Lash Biz Babes - podcast cover

Lash Biz Babes

Erica Schrammwww.ericaschramm.com

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!

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Episodes

18. Why Burnout is So Rampant in the Beauty Industry and What You Can Do to Avoid It

One of the biggest problems that solo business owners in the beauty industry face is burnout. In today's episode I share 7 causes of burnout in your lash/beauty business and what you can do to either avoid it altogether or what you can do to navigate through it. In this episode you will learn a lot about why setting up a sustainable business is so important, hear some of my own personal experiences with burnout and feeling resentment inside my business, what I did to navigate through those momen...

Jun 29, 202255 minSeason 1Ep. 18

17. 5 Things I DIDN'T Do To Build A Full Clientele in 6 Months

In today's episode, I took a little bit of a different spin on one of my most commonly asked questions, "how did you build your clientele so fast?" I normally talk a lot about how I did it and what I did, but today I'm telling you all about 5 things that I didn't do or that weren't effective/beneficial to build my clientele quickly. My hope with this episode is to be more transparent on the process, give a fresh perspective, & to help you remember that this is YOUR business. You get to build...

Jun 14, 202230 minSeason 1Ep. 17

16. All About Retention + TikTok to Grow Your Beauty Biz with Emily Lywood

In this week's episode, I talked with Emily Lywood all about retention tips, retention myths and misconceptions in the lash industry, how to get confident on camera, using Tiktok vs. Instagram to grow your beauty biz, & so much more! Emily and I originally connected on TikTok where she shares alllll the retention tips and tricks to help you master retention and make more money in your lash biz! This episode is for you if you want to learn more about lash retention or how to get confident mak...

May 25, 202245 minSeason 1Ep. 16

15. How Email Marketing Will Change Your Beauty Business

In this week's episode, Claire Hooper talks to us all about using email marketing to grow your beauty business! Claire is a beauty biz educator who helps you develop systems in your business, so you can scale, make more money, & have more time.Many solo beauty biz owners get overwhelmed at the thought of email marketing, but Claire broke it down for us and showed us just how simple & effective it can be! If you are wanting to grow your beauty biz and clientele off of social media, this e...

May 18, 202234 minSeason 1Ep. 15

14. How to Create the Results You Desire in Your Beauty Business | Live with Erica

Today I went live on Instagram talking all about how to create the results you desire in your beauty business (aka the full clientele, the full paying clients, the thriving biz you're working towards). Now, its on the podcast for my multi-taskers who like to listen and work/clean/do other things haha. In this episode, I talk about difficult situations that arise as solo beauty business owners, the root cause of these difficulties that we face, how to keep moving forward when those happen, how to...

May 15, 202225 minSeason 1Ep. 14

13. The Power of Community in Growing Your Beauty Business with Gretchen McCants of My Brand Lashes

In this week's episode, Gretchen & I talk all about community in the industry, using it to grow your biz, ways that the lash industry has changed over the years, how she and her husband, David, bought My Brand Lashes, & lash trainings. My Brand Lashes is an eyelash extension supply and lash training company based out of Boise, ID. They offer quality and consistent products and game changing trainings and mentorship. Gretchen is a gem in the industry and truly a queen at connection and co...

May 11, 202239 minSeason 1Ep. 13

12. Secrets to Handling Slow Appointment Books - Live with Mo Hamil of Lash Out TX & Lash Bash TX

Last week on Instagram I went live with Mo Hamil from Lash Out Texas & Lash Bash Texas talking allll about how to navigate slow books and slow weeks in your lash business, building your lash clientele, why learning marketing will change everything for you, mindset, & a few other topics in between! Now, you get to listen to our live on the podcast! If you are working on getting lash and beauty clients, if you're running into burnout, or if you are feeling overwhelmed/stuck in your beauty ...

May 09, 20221 hr 6 minSeason 1Ep. 12

11. 6 Mindset Blocks I Had to Let Go of To Grow My Lash Business

One of the hardest pieces to navigate as a solo beauty business owner is the mindset part of growing your business. The ups & downs are challenging, and if you aren't able to navigate those, it can be really hard to grow your lash and beauty business. In today's episode I talked about 6 things I had to let go of in order to grow my lash business. I truly believe that mindset/energetics and strategy are BOTH required in order to grow your business sustainably, especially as solo owners. So, i...

Apr 27, 202238 minSeason 1Ep. 11

10. The Missing Piece to Booking Lash Clients on Social Media

If you want to use social media to build your clientele OR attract local students for your lash trainings, then this is the episode for you! Today's episode is a surprise solo episode, because I wanted to talk to you today! Haha. In today’s episode I talk about finding a client attraction method that feels good to you, the biggest piece you need to be able to build your lash clientele on social media, tips for getting seen online by local potential clients, & a few random tangents here &...

Apr 23, 202244 minSeason 1Ep. 10

9. Products, Pricing, & Storytelling with Cheryl Peng of Untamed Artistry

On this week's episode of Lash Biz Babes, I had the honor of interviewing the founder and CEO of Untamed Artistry, Cheryl Peng! She is a true gem, and shares so much knowledge with us today about products in relation to growing your lash business, insight into the manufacturing side of the lash industry, her expectation for the quality of lash products within the next 3-5 years, her take on pricing services, how to use storytelling in your marketing to attract dream clients, and speaks on truly ...

Apr 20, 20221 hr 11 minSeason 1Ep. 9

8. Retention, Lash Biz, & Mom Life with Kari Bristow of Kari Designs

Coming in hot with our second guest episode this week! Today we have Kari Bristow from Kari Designs on the show sharing her expertise with retention, clientele building, lash trainings, & mom life. She has been in the industry for over 11 years with 10+ of them being an educator. Kari is the retention queen of the lash industry, and brings so much knowledge, retention tips, & experience to the show today. I can personally attest to how amazing of an educator that Kari is after taking her...

Apr 06, 202251 minSeason 1Ep. 8

7. Word of Mouth Marketing, Clientele Building, & Mom Life for Lash Artists with Morgan McGrath of Ida Jane Lashes

Today is our very first guest episode! It features Morgan McGrath of Ida Jane Lashes who shares her lash journey and experience with clientele building, word of mouth marketing, restarting her clientele 3 times, outsourcing, being a lash mama, & so much more! She shares a lot of relatable stories and gives some great advice for those who are wanting to grow their lash businesses! Here is where you can find Morgan online & shop her amazing products! Instagram: https://www.instagram.com/id...

Mar 30, 202246 minSeason 1Ep. 7

6. The Most Powerful Tool You Can Use to Build Your Clientele & Create a Beauty Biz that You Love

Ever get scared to take risks in your biz, or scared to put yourself out there and what others will think? This is the episode for you! We talked all about the most powerful tool you can use to build your lash clientele and create a beauty business that you love. That tool being - You! Leveraging the power of being yourself, shifting your mindset, & truly loving who you are to be able to attract like-minded clients and create a biz that feels good to you. If we aren’t already friends on IG, ...

Mar 22, 202231 minSeason 1Ep. 6

5. The #1 Compliment I Received From a Lash Client & What Beauty Business Owners Can Learn From It

No matter where you're at in your lash journey, the lesson shared in today's episode is one that we all can learn from and implement as we are working on growing our lash and beauty businesses! This episode is short & sweet, but teaches a powerful lesson in mindset with a dash of strategy. Let's be friends on IG! You can find me here :) Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check...

Mar 09, 202211 minSeason 1Ep. 5

4. The #1 Skill You Need to Build and Retain a Full Lash Clientele

On today’s episode I talk in-depth about the most important skill you need as a business owner to build and retain a full lash clientele. And how it applies to the entire process of a client’s experience start to finish. This podcast is applicable to lash artist, spray tan artists, nail artist, or anyone in the beauty industry! If we aren’t already friends on IG, let’s change that! You can find me here 💕 Ready to build your clientele? I built a full clientele in less than 6 months in a town whe...

Feb 28, 202242 minSeason 1Ep. 4

3. Content Creation 101 for Solo Beauty Business Owners

In today’s episode, I break down the who & the what of content creation and how to plan out your content in a way that feels aligned to you. Let’s make showing up online sustainable for you as a solo beauty business owner! If we aren’t already friends on IG, you can follow me here 💕 Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't know anyone, and I want to help you do the same! Check out my online courses here to get started 💕...

Feb 22, 202235 minSeason 1Ep. 3

2. Babies + Clientele Building: 6 Tips for Building Your Lash Clientele as a Mom

Balancing lash biz & babies is a topic that is not talked about enough in the las industry. So, today I’m sharing my top 6 tips for how to build your lash clientele as a mom. This episode is short, sweet, & to the point! If we’re not already friends on Instagram, you can find me here 💓 and if you found this episode helpful, I would love for you to share it with your lash mama friends! Ready to build your clientele? I built a full clientele in less than 6 months in a town where I didn't ...

Feb 21, 202219 minSeason 1Ep. 2

1. How I Got Into Lashes + The 3 Daily Steps to Take to Build Your Lash Clientele

A big welcome to the Lash Biz Babes Podcast! This is a community for lash artists to come together, network, & build your lash businesses together. This episode is all about how I got into lashes, how I built my clientele in less than 6 months, & the three daily needle moving activities you can do to build your clientele & business. If we aren’t already friends over on IG, you can find me here 💓 Ready to build your clientele? I built a full clientele in less than 6 months in a town ...

Feb 16, 202231 minSeason 1Ep. 1
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