Dana Gioia on the Close Connection between Business and Poetry

Dana Gioia (pronounced Joy-a) claims to be the only person in history who went to business school to be a poet. Having earned a degree from Stanford’s graduate school of business he worked 15 years in corporate life eventually becoming vice president of General Foods. In 1991 Gioia wrote an influential collection of essays titled ”Can Poetry Matter?” in which he explored among other themes the nexus between business and poetry. Since 2002 he has been chairman of the National Endowment of the Arts where he has overseen programs aimed at making Shakespeare and poetry recitation more popular in the U.S. Gioia who is a speaker at the Wharton Leadership Conference in Philadelphia on June 7 talked about these ideas with management professor Michael Useem and Knowledge at Wharton.

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