Today’s podcast features an insightful and meditative discussion with Poet De’Medici , CEO of Tomestic . De’Medici envisions a revolution in learning and knowledge absorption. He aims to do this by enhancing the current medium with augmented reality. De’Medici is a voracious learner who has learned music, writing, architecture, and business. He drew inspiration for his startup when he was about to publish his book Above You, A Black Sun. He talks about how our system of learning needs an upgrade...
May 10, 2021•33 min•Ep. 54
Dave Gulezian , Co-Founder and CEO of Alucio , joins today’s podcast to talk about creating a tech platform for a niche industry. His platform, Alucio, brings a multitude of features to life science firms, including pharmaceutical, biotechnology, and medical device firms, among others. The life science industry, while categorized as niche, carries a large amount of revenue. It also covers a huge amount of market presence. Gulezian talks about how he started up Alucio with its core product, Beaco...
May 06, 2021•28 min•Ep. 53
Sean Leonard , CEO and Co-Founder of JumpDEMAND , joins us on today’s show. He shares his ideas and insights on working smarter in sales and marketing. His company provides technological tools to help automate these processes, resulting in more efficient use of resources— particularly your employees’ time. Leonard has built his platform around a strategy of integration. By playing well with CRMs, he has expanded his customer base. This helped open up the door for a second product, which became a...
May 05, 2021•32 min•Ep. 52
Tiffaney Fox Quintana , Vice President of Marketing at Stampli , joins us on our podcast to talk about her extensive experience and expertise in marketing. Quintana discusses how her academic background in psychology has helped her career. She has enhanced it further by learning business through experience and research to transform her into a super marketer. Quintana shares some great tips and nuggets that can improve your marketing strategy—this 40-minute session is like a Masters in Marketing ...
May 03, 2021•42 min•Ep. 51
In this episode, they talk about how you can use a podcast to drive revenue for your business, and how you can turn podcast interviews into revenue-relationships. Ledge and Jake discuss multiple approaches and how they each approach podcast interviews. Ready to start your B2B podcast? Reach out to us today at ContentAllies.com.
Apr 29, 2021•27 min•Ep. 50
Asbed Kassis, CEO and Founder of Alena Solutions, joins us on the podcast to talk about digital solutions and the user experience. Kassis runs a company that can develop the entire backbone of a company’s digital transformation. His key differentiator belief is the approach they take. The discussion digs deeper from Kassis’ startup journey to his core beliefs practiced in his company. Kassis believes in the value of being a partner with his company’s customers, and the user experience is central...
Apr 28, 2021•43 min•Ep. 49
His role oversees channels and partnerships at Maropost, and he says utilizing channels can increase your presence and expand your sales team in a short amount of time with minimal investment. Snyder talks about the importance of thinking through a channel strategy thoroughly. Key elements such as identifying the right customer profile, onboarding your partners, and making it worthwhile for them are essential to success. Expand your revenue more quickly with a well-thought out channel strategy. ...
Apr 22, 2021•38 min•Ep. 48
BrightApps works with both private companies and the US military. Threats to the nation now also come from cyberspace, so BrightApps is determined to thwart hackers and cyber-attacks. They do this through cutting-edge artificial intelligence and quantum computing. McGregor is a brilliant mind who began his consulting career at age 12. Since then, he’s learned to balance his duties as CEO with his natural calling to oversee the technology. Being an engineer, he has always been more comfortable in...
Apr 21, 2021•36 min•Ep. 47
Ekshtain is one of the pioneers of FinTech, beginning his career in electronic payments back in 1999, a full ten years before the iPhone was rolled out. He has worked in the payment industry and knows every nook and cranny that makes it tick, every cog and gear that makes it turn. With this information, he created a solution. Now, enterprise-level companies can become payment facilitators, allowing savings on development time and transforming it into a revenue-generating platform for them. This ...
Apr 19, 2021•36 min•Ep. 46
Vandersluis runs a company that builds and customizes timesheet software. Businesses that look at maximizing efficiency and project management are their major customers, and include mostly enterprise-level corporations that have a lot of employees and projects. Vandersluis discusses his approach to solution selling. His emphasis lies in understanding the customers’ problems first before pitching his solution. This approach has made Vandersluis a bulwark in the software solution selling industry....
Apr 15, 2021•36 min•Ep. 45
Patel spent many years working on the product during his stint consulting with big pharmaceutical companies. He talks about how a great product idea can sell itself, even if you hate sales, and how that product approach evolves into empowering people and relationships as you scale your startup. Startup founders who have brilliant ideas but don’t want to take the fundraising route can draw inspiration from the bootstrapping approach Patel took for iorad. Iorad.com spatel@iorad.com Listen in to th...
Apr 14, 2021•38 min•Ep. 44
Sopher adopts the successful strategy of traditional newsletters of yore, when they were distributed to deeply passionate members of a particular community that they were relevant to. Bringing value by informing the concerned community members was pivotal in making sure the newsletters were not only read but had people looking forward to them. This strategy is what he views as the key for companies to get more effective penetration in their email marketing campaigns. People are always looking fo...
Apr 12, 2021•42 min•Ep. 43
His company uses existing security camera infrastructure coupled with AI to flag potential shooters and the weapons they are carrying. This smart solution can dispatch emergency services and the police, providing them with vital information that literally saves lives. This key step in using AI and data points is an example that modern technology is there to make lives better—and even save them. The journey to building a final product, though, was not an easy one. In fact, Lahiff admits that gett...
Apr 08, 2021•36 min•Ep. 42
David J passionately educates us on how cloud software technology has enabled small-to-medium sized businesses to take advantage of digital transformation once reserved for the Fortune 100. In great detail, he explains how important a digital roadmap needs to be planned and laid out so businesses can get the most of their tech spending. David J has uses these business problems as an opportunity to present valid solutions. His company, Modestack , delivers answers for the everyday business person...
Apr 07, 2021•32 min•Ep. 41
His latest company Boast.ai focuses on both. It helps innovative companies maximize government funding options and grants by helping out with the red tape and audits, plus it fronts the cash on what would normally be a painstaking wait for these companies. This great idea fosters innovation and develops the community to move forward with innovation, all with one less thing to worry about. Lobo sticks to his principles of relationship and community-building with this company, and has worked const...
Apr 05, 2021•36 min•Ep. 40
His company, KAAS, helps organizations and companies make their learning delivery effective, efficient, and sustainable. In today’s world with a lot of competing attention spans and a multitude of emerging and upgrading skills, it is essential to keep your human capital in tip-top shape. Feeney also talks about his journey in a startup that focused on pursuing every opportunity but instead moved to streamline their product offerings into something more digestible and attainable for them. This it...
Apr 01, 2021•41 min•Ep. 39
His company Sideqik aims to enhance a company’s marketing and brand presence by leveraging influencers and content creators and integrating them into the brand strategy. This business need is necessitated by the sub-30-year-old demographic dubbed as the Gen Z and Millennials. These younger groups are more likely to lean on highly-engaged content versus traditional broadcast media. Tree shares some key insight on how they grew their platform, how they developed a culture of performance and perfec...
Mar 31, 2021•32 min•Ep. 38
David talks about how he started on his startup journey coming from a completely unrelated field in foreign policy to IT consulting – and then to startup founder. David talks about how major decisions and outcomes can be anticipated by way of data analysis of causal discovery by looking at massive amounts of variables. He touches on a topic that has been feared since the start of the Industrial Revolution, with machines taking a more active role in improving society. His approach is optimistic a...
Mar 29, 2021•39 min•Ep. 37
Layfield has uncovered a huge opportunity that many businesses may not yet be aware of, particularly with software as a service, which has become part of almost every company’s operations. His AI combs through the data to tell you if you have multiple software overlapping, and which one best benefits your business. In this episode, take a look into Layfield’s brilliant thinking and learn some insightful lessons from his startup journey. Business leaders who rely heavily on software as a service ...
Mar 25, 2021•44 min•Ep. 36
Most online advertisements are considered good or acceptable. They're permitted to be there, and that website is making revenue off the ad space. Clean.io works to protect against malicious advertising, aka malvertising. Almost anyone can buy ads on websites. It’s the small percentage of malvertising that can ruin a website’s user experience. Matt talks about what the culprits behind the malvertising seek to gain. It has become an evolving cat and mouse game - bad ads and protecting against the ...
Mar 24, 2021•42 min•Ep. 35
David shares how Tenbound came to be, seizing the insatiable demand for sales development. David transitioned from a 20-year corporate background and now talks about his lessons learned while venturing into entrepreneurship. Are outbound sales for every business? When is it best to outsource sales? What considerations should be factored into this decision? David is an expert in the field and gives essential insights on the matter. Where do you see AI and machine-based applications taking the sal...
Mar 22, 2021•34 min•Ep. 34
Kartha talks about how he laid out the groundwork for scaling through transparency and culture-setting from the get-go. He also shares how a great product with customized features needs to transform into a more scalable product to make a deeper impact on the market and reach more customers. Kartha’s approach from due diligence in finding the right investors and partners, down to setting expectations with his employees, and even to his own self-realization of mistakes and course correction, all b...
Mar 18, 2021•39 min•Ep. 33
In this episode, Vincent explains how his company has been able to achieve success among a very niche group of prospects and clients. Rather than funding or resources, Founders Workshop clients all share a specific mindset. They are eager to take a process-oriented approach to app development. Vincent also shares the sales process Founders Workshop uses to help identify the right clients. He discusses the challenges of turning down clients that are a poor fit and how Founders Workshop is tweakin...
Mar 17, 2021•35 min•Ep. 32
Kris Kelso , keynote speaker, executive coach, and author of the book “ Overcoming the Impostor ” talks about his inspirational journey that started off in the halls of the corporate world. Seeking to make a difference after experiencing the difficulties of working with a dysfunctional organization, Kris sought to make a difference by moving up the corporate hierarchy so he could positively affect culture by influencing the top-level. His success enabled him to pivot his career as an executive c...
Mar 15, 2021•35 min•Ep. 31
Have you applied for a credit card, submitted a job application, rented an apartment, or tried to buy or rent a car? Yes? Then you’ve had a business that ran an evaluation on you. This evaluation is the gatekeeper to a yes or no, but how does it work? In this new episode of Leaders of B2B, Jake Jorgovan interviews Shmulik Fishman , CEO and Founder of Argyle . Shmulik began Argyle from an idea he’d had while working at his previous company. He was sifting through thousands of job applications wit...
Mar 11, 2021•39 min•Ep. 30
Frank Shultz, CEO and Founder of Infinite Blue , joins Ledge in this episode for a productive discussion on business continuity. “We think of it in terms of loss of staff, loss of facilities, loss of technology, loss of a critical third-party vendor.” Frank and his team plan for the maximum impact to best prepare and respond to disaster scenarios. He shares that the tenacity to be very fluid in responding has been instrumental in his company’s success. On cyber defense, Frank outlines the challe...
Mar 10, 2021•33 min•Ep. 29
The world as we know it is gearing up for more artificial intelligence offerings and automation. From customer experience interactions to order management, AI has already taken a foothold and newer trends are emerging with smarter features. Anne Cheng , Founder of Supercharge Labs , is taking on the AI challenge head-on. She is building her tech company in the sales space, particularly in lead generation. Many sales experts know that lead generation is vital to the lifeblood of any organization’...
Mar 08, 2021•19 min•Ep. 28
This episode features the journey of a startup visionary and goes into the inner workings of a platform many startups and companies are familiar with. Vinay Patankar , Co-founder and CEO of Process Street , a process and workflow SaaS platform that has grown and received generous funding to grow, guests in this podcast. Process Street has contributed to the transformation of the world’s working economy towards a remote model. Vinay talks about how his personality has taken him to many cities and...
Mar 03, 2021•42 min•Ep. 27
AppBind is a cloud-based billing system that allows agencies and customers to have a better, more trustworthy relationship by solving the issue of who pays for software subscriptions while the service is being developed. The solution is simple yet badly needed, as it solves problems of customer onboarding and who pays for what. Sunir also goes on to talk about how his journey as an entrepreneur and startup guru has expanded beyond business and into the human realm. A firm believer in helping oth...
Mar 01, 2021•41 min•Ep. 26
This episode goes down memory lane to the 90s, when IT was both exclusive and expensive, with data centers and colocation facilities. He talks about evolving technology then moves onto apps and cloud computing. Kozman’s formula to counter the ever-changing ebbs and flows: focus on the people you have rather than the technology. This formula has worked. They have consistently grown and been successful for the last 20 years - and they’re still going strong. They continue to take the lead with thei...
Feb 25, 2021•35 min•Ep. 25
