Are you ready to learn how the fastest growing company runs their marketing? Tune in to hear Eric Siu sit down with Aron North, Ultra Mobile Marketing Leader and former Taco Bell advertising leader, as he shares startup advice that outlines how to create a brand marketing, build an ICE framework, increase audience retention, and mold the perfect customer profile. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me k...
Sep 21, 2019•17 min
What makes good marketing? On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy behind the app and how marketing works for Slack. Tune in to hear Eric Siu share his insight into Slack's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Slack team to provide a marketing plan example for those of you watching at home. Click h...
Sep 19, 2019•12 min
It's no secret that there's nothing worse than clients paying you less than you're worth. Now, what's the best way to pitch yourself to high ticket clients so that you can get clients that are able to pay you the the big bucks? Tune in to hear Eric Siu share his favorite strategies to attract high-paying clients by leveling up your sales presentation as well as your expertise. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? P...
Sep 17, 2019•12 min
Hey everyone! In today's episode, I share the mic with Naveen Jain, founder of Moon Express and Viome. Tune in to hear Naveen share how he is leveraging technology today to address some of the world’s largest problems, why he believes it’s imperative for entrepreneurs to be intellectually curious, and how creating an impact on society rather than focusing on making money is what sets billionaires apart from millionaires. Click here for show notes and transcript. Leave some feedback: What should ...
Sep 15, 2019•36 min
Hey, Everyone! Today I share the mic with Scott Fritz, the author of The 40-Hour Work Year. Tune in to hear our EO Mastermind Cabo Speaker talk about why he sold his multi-million dollar business, how he transitioned himself out of his own company in 18 months, and how his work schedule inspired him to write his book on time efficiency. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the com...
Sep 14, 2019•24 min
What makes good marketing? On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy and how marketing works for Adobe. Tune in to hear Eric share his insight into Adobe's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of Adobe to provide a marketing plan example for those of you watching at home. Click here to watch the full YouTub...
Sep 12, 2019•12 min
Do you have what it takes to be an exceptional leader? The secret to becoming a great leader is not being really good at everything, but knowing how to get the right people on your team. Tune in to hear Eric Siu share his favorite management strategies and business philosophies to help you not only become a leader, but to be a manager that employees will enjoy working with. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Plea...
Sep 10, 2019•12 min
Should you start a podcast? When it comes to podcast trends, most podcasts are only getting 200 downloads a month - does that mean there's no room for your show? Absolutely not! Tune in to hear Eric Siu share his thoughts on the future of podcasting and how to launch a podcast even in a crowded market. The best time to start anything with a long-term payout is right now. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please ...
Sep 04, 2019•11 min
Do you want to increase your salary and land a high-paying marketing job? If you're starting your marketing career path and looking for the best salary in marketing, this episode is for you. Tune in to hear Eric Siu share his favorite marketing career advice to help you prepare for a senior-level marketing career. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you e...
Sep 03, 2019•10 min
Hey everyone! Today’s show features Duke Chung, Founder and CEO of TravelBank, a fast and flexible travel and expense management tool for your business. Tune in to hear how TravelBank’s transactional model has allowed them to scale to 15,000 companies and 100,000 users in 2.5 years, how founders can start a thoughtful business that tackles big problems and how Duke started his company in his dorm room, which was later acquired by Microsoft. Click here for show notes and transcript Leave Some Fee...
Sep 02, 2019•38 min
Hey everyone, in today’s episode I share the mic with Lisa Song Sutton, founder of Sin City Cupcakes, 5x entrepreneur, real estate investor, writer at Forbes, TV host, and Miss Nevada 2014. Listen as Lisa shares how the right partner collaboration (and being Las Vegas’ only alcohol-infused cupcake truck!) led to their first 1,000 customers, how her business got press coverage by Fox News just 4 months into operation, the importance of being responsive to your inbounds, and all the other successf...
Sep 01, 2019•32 min
Hi everyone, today's interview is with Babak Azad, Former SVP of Customer Acquisition at Beachbody, who joined Beachbody in 2007 when they were a $100M company and since then managed over $500M in media and acquired more than 10 million customers. In today's interview we talk about the importance of smart analysis for any business, the framework he used to grow Beachbody, and how to become a better marketer without having to get an MBA. Click here for show notes. Leave some feedback: What should...
Aug 31, 2019•34 min
Are you ready to grow your personal brand but you're not sure how or where to start? Tune in to hear Eric Siu share his advice on how you can build your brand like Gary Vaynerchuk, think bigger like Neil Patel and develop self-awareness coming from his own experience. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review ...
Aug 29, 2019•11 min
Have you updated your Google ranking strategies to prepare you for what 2020? Tune in to hear Eric Siu share some of his best Google search tips and tricks plus the tools to use that could be the difference between you showing up on page 1 or page 2 next year. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Su...
Aug 27, 2019•11 min
Hey everyone, today we're talking with Laura Roeder, a social media strategist, speaker, and an entrepreneur who's been named one of the top 100 under 30 multiple times. Laura is the CEO of Edgar, a social media scheduling and marketing automation app that I love. We talk about the hole in the market that Edgar fills, how they achieved super-fast growth, and a social media strategy that helped one of Edgar's clients grow from 700 to 20,000 Twitter followers in six months. Click here for show not...
Aug 25, 2019•41 min
Hey everyone, on today's show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service. Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their suc...
Aug 24, 2019•23 min
Do you want a raise? How does 6 figures sound? Tune in to hear Eric Siu share his favorite career advice to help you prepare for a senior-level marketing job. This includes being able to contribute out-of-the-box strategies plus knowing how to execute them. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subsc...
Aug 22, 2019•9 min
Fresh out of college and about to start your marketing career path? Thinking about switching your career path to digital marketing? Tune in to hear Eric Siu share how you how to get a 5-figure marketing job straight out the gate! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on...
Aug 21, 2019•8 min
Hey everyone, today we have a very special show featuring three of my friends from high school: Andrew Tsai, Jonathan Hong, and Mike Zhang, co-founders of The Drip Club, a trusted online e-liquid and vape shop. Andrew is the VP of Sales, Mike is the CEO and Jonathan is the VP of Products. On today's show we'll be talking about how The Drip Club began as an online subscription service, similar to BirchBox, and evolved into a consumer products company, what they did to get to a quarter million Ins...
Aug 18, 2019•30 min
Hey everyone, in today’s episode I share the mic with Bryce Welker, a CPA and the founder of Crush Empire, a diverse network of lead generation and product review websites in numerous verticals. In this interview Bryce talks about his journey from quitting his job as an accountant to starting his own CPA exam website, how he went from bringing in $1K per month to $2M per year, the importance of hiring the right team that allowed Crush Empire to grow their revenue over 100% in the last 6 months, ...
Aug 17, 2019•26 min
Have you've been working long hours and countless days on trying to scale your agency but nothing seems to be working? Tune in to hear Eric Siu share a few pointers on how to turn your plateaued agency into a scaling one through hiring, outsourcing and prioritizing. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review he...
Aug 15, 2019•10 min
If you want to build a great company, it goes without saying that the types of employees you bring on to your team are one of the most critical levers you can pull to build culture and maximize your impact on growth. Tune in to hear Eric Siu share a compilation of some of the best hiring advice and interview tips to help you build the ultimate management style and help you hire for culture. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should ...
Aug 14, 2019•22 min
How much should you spend on marketing? Is it a percentage of revenue? The answer is surprisingly more simple than you might think: as much as possible. Tune in to hear Eric Siu share his favorite business growth strategy to help you plan your marketing budget. You’ll learn how much you should invest in marketing and how to create a marketing plan that is not based on a percent of your revenue, but with your long term growth in mind. Click here to watch the full YouTube video Leave Some Feedback...
Aug 08, 2019•10 min
The SEO rules that worked in 2019 will only get you so far... if you want to beat your competitors in 2020, these new tactics need to be on your radar. Tune in to hear Eric Siu let you know how you can dominate the future of marketing by playing smart by being prepared for what is changing in SEO. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode...
Aug 07, 2019•11 min
How much should you charge for your products or services? When it comes to sales and marketing, setting your prices can be one of the biggest drivers for growth. Tune in to hear Eric Siu share his all time favorite pricing strategies and pricing models to help you master how to price a product and ensure that you are getting a fair rate. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the c...
Aug 06, 2019•10 min
Today’s guest is Moz CEO Rand Fishkin. Rand was kind enough to stop by to share his journey on powering through debt to build a profitable business and thoughts on company culture. We also cover the topic of inbound marketing, a topic that has been growing in interest over the last few years. Click here for transcript and key takeaways. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? I...
Aug 04, 2019•40 min
Hi everyone, today's interview is with João Ricardo, co-founder and CEO of Hotel Urbano, a company that lets travelers find and reserve accommodation and activities. It's the single largest travel brand on Facebook, and with well over $135 million in funding, it's one of the most heavily-funded startups in Brazil. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short ...
Aug 03, 2019•34 min
Hi everyone, today we're taking to Ankur Nagpal, founder of Fedora. Fedora's an online tool that lets you create beautiful classes and schools, put them on your website or any url, and takes care of the file hosting for you. But before Fedora, he started a million dollar business in college just from creating Facebook quizzes. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, l...
Aug 02, 2019•36 min
Hey everyone! In today’s episode, I share the mic with Kevin Indig, the SEO Manager at Atlassian, which is responsible for a lot of great sites, apps and tools, including Trello. Tune in to hear Kevin spill the secrets to effectively optimize your blog posts, discuss growth strategies using various SEO tools, and share how he uses Google Features to reverse engineer what the user intent is. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I ...
Aug 01, 2019•31 min
Are you working yourself to the bone to make a few dollars? Does hard work really pay off? Tune in to hear Eric Siu share the deep philosophy behind entrepreneur motivation and how to start a business without burning out. (Hint: The keys to success aren't all found in hard work, but in persistence.) Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episo...
Jul 31, 2019•11 min
