On today’s episode, we're joined by Jennifer Bittinger , President of Narrativa . Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth. Key Takeaways: (04:12) The effectiveness of storytelling in business for conveying brand values. (08:35) The importance of consistency in storytelling to maintain a strong brand image. (15:47) Insights on ...
Jan 08, 2024•40 min•Season 1Ep. 204
In today's episode, we're joined by Jorge Quezada , Chief Diversity Officer and VP of People and Culture at Granite Construction . He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical strategies to overcome challenges like distance bias in the workplace. Key Takeaways: (06:34) Jor...
Dec 18, 2023•48 min•Season 1Ep. 203
Leon Lerman , CEO and Co-Founder of Cynerio , joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs. Key Takeaways: (10:57) Improved accuracy in hospital cybersecurity with reduced false positives. (16:55) Selecting a market niche where deep technology offers a significan...
Dec 05, 2023•42 min•Season 1Ep. 202
On this episode, Carolyn Walker , CEO and Managing Partner of Response Marketing , talks about brand building, performance marketing and the evolving landscape of B2B marketing. The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies. Key Takeaways: (02:06) - The complexities of brand building and performance marketing, and focusing on...
Dec 01, 2023•55 min•Season 1Ep. 201
In today's episode, Kevin Miller , CEO of LegalSifter , talks about the challenges and timing of introducing new AI technology in contract review. He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how it serves as a health indicator for businesses, advising against an over-reliance on external funding...
Nov 17, 2023•45 min•Season 1Ep. 200
On this latest episode, Shawn Olds , Co-Founder and CEO of boodleAI , discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success. Key Takeaways: (03:00) Addressing AI misconceptions through daily use examples. (08:16) How people find creative AI uses, ...
Nov 08, 2023•42 min•Season 1Ep. 199
On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova , CEO at ToolsGroup . Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains. The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importan...
Nov 02, 2023•39 min•Season 1Ep. 198
In today’s episode, we’re joined by Meghan Gaffney , Founder and CEO of Veda , who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways. Key Takeaways: (03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration. (10:00) A diagnostic approac...
Oct 26, 2023•47 min•Season 1Ep. 197
In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience. The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates with...
Oct 16, 2023•38 min•Season 1Ep. 196
In this episode, Susan Sly , Co-CEO, President and CCO of RadiusAI , delves into the fascinating world of artificial intelligence and the growing necessity for its responsible and ethical use. With vast experience in this area, Susan shares valuable insights on how AI is shaping our world, and the critical responsibility that founders and developers have in ensuring it's used for the benefit of humanity. Key Takeaways: [30:15] The urgency and importance of discussing the ethical use of AI in tod...
Sep 22, 2023•56 min•Season 1Ep. 195
Deon Nicholas , CEO and Co-Founder of Forethought , joins the show to discuss the details of AI’s application in the B2B realm. His journey from solving complex problems through coding in the initial days to the current challenges in go-to-market strategies provides him with vital experience in the tech domain. Deon explores the evolution from automation to autonomy. While the world previously saw AI as a tool for streamlining processes and automating redundant tasks, Deon discusses the near fut...
Sep 12, 2023•36 min•Season 1Ep. 194
On this episode, Sombit Mishra , Founder and CEO at QMedic , shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from. Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic’s core product — an agnostic medical alert system — which has served around 20,000 members through partnerships with ma...
Sep 05, 2023•42 min•Season 1Ep. 193
On this episode, Alice Heiman , Founder & Chief Sales Energizer , shares fantastic lessons for #B2B #businessleaders, particularly CEOs. CEOs are vital both in sales and understanding the customer journey. This allows the business to emphasize its value proposition and differentiator, along with the fiscal stability of gaining revenue. She discusses the Entrepreneurial Operating System as a vital tool for business #leadership. Understanding the customer journey entails the CEO having to list...
May 30, 2023•45 min•Season 1Ep. 192
On this episode, Jack Foster , CMO at WorkRamp , shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale. Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales team will allow them to be more effective at selling. She also extols the importance of hiring the...
May 22, 2023•34 min•Season 1Ep. 191
On this episode, Deanna Shimota , CEO at GrowthMode Marketing , provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth. Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the decision...
May 02, 2023•41 min•Season 1Ep. 190
On this episode of Leaders of B2B, Oz Rashid , CEO and Founder of MSH , talks about how #B2B #businessleaders can significantly scale their business by transforming their approach to hiring. Oz believes that hiring is a key element that #leadership rushes into. He shares that the impact and investment of the right talent can exponentially lift a business and revenue. He thinks that companies should make better use of technology to help with hiring. He also thinks that empathy needs to be used mo...
Apr 24, 2023•37 min•Season 1Ep. 189
On this episode, James Layfield , Founder of Clearfind and Awesomage , shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans. Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leadership, especially in large corporations, can lose sight of the software’s value or whether its featur...
Mar 20, 2023•31 min•Season 1Ep. 188
On this episode, Saira Gangji , Principal and Workplace Investigator at hrology , discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority. Saira’s journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence. The result is that they are afraid to share and their creativity is stifled. Poor productivity ensu...
Mar 13, 2023•33 min•Season 1Ep. 187
Scott Megill , President and CEO at Coriell Life Sciences , shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology. Scott shares how he taps into his love for technology and innovation and combines it with the greater purpose of making an impact on people’s live...
Mar 06, 2023•34 min•Season 1Ep. 186
On this episode, Jeff Dudan , Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands , shares how #B2B #businessleaders can up their game in #leadership by developing themselves. Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportunities. Once you’ve established a baseline, you can proceed to more effective ways to develop your fu...
Feb 20, 2023•39 min•Season 1Ep. 185
On this episode, Drew Moffitt , Marketing at Kumospace , talks about his startup experiences and the tactics he mastered along the way. One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew’s current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting thing with their data: Companies were using Kumospace’s tool as a means to hold a virtual office and coll...
Feb 06, 2023•40 min•Season 1Ep. 184
On this episode, Michael Johnson , Chief Executive Officer at Metrc talks about taking #B2B companies from start-up to grown-up. Michael’s approach centers around finding the right ways to make your customers happy. He believes that #leadership should kick off by paying close attention to employees. Your employees are the ones that really understand the inner workings of your business and can provide direction for your customers. He also believes in going directly to the customer for feedback — ...
Jan 16, 2023•35 min•Season 1Ep. 183
Kenny Nguyen , CEO and Co-Founder at ThreeSixtyEight , shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand. Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this, your company needs to be doing what you say your brand does. And it’s essential that your brand focu...
Jan 09, 2023•40 min•Season 1Ep. 182
On this episode, Leela Gill , Chief Marketing Officer at 1health shares how she found her purpose in marketing. She also dishes out some key insights that #b2b #businessleaders will find relevant and educational. Leela has taken several roles but found her calling in marketing. She feels that marketing’s role is the glue that brings the #leadership of the company together. This helped her realize her “why” in her career. Marketing is a change catalyst, calling customers to change and jump on, it...
Jan 02, 2023•32 min•Season 1Ep. 181
On this episode, Mike Figliuolo , Managing Director at thoughtLEADERS, LLC , shares great #leadership lessons that can help #b2b #businessleaders become more successful. Mike discusses the importance of making decisions quickly but rationally. They also need to be flexible enough to recognize new information that allows them to correct a course of action. Mike talks about how to maximize your time by building the right team. He thinks leaders shouldn’t sweat over the small stuff. They need to id...
Dec 12, 2022•46 min•Season 1Ep. 180
Jason Ray , Co-Founder & CEO at Paperless Parts, Inc. shares how his passion for manufacturing physical parts led him to start a #B2B company. During Jason’s path to purchasing a machine shop, he unraveled how the front office was outdated. Processes like costing, supply chain management and customer interaction were underserved. One major challenge was downloading decades of experience into working software models. Jason decided to have his software complement the human brain and provide en...
Dec 05, 2022•42 min•Season 1Ep. 179
On this episode, Sean Spector , Chief Executive Officer and Founder of Dropoff, Inc. , shares key leadership takeaways from his startups. Sean uses technology to optimize same-day delivery services. His #B2B business model caters to the healthcare, manufacturing and retail sectors. Sean thinks that technology is a key differentiator, even in traditional companies like logistics and delivery. Even if the sector is highly dependent on the human factor, a lot of pain points can be solved by technol...
Oct 24, 2022•31 min•Season 1Ep. 178
On this episode, Jay H. Tepley , Founder and Mentor at New Era Superhero, shares her outlook on the important balance of mental, spiritual and physical well-being. An unbalanced mental state can result in depression. Jay focuses her research on male leaders because males have much higher instances of depression that lead to suicide. She argues that support for males is lacking and that society assumes they are capable of handling the stress by themselves. The result is that they aren’t living th...
Oct 17, 2022•41 min•Season 1Ep. 177
Richard White , Founder and CEO at Fathom (YC W21) shares his startup journey centered around fantastic products that solve business problems. Richard’s strategic approach could benefit a lot of startup founders. Richard agrees that listening to user feedback is vital for improving a product. He urges founders to go beyond just applying the feedback and actually dig deeper. Find out why customers are asking for the feature and build on that. Startups need to be strategic in finding an area of fo...
Oct 10, 2022•35 min•Season 1Ep. 176
Rohit Arora , CEO & Co-Founder at Biz2Credit , shares his incredible startup journey and how it flourished despite a global recession and a pandemic. Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy. It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by having a long-term vision that aligns with their product, customers and mission. Like other leaders, Rohit s...
Oct 03, 2022•34 min•Season 1Ep. 175
