On today's episode join us for an inspiring and insightful guest episode featuring Amanda Wagner, owner of Pretty Little Lash Co, as she shares her journey to success in the lash industry. During our chat, Amanda unveils her secrets to building a thriving clientele in a small town, attracting high-end clients, and gracefully navigating the challenges of mom life while running a successful business. Episode Highlights: From Passion to Success: Amanda takes us back to her beginnings and reveals ho...
Jul 24, 2023•41 min•Season 2Ep. 48
For this week's solo episode, I'm answering a question I got asked in a lash Facebook group this week: "I'm curious to know how it looked differently in your business from lashing with babies at home to doing education with babies at home." So, in this episode I shared the behind the scenes of how I structured my business to be able to keep it running and growing smoothly while also being a present parent over the years. I shared my experiences and insights behind how to pick your schedule, prio...
Jul 20, 2023•47 min•Season 2Ep. 47
Guest episodes are back! This week we have the honor of hearing from Chris Bible, CEO of SheLuvsLashes. She shared about being authentic in your journey, creating content that helps you to stand out, self-growth as you build your empire, & more. She is such a great example of this in her own business & social media presence. If you have aspirations of growing your service based business, starting a product line, or being a lash educator, you will love listening to her share more of her s...
Jul 14, 2023•43 min•Season 2Ep. 46
Get ready for some vulnerability, laughs, tears, real talk, & tangible takeaways that will help you to grow as a person, a business owner, & a mom in your journey of life! It's wild to me how many moms are in the lash & beauty industries yet being a mom & beauty business owner is talked about very little. There isn't much support specifically for us, so its always been my goal with Lash Biz Babes to have this discussion more & to provide that support in our industry. I am lea...
Jul 09, 2023•1 hr 4 min•Season 2Ep. 45
If you are a lash artist, hairstylist, esthetician, or a service provider in the beauty industry who is going to be rebuilding your clientele in a new area, this is the episode for you! Back in 2020, I had just moved to a new area where I didn't know anyone, & I rebuilt my lash clientele in less than 6 months. So, in this episode I shared some of the top strategies and tips that helped me to be able to do that, so that you can quickly grow your clientele in your new area! Some of these strat...
Jun 29, 2023•31 min•Season 2Ep. 44
Everyone talks about the things they did that got them clients or made them money…but what about the things that didn’t?😬 This week I shared with you 5 mistakes I made along the way in my beauty business that either made me lose clients or income, so that you can learn from these lessons as well! Part of growing our beauty businesses is being able to objectively look at our business & pinpoint what went well & what can be improved. Not because we need to focus on our mistakes, but becau...
Jun 14, 2023•28 min•Season 2Ep. 43
In this week’s episode, I shared a story with you that I’ve been gatekeeping for a long while as it’s pretty personal. But I wanted to share it with you today to encourage you in your journey to fully, fully go for your dreams. No more half assing it🩷I hope you can walk away from this episode feeling more inspired & motivated to do the work to grow & thrive in life & business.Let’s be friend on IG! www.instagram.com/xoericaschrammLooking to grow your beauty business? Check out all m...
May 31, 2023•33 min•Season 2Ep. 42
With there being so many options for continued education these days, in today’s episode I shared with you how to decide what courses, conferences, coaching, trainings, etc. will actually help you grow your business. These are the actual questions I ask myself when I’m deciding whether or not to take a training or attend an event. I also answered the frequently asked questions we’ve been getting about Lash Biz Babes Online Conference this weekend - May 26th + 27th. Also, one question I forgot to ...
May 24, 2023•15 min•Season 2Ep. 42
I realized recently that I have not really shared my full story of how I got into the lash industry & all my ups & downs from the last 8.5 years of being a lash artist. So today, I got real, raw, & vulnerable. I’m telling you it all in hopes that you’ll be able to see yourself in parts of my story & won’t feel alone in your struggles. I also shared several mindset + business strategy growth tips throughout that you can takeaway to help you grow your beauty/lash business today. Le...
May 18, 2023•1 hr 3 min•Season 2Ep. 40
ICYMI: the first ever Lash Biz Babes Virtual Conference is happening next month on May 26th + 27th! This 2-day event was created specifically for you - a solo beauty business owner - to help you overcome the unique struggles that you face as a solo owner to grow your business, make more money, make friends in the industry, & expand past the service chair. With topics such as personal branding, efficient backend systems, transitioning into a suite, building a successful home based biz, gettin...
Apr 27, 2023•33 min•Season 2Ep. 39
A lot of beauty business owners experience times of burnout and overwhelm when it comes to marketing and building your clientele. In today's episode, I'm going to share things you can do to streamline the process of building your clientele, so that you don't always have to play an active role in the process. AKA how to make it to where you can take breaks from social media, not have to post everyday, and still be filling your books because clients are consistently finding you. This is what I lik...
Apr 19, 2023•31 min•Season 2Ep. 38
In this episode, I shared some of the things I’ve been working through in 2023 so far, talked about mindset + mental health, & how working on those is a vital part of being able to grow our beauty businesses. Also, announced about LASH BIZ BABES VIRTUAL CONFERENCE🩷 A 2-day online event for solo beauty business owners who want to grow, thrive, & expand in the world of beauty business. This event will have over 13 speakers to help you grow your solo business. Happening on May 26th + 27th,...
Apr 13, 2023•32 min•Season 2Ep. 37
I'm back from maternity leave, yay! In this episode I'm sharing my thoughts on how to get better engagement on Instagram for solo lash artists, hairstylists, estheticians, nail techs, etc. I've been having a lot of conversations about this topic recently and hear often about how the algorithm is to blame for low views and engagement. And while sometimes that could be the case, a majority of the time we can actually take a look at our content and pinpoint some reasons why it might not be performi...
Mar 05, 2023•20 min•Season 2Ep. 36
One topic that I do not see talked about enough in the beauty industry is taking maternity leave! This can be a nerve wracking thing to take an extended period of time off as a self-employed person. In this episode I shared my experiences with lashing while pregnant, taking maternity leave, ways to get clients back in the door when you come back to work, and just overall how to plan and be prepared for it effectively, so that you can enjoy your time off with your sweet new babe. Whether you are ...
Jan 25, 2023•25 min•Season 2Ep. 35
For our first episode of 2023, let's talk about energy as a beauty business owner! Where we have so much on our plates at any given time, this can lead to feelings of burnout, overwhelm, and feeling stuck in our businesses and growth. If you are feeling this way or have ever felt this way, this mini-episode will give you some tangible ways to reset your energy inside and outside of your lash or beauty business to keep the energy fresh and be able to keep moving forward to grow your business. Let...
Jan 19, 2023•15 min•Season 2Ep. 34
In this final episode of 2022, I shared 3 of the lessons I learned from my first year of being a full-time trainer and educator in the beauty industry, and what you can learn from them to continue growing your beauty business smoothly and sustainably in 2023. Each phase of growth in our businesses comes with it's own set of ups, downs, challenges, & hurdles and being able to learn from those and evolve as a business owner is an important part of stepping into our next phases and growing our ...
Dec 28, 2022•27 min•Season 1Ep. 33
If you want to consistently build your clientele without the burnout or overwhelm, this is the episode for you👌 This episode is a replay of an Instagram Live video free training I did this week. I had so many clientele building questions this week, so here's what you need to know about it! In this episode I share what no other coach is talking about: the difference between short-term & long-term clientele building strategies, examples of each, & when to utilize them, so that you can kee...
Dec 22, 2022•25 min•Season 1Ep. 32
As we are winding down the 2022 year, tax season is right around the corner! In this episode, I brought on Michelle Cook, a certified public accountant, to share tips, tricks, & guidance for beauty business owners and first-time business owners about how to get organized for tax time, common mistakes that she sees beauty biz owners making on their taxes, how to cut down on the overwhelm that tax time can bring, what type of expenses actually count as a write-off, how to find a CPA to hire, a...
Dec 14, 2022•33 min•Season 1Ep. 30
In today's episode a past student of mine, Khadijah, shares her journey in the lash and beauty industry of how she got started, building her clientele, opening a suite, & doing it all as a mama! She has inspired me so much this year with how dedicated she is to her biz, how much she's grown since opening her suite in February, and just her overall talent as a beauty provider and solo biz owner. If you are considering opening a suite, working on building your clientele, trying to figure out t...
Nov 30, 2022•55 min•Season 1Ep. 30
In this week's episode, I broke down the 4 pieces of marketing strategy that you need to have in place to consistently book beauty clients to build a full loyal clientele. So often we get too caught up spending all our time & energy on things that aren't actually moving the needle forward in our beauty businesses and these are not actually helping us book clients. My intention with this episode is to help you simplify your clientele building efforts & get intentional with your action ste...
Nov 07, 2022•15 min•Season 1Ep. 29
Are you a lash artist or beauty biz owner who struggles with showing your face online for your business? Are you ready to kick those limiting beliefs to the curb, so you can grow your business? Or do you want to learn some methods for dealing with criticism online and in-person? Then this is the episode for you! In this week's episode, I brought back my friend, Emily Lywood, from one of the previous lash retention episodes to talk all things mindset! We covered so much during this episode such a...
Nov 02, 2022•1 hr 30 min•Season 1Ep. 28
Are you struggling to book beauty clients on social media? Do you post, promote, offer specials, & do alllll the things you can think of to attract clients online & it just doesn't seem to be working? In today's episode, I'm going to help you troubleshoot what you can shift to start seeing results with booking clients online. I share the top 6 reasons why you're not booking clients from social media right now. These are applicable to anyone in the beauty industry - lash artists, nail tec...
Oct 03, 2022•24 min•Season 1Ep. 27
We hear a lot about the negative side effects that using social media can have - the burnout, the time consumption, the comparison, etc. - but what about how to navigate those issues to keep growing our beauty businesses online? In today's episode, I shared 6 boundaries that you can set with social media for you to create a healthier relationship with it, have the ability to consistently show up online to grow your biz, & cut out the burnout, comparison, and time consumption that many solo b...
Sep 28, 2022•22 min•Season 1Ep. 26
I asked on IG and TikTok over the weekend what your biggest struggle is when it comes to building your beauty clientele on social media & the overwhelming consensus was content creation! Today's episode is a short & sweet one where I share my top 10 performing social media posts that helped me turn Instagram and Facebook followers into full paying lash/beauty clients. If you ever get stuck with what to post, not knowing what to write about in caption, or just generally want some new cont...
Sep 19, 2022•23 min•Season 1Ep. 25
If you are a solo beauty business owner who wants to: - attract clients who are willing to pay full price/higher prices - build a loyal af clientele - have clients who refer all their friends & family to you - take less clients & make more money - be a go-to, highly in demand service provider in your area - have a thriving, successful beauty business Then this episode is for you! On today's episode, I share the 6 pieces that you need to have, do, & believe in order to book loyal, hig...
Sep 15, 2022•53 min•Season 1Ep. 24
Are you a solo lash artist, hairstylist, nail tech, or beauty business owner who wants to use social media to build your clientele and grow your beauty business? Then this episode is for you! This week I interviewed Jessica Paul, who is the owner of JP Beauty. She shares with us so many tips & tricks for using social media to grow your beauty biz, the power of connecting with your potential clients on social media, and how to get comfortable showing up on it for your business. Connect with J...
Aug 17, 2022•46 min•Season 1Ep. 23
Have you ever wondered what it takes to build your lash or beauty clientele on TikTok? Or maybe you're using TikTok and not seeing many clients booking from it yet? If so, this is the episode for you! In this episode, I brought on Frøya Langengen, who has used TikTok to build a full clientele, become highly in demand in her area, get clients traveling to see her, and is now considering a price raise because of it all. She shares tips & tricks that you can use on TikTok to attract local follo...
Aug 10, 2022•50 min•Season 1Ep. 22
I've recently gotten a few messages and seen comments online from solo beauty business owners who are struggling with their appointment books and sales slowing down and not knowing what to do to increase them again. So, on today's episode, I share a whole list of tangible action steps that you can do even right after you listen to increase your bookings & sales in your lash or beauty business. This is probably one of my favorite episodes so far, because it has so many tips, tricks, & adv...
Jul 29, 2022•49 min•Season 1Ep. 21
Recently there's been a big push in the lash and beauty industries to "charge your worth" for your services. I don't agree with the sentiment, and today I am telling you all about why. If you've ever had a potential client tell you that you are "too expensive" or that you "charge too much" or anything else like it, and it made you feel bad about yourself, this episode is a must listen for you! I hope you walk away from listening to this episode feeling uplifted and empowered to make price settin...
Jul 14, 2022•23 min•Season 1Ep. 20
If you've listened to the news or read articles online recently, you know that a potential upcoming recession is a big topic of conversation. As a small business owner, this can be a scary topic and bring up feelings of fear and nervousness. In today's episode, I talk about 4 ways to strengthen your lash or beauty business to continue to thrive and grow regardless of the state of the economy. Ensuring that your business has a strong foundation is so important if you want to have a full-time, thr...
Jul 07, 2022•53 min•Season 1Ep. 19
