Twenty+ years of working with the leadership of large-scale enterprises carries benefits, yet the question still exists: What is the industry’s security space? In this episode of Leaders of B2B, Ledge interviews the CEO of Clear Skye , John Milburn . Clear Skye is a software company that optimizes identity governance and administration. Paraphrasing John, the average enterprise has over 300 different applications, each with its own set of passwords, often differing by state or region. Then you m...
Feb 24, 2021•32 min•Ep. 24
Derek’s love for computers and software stuck with him. Naturally, he began working in sales, marketing, and accounting within the technology space. Explainify is now able to produce videos in a few weeks that used to take nine months just five years ago. “I’d say the true value in what we do is we build brand awareness and brand legitimacy, through high-quality videos that drive action.” Derek shares fascinating insight into their customer-centric approach. He accredits this mentality to the su...
Feb 22, 2021•30 min•Ep. 23
“It’s about a million times more dense than conventional electronic media, in terms of storing data.” With tech, it’s always smaller, cheaper, better, faster. Exploring DNA storage could redefine how we think about storing data. Dave dives deeper into DNA applications in the tech space. He posits discussions on AI, quantum computing, and more. Before closing, Dave invites others in related fields to reach out and discuss. Want to gain fresh, innovative perspectives and insights from captains of ...
Feb 18, 2021•37 min•Ep. 22
Her role at the company, which takes pride in being an expert at transforming organizational performance and teamwork through its platforms that maximize cognitive diversity, is directly linked to the Brand and Customer Acquisition aspect. Her storied career and her capability to wear multiple hats across different industries and verticals have made her a well-rounded and diverse marketer herself. Marcelle discusses her journey to her current role in a deep manner for any aspiring marketers or e...
Feb 17, 2021•29 min•Ep. 21
Multiple factors contribute to the success of a company. You need a revolutionary idea, the right team and available funds, but sometimes these aren’t enough. The right go-to-market strategy is also required and for that, you need perfect timing to get out there. In the case of Di Di Chan and FutureProof Retail , the first run of their innovative touch-free technology in brick and mortar retail stores was met by factors that cooled what could’ve been a red-hot launch. When Covid-19 and the ensui...
Feb 15, 2021•32 min•Ep. 20
His company focuses on providing cost-effective ways for companies to compete in the market using essential data like buying trends and spending patterns by looking at the digital space. He then adds value to this through their managed services arm to empower businesses with limited exchequer to maximize their precious resources in making decisions. Decisions like product direction, go-to market, marketing spend, and consumer targets are normally drawn from millions of dollars of marketing inves...
Feb 04, 2021•30 min•Ep. 19
This transition from a side gig to a freelance-heavy company to a full company with a solid group of their own employees all in one year is a testament in commitment and going all-in to pursue your dream. He also talks about how nurturing his employment relationships and transitioning the right way can lead to more fruitful returns. This comes as his first client was his former employer that allowed him the luxury of starting off with a customer to build a foundation on. Nick’s story is far from...
Feb 03, 2021•26 min•Ep. 18
In this episode of Leaders of B2B, we chat with Justin Shelley of Master Computing. Justin is Lord Protector of the computer domains by virtue of delivering both preventive and reactive cybersecurity measures. Justin talks about his journey from salaried aviator to IT entrepreneur fueled by his desire to steer his own destiny the way he chooses. His step into entrepreneurship met initial success but as the IT started to crowd, he had to pivot and innovate towards preventing the threat of cybercr...
Feb 01, 2021•30 min•Ep. 17
A career spanning from a sex crime against children detective, to investment fund advisor, to building his own SaaS company, Co-Founder of xFusion , Jim Coleman offers a diverse background in this enlightening episode of Leaders of B2B. Jim shares how he and his team built training methods, vetting new personnel through layered teachings, and resulting in an output of employees upon which leadership bestows complete trust. A reason Jeff accredits to the success of xFusion, and has led to providi...
Jan 28, 2021•34 min•Ep. 16
Self-declared as unemployable, Trent seized his differences and utilized it to surround himself with the right team to develop the idea of AlarmHive. With over 5000 alarm installations a month, the team noticed the tremendous opportunity in the market. Working only for a potential equity share, they tirelessly worked to create the 'MVP' product to put out on the market. Trent himself worked the first two years without earning a cent. "Use your own money first, and get it to a point where you've ...
Jan 27, 2021•37 min•Ep. 15
This episode of the Leaders of B2B Podcast guests Ben Firn, Director of Marketing at Breezeway. He talks about 3 key areas that would interest anyone in the B2B, technology, and startup space, particularly in marketing. First, we take a look at Breezeway, a Property Operations and Servicing platform equipped for the vacation management space. The SaaS platform aims to provide a seamless guest experience by bringing the stability and process-orientation that hotels are known for to the vacation r...
Jan 25, 2021•34 min•Ep. 14
Today’s episode takes a look at a business leader who is passionately driven about starting up, perfecting his product, driving growth, and doing this again until perfection is reached. Nicolas Vanderberghe, CEO and co-founder of automated meeting scheduler and boon to sales people the world over, Chili Piper imparts some key learnings for the CEO and entrepreneur. He talks in detail about how he grew Chili Piper and how he is applying a refined and perfected formula to his newer company, KosmoT...
Jan 21, 2021•22 min•Ep. 13
Establishing, growing, and overseeing a startup in an industry traditionally reserved for heavy capitalization can be extremely challenging. Investing in the product creation process already draws so much capital, then there’s getting to your target market to sell your newly-perfected product. Chris Lipowicz, Chief Operating Officer of Building Intelligence, shares some insight from 17 years of experience in sales and business development. When Chris co-founded Business Intelligence, they were l...
Jan 20, 2021•30 min•Ep. 12
Raj Goyle, CEO of Bodhala has taken on the Herculean task of using technology and data to the conservative and deliberate legal industry with the hope of reducing legal fees for everyone. We talk about Bodhala, what inspired him to start this up, and what challenges await him. Goyle talks about how the legal industry, in all its years of existence, still remains slow to innovate particularly in the standardization of its pricing structure. This approach has had lasting repercussions not only to ...
Jan 14, 2021•30 min•Ep. 11
Remember when you played those city building games back in the day and wished your city would come to life? Well, Michael Jansen of Cityzenith has led a team that has turned that into reality. They’ve developed and designed cutting-edge technologies that allow the astonishingly accurate simulation of design and construction from houses, buildings, and to entire cities. While this sandbox may make every creator swoon with delight, it has a deeper and more meaningful impact to our planet than just...
Jan 06, 2021•31 min•Ep. 10
Marc Bernstein shares his story of fulfilling his dreams by turning a vision into a software reality. In this episode of Leaders of B2B, Marc talks about how he began his career and how he faced immense hurdles to co-found Balto Software. Anchored by the gravitational pull of the comfort zone that was his blossoming career, he scaled that crag only to be faced by even steeper challenges, scaling a startup with minimal resources. Marc talks about how he was able to balance the limitations of the ...
Jan 04, 2021•30 min•Ep. 9
In this episode, our host Jake Jorgovan, speaks with Kirk Harnack, Director of Multimedia Marketing at The Telos Alliance. Telos is a company that manufactures and distributes broadcast equipment used in television and radio stations. In this episode, Kirk shares how he went about marketing these B2B products in an innovative way.
Nov 06, 2020•43 min•Ep. 8
In this episode of the Leaders of Marketing, I had the great pleasure of talking with Jeremy Boudinet, Director of Marketing for Ambition. Over the years, Ambition has put out some great content that has been key to their growth, and Jeremy and I go into detail on some of the things they have done, as well as what they are planning to work on next.
Nov 06, 2020•39 min•Ep. 7
Nov 06, 2020•41 min•Ep. 6
On this episode of the Leaders of Marketing Podcast, I had the pleasure of talking with Freshbooks Senior Marketing Manager Rob Engg. Rob has been with Freshbooks for about 3 years and has an extensive career as a marketer in different industries and different roles. In this interview, we look at the unique story that landed Rob in his current gig and we talk a lot about what Freshbooks is currently doing to make sure they communicate effectively with their audience. I hope you get a ton of valu...
Nov 06, 2020•34 min•Ep. 5
On this week’s Leaders of Marketing Podcast, I got to talk to Coral Edwards who is the marketing lead at Harvest. Harvest is an awesome company that has the goal of enabling companies to work smarter through their time tracking and project scheduling tools Harvest and Forecast. Coral and I talk through what makes Harvest special, things they are working on to grow their company, and advice for other aspiring marketers.
Nov 06, 2020•33 min•Ep. 4
I had the pleasure of talking with Gaemer Gutierrez, Creative Director of CVS Pharmacy. Gaemer has a ton of experience working in large companies, and he has a lot of advice for creatives finding success in the corporate world. One of the things I loved about this interview was hearing how Gaemer views corporations as a network of conversations and talking through some of the ways to navigate that network. In this interview, we talk about how Gaemer found his way to his current position, adaptin...
Nov 06, 2020•30 min•Ep. 3
In this episode of the Leaders of B2B podcast, I got to sit down with Vanessa Dewey, Lead of Development and Creative Experiences at Matell Inc. Vanessa is a creative with tons of experience who is working to help educate and facilitate culture at Matell. As a true creative, Vanessa has had roles ranging from being an intern for April Greiman, working in general communications roles, to packaging, and now she is in a brand new position that doesn’t even have an official title yet. I had a great ...
Nov 06, 2020•21 min•Ep. 2
Nov 06, 2020•6 min•Ep. 1
