Mark is the Global Director of PR and Communications at digital operations solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency AND as Global PR Lead at eCommerce retailer Lovehoney. It’s fair to say that Mark knows PR inside out! Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content marketing activity. Get all the links and resources we mention at KeepOptimising.com Episode sponso...
Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses. We chat about how to blog, what to blog about, why should should consider blogging, when you shouldn't blog and much more. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Chloe Bubert is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well helping lots of businesses make the most of their Instagram profiles, Chloe is also a fashion influencer and blogger in her own right. In the epsidoes we discuss what you should be posting on Instagran, how to use your Stories, using Hashtag optimisation to grow your followers, getting traffic to your site, and much more. Get all the links and resources we ...
Dan is the author of the bestselling book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media”, AND co-host of “The Experience This! Show” podcast. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
For over 10 years Neal’s been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world AND hosting the Maximize your Social Influence Podcast. Neal is also the author of the brand new bestselling book “The Age of influence: The power of Influencers to Elevate your Brand”. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
Matt’s been in eCommerce since 2002, running his own eCommerce business – Jersey Company which since 2006 has global sales in excess of $75m. In recent years he’s branched out to help others and now hosts the eCommerce Podcast, and coaches many eCommerce businesses via his masterclasses and masterminds. We discuss how an eCommerce business should approach social media - what platforms to use, how to track performance, and what to say. Plus, quite a bit more! Get all the links and resources we me...
Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores AND as the host of the Curious Themes YouTube channel where she has over 30,000 subscribers for her Shopify training videos. Well, Elle’s not just awesome at Shopify – she’s also a dab hand at online advertising, and this year she’s turned her attention to mastering Pinterest Ads both for her business and the many eCommerce stores she helps. Get all the links and re...
Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast AND runs the #1 Facebook Ads agency Voy Media. In the last episode we got deep in to securing your Facebook Ads success by getting your account structure and audience targeting right. In today’s episode…we’re covering the other part you need to get right – your Facebook and Instagram Ad creative. We’re talking about what to do with your images and your videos, we’re talking ad formats, AND we’re talking ...
Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. Over the summer Nest did a HUGE research project to identify the key trends we’re likely to see this Q4 in the Facebook / Instagram ad space. That culminated in the report “CHRISTMAS 2020: CRUNCH TIME FOR THE OVERCROWDED ECOMMERCE MARKET”. Sarah joins us on the show to share the key findings AND cover the key strategies you still ...
Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smartebusiness AND author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today. We covered everything Google Shopping Campaigns - from the basic 'how to make your SmartShopping campaign work better' right through to some super clever advanced campaign structure set ups you can use to maximise the sales and minimise the co...
In this episode we have everything you need to know to make this year's Black Friday / Cyber Monday super successful for your business. Our 9 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business. Our experts include: Shopify's Kristen LaFrance Voy Media's Kevin Urrutia Omnisend's Rytis Lauris Jessica Totillo Coster from the eCommerce Badassery Podcast YouTube star Elle McCann from Curious Themes eCommerce Tech's Derric Haynie 10,000 cust...
Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias. We’ve lots of tips to use your live chat (and other customer service channels) to give your customers the support, answers and pushes towards buying they need to ...
Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience and conversion optimisation. In fact he’s just spent 3 months conducting more than 240 usability tests on the world’s biggest online stores, across both mobile and desktop. And he's on the show to share what he's learnt. Get all the links and resources we mention at KeepOptimising.com Episode sponsore...
Lucy Bloomfield grew her eCommerce business to over 10,000 customers in just 18 months, and now she helps other retailers replicate her success. When we caught up over the summer she mentioned she’s currently seeing some amazing results by focusing on customer personas – I know how many of you struggle with these and how powerful they can be so it was a no brainer to add that into our ‘Increase your Conversion rates’ focus. Get all the links and resources we mention at KeepOptimising.com Episode...
Ian has been involved in the world of site search since 2013, helping retailers throughout the UK and beyond to leverage ever cleverer algorithms to improve the experience of searchers on their website, and therefore (of course!) the sales achieved on a website. When we decided to spend a month covering improving onsite conversion rates, Onsite Search was a topic we had to cover, and Ian was at the top of my list to come on and talk about it. Get all the links and resources we mention at KeepOpt...
We couldn’t talk SEO in 2020 without talking about Google’s decision to make the listings on the ‘Shopping’ Tab free. In this episode…that’s exactly what we’re getting in to. Where you can do it, how do it, how to optimise it, and what it could do for you… Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years ru...
Not yet heard about Dynamic Rendering? Me neither! That's why I've got Geoff on the show to tell us everything we need to know. Listen to find out what it is, how it can make a BIG difference to your SEO performance, who it works well for - and lots more. Geoff is the ex retailer behind the SEO success of Overstock, and the founder and CEO of Huckabuy. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo...
We talk about why you should care about long tail keywords, and why they represent a great opportunity for increasing sales. Then we get into why your category pages are a GREAT place to optimise for long tail keywords. Then Kristina shares her 8 Step Framework for taking the workload out of targeting long tail keywords with your category pages. It's a VERY clever framework, and one that helped one of her clients increase sales by $100,000s in just a few months. Have a listen to find out more. G...
Technical SEO 101 - how to make sure you're letting the search engines in, and giving them a good impression of your site. We chat through how to identify how good (or bad) your technical SEO currently is, and how to fix some of the common issues. Luke Carthy started his SEO career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. One of the areas he ...
It's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: h...
Earlier this year Kate Barrett from e-Focus Marketing published a FASCINATING report looking at how retailers in the UK and US are gathering email data. The results aren't pretty! In this episode we explore what we can learn from the results to increase the growth of our email lists. Plus, Kate will be sharing her email marketing insider tips. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would l...
A surprising number of DTC brands have yet to embrace email marketing - so it's great to be chatting to Louise Read from Klaviyo about how DTC brands are using email marketing to build a stronger customer relationship and sales growth. Plus, Louise shares her Email Marketing Insider Tips. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt...
We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level. Plus, Gavin will be sharing his email marketing insider tips. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or repl...
Very exciting to open our show with Chad S White the best selling author of 'Email Marketing Rules: Checklists, Frameworks, and 150 best Practices for Business Success'. We get into: metrics, goals, benchmarking managing inactive email addresses email list growth Plus he shares his email marketing insider tips! Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a revie...
Episode 000: Welcome to the Keep Optimising Marketing Podcast - in this episode host Chloe Thomas explains what the show is all about and how you can get the most from it. Don't forget to subscribe so you don't miss a single episode. Full details of the show can be found on our website https://keepoptimising.com [updated November 2021]
The Keep Optimising Podcast is the marketing focused show from the makers of the mullti-award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast that focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you ...
