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Knowledge at Wharton

The Wharton Schoolknowledge.wharton.upenn.edu
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Podcast Network.

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Episodes

A Novel on Genetic Research: It’s ’Fiction Except for the Parts That Aren’t’

A mathematical parrot. A Dutch-speaking orangutan. A chimp that can pass for a boy. These are the otherworldly characters -- and provocative thought experiments -- that anchor best-selling author Michael Crichton’s most recent novel Next. The book weaves together several storylines in order to trace the complex interplay of scientific innovation legal loopholes and economic opportunity. Along the way Crichton creates a troubling portrait of a biotech industry marred by corporate greed and moral ...

Jul 11, 200710 min

’Life Behind the Veil’: Launching a Beauty School in Kabul Afghanistan

From Reading Lolita in Tehran an award-winning account of an underground Iranian women’s book group to The Kite Runner a best-selling novel about modern Afghanistan tales of Islamic culture have entranced Western readers eager for a glimpse into a world that is at once far removed from theirs and yet fundamentally intertwined with it. A recent book adds to this genre. In Kabul Beauty School: An American Woman Goes Behind the Veil author Deborah Rodriguez opens a window onto the private lives of ...

Jul 11, 200714 min

To Marshall Goldsmith: Thank You for Writing This Book (And We’re Not Sucking Up)

Marshall Goldsmith the founder of executive coaching firm Marshall Goldsmith Partners has worked closely with more than 70 CEOs during his career. Forbes has named him one of the five most respected executive coaches. The Wall Street Journal ranks him among the top 10 executive educators. Now Goldsmith has assembled a book that distills the wisdom he and his stable of coaches usually dispense in person. Listed at $23.95 What Got You Here Won’t Get You There: How Successful People Become Even Mor...

Jul 11, 200712 min

Making the Most of Every Marketing Dollar

In Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (Wharton School Publishing) the focus is on optimizing investments in every aspect of marketing whether it’s targeting the right customer delivering added value or generating better product ideas. Authors Leonard M. Lodish Howard L. Morgan and Shellye Archambeau offer tools tactics and strategies that companies can use to differentiate themselves in today’s marketplace. As the authors note ”Mark...

Jul 11, 200725 min

Avoiding the Traps That Can Cause Your Company to Self-Destruct

In The Self Destructive Habits of Good Companies ... And How to Break Them (Wharton School Publishing) Jagdish N. Sheth a marketing professor at the Goizueta Business School at Emory University analyzes why companies that are at the top of their industry suddenly disappear from the landscape. He maintains that successful companies fall prey to complacency arrogance competency dependence competitive myopia territorial impulse volume obsession and denial and he then goes on to suggest ways compani...

Jul 11, 200726 min

Is Your Workforce Strange Enough to Guarantee Competitive Advantage?

According to Daniel M. Cable what characterizes successful companies these days is ”a strikingly different obsessively focused” workforce one that -- compared to competitors’ workforces -- is ”downright strange.” Cable a management professor at the Kenan-Flagler Business School at the University of North Carolina makes his case in a new book titled Change to Strange: Create a Great Organization by Building a Strange Workforce (Wharton School Publishing). To get the best results Cable says compan...

Jul 11, 200721 min

Finding That ’Sweet Spot’: A New Way to Drive Innovation

Larry Huston was vice president of knowledge and innovation for many years at Procter & Gamble. During that time he was the architect of its Connect + Develop program the creator of P&G’s Brand Bootcamp operation and innovation leader for the company’s global fabric and homecare business among other initiatives. He is now managing partner of 4INNO and recently joined Wharton’s Mack Center for Technological Innovation as a senior fellow. Knowledge at Wharton asked Huston to talk about inn...

Jun 27, 200738 min

David Marshall: China’s ’Wake-up Call’ for American Real Estate

David G. Marshall CEO of Amerimar Realty in Philadelphia has made a career of seeking out bitter lemons and turning them into sweet -- and profitable -- lemonade. Through the years he has taken over distressed properties -- such as The Rittenhouse in Philadelphia Pier 39 in San Francisco and Denver Place in Colorado -- and made them into successful enterprises. Marshall recently went to Shanghai as part of the Wharton Fellows program and came to the conclusion that what is happening in Chinese r...

Jun 27, 200718 min

To Increase Charitable Donations Appeal to the Heart -- Not the Head

One pitch for charity described the needs of Rokia a young girl in Africa who is desperately poor and faces starvation. Another pitch talks about food shortages affecting more than three million children many of whom are homeless. Which pitch is more effective? Not surprisingly it’s the first but Wharton marketing professor Deborah Small and two co-authors delve deeper into the issue of sympathy and how it relates to charitable giving. Their paper is titled ”Sympathy and Callousness: The Impact ...

Jun 27, 200711 min

Turning Around the London Subway System: From Terrorism to the Olympics

The bombs rocked the London Underground within 50 seconds of each other near the end of rush hour on July 7 2005 killing dozens of passengers and injuring hundreds more. It was the worst attack on London since World War II. But the majority of the Underground or the Tube as it’s known locally was operating again by the next morning according to Tim O’Toole the Underground’s managing director and chief executive who spoke at the recent 11th annual Wharton Leadership Conference. What made that pos...

Jun 27, 200711 min

’Getting the Models Right’: How to Value Hard-to-Price Assets

Trying to determine what things are worth is a huge challenge in today’s business world where companies are increasingly being pressed to account for the changing values of complex financial instruments -- from insurance policies to employee stock options to exotic derivatives. Consequently firms are turning to ever more intricate financial models that attempt to deduce values using an array of indicators even though such models are complicated and can be easily manipulated. This dilemma was the...

Jun 27, 200712 min

Good News about Bad Press: For Corporate Governance Humiliation Pays Off

In 2000 Bill Browder manager of The Hermitage Fund sifted through reams of obscure Russian securities registration data to piece together a presentation outlining how managers of the Russian oil company Gazprom were shifting corporate assets to entities controlled by friends and relatives. Browder shared his findings with journalists who then wrote about the case leading to the firing of the firm’s CEO and subsequent reform. Hermitage’s role in the Gazprom shake-up is the basis of new research e...

Jun 27, 200711 min

’Harry and Louise ’ the Sequel? The Universal Health Care Debate Is Back

In 1993 a television ad featuring ”Harry and Louise” -- a ”typical” American couple dismayed by the Clinton administration’s universal health care proposal -- helped to kill health care reform in the U.S. for the next decade. With the 2008 presidential election in sight the debate has resurfaced but are the prospects for universal health care any better today? In an ongoing study of health care systems spanning five countries Arnold J. Rosoff Wharton professor of legal studies and business ethic...

Jun 27, 200715 min

Many Family Firms Rely on a Largely Invisible CEO -- Chief Emotional Officer

When your family business involves an extended network of 52 family shareholders as it does for Bukit Kiara Properties a Malaysian real estate development firm simply pulling everyone together for family dinner can be hard work. But N.K. Tong who co-founded Bukit Kiara with his father says there’s just one person to call: ”My auntie.” Tong’s aunt plays a role some scholars describe as ”chief emotional officer ” an informal position usually filled by a family member or close advisor. But the topi...

Jun 27, 200714 min

Jeremy Siegel: Rising Bond Yields Mean Trouble for All Markets

U.S. financial markets were battered at the end of last week because of a dramatic sell-off of Treasury bonds. The yield on 10-year bonds which has been rising since May neared the critical barrier of 5.25% on June 8 -- the highest level in five years. Media reports suggest that turmoil in the bond market could continue this week making investors anxious about whether interest rates might go up and bring to an end the period of cheap money that has buoyed up asset markets and also funded a world...

Jun 13, 200711 min

Murdoch and Dow Jones: Is This Good News or Bad?

In April Rupert Murdoch made a $5 billion offer to buy Dow Jones and Co. which publishes the Wall Street Journal and also owns Dow Jones Newswires and Marketwatch.com. The Bancroft family majority owners of Dow Jones initially rejected the offer but came back several weeks ago to say it would consider it along with offers from any other groups. Murdoch’s move has dismayed some Journal staffers who worry that the paper’s editorial quality and objectivity will suffer. Murdoch though seems to have ...

Jun 13, 200723 min

Can Anyone Make Sense -- or Money -- Out of Personal DNA Testing?

It seemed only right that James Watson who co-discovered the structure of DNA with Francis Crick and Rosalind Franklin was the first to receive a DVD holding the sequence of his own DNA produced by 454 Life Sciences a division of the Swiss drug giant Roche and academic researchers. While DNA mapping technology under development at Roche and other companies has the potential to bring the long-awaited era of personalized medicine closer there are enormous ethical legal and investment hurdles to bu...

Jun 13, 200717 min

Beware the ’Walking Dead’: Analyzing Customer Data from a Multi-Service Firm

Think of them as the ”walking dead ” a type of customer who currently maintains service with a particular company but whose next action will most likely be to discontinue that relationship according to a new study that examines how the customers of a telecommunications firm acquire and discard services over time. The paper -- ”Modeling the Evolution of Customers’ Service Portfolios ” by Wharton marketing professors Peter Fader and Eric Bradlow and a former Wharton PhD student -- focuses in part ...

Jun 13, 200711 min

You’ve Worked Hard Saved and Just Retired: How Do You Manage Your Finances Now?

As baby boomers retire and start spending their nest eggs they will need new financial products to make their money last according to speakers at a recent Wharton Impact Conference titled ”Managing Retirement Payouts: Positioning Investing and Spending Assets.” The conference explored emerging patterns in spending during retirement and debated new ideas to help retirees manage their finances after leaving the workforce. Hosted on Acast. See acast.com/privacy for more information....

Jun 13, 200715 min

On the Fence: Are Illegal Immigrants Good or Bad for the U.S. Economy?

Last week the United States’ first major immigration reform bill in two decades collapsed in the Senate. Buried in the ongoing debate was the potential economic impact of a measure that could change the composition of America’s workforce in significant ways: By cracking down on illegal immigration the legislation could constrict the future supply of low-skilled workers while a move to skill-based visa evaluations could provide more workers for booming high-tech industries. Meanwhile it isn’t exa...

Jun 13, 200712 min

Do’s and Don’ts for Investors in Global Distressed Asset Markets

Lucrative deals are hard to come by these days for investors looking to extract value from distressed companies around the world. As global markets become increasingly sophisticated success will be determined by those who know how to navigate local corporate legal and cultural terrains. At the 2007 Wharton Restructuring Conference turnaround consultants and distressed asset investing experts noted that calibrating strategies for individual markets obtaining accurate information and building trus...

Jun 13, 200717 min

New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout?

When it comes to rolling out new goods and services companies tend to choose one of two strategies as a way of generating interest in their products whether it’s Apple’s iPhone or Microsoft’s Surface Computing effort. One is pre-announcing the product to give customers partners and even competitors advance notice of what’s to come. The second approach is the surprise unveiling where a company hopes to make a big splash by giving few advance hints about an upcoming release. Which approach is best...

Jun 13, 200715 min

Changing Course: The Chrysler Deal Rising Gas Prices and Other Car Talk

Earlier this month Cerberus Capital Management bought 80.1% of Chrysler Group from German auto maker Daimler-Chrysler effectively ending a nine-year marriage between the two that never quite worked out. The expectations created by this acquisition are huge and revolve in part around Cerberus’s ability to make a deal with the United Auto Workers union that would include restructuring billions of dollars of retirement and health-care benefits -- a burden that both Ford and GM -- but not Toyota -- ...

May 30, 200720 min

Here Today Discounted Tomorrow: Strategic Shoppers Know When to Buy and at What Price

Some shoppers just can’t help themselves and buy mostly on impulse without regard to price. Others are die-hard bargain hunters who only open their wallets for a discount. Then there are the strategic consumers who are willing to buy full-price sometimes but at other times they will wait for a bargain. According to new research by Gérard P. Cachon professor of operations and information management at Wharton and doctoral student Robert Swinney it’s these customers that retailers need to focus on...

May 30, 200710 min

Documenting the Impact of Hedge Funds on Target Companies’ Share Prices: The Returns Are Impressive

With an estimated $1.2 trillion under management it’s clear that hedge funds must have an effect on the financial markets. The question is: How? In one of the first studies to shed light on that subject researchers at Wharton and three other business schools find that hedge funds’ efforts to improve companies they hold big stakes in have spillover benefits for all shareholders: a quick 5% to 7% jump in stock prices. The gains measured as an ”abnormal return” on top of the broad market’s were nea...

May 30, 200710 min

Chief Receptionist Officer? Title Inflation Hits the C-Suite

We’re all familiar with titles like chief executive officer chief financial officer and chief operating officer. We have even grown used to chief technology officer chief marketing officer and chief diversity officer. But what about chief talent officer chief cultural officer chief innovation officer chief privacy officer chief apology officer and chief geek to name just some of the more contemporary titles in today’s companies? On the surface this looks like title inflation -- an overabundance ...

May 30, 200712 min

In South Africa Poor Health Can Kill Small Businesses

According to estimates micro and small businesses contribute almost 50% of South Africa’s total employment and 30% of its gross domestic product. Until recently however the impact of poor health and in particular HIV/AIDS on these enterprises -- ranging in size from single owner-workers to companies with 100 employees -- has been largely overlooked by researchers. A new study by Li-Wei Chao from the University of Pennsylvania’s Population Studies Center Mark V. Pauly Wharton professor of health ...

May 30, 200711 min

U.S. Securities Law: Does ’High Intensity’ Enforcement Pay Off?

”The U.S. pursues securities law violations with a regulatory intensity unmatched elsewhere in the world ” according to John C. Coffee Jr. director of the Center on Corporate Governance at Columbia University Law School. At a recent Wharton Impact Conference on international corporate governance Coffee said that although securities law enforcement can lower the cost of capital it may deter some foreign firms from cross-listing in U.S. markets. Still he argues strong enforcement is critical for c...

May 30, 200711 min

Dana Gioia on the Close Connection between Business and Poetry

Dana Gioia (pronounced Joy-a) claims to be the only person in history who went to business school to be a poet. Having earned a degree from Stanford’s graduate school of business he worked 15 years in corporate life eventually becoming vice president of General Foods. In 1991 Gioia wrote an influential collection of essays titled ”Can Poetry Matter?” in which he explored among other themes the nexus between business and poetry. Since 2002 he has been chairman of the National Endowment of the Art...

May 30, 200722 min

Media Moves: Will the New Online Advertising Models Click?

Microsoft buys aQuantive; Google acquires DoubleClick for $3.1 billion; Yahoo purchases the 80% of Right Media it doesn’t already own and ad firm WPP gets 24/7 Real Media for $649 million. And that’s just in the last six weeks. The common thread: All the takeover targets are online advertising companies. The race to consolidate the online advertising industry is heating up at the same time that advertisers are demanding more return on their marketing dollars. Wharton professors and others analyz...

May 30, 200715 min
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