a software entrepreneur since he was 8 years-old, how he got the idea for FullContact after selling his first company at 16 years-old, and the importance of finding good leadership! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Pleas...

May 12, 201921 min

GE Ep 205 Peep Laja On How CXL Captures 150-200 Emails/Day & Generates 100 Agency Leads/Month

Hey everyone, in today's episode I share the mic with Peep Laja, founder of CXL, the knowledge leader in the optimization space. Listen as Peep discusses how CXL began as a blog and turned into an agency, how they increased the readership of their blog to 300K per month, the secret to getting an 80% qualified leads rate, why building your email list should be top priority, and how switching from pre-recorded videos to live courses jacked up participation rates by 600%. Click here for show notes ...

May 11, 201928 min

Which Platform Should You Use to Find Customers?

Digital Marketing can be confusing if you try to be on every platform to find your customers. How do you know which platform you should focus on and which social platform will get you the most ROI for marketing? Tune in to hear Eric Siu share his favorite tips and advice to make the most out of your digital marketing campaigns. Whether you plan to use LinkedIn, Facebook, Instagram or another platform, you'll want to do your research as far as whether it is the right platform for you. Click here ...

May 10, 201910 min

The Best Way to Grow an Agency From Scratch

When starting from scratch, which is best to start first:an agency or an agency program? Tune in to hear Eric Siu reply to comments YOU leave! Eric will give tips on the best mindset and practices to have when starting an agency from scratch. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth ...

May 09, 201910 min

This Will Give You a MASSIVE Advantage in Sales

Is training your sales team a major pain? Are you losing deals because your sales processes are all over the place? Tune in to hear Eric Siu share his all time favorite sales tool - Gong.io - that helps not only record sales calls, but also helps with sales best practices. Eric will let you why he thinks this is the best sales tool out there and some of his favorite features behind the tool along with why your sales team will get massive results using the tool. Click here to watch the full YouTu...

May 08, 20196 min

How to Drop Nightmare Clients and Attract Your Dream Clients

Are you tired of being burned with bad clients? Do you need help deciphering what kind of clients you should be aiming towards? Tune in to hear Eric Siu share his favorite tactics to score the clients of your dreams in this business tutorial. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth ...

May 07, 20193 min

GE Ep 147 [2016]: How Jason Swenk Built His Coaching Business Into a 7-Figure Company By NOT Making Decisions Based on Money

Hey everyone, today on the show we have Jason Swenk, who teaches digital agency owners how to double their business through setting up the right systems. Jason ran a successful agency for 12 years until he sold it and now has the number one resource for agency owners who want to scale and grow their businesses. Jason actually helped me with my business, and I think he has a wonderful model! In today’s interview we’ll be talking about how Jason built his agency into a seven figure business, the f...

May 05, 201923 min

GE Ep 178 [2016]: How Adam Callinan Grew BottleKeeper to an 8-Figure Revenue with 0 Employees in 3.5 Years

Hey everyone, in today's episode, I share the mic with Adam Callinan, the founder of BottleKeeper, a stainless steel container that is insulated to keep your beer cold longer. Adam is also a founding partner of Beachwood Ventures which is a venture capital firm based out of Los Angeles that connects the entertainment business with marketing opportunities for early stage businesses. Listen as Adam shares how a simple product demo video that he shot took the business from $3,000 to $60,000 in mont...

May 04, 201930 min

The Best Tool Ever for Business Owners

If you are running a business or working with a lot of people, it makes sense to use an iPad Pro instead of a laptop. Using an iPad Pro allows you to focus on the important projects and delegate the ones you can't do on your iPad Pro. Tune in to hear Eric Siu share his reasons why the Apple iPad Pro is the best tool for busy entrepreneurs to get more work done with less distractions. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I inter...

May 03, 201910 min

What The Avengers: Endgame, Fortnite & Audi Can Teach You About Marketing

Avengers: Endgame made $1.2 billion opening weekend. Fortnite made ~$3 billion in 2018. Audi is worth $14.8 billion. How does this apply to you? Tune in to hear Eric Siu explain how you can learn learn from what they are doing successfully and apply those same marketing tactics to your marketing strategy! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this...

May 02, 201911 min

The 30 Day Strategy to Build an Audience - Without Spending Money! (Part 2)

Do you want to increase website traffic, get more Instagram followers, or even get more podcast downloads? This marketing tutorial will teach you how to grow your fanbase on a budget! Tune in to hear Eric Siu share how to make a marketing plan for your first 30 days as a content creator. As a beginners guide to content marketing, this episode will help you master inbound marketing and start to build momentum and have people start coming to you for more content. Be sure to listen to the first epi...

May 01, 20197 min

The 30 Day Strategy to Build an Audience, Without Spending Money! (Part 1)

One of the biggest reasons people never start to build an audience is because they don't have a plan! The first 30 days can make or break your future as a content producer. Tune it to hear Eric Siu share his favorite tactics to get your content off the ground with a bang in the first 30 days. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If ...

Apr 30, 20196 min

GE Ep 43 [2014]: How Yaro Starak Built a Lifestyle Blogging Business That Lets Him Travel the World

Today I'm excited to introduce you to Yaro Starak. You probably know our guest from his popular blog, Entrepreneur's Journey where he teaches entrepreneurs how to build their business and online ventures. Yaro started using the Internet back in dial-up 1999 days during his time at University. He eventually started a hobby site earning upwards of $1,000 a month before launching a proofreading company where he pulled in 6-figures for doing a few hours of work a day. Today he's helping lifestyle en...

Apr 27, 201959 min

Headline Ideas to Get Attention Without Spending a Fortune

Want to learn how to write enticing, proven-to-convert ad headlines and copy, without paying for one of those copywriting courses? Tune in to hear Eric Siu's list of cost-effective ways to level up your copywriting and create killer ads. If you are interested in digital marketing or social media marketing, you'll find that learning copywriting is a very important skill! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please l...

Apr 26, 20193 min

How to Dominate Video Marketing with Vidyard CEO Michael Litt

So how should companies prepare for the generation change? Tune in to hear Eric Siu interview Michael Litt Co-founder and CEO of Vidyard -- a company which provides video hosting and analytics for businesses. Litt believes that Gen Zs have different ways of communicating...and more than anything, they love video. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you en...

Apr 25, 201928 min

How You Can Be a Thought Leader (It's Easier Than You Think!)

Have you ever wondered how to grow a personal brand or if thought leadership marketing was worth all the hard work? We'll it's easier than you might think! Tune in to hear Eric Siu share his thought leadership strategy and show you how to produce content when you're a 'nobody', plus how to start the incredible journey to become a thought leader. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or ...

Apr 24, 20195 min

A Step by Step Plan to Get Your Site to 100K Visits

Are you trying to increase traffic to your website but nothing seems to work? Tune in to hear Eric Siu break down his favorite strategies that he has deployed on various sites to increase website traffic consistently. You'll learn the online marketing strategy we use to improve site visitors and get more traffic to our site. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below...

Apr 23, 20194 min

GE Ep 48 [2014]: How A Middle School Dropout Built A 50 Million Pageview Site At Age 12 And Is Continuing To Crack The Secret To Virality

Today we're speaking with Emerson Spartz, founder of Spartz Media. Emerson is a young entrepreneur( born in 1987) and is a New York Times best-selling author, founder and CEO. He’s a middle school drop-out and founded the #1 fan site for Harry Potter, Muggle.net, OMG Facts and Spartz Media portfolio of sites and apps. Today his company launches a new site every month and to date earns 160 million monthly pageviews across its various properties. Click here for show notes and transcript. Leave som...

Apr 21, 201931 min

GE Ep 12 [2014]: How Marcus Sheridan Decreased His Advertising Spend From $250,000 to $20,000 A Year Using Inbound Marketing

Today’s interview is with Marcus Sheridan, also known as The Sales Lion – a sales, marketing and personal development blog. Marcus walks us through how he posted a profitable year even through the market crash in 2008. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eri...

Apr 20, 201941 min

The Best Places to Learn How to Write Copy That Can Sell Anything

Are you looking for the best copy courses and wondering where to study copywriting so that you can get out there and use those copywriting skills to understand buyer psychology and convert more sales? Tune in to hear Eric Siu share his favorite places to learn copywriting techniques from sources like Neville Medhora, The Boron Letters, Breakthrough Advertising, and even sites like Swiped.co. BONUS: Eric also shares a story of how he used his best sales copy in a letter to American Airlines and g...

Apr 19, 20193 min

How to Scale Social Media Marketing

Are you about to build your social media plan, but not sure where to start? Tune in to hear Eric Siu share his favorite social media planning tips to help you learn how to optimize social media production and publishing to increase engagement and impact. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe ...

Apr 18, 20194 min

How to Beat Procrastination (WARNING: Life Will Never Be the Same)

Procrastination goes deeper than finding yourself always cramming for that big work assignment, or realizing you've spent an hour on Instagram and now you're late for work. Tune in to hear Eric guide you to see what motivates you in life. If you find yourself procrastinating a lot, this episode will help you immensely. If you think you have it under control, this will only make your life easier. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who sho...

Apr 17, 20193 min

How MindTouch Completely Revamped the Customer Self-Service Industry

Hey everyone! Today I share the mic with Aaron Fulkerson, CEO of MindTouch, which provides customer self-service software that makes your customer smarter, happier, and more successful. Tune in to hear Aaron share what MindTouch is, how it increases average customer engagement for big brands from 40 seconds to 12 minutes, how MindTouch started as an open-source project in 2006 and evolved into a cloud-based business in 2012 with over 300 customers today. Click here for show notes and transcript....

Apr 14, 201929 min

Master of YouTube Tim Schmoyer Spills His Secrets to Growing a Channel to 60M Views in Just 9 Months

Hey everyone! In today’s episode, I share the mic with Tim Schmoyer, CEO and founder of Video Creators, which grew out of something organic and is now one of the leading businesses that seeks to help others create financially viable YouTube channels. Tune in to hear how Tim helped a CEO build a channel that gets 30M views a month from scratch, how he’s helped people further their own lives and careers with his videos, and how you can make money using a number of revenue streams. Click here for s...

Apr 13, 201939 min

The Ultimate Marketing Playbook for 2019 (Guide to Consulting)

What do you need to run a successful marketing agency? Great talented people, and the revenue to support those people. Most agencies struggle to find enough clients and make enough sales. In this episode, I share the mic with agency owner Sujan Patel. Sujan will share some of his recommendations to make the mindset shift necessary to become a leader of a team instead of the person doing all the work. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? W...

Apr 12, 20196 min

The 27 Most Important Lessons We've Learned About SEO

SEO is always changing and as we've been studying it through the years, we've learned some important lessons. Tune into hear the top 27 hacks and lessons about SEO to get you off to the races. These are the best tips on SEO you'll find from across our channel. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Su...

Apr 11, 201922 min
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