Designing a Flexible Product with Customer Feedback with Matt Doyle of Array
Episode description
Matt Doyle, CEO of Array, joins host Ledge on today’s Leaders of B2B podcast. Array provides a software as a service solution aimed at operational and process experts. It allows them to create an application to help the process flow without involving the IT department, and it does this through a no-code interface.
Doyle discusses the importance of product development, and this podcast features a deep understanding of the product formulation. This includes design-based thinking and lean methodologies.
Doyle talks about the global trend on no-code solutions, and the importance of focusing on the true experts: the end-users. He also reveals how he has expanded into a community, building an accelerator program that helps startups interested in no-code solutions into this community.
Formulating the right product that appeals to the right audience is critical to success. This episode features a great individual in product design, and insightful content for anyone looking to emulate the thought process.
Listen to today’s podcast and check out other great content on the LeadersofB2B.com.