Have you been thinking about working with a partner to launch or maybe expand your business?Running a business by yourself is a lonely endeavor so it makes sense to want to partner with a friend or family member to grow your business. The problem is having a business partner can actually cause more problems than it helps. Finding a great business partner is not something to take lightly. In today's episode, Taylor Wettlaufer and Anada Dobbs from House of Volume share insights into what it's like...
Sep 30, 2021•51 min
Finding new clients can be difficult. It can be a costly and time-consuming activity. Paying for online ads, running promotions with your clients, or just going out in your local neighborhood all take a lot of effort and there is no guarantee someone will come in to pay for your services. This is why when we had our lash salon seeing over 700 clients a month, we focused on retaining our clients and getting them to return every three to four weeks. It's much easier to keep clients than have to ke...
Sep 24, 2021•1 hr 8 min
So many of us when we get into lashing dream of taking care of our clients and that makes us happy. We just want to be busy enough to pay the bills and take care of our families. But for some of us, doing lashes is just the beginning. There is so much more that we want to do in the lash industry. Helena Garret is one of those people who is super driven and always looking for new challenges. We enjoyed getting to know Helena a little while we were at Las Vegas IBS this past June. She shares with ...
Sep 22, 2021•34 min
The LASHCONference is only 7 weeks out and over the next month or so we will be rolling out some of our favorite talks from LashCon 2020. Today Sheila Bella takes the stage and breaks down how you can turn your Instagram page into a money-making machine. Instagram was made for beauty professionals but too many of us don't really understand how to use it correctly where it actually drives customers into our businesses. Stop scrolling on IG every day wishing you could be like that one cool lash ar...
Sep 16, 2021•40 min
In today's episode, we are excited to have Otto Mitter of Elleebana join us in the LashCast booth. We have known about Otto for years and when the opportunity came for him to be on our show, we jumped at it.Otto is an industry leader and has done a lot to grow and further the lash industry. We could not wait to sit down and pick his brain on all things lashes. In this episode, Otto shares a little about his journey in the industry and then we break down lash lifts and why you need to add them to...
Sep 09, 2021•1 hr 10 min
What were you doing when you were 17? Did you have a game plan and know what you wanted to do for your career?I had some ideas of what I wanted to do but I definitely had no plans to have my own business. For many people, I know the fear of the unknown and fear of failure keep them from taking chances and pursuing their dreams. Blaze Lloyd the founder of Lashiivo is not one of those people. We really enjoyed talking to this dynamic young woman who started her first lash salon at the age of 17. W...
Sep 03, 2021•52 min
We've been in this industry for over 16 years and there still seems to be a lot of confusion over what causes the lash allergy. Pretty much every week I see posts with good intentions passing on information that is just incorrect when it comes to the lash allergy..also known as contact dermatitis. Today we have a Dr. Matthew Zirwas, an expert in contact dermatitis, join us to talk all things allergies. Dr. Zirwas wrote a book on contact dermatitis and consults with companies like Google, Faceboo...
Aug 29, 2021•48 min
What are your thoughts on booth rental?For many employees renting a booth or room is the dream. You're tired of being paid commission or hourly and renting a room from a salon owner means you get to be your own boss. I know many of you listening to this podcast hope to one day have your own space and most likely you'll start renting a room from someone else. Booth rental for employers can be a nightmare...if you run a team-based salon (commission, hourly, team-base pay) then you probably hate bo...
Aug 26, 2021•45 min
How patient are you? A little? A lot? It seems in the age of Instagram, patience can be difficult to find. Everyone wants 100K followers overnight and wants to make 6 digits in their business in their first year. I get it...waiting for life to unfold can suck.In today's episode, we sit down with Amber Kwong of Makeup Memories who shares wisdom from her lash over decade-long lash journey. One of the things that impressed us about Amber was her patience. She knows what she wants and is willing to ...
Aug 21, 2021•51 min
Does the Covid delta variant have you worried? In the last week we have gotten some DMs and emails from our tribe asking us are we still planning on moving forward with the LASHCONference. In fact, some people have written me saying they were going to buy a ticket but now they don't feel it's safe. I totally get it...it's a precarious time and we empathize with everyone who is concerned about how things are playing out.In this episode, we address these concerns and share what our backup pl...
Aug 19, 2021•18 min
Lashing can be such a pain. Working hunched over all day, barely eating, and sometimes not even having time to go the bathroom. We are so excited to be our own bosses when we get into this business, but so many of us are the worse boss we've ever had. We don't eat well, we don't take care of our bodies...and sadly we don't do anything to change our situation. Abby O'Sullivan of Foxit Fit and Foxie Lash comes on our show to talk about how you can take better care of yourself. She explains how ART...
Aug 13, 2021•1 hr 4 min
Is it possible that there are people who exist in this world who shouldn't get eyelash extensions? Is that even possible?Unfortunately, there are...just like there are people who don't believe in unicorns (those poor fools). We use to say that lashes are for everyone...but we have come to see that there are some exceptions to that statement. We want them to be for everyone but there are some people it's just not a good fit or the right time. In today's episode, we share who shouldn't be getting ...
Aug 11, 2021•39 min
If you are like me, I don't lose a lot of sleep worrying about someone hacking my social media accounts or stealing my identity. Why do you think I sleep well at night not being concerned about these things? Because I'm WAY too trusting which means I'm actually a prime candidate to have someone hack one of my accounts. Until recently I never added two-factor authentication and if someone forced me to do that, I'd get annoyed (not too bright I know). In today's episode, Melissa Rudolphi of "Lash ...
Aug 06, 2021•40 min
You work hard to be a great lash artist or lash salon owner, and we want to honor the best of the best at the LASHCONference. In this episode, we unpack one of our new additions to the LASHCONference...THE LASHIES!"What are the Lashies? Is this like the Oscars? If I win will I meet Chirs Pratt?"Yes, this event is like the Oscars but it's for lash artists instead...and sadly no you won't meet Chris Pratt (we might get his brother Biff Pratt to come though!). This competition is not a populari...
Aug 04, 2021•34 min
Dreaming of starting your own lash brand?You've come to the right place. Ilona Alidzaeva, the CEO of Revoläshion, is back for part two of our interview where she shares more details on what it's going to take for you to start your own lash brand. Starting your own lash brand is no easy task. Almost every lash brand owner I've ever talked to has shared "off the record" that starting their brand has come at a heavy price. Broken friendships, estranged family members, lawsuits, and all sorts of cra...
Jul 30, 2021•46 min
If you have been lashing for a while, I'm sure you've gotten the phone call or text from a client telling you that their eyes are burning.Hmm...you wonder: "Is it the glue? Did I do something wrong? Maybe I have a bad batch of glue?"These are some of the things Tussanee wondered when she first started lashing 16 years ago. I have some good news for you...it's not bad glue. In this episode, we take a look at a handful of things that could cause your client's eyes to sting and turn red like an evi...
Jul 28, 2021•19 min
If you are like most lash artists I know, you love to lash but after a few years of lashing, you have started to think about what new challenges can you take on?Maybe you want to become a trainer? Maybe start a lash clothing line? Or maybe start the first-ever used lash extension recycling company (eww...please don't do this). Or maybe...start your own lash line? Sounds fun right? But what will it cost you? What will you need to sacrifice to the lash gods to make it a reality? In today's episode...
Jul 23, 2021•40 min
Tired of your back hurting? Do your clients hate the feeling of you breathing on their forehead (eww)? When you place a lash, do you know for sure that you have a great bond, or are you just hoping you hit your mark?If you said yes to any of these questions, then you need to get yourself a pair of medical loupes."I know Paul...I'd love to but I have no idea what loupes to buy."That's why Tussanee and I are here to help you today with our special loupe podcast episode.In today's episode, we sit d...
Jul 20, 2021•28 min
We all love tips...but do you report your tips to the IRS?"Eww...really Paul...you're making me sick...why did you have to ask THAT question? I think I'm going to throw up." I know...not trying to upset anyone but this is something I feel we all need to talk about as there can be serious consequences if you don't do it correctly. Newsflash...if you get into a beef with the IRS...they always win. Now, if you are like many lash artists, I'm guessing you don't report any of your tips or maybe you o...
Jul 15, 2021•49 min
We were at the IBS trade show a couple of weeks ago (also known as the International Beauty Show...no...it's not called the Irritable Bowl Syndrom trade show...ugh). We had a blast, and as always we came home with some new toys and service ideas that we plan to add to our business. We love IBS and have been going to the trade show for the last 10 years. It's a great place to see new ideas and to test out products. In this episode Tussanee shares some of our new finds with the hopes maybe one...
Jul 13, 2021•24 min
Looking for new ways to make more money? (Of course Paul, duh). Awesome...in today's episode we have Jenelle Paris from Lash Affair come on our show and talk about four new products that her company has launched recently. If you are tired of just selling lash cleansers and have been looking for some new things to sell to your clients, you will find this episode to be very helpful. We feel all four of these products will be great additions to add to your business.Plus one of the products you can ...
Jul 08, 2021•50 min
How's your lash retention? Good? Let me ask you this...Are your clients go 4 weeks between appointments? Ah....now how good is it? Most lash artists that I know say they like to see their clients every 2-3 weeks. If you can get your clients to come in every 3 weeks, I'd say you are doing great...but wouldn't even be better if you could get them to go 4 weeks between appointments? This would allow you to get more clients and you could charge more since your skills are at a higher level. The...
Jul 06, 2021•23 min
Do you love premade lashes? Yes? No? When I see surveys on this topic, I'd say that the majority of lash artists still don't love them. Some lash artists feel they can't really design a custom set of lashes the way they can with volume lashes...others feel like it's cheating...I mean they spent $5000 on three trainings over the last 4 years...was that all for nothing? In today's episode, we have Cheryl from Untamed Artistry and Michelle from Imperfection Is Beauty join us to talk about...
Jun 24, 2021•1 hr 2 min
Have you been thinking about buying a ticket to the LASHCONference? Have you looked at the tickets we are offering and wondered which one is best for you? This year we have three tickets and one of them is very different from anything we have offered before. I have been getting a lot of DMs and emails from people saying they want to come but they are confused by what we are offering...so this episode is a little different than what we normally do....we'll be breaking down what you'll get with ea...
Jun 17, 2021•26 min
In our last episode, we talked to the CEO of Luum about the lash robot that has everyone talking on Instagram. If you haven't heard that episode you need to go back just one episode and listen to that one before you move forward with this one. Today Tussanee shares why and how we ended up working with Luum Lash over 4 years ago. It's been an interesting journey and we feel it would be helpful for our lash community to know how this all came about.Tussanee also breaks down what the customer exper...
Jun 11, 2021•56 min
Just as life for the lash world was returning back to normal from Covid...out of nowhere a video popped up last week on Instagram and Tik Tok showing a person getting lashes from a robot! What a robot..say it ain't so!I could hear lash artists all over the world screaming at their phones asking why in the world do we need robots to do lashes? (Getting my lashes done by the Lash Terminator doesn't sound relaxing.) Some thought the video was a joke and others wondered if they were going to be repl...
Jun 08, 2021•43 min
The Covid lockdowns taught us a lot of lessons in 2020. Don't depend on the government to rescue your business, don't depend on manufacturers overseas for your products, and most importantly, always listen to LashCast before you go to bed at night with your nightcap (okay...maybe the 3rd lesson is more me just trying to brainwash you). That said, getting products from lash companies in 2020 was difficult at times...in fact, it's still difficult to get premade fans in 2021. Mike and Shauna of Liv...
Jun 04, 2021•52 min
When I got a job at an A&W Restaurant back in the '80s (yeah synth-rock rules!) I came home one day and complained about my boss to my dad. My dad wasn't very sympathetic; he told me that if I don't like what I'm doing, I should quit my job and do something else. "What? Quit? I just wanted to complain...I wasn't trying to do anything crazy like actually find a job I like...that requires more work!"As I grew older this advice has grown on me. In my younger years, I really liked to complain......
Jun 02, 2021•33 min
Being different can be scary (which explains a lot about my life). When we started Integrity Lash back in 2006, we made a conscious decision to not follow the pack. We wanted our business to be different in as many ways as possible. When we decided to do LashCon a few years back we once again decided we didn't want our lash conference to feel and look like every other conference. We wanted the event to all about the attendee and not the speakers (we have no special tables for speakers, we don't ...
May 28, 2021•27 min
When Tussanee first got into business, she thought all she needed to do was be a great lash artist. Quickly she realized that she also needed to be a great salesperson, marketer, janitor, and horse wrangler (we'll explain the horse thing another time). Just being great at lashes was not enough to grow her business to a 7 figure lash salon...she's learned as I'm sure you have, you need to wear many hats (I prefer top hats as they are very pleasant to wear while I walk around town inspecting peopl...
May 18, 2021•45 min
