Thomas has been in the marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, and now with his hugely successful startup aisle3 – where he and his team are creating “an online shopping time machine”. We're discussing the reasons you might want to NOT sell on marketplaces - and the questions you should be asking yourself to work out if it is or isn't the right way to go for you...
Jul 14, 2021•34 min•Ep. 55
Chris started out as an eBay seller, then founded the UK & Europe’s premier resource for marketplace news, tips, and advice – Tamebay. We're discussing WHY should you be considering selliing your products on the marketplaces, the different strategies you can follow, how to protect your brands and a lot more! Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Jul 07, 2021•34 min•Ep. 54
Nick’s been improving search performance, and driving sales for over 600 clients, including many retailers (big and small) for over a decade. We’ve been friends for a few years now and I love how Nick always comes at SEO from a non-SEO perspective! AND he's the host of the Winning with Shopify Podcast. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Jun 30, 2021•43 min•Ep. 53
Adam is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focusing in on SEO and helping Shopify and WooCommerce retailers to hit their first £1m. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Jun 23, 2021•34 min•Ep. 52
Dixon’s career as an SEO specialist stretches right back to 1999 when he founded one of the UK’s first SEO agencies (still going strong today). Many in the SEO world know him best as Marketing Director at the awesome SEO tool Majestic… but for the last 12 months, his primary focus is on inLinks.net, where he and his team are building a new way to build your marketing presence. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Jun 16, 2021•39 min•Ep. 51
My guest is the brilliant Luke Carthy. SEO consultant, CRO expert, and new eCommerce startup founder! And we're discussing how to leverage your faceted navigation (your product filters) to maximise SEO performance, AND improve conversion rates. Get all the links and resources we mention at KeepOptimising.com Register now for the FREE eCommerce MasterPlan Virtual Summit 2021 at keepopt.com/summit Episode sponsored by Klaviyo...
Jun 09, 2021•34 min•Ep. 50
Diana is the Social Media and Community Manager for the SEO Unit at SEMRush – which means she spends every day helping site owners improve their SEO performance. She’s been both helping others and doing digital marketing herself – including managing SEO - since 2006! We're getting into how you can learn from your competitor's SEO efforts to improve your SEO performance saving you time, and improving your results. Get all the links and resources we mention at KeepOptimising.com Register now for t...
Jun 02, 2021•34 min•Ep. 49
Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so we’re very lucky to have him here sharing the latest tips and tricks for your keyword search campaigns. We'll also be talking about Google's increasingly powerful automation tools, Dynamic Search and Discovery Ads. Get all the links and resources ...
May 26, 2021•39 min•Ep. 48
In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerce space as the CEO & Founder of the eCommerce Marketing Agency eComOne. Richard and Chloe are getting into the best ways to optimise your Google Shopping Campaigns to increase GSC performance. With tips for both beginners, experts, and those managing it all via an agency. Get all the links and re...
May 19, 2021•38 min•Ep. 47
Becky is the Owner & Managing Director of Digital Gearbox, a specialist pay per click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google Ads. Becky’s been in digital marketing and eCommerce for over a decade, and has spent the last 8 of those years helping businesses make the most of the latest Google Ads techniques. Get all the links and resources we mention at KeepOptimising.com Register now for the FREE eCommerce MasterPlan Vir...
May 12, 2021•35 min•Ep. 46
Mike is the co-author of the world’s best-selling Google Ads book – “The Ultimate Guide to Google Ads”, now in it’s 6th edition, and which if you don’t have it on the bookshelf, or on your kindle – you can’t really call yourself a Google Ads expert in my opinion... He’s also the CEO and founder of one of Australia’s largest independent Google agencies – the award-wining WebSavvy, and normally speaks at events around the world including Traffic and Conversion Summit. Get all the links and resourc...
May 05, 2021•44 min•Ep. 45
Arlen is the COO and Co-founder of OSI Affiliate Software, and he’s been in the affiliate marketing world for over 20 years. PLUS he’s the host of the eCommerce Marketing Podcast who have recently gone past 200 episodes. We're talking about how to get started wtih affiliate marketing. including whether to use a network, or your own software, how to grow affiliate sales with influencers and much much more. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klavi...
Apr 28, 2021•45 min•Ep. 44
Chris is the CMO of Publisher Discovery, and has been in the affiliate industry for over 20 years, including being part of the team that launched the buy.at network. He’s also on the PMA Board of directors, and is a highly respected voice in the industry – always trying to find ways to help retailers improve their affiliate marketing performance. It’s a pleasure to have him here on the show. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Apr 21, 2021•40 min•Ep. 43
Ami is the Chief Operations Officer at Webgains the hi-performance affiliate marketing network. She’s been at Webgains for over 4 years helping their international growth by connecting the right publishers and advertisers. Before that, she spent 5 years at Vouchercloud so it would be fair to say Ami REALLY knows her Affiliate marketing! Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Apr 14, 2021•34 min•Ep. 42
Rick has been in affiliate marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCatMedia an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. AND he’s recently run a whole event sharing affiliate marketing best practices called Affiliate Management Expo. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Apr 07, 2021•33 min•Ep. 41
Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Mar 31, 2021•30 min•Ep. 40
Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of D2C product businesses. He’s been involved in eCommerce and online marketing since the early 2000s, and is now best known at the host of the 2x eCommerce Podcast. It's always great to catch up with him, and this time we're talking about the best ways to segment your email data AND how to then use those same segmentations to improve your social media advertising. Episode sponsored by Klaviyo **** Get all the links and ...
Mar 24, 2021•33 min•Ep. 39
Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! We get into the latest tips and tricks around email sign ups - including Wheels of Fortune, Quizzes, to discount or not to discount?, and pop up testing. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a...
Mar 17, 2021•37 min•Ep. 38
Val is the founder and Chief Email Optimizer at Fix My Churn. AND an email obsessive. Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade. In this episode she shares her 'Dinner Party Strategy' an easy to follow template for structuring the perfect 6-part Email Welcome Campaign. It's possible to build and put live within just 24 hours of learning about it - so if you've been struggling to create a Welcome Campaign that turns your emai...
Mar 10, 2021•42 min•Ep. 37
Jessica’s been in eCommerce for even longer than me! (that’s over 20 years) She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she’s ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients. In this episode, we get deep into WHY you need a great post purchase campaign, and how to get it set up right. Lots of clear guidance in this one! Episode sponsored by Klaviyo **** Get all the l...
Mar 03, 2021•35 min•Ep. 36
Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring 1,000s of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped 1,000s of entrepreneurs worldwide create crazy-converting Facebook Ads that create game-changing sales. In this episode we're getting into THREE key parts of a successful Facebook Ads strategy. The 3 Audiences you should be targeting,...
Feb 24, 2021•45 min•Ep. 35
John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. Dark Posting is one of the most exciting Facebook and Instagram ad strategies. Listen to find out what it is, how to do it, and the various angles John's found that work really well. By the end your brand will be BUZZING with ideas for your own marketing. Get all the links and resources we mention at Keep...
Feb 17, 2021•37 min•Ep. 34
Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she’s here to give us the latest tips on how to make our ad videos spot on. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Feb 10, 2021•35 min•Ep. 33
RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best – before you spend a single dime on ads. Handy eh!? In this episode he lets us in on what images are working best right now -AND how to work out the perfect image 'rules' for your brand. We also get into AI image assessment, AB testing and whole lot more. Oh, and a little bit ...
Feb 03, 2021•35 min•Ep. 32
In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You'll learn about how to create your story, the types of stories that work, AND how to use your story in your marketing. This episode is PACKED with examples. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Jan 27, 2021•40 min•Ep. 31
Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened! Get all the links and resources we mention at KeepOptimising.com Episo...
Jan 20, 2021•42 min•Ep. 30
Shauna spend 4 years working in partnership for eCommerce site platforms Shopify and Kooomo before founding her own business Operate Remote in 2018 to help businesses create remote working environments that create highly engaged and productive teams. Although the Operate Remote business is only a couple of years old it has already been named one of the Top 10 Leadership Development Coaching Companies in Europe! We talk through the top 3 challenges of working remotely and how you can solve them t...
Jan 13, 2021•44 min•Ep. 29
Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business. In this episode we discuss just what that means - and Derric shares lots o...
Jan 06, 2021•42 min•Ep. 28
Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK after Amazon and eBay). She’s now an award-winning Digital marketing and eCommerce Strategist. We're discussing what to do to make the best use of your User Generated Content AND how ...
Dec 30, 2020•33 min•Ep. 27
Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also VERY well versed in how the right design can totally change the results of a content strategy. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Dec 23, 2020•42 min•Ep. 26
