You are losing business if you have a complex pricing menu for your services. Bold statement I know. Here is why it's not just a bold statement but true. When clients are looking for a business, they want things to be clear and simple...they don't want to have to ask a ton of questions or feel stupid because there are too many choices. That's just human nature. We want things easy. We want things handed to us on a plate. When a new client goes to your website and sees 15 different price points f...
Mar 22, 2022•24 min
How fast are you at lashing? Can you do a new set in an hour...and most importantly, can you be that fast without lowering the quality of your work?Most people I know can't do a new set in an hour let alone a volume fill...but Jill Kendal, the owner of LashBomb, has a proven system that gets her to apply a quality lash set in an hour. Jill has been in our industry for over a decade now and still loves to lash. Over the years she has developed a way that allows her to do lashes quickly without gi...
Mar 19, 2022•41 min
In today's episode, we deal with three lash myths that we disagree with. 1) Lash artists need to place extensions 1 to 2mm off the lash2) Never ever swipe excess lash glue on the eye pad.3) Do not take a client who is on her period. Tussanee breaks down why these three ideas are myths and why you need to rethink these ideas.We know what we are saying goes against what some other companies or trainers might teach...but we want to encourage you texst these myths and think for yourself. We are pret...
Mar 15, 2022•24 min
Hiring can be a big pain in the ass. I've seen too many lash artists over the years get busy and without thinking, hire an employee to cover their overflow. It's a natural next step...but unfortunately, most of these lash artists have done nothing to set up their business so they are ready to hire and lead their new team. In today's episode Michael Yost, the President of Strategies (a salon coaching company), comes on our show to talk about a few things you should have in place before you hire. ...
Mar 11, 2022•1 hr 5 min
Have you ever wondered why some clients just disappear off your books? I know we'd wonder back in the days when we had a salon. For us, I would actually call clients who canceled and ask them if we missed the mark in any way. Most left because of financial or other life-changing events but once in a while they'd share some not-so-good news...we had done something that made them want to leave. In today's episode, Tussanee and I breakdown some reasons why your clients are not returning to your sal...
Mar 10, 2022•34 min
Have you seen this statement on Instagram, "Collaboration over competition"? If you've been around for more than a few months in this industry I'm sure you've seen someone post it and get 1000 likes. It's a nice idea...but what does it actually look like? In today's episode Jena Cash from Soco Lashes, Ashley Gonzalez from Beautyliscious, and Gretchen McCants from My Brand Lashes share about a new initiative they have started called Lash Booth Collective. These three beauty brands who are all com...
Mar 04, 2022•53 min
I like to call Instagram the "envy machine". Some people love to use Instagram to show off their new purse or a new car and I wonder what value does this has for me? I'm glad they have a new car, but I don't really see how this picture of a nice car helps me in any way. It's not educational...it's not funny...and it's not even entertaining. In today's episode, we talk about why you need to stop using Instagram as a way to "brag how amazing your life is" and start using it to actually serve your ...
Mar 01, 2022•19 min
We risk it all in today's episode. We continue our discussion with Jamie Butler of LashBase and share more unpopular opinions that we both hold. This is a fun episode and hopefully, you'll stick around till the end so you can hear us defend our not-so-beloved opinions. If you've been following our podcast for a while, you already know we tend to beat to our drum. We love to question everything and test the limits that our industry often puts on us. We don't do it to be rebellious, we do it becau...
Feb 25, 2022•50 min
Do you tell your clients to avoid oil-based products with the thought if they do, it will hurt your client's lash retention? Do you tell clients to apply oil on the lashes if they want to help to remove lashes on their own? It's okay if you do...this has been taught in our industry for the last 18 years. We have some news for you today. Lash glues are not affected in any way by oil. Oil does not break down the glue and cause it to come off. Oil does not affect lash retention at all. I know this ...
Feb 22, 2022•20 min
LashBase is a very successful British lash brand that had plans to open its US branch back in March of 2020 just as....you know it...Covid hit. Instead of launching their new brand, where they had spent a large amount of money, they had to pack things up and head back home before the US or the UK shut down all travel. Flash forward almost 2 years later and just now LashBase is launching their new venture.Today Jamie Butler joins us to share a little about this crazy journey and how things are go...
Feb 19, 2022•58 min
We love salon owners! We have always felt they have the most difficult job in the lash industry. Now we are a little biased as we ran a lash salon for 13 years. That said we have talked to quite a few lash brand owners who have also ran salons in the past, and most of them have agreed running a salon is super hard.One of the things that makes it difficult is the way employees often like to quit their jobs...by burning the bridge. Now I get it...some bridges need to be burned as not all employers...
Feb 15, 2022•30 min
Promades and Premades are making huge strides in our industry. 5 years ago, most people hated the idea of these kinds of lashes and if they tried them, they'd say that the lashes were clunky and not as pretty as handmade volume.Cut to 2022 and everything has changed. Recently I saw a couple brands share that their largest selling lashes are now premades and promades. Obviously the quality has improved and lash artists are warming up to the idea. Today we have Ashley Gonzelez back to talk about p...
Feb 11, 2022•21 min
What are your thoughts about lash maps? Do you love them? Do you just wing it? Maybe you've developed your own system for design?When Tussanee started doing lashes in 2016, lash maps were not a thing...but over the last 5-6 years it seems like lash maps are pretty much standard now when it comes to applying lashes. Lash maps are so popular now, trainers include designing lash maps as part of their training. For us lash maps can be a great tool, especially when you are first learning how to lash,...
Feb 08, 2022•27 min
The lash industry is unique from the rest of the beauty industry in many ways but one of the biggest differences is most lash artists work for themselves. I'd even say most never worked for a lash salon or any kind of salon before they opened their business.While I know our industry celebrates this independence as a good thing I do feel it does hurt our industry in some ways too. Most lash artists have no business training or modeling to follow when they start their business so this means they a...
Feb 04, 2022•51 min
Why do you post what you do on our IG page? Are you trying to attract new clients? Are you trying to educate your clients? Are you trying to impress other lash artists?Sometimes when I look at lash artists' IG pages, I scratch my head because it appears some of you just think your IG is a good place to vent your frustrations. In today's episode, we talk about how we need to make sure our IG page is attracting new clients and not scaring them away with our rants. We also talk about how we enforce...
Feb 01, 2022•22 min
Do you have a team? Are you thinking about hiring this year?If you said yes to either of these questions, then this episode is for you. Our friend April Meese of the Beauty Marketing Simplified Podcast interviewed us for her podcast last year, and we thought it would be good for you to hear what we said here too In this episode, we go over our lessons learned from leading and growing a team. We go over some hiring lessons, team pay structure, how to motivate your team, and much much more. If you...
Jan 28, 2022•1 hr 10 min
What is your tax strategy with your business?"Uh, Paul...my strategy is to not pay any taxes."Okay...I know...paying taxes sucks but not paying them is not a strategy. You are playing a game that if you lose, it can cost you so much that you might be paying the IRS for the next 10 years. If you like to gamble, go for it....but if you want to be a professional there is a better way.I know this might sound crazy...but there are some very good financial reasons to pay your taxes. In today's episode...
Jan 25, 2022•23 min
RUTHIE BELLE DISCOUNT CODE: LASHCASTSave 20% for 30 days on all productsWhen we first started working in the last industry back in 2005, if you asked another lash artist for any sort of info or help, there'd be no way they'd do anything to help you. You'd have better luck breaking into Fort Knox than finding out what glue a lash artist was using. Thankfully our industry has changed a lot in the last six years and one of the people who has helped to bring that change is Ruthie Belle. We are excit...
Jan 21, 2022•1 hr
If you have been a lash artist for a while, I'm sure you have thought about being a lash trainer. It's just part of the lash artist's journey and thinking about what you want to do next. In today's episode Deanna Campese of International Lash Masters joins us to talk about what it takes to be a lash trainer. Deanna trains lash trainers all the time and has a heart to see our industry grow and do better in the area of training. Since Deanna trains lash educators we felt she would be a great resou...
Jan 18, 2022•48 min
2022 is here and I'm sure you've spent the last week or two thinking about how you can make this year your business's best year yet. The question is...what will give you your business the most lift? How can you get the biggest bang for your buck?If all you've done so far in your planning is think I want to make more money or be more booked...then you plans might need to be thought out a little better. I have some good news for you!Last week Strategie, our favorite salon coaching company, posted ...
Jan 12, 2022•29 min
How good are you at staying focused every day? Do you find yourself being distracted by pretty much anything? I have struggled with focus all my life. When I was growing up they did not test me for ADHD but I'm pretty sure if I was tested now that box would get checked off. Over the years I have learned a handful of little things that help me to be more focused and Tussanee and I felt we'd like to share some of those tips in today's episode. We also give you a preview of all the stuff we have be...
Jan 05, 2022•28 min
One of the most exciting and difficult challenges in life is building a business. Every business has its own challenges. So many of us who take on this challenge don't have a lot of experience in starting a business so it can be quite daunting and difficult. In today's episode, we have Nikki Scott from Beat Gang Lashes share her journey in building a beauty business from scratch. I know many of our listeners have a dream of running their own business and we hope this episode will inspire and you...
Dec 29, 2021•49 min
Merry Christmas lash family!January can be a slow time in the beauty industry. It's pretty normal to see clients say they need to take a break due to the normal overspending that happens during the holidays. That said there are some things you can do as a lash artist to minimize this reality. In this episode, we share a handful of ideas that you can try so this January you'll see your books be a little more full than previous years. ANNOUNCEMENTS:TUSSANEE'S LASH RETENTION AND STYLING COURSEWe...
Dec 23, 2021•32 min
Making big changes in your life can be crippling. So many doubts and fears can swarm into our minds. "What if I fail?" "What if I can't pay my bills?" "What if my second-grade teacher Mrs. Johnson was right and I'll amount to nothing?"We've all been there and it's never fun. In today's episode, Marley Ortiz goes into detail about how it's been a difficult journey to go from a steady job that provided stability to a job working full-time as a lash artist where she would have to rely on herself fo...
Dec 20, 2021•51 min
How do you price your services? Do you charge by time, by service difficulty, by how many certificates you have on your wall? There seems to be a lot of confusion on how much you should charge.Years ago when we first got into lashing there were salons charging by how many lashes you applied. One salon near us would charge you a different price for 30 lashes, 60 lashes, or 90 lashes per eye. I remember hearing stories where clients would try to count how many lashes were applied just to make sure...
Dec 15, 2021•34 min
We are finally back!The LASHCONference 2021 was a huge success! We took some time off from the podcast to wrap things up and we are now ready to get back at it!For our first episode since LashCon, we thought we'd pass out a handful of "thank yous" to all the people and brands who made our con happen and we thought we'd share some of the lessons we took from this year's event.While running a 500 person event is not exactly the same thing as running a lash business, we tried our best to find thing...
Dec 08, 2021•48 min
Hey Guys...we are in the thick of getting the LASHCONference ready for you (we have over 475 people coming) so we've been a little slow in getting our podcast done for you. In today's episode, we are going to do one more flashback from LashCon 2020. Tussanee and I share how we got over our largest failure in our life...closing our salon. We know a lot of you have gone through some hard times over the last two years. We hope this episode will be encouraging and give you a good road map to follow ...
Oct 31, 2021•34 min
We are excited to bring one of our speakers and a Diamond Sponsor onto our podcast today. Jena Cash is the owner of Soco Lashes and has a wealth of information to share with you in this episode. We could have talked all day with Jena and I know you'll get a lot of golden nuggets from her. We discuss the entrepreneur mindset, her expansion to a new location, networking, business archetypes, tips on building your Instagram, and more. Jena is a wealth of information. If you enjoy this talk, please ...
Oct 14, 2021•1 hr 7 min
As we get closer and closer to the LASHCONference 2021, we are back with another great session from 2020 where Jamie Butler of LashBase shares how you can do social media and not let it stress you out. Last year's session was all virtual but this year we'll be meeting live and we'll be live-streaming for all our friends who can't make it. We will be selling virtual tickets very soon.That said, if you can make it to Pasadena on Nov 6-8, you'd be doing you and your business a huge favor. These 3 d...
Oct 08, 2021•43 min
Today we did a baby episode on what is happening with vaccine mandates and our conference. Today the City of Los Angeles announced a new vaccine mandate for anyone who meets in any kind of closed space. This has a lot of people worried that it would affect our conference so I felt it was important to post a quick podcast talking about what is happening. Here's some good news...our event is not in Los Angeles...it's in Pasadena and at this time there are no vaccine mandates in this city and I bel...
Oct 06, 2021•12 min
