Utilization isn’t just a metric — it’s the key to unlocking profitability, clarity and accountability across your entire team. In this episode, Michael Daoud , Founder and CEO of Visus LLC , sits down with us to share how transparency in utilization can transform operational efficiency in professional services firms. He highlights the value of role-based utilization targets and the importance of weekly over monthly KPI tracking for agility. Key Takeaways: (00:54) Making utilization transparent d...
Apr 21, 2025•18 min
Most brands focus on messaging — but is that enough? In today’s episode, Tamsen Webster , Founder and Chief Learning Officer of Message Design Institute , shares insights on the power of message design and its role in shaping effective brand communication. Tamsen explains how businesses can move beyond messaging to establish a core message that aligns with their audience’s beliefs and needs. She also explains why message design is an excavation process rather than an invention, uncovering the tr...
Apr 07, 2025•30 min
Most businesses unknowingly leave money on the table — are you one of them? In this episode, we’re joined by Brian Doyle , President and CEO of Holden Advisors , who shares strategies for increasing pricing power to drive revenue and profitability. Brian is an ex-Air Force pilot and recognized expert in leadership and communication. Brian explains how businesses can improve their revenue and profitability through value-based pricing strategy and go-to-market effectiveness. Key Takeaways: (01:36)...
Mar 24, 2025•25 min
Not all private equity firms are created equal. Founders need to ask the right questions before accepting investment. In today’s episode, Mark Gartner , Managing Director of RLH Equity Partners , shares how to evaluate potential investors, avoid common pitfalls and ensure alignment on capital, expertise and culture. He also explains what makes a professional services firm attractive to investors and how RLH helps businesses scale strategically. Key Takeaways: (01:22) RLH Equity Partners has spec...
Mar 10, 2025•23 min
The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach , Senior Vice President of Thought Leadership and Brand Awareness at Acquia . Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blending brand, demand and customer experience, showing how businesses can stand out in a crowded market...
Feb 24, 2025•23 min•Season 2Ep. 5
Misaligned teams lead to missed opportunities. In today’s episode, we’re joined by Amy Higgins , Director of Content Strategy at Cloudflare , who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discusses how businesses can measure ROI effectively while balancing long-term and short-term marketing goa...
Feb 10, 2025•14 min•Season 2Ep. 4
Amber Naslund , Senior Manager of Marketing Solutions at LinkedIn , explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success. Key Takeaways: (01:47) Sales and...
Jan 27, 2025•13 min•Season 2Ep. 3
Bria Bell , Senior Marketing Strategy Associate at JPMorgan Chase & Co. , shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in ...
Jan 13, 2025•11 min•Season 2Ep. 2
On today’s episode, we’re joined by Michelle Ngome , Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs . From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form...
Dec 16, 2024•19 min•Season 2Ep. 1
In this special episode, we’re joined by Jake Jorgovan , Founder of Content Allies , and TJ Bonaventura , Client Strategist of Content Allies , to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sal...
Dec 02, 2024•34 min•Season 1Ep. 225
In today's episode, Mike Malloy , Founder and CEO of Malloy Industries , discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations. Key Takeaways: (01:20) The rise of fractional executi...
Aug 23, 2024•36 min•Season 1Ep. 224
In today’s episode, we’re joined by Justin Michael , Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections. Key Takeaways: (01:20) Justin’s method for pattern interrupt in sales. (02:52) Making business development techniques mobile-friendly. (05:01) The growth of sales tech and SDR strategies. (08:13) The importance of hyper-personalization in outreach. (09:50) Using omni-channel approach...
Aug 07, 2024•26 min•Season 1Ep. 223
In today’s episode, we’re joined by Steve Mordue , CEO of RapidStart Global , formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry. Key Takeaways: (00:54) Slowing down and effectively delegating tasks is vital. (05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps. (10:50) The benefits ...
Jul 24, 2024•51 min•Season 1Ep. 222
On today’s episode, we talk with Jason Radisson , CEO and Founder of Movo . Jason explains Movo’s use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software. He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI. Key Takeaways: (01:13) Movo’s mission is to optimize human capital management for frontline workers. (02:56) ...
Jul 10, 2024•34 min•Season 1Ep. 221
In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market. Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job seekers, es...
Jun 26, 2024•44 min•Season 1Ep. 220
On today's episode, we're joined by Sasha (Peter) Kucharczyk , Co-Founder and COO of Preteckt . Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries. Key Takeaways: (01:00) Sasha's transition from academia to business and the challenges faced. (02:34) The inspiration from Microsoft's Zune failure and its influe...
Jun 14, 2024•47 min•Season 1Ep. 219
In today’s episode, we’re joined by Emin Can Turan , Founder and Researcher at Pebbles Ai . Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability. Key Takeaways: (00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intel...
May 28, 2024•48 min•Season 1Ep. 218
In today's episode, Charles Yeomans , CEO and Founder of AtomBeam Technologies Inc. , discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology. Key Takeaways: (04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by 2025...
May 14, 2024•39 min•Season 1Ep. 217
On today's episode, we're joined by Sharon Park , Founder and CEO of Sage Digi , a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways: (04:50) The pitfalls of managing digital ad spending and the advantage of expert help. (06:53) The significance of integrating CRM and analytics for effective marketing. (09:43) Personalization in advert...
Apr 30, 2024•35 min•Season 1Ep. 216
In today's episode, we dive deep with Michael Smart , Founder and Managing Principal of Egress Solutions, Inc. , as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market. Key Takeaways: (01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies. (03:33) The ...
Apr 19, 2024•41 min•Season 1Ep. 215
In this episode, we're joined by Genesis Capunitan , Head of B2B at Initiative , part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways: (00:41) Genesis and his role at Initiative. (04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making. (05:49) Implementing OKRs and KPIs t...
Apr 11, 2024•22 min•Season 1Ep. 214
On this episode, we're joined by Jasmeet Sawhney , Global Head of Marketing at Axtria , to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. Key Takeaways: (00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry. (01:51...
Apr 01, 2024•25 min•Season 1Ep. 213
On today’s episode, we’re joined by Colby Ford , Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. Key Takeaways: (01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in hea...
Mar 19, 2024•46 min•Season 1Ep. 212
In today’s episode, Stephen Callender , Owner and CEO of Foster Commerce , sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity. Key Takeaways: (01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena. (03:39) Breaking down larg...
Mar 13, 2024•45 min•Season 1Ep. 211
On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile , shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights. Key Takeaways: (02:27) How Versatile's creation was inspired by a tragic event. (03:23) Using data from cranes and other sources for easier decision-making. (09:21) Belief in your vision is key to overcoming startup challenges....
Mar 07, 2024•42 min•Season 1Ep. 210
In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc. , shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects. His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making...
Feb 27, 2024•42 min•Season 1Ep. 209
In today’s episode, Sarah Tamilarasan , CEO of Sotaog , shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries. Key Takeaways: (01:02) Sotaog's approach to improving efficiency with machine learning. (06:23) The imp...
Feb 16, 2024•39 min•Season 1Ep. 208
In this episode, we're joined by Usman Sheikh , Founder and CEO of xiQ, Inc. , who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities. Key Takeaways: (01:32) The inception of xiQ, Inc., focusing on AI-based solutions to...
Feb 09, 2024•43 min•Season 1Ep. 207
In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID , sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses. Key Takeaways: (02:02) Growth in data generation and its enterprise challenges. (04:31) The importance of data understanding for value, compliance and security. (10:00) AI and mac...
Jan 31, 2024•38 min•Season 1Ep. 206
In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California , joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology. Key Takeaways: (05:12) The genesis of Grabango and its mission to transform the retail checkout process. (11:30) The technical challenges and breakthroughs in...
Jan 19, 2024•43 min•Season 1Ep. 205
