David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were poss...
Feb 09, 2022•43 min•Ep. 85
Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make your customers 50%+ more likely to buy. It's email marketing automation in the real world. Get all the lin...
Feb 02, 2022•37 min•Ep. 84
Josh Chin is the CEO of Chronos Agency, and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in monthly trackable revenue across email, SMS and push marketing. With performance like that – who better to talk about exactly how to make your lifecycle marketing work for ...
Jan 26, 2022•42 min•Ep. 83
Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now. Antoine outlines the 2 campaigns that are working REALLY well in eCommerce right now, how to deal with the conversion tracking issues, AND why creative is now king. [Originally part of our 'Post-Cookie Marketin...
Jan 19, 2022•37 min•Ep. 82
Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans. She's sharing all the latest tips for launching and growing SMS marketing campaigns for your brand. Including growing your list, triggered/automated campaigns, and the blast sends that work. [Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83] Episode sponsored by Klaviyo **** Get all the links and resources we mention &...
Jan 12, 2022•31 min•Ep. 81
Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable. Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it? I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too. [Originally part ...
Jan 05, 2022•32 min•Ep. 80
We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney. That means that Marcus and his team are constantly pushing the bounda...
Dec 29, 2021•43 min•Ep. 79
Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing. He's sharing brilliant tips based on all he and his team learn from looking across what's working for their customers. Prepare for a full on masterclass as we learn the latest tips on Collecting Reviews, Using Reviews to improve conversion rates, AND...
Dec 22, 2021•40 min•Ep. 78
Maria Soleil is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people and the planet as equally as profit. We're discussing two BIG topics (1) how to give yourself the c...
Dec 15, 2021•29 min•Ep. 77
Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about Creating Engaging Video Campaigns to Drive Brand Growth and Sales”, now in it’s second edition, and translated into 5 different languages!! We're discussing how to create the video that will increase your sales, including what works at different stages of the fu...
Dec 08, 2021•30 min•Ep. 76
Emma Schermer Tamir has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any point) that copy is required. With a particularly impressive track record in product pages. Listen to find out exactly how to make your product pages convert like crazy! Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Dec 01, 2021•38 min•Ep. 75
Rick Magennis has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me over the last few years, he’s seen the worlds of influencer marketing and affiliate marketing collide – often with fantastic consequences. What can we learn from Affiliate Marketing to make our Influencer Marketing better - LOADS. Get all the links and resources we mention at KeepOpti...
Nov 24, 2021•37 min•Ep. 74
6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed. Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes. Working with such a variety of brands means Jenny and her team are at the cutting edge of how Influencer Marketing is evolving. We're discussing the key criteria to c...
Nov 17, 2021•31 min•Ep. 73
Yes - podcast advertising IS a form of Influencer Marketing and it is a lot easier to get into than you think. Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can’t think of anyone better to give us the 101 on podcast advertising! Get all the links and resources we ment...
Nov 10, 2021•34 min•Ep. 72
Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both in size, and interest niche. He then took everything he learnt there to co-found influencer marketing agency Kynship – who focus on building a community of influencers for their clients – not just the transactions. We discuss what tactics are working for Cody's clients right now including - seeding, d...
Nov 03, 2021•30 min•Ep. 71
Angeley has had a fascinating career including time working for Amazon, Intuit Quickbooks, and GoDaddy! Throughout she’s been focused on helping companies and markets grow – especially through using research and customer insights. In fact, the company she now works for (Latana) are all about helping brands like all of you make better marketing decisions through the insights they deliver. We discuss what brand tracking is, how it's central to loyalty, where it fits into the customer journey too. ...
Oct 27, 2021•29 min•Ep. 70
Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant and Author of multiple excellent books on consumer behaviour including his latest bestseller “The New Chameleons: How to Connect with Consumers Who Defy Categorization”. We're exploring how to create 'true' loyalty with your customers. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Oct 20, 2021•32 min•Ep. 69
Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel! Loyalty marketing isn’t just about customer retention – there’s also a LOT to be gained from encouraging your loyal customers to bring in new customers… so in this episode, we’re getting into referrals. What a good referral program looks like when you should set one up, and what incentives to use - plus a few more bits an...
Oct 13, 2021•36 min•Ep. 68
As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to. Get all the links and resources we mention at KeepOptimising.com Episode spons...
Oct 06, 2021•27 min•Ep. 67
In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now. Our experts include: Jessica Totillo Coster from the eCommerce Badassery Podcast 10,000 Customers' Lucy Bloomfield Digital Gearbox's Becky Hopkin Jon Tucker from Helpflow Matt ...
Sep 29, 2021•35 min•Ep. 66
Susan has been helping improve social media marketing for nearly 10 years, with experience across both B2B and B2C channels she’s got plenty of tips to share with us. Not least because right now Susan works at Tailwind – and Tailwind is ALL about making social media marketing easier AND bringing you more results. We get into content repurposing from all sorts of angles! Why? Because it's a technique that will help you improve your social media content AND save your time and energy. Get all the l...
Sep 22, 2021•40 min•Ep. 65
Katie Wight is the founder of KW Content, a global content and social media marketing agency where for the last 4 years, she’s been focused on supporting purpose-driven brands. Before that she spent 5 years as Content Marketing Manager at various retailers. We're discussing a fool proof process for increasing your organic social media engagement levels (on any social media platform) - it all starts with a killer strategy, and then (of course) there's some optimisation! Lots of tips and practical...
Sep 15, 2021•36 min•Ep. 64
Allison Scholes is an Instagram Coach who helps her clients build their Instagram presence through organic methods, focusing on making it both fun and easy! In this episode she's sharing her 3Cs and 3Vs approach to Instagram growth - it's super clever, and super easy to implement. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Sep 08, 2021•33 min•Ep. 63
Miruna Dragomir’s been in marketing since 2015 and for the last 3 years been in charge of Marketing at Planable – a platform that simplifies running social media campaigns. In that time she’s talked with hundreds of social media teams learning about how they manage their resources to produce excellent campaigns. We're discussing the risks of not having the right social media processes in place, and how to put those processes inplace so that your team don't spend all their time chasing sign offs!...
Sep 01, 2021•32 min•Ep. 62
Shash Singh is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results. We're talking through everything about YouTube Ads - who do they work for? What's the recipe for success? How can you run them in house? Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list ...
Aug 25, 2021•36 min•Ep. 61
Robert is the founder of live stream commerce platform Korkuma, and a Forbes 30 under 30 to watch this year. For the last 7 years, he’s been fascinated with how humans and technology interact with each other, looking for innovative ways to make the experience better for both the user and the company behind the tech. Robert and his team are at the cutting edge of this new (to the west, it's already driving huge revenue in Asia) marketing method. Hit play to find out all about it, and how to make ...
Aug 18, 2021•36 min•Ep. 60
In this episode host, Chloe Thomas is catching up with Ian Leslie to talk payment systems - and it's much more exciting than you might think.... Up until recently, Ian’s been the Chief Marketing Officer at US furniture retailer Industry West (and been a regular guest discussing the cool new marketing and platform developments he’s been doing there, on our sister podcast eCommerce MasterPlan.). He’s now working at Bolt as the Senior Director of Retail Advocacy, helping Bolt to make their products...
Aug 11, 2021•33 min•Ep. 59
In this episode host, Chloe Thomas is chatting with TikTok experts… Kris Sugatan and Holly Rae. Kris is the founder and CEO of Sugatan, where she and her team focus on growing eCommerce brands to 8 figure revenue using sophisticated and super creative social media ad strategies. She’s also the host of the Sugatan Effect Podcast. Holly is an eCommerce video ads strategist and Sugatan’s TikTok specialist. We're discussing what the opportunity is on Tik Tok, and how to take advantage of it. Get all...
Aug 04, 2021•42 min•Ep. 58
Lorna Leaver is the Marketplaces Engagement Manager at GS1 UK where she helps marketplaces and retailers to work well together. Previously, she has worked in house at big UK retailers Boohoo, Dune, and Mothercare running their marketplace sales. For the last 10 years, Lorna’s been working with and selling on many, many different marketplaces. She's taking us through the 5 things it's essential to get set up right before you launch on ANY marketplace. Get them right and selling and growing will b...
Jul 28, 2021•40 min•Ep. 57
Jon Tilley is the co-founder and CEO at Zonguru, an all in one tool set for amazon sellers. He’s been in online advertising and eCommerce for over 15 years. And for the last 6 years he’s been focused on helping brands sell more product on Amazon, by getting deep into the data. We're chatting about how you can successfully launch a product on Amazon, grow your Amazon sales AND use that to leverage growth of your own store sales too. Get all the links and resources we mention at KeepOptimising.com...
Jul 21, 2021•36 min•Ep. 56
