In this episode of Leaders of B2B podcast, Andrew Butt, Co-Founder and CEO at Enable —a cloud-based B2B software solution for rebate management—shares the journey of the business that was only launched in 2017, but today employs a team of 150+. The company was ranked in the Sunday Times as the 50th fastest growing private technology company in Britain, and it’s also the largest in the UK. In the discussion, hear the following: Andrew’s personal entrepreneurial journey, and how it began as a teen...
Jul 19, 2021•37 min•Ep. 84
Josh Millet , Founder and CEO of Criteria joins Ledge in a great discussion on the value of hiring the right people. Millet, a Ph.D. from Harvard, has founded two companies that focus on screening tools to make the right hire. His first company, Number2.com, was acquired by XAP in 2002. He founded Criteria in 2006 to take things to the next level. Hiring the best talent that fits your organization is a tried and tested formula for a company’s success. It’s easier said than done, however. Predict...
Jul 15, 2021•33 min•Ep. 83
Maciej Gałkiewicz , CEO at Ragnarson , joins host Jake Jorgovan on today’s Leaders of B2B podcast. His startup journey at the company has been hit by crisis and tragedy, but he explains how and why he continues to persevere. Ragnarson is more than a traditional web development agency, and they employ innovative and revolutionary approaches to run the business. One is not only focusing on development, but on investing in impact-driven startups. They’re particularly interested in investing in star...
Jul 14, 2021•32 min•Ep. 82
Abel Grunfeld , Head of Growth at Riverside , joins host Jake Jorgovan today. Riverside is a startup that helps creators like podcasters achieve their ‘why’ through user-friendly technology. The platform offers several advantages such as better audio and video capture quality, instant upload to the cloud to prevent loss of the material, and great editing tools. Grunfeld shares that this great UX was accomplished through their product strategy approach. They patterned the product with their targe...
Jul 12, 2021•31 min•Ep. 81
This episode of Leaders of B2B brings exceptional value to B2B startups as we talk with Josh Inglis, Founder and CEO of Propllr , a company that does public relations and content marketing for startups. Our discussion is full of exceptional tips as to how to get PR opportunities for your B2B startup. Here’s some of what to expect: The reasons why most of their clients hire them. How to get seen by your target audience in publications. Measuring the results of marketing and how to know the origin...
Jul 08, 2021•34 min•Ep. 80
In this episode of Leaders of B2B , Patrick Chopson, Co-Founder of Cove Tool , shares the journey of the company since it started in 2017. Cove Tool is a web-based application that helps architects, engineers, contractors, and building owners make decisions around anything that affects green building. It covers the whole arc of the project from start to finish. Last year 12,000 projects were run through the software; the equivalent of 5.3 million tonnes of CO2 emissions. Business-wise, they boas...
Jul 07, 2021•39 min•Ep. 79
Jinesh Patel , Co-Founder and CEO at UptimeHealth , joins Ledge on this podcast episode of Leaders of B2B . UptimeHealth provides a SaaS platform that digitizes and automates medical device compliance and management. Their key customer profiles are small and medium providers that previously used manpower and a paper checklist for this business need. Patel had to overcome hurdles usually faced in small to medium businesses with a more traditional pedigree. One of these hurdles was finding room in...
Jul 05, 2021•38 min•Ep. 78
In this episode of Leaders of B2B , Chris Jordan , CEO and Founder of Omnidek , a digital workplace, provides lessons and insights about starting the company as a non-technical person with a capital of $500. Omnidek was founded in 2017 and in less than five years, has grown to about 20 staff members. Hear from Chris about: How they raised capital Timing and concept Lessons learned “It wasn’t as if we got some kind of huge slug of cash. Instead, we created the opportunity, and were very focused o...
Jul 01, 2021•37 min•Ep. 77
In this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts , a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees. It’s a conversation filled with valuable information for any entrepreneur; topics include: How the company came about. Types of companies that most benefit from podcasting as a growth strategy. Advice for those who appear...
Jun 30, 2021•31 min•Ep. 76
In this episode of Leaders of B2B , we speak with Tom Elliott , Co-Founder of Lefthook.com , a company that launches integration apps and connectors for SaaS companies via Zapier, HubSpot, Quickbooks, Microsoft, Zoom, and other marketplaces. They’re an interesting business because they’ve taken a different approach to app development: their work is to ensure other people don’t need developers. Says Tom: “Over time, different technologists started to see common use patterns and different ways tha...
Jun 28, 2021•42 min•Ep. 75
On this episode hosted by Ledge, we are joined by Jack Reamer , Chief Lead Gen Officer of SalesBread . Reamer shares his expertise on building sales funnels for B2B by using a more personalized approach to connect with prospects. He focuses his discussion on LinkedIn. The platform is powerful, and has the capability to directly connect SDRs with top-level decision makers. Reamer disagrees with the numbers game approach done by other SDRs to generate prospects, and attributes this approach to laz...
Jun 24, 2021•35 min•Ep. 74
In this episode of Leaders of B2B , we talk to Kalpana Krishnamurthi, CEO of BitsIO Inc , a data platform voted Partner of the Year by Splunk in 2020. The interesting thing here is that Krishnamurthi and her partner Suman Gajavelly built the entire business solely to provide services around a third-party platform. BitsIO has been in operation since 2001, when Krishnamurthi ventured out of her safe full-time job to become an entrepreneur. Today this company, based on the courage of two first-time...
Jun 23, 2021•41 min•Ep. 73
Today’s show with co-host Ledge features Robert Stephen , CEO of RSC . RSC is a consulting firm that has developed a SaaS integrated workforce management system. This helps medium to large companies track assets, serving a vital function in operational efficiencies and planning. RSC, like most companies in 2020, was heavily affected by the global pandemic. Stephen viewed this more of a delay rather than a collapse or failure. His response was to put resources into a dormant state rather than exe...
Jun 21, 2021•38 min•Ep. 72
In this episode of Leaders of B2B , Andrew Guldman shares his journey to becoming CEO of ConfigureID , which was acquired a year ago by Astound and offers commerce personalization experiences. “Things are kind of ramping up, like the number of leads is increasing as our ability to handle the leads is increasing,” says Guldman. But the business had a complete reboot after the acquisition, and Guldman was specifically brought in to revamp the engineering organization which was at that stage, “in a...
Jun 17, 2021•40 min•Ep. 71
In this episode of Leaders of B2B hosted by Content Allies , Reda Bensaid , President and CEO of Xavo discusses how they provide differentiated value to customers by building on a customer-focused strategic foundation, a strong machine, and employee empowerment. Bensaid says, “We want our customers to know that we are not only there to make money, but rather to show them we know what we are talking about and that we can be relied upon to resolve their issues. And that gives us credibility, and i...
Jun 16, 2021•39 min•Ep. 70
In this episode of Leaders of B2B , your host Jake Jorgovan from Content Allies interviews Xenia Muntean of Planable, a social media platform that was started by Xenia and Nicolae Gudumac five years ago. At the time, Xenia was 21 and Nicolae, 19. Although they had their challenges and some things may have taken longer to accomplish due to their inexperience, both founders had a background in advertising and graphic design. Ultimately, their young ages turned out to be a major benefit because the...
Jun 14, 2021•23 min•Ep. 69
In this episode of the Leaders of B2B , Ankesh Kumar , Founder & CEO of Sharetivity as well as Slide.buzz, sits down with us to talk about sales and relationships, and the reasons why his two startups focus on these. Sharetivity is a sales and lead generation enhancer. It compiles and intelligently delivers key icebreakers to get the conversation started with your prospect. Slide, on the other hand, is a social experience application meant to boost relationships through activities. Kumar fir...
Jun 10, 2021•36 min•Ep. 68
In this episode of Leaders of B2B , Tom Murphy, the CEO and Founder of Scilicet , joins us for an in-depth discussion on implementing innovative products before their time. Scilicet is a platform designed to enable sales decisions in the automotive industry. The industry is a prime example where supplier and distributor information is disjointed. As a result, opportunities on deals, such as incentives, are not strategically placed. Scilicet mediates this information chasm through its SaaS platfo...
Jun 09, 2021•35 min•Ep. 67
In this episode of the Leaders of B2B , Martin Twellmeyer , Founder of optilyz , talks about the continued relevance of direct mail in marketing. Optilyz provides a digital solution for sending out physical mail to customers all over Europe. Twellmeyer argues that direct mail is still the preferred means of communicating with customers. Direct mail has the personalized touch, is more likely to reach customer mailboxes instead of spam folders, and can deliver a strong brand image. Direct mail is ...
Jun 07, 2021•35 min•Ep. 66
On this episode of the Leaders of B2B , Shaina Weisinger , Founder and CEO of Repurpose House , discusses her startup journey. She talks about how she pivoted her initial product offering, which was producing videos. Realizing the effort and time to produce long content only for it to be used once, she saw an opportunity. Today, her company Repurpose House cuts your content in so many different ways to reach different audiences. Weisinger’s discussion dives into the product creation process and ...
Jun 03, 2021•32 min•Ep. 65
Our guest today is Pablo Calabuig , CEO North America at GoAigua . GoAigua is an analytics company providing water and wastewater utility companies with tools to change how they look at data to improve daily operations, resiliency, and decision-making to provide better service to their customers. Pablo's family started GoAigua as a water utility operation in Spain 130 years ago. Pablo heads up helping cities like Mexico City, MX, Houston, TX, and cities in California solve critical water supply ...
Jun 02, 2021•33 min•Ep. 64
Bob Laurenzo , CEO of DecuSoft , joins Ledge for a great discussion on sales and software. Laurenzo has had a solid career mastering sales, and his revenue-generation skills are the lifeblood of the businesses he has led. Laurenzo talks about the value of compensation management, and how some large companies still use spreadsheets to manage compensation. Laurenzo sees that as an enormous business opportunity. DecuSoft aims to solve this by providing spreadsheet familiarity, but with functions th...
May 31, 2021•38 min•Ep. 63
Chuck Myers , CEO of Cogniac Corporation , joins Ledge on today’s Leaders of B2B podcast. The podcast talks about Myers’ journey as a serial entrepreneur and serial CEO. The discussion is full of great leadership lessons from his various career iterations and experiences. Cogniac is a platform that powers visual AI for various companies and industries. The applications are varied and valuable, with examples ranging from visual safety checks in trains to very particular quality assurance in manuf...
May 27, 2021•39 min•Ep. 62
Chris Walker , CEO of Refine Labs , joins Jake on this podcast of Leaders of B2B . Walker is a seasoned product manager and marketer who is passionate about innovation and challenging the status quo. This discussion with Walker is like a mini-Masterclass in marketing for SaaS companies. He walks us through his steps toward innovation and talks about approaching the lead funnel in a smarter way, focusing on higher probability conversions. This is especially true for startups in their mid to later...
May 26, 2021•46 min•Ep. 61
Dale Hanna , CEO of Foresight Intelligence , joins Ledge on the Leaders of B2B today for a great discussion on how Hanna has used his software expertise in leading his business endeavors. Hanna discusses the evolution of software into the telematics subfield. Foresight Intelligence uses this service particularly for fleet intelligence, enabling companies to better manage their vehicles, equipment, and logistics. The enormous amount of data crunched rapidly over a network provides enormous value....
May 24, 2021•39 min•Ep. 60
Brett Barlow , CEO of Everee , talks about his journey from marketer to CEO. Everee provides solutions for company payroll, easing the payroll process for both employers and employees. Barlow talks about his work experience and pivot from consumer electronics to SaaS. He shares how his varied experience has helped him navigate the startup waters. Treat Your People Right His expertise in creating a brand with value is one of his measures of success. Providing value to customers is essential to bu...
May 20, 2021•35 min•Ep. 59
Our guest on today’s podcast is Arlen Ward , Principal and CEO at System Insight Engineering . His discussion with Ledge covers his fantastic startup journey, the science behind his product, and how he built his sales strategy for it. Ward talks about how his experience in the medical device industry revealed the business problem to him. Advances in computing power made simulations, and modeling paved the way to the creation of his company. The result: An advanced product that makes a difference...
May 19, 2021•46 min•Ep. 58
Matt Doyle , CEO of Array , joins host Ledge on today’s Leaders of B2B podcast. Array provides a software as a service solution aimed at operational and process experts. It allows them to create an application to help the process flow without involving the IT department, and it does this through a no-code interface. Doyle discusses the importance of product development, and this podcast features a deep understanding of the product formulation. This includes design-based thinking and lean methodo...
May 17, 2021•41 min•Ep. 57
Rajesh Parthasarathy , CEO of MENTIS , joins us for a fun and insightful discussion on his approach to business. Rajesh has led his startup company to success in the data security industry. The discussion covers Rajesh’s approach to taking on the big names. In an industry where trust is the core issue, this can be challenging. Rajesh takes a customer-centric approach to designing his product features, resulting in a product that is both nimble and feature-studded. This gives him the differentiat...
May 13, 2021•38 min•Ep. 56
Today, Ledge hosts an episode featuring John Antanies , Principal and Founder of Envoy Development . Antanies has built his company serving a segment not usually associated with software—Envoy Development focuses on manufacturing plants like paper mills and chemical refineries. Antanies talks about how he came up with the idea, and discusses how key it was to hire people who used to work at the plants as engineers. This allows his team to think like customers. Antanies also argues that Artificia...
May 12, 2021•40 min•Ep. 55
