It's No Fluke - podcast cover

It's No Fluke

Shorty Awardsshortyawards.com
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Episodes

E315 Lotte Jones: The Way We Consume News Has Fundamentally Changed

Lotte Jones is Chief Commercial Officer of Caliber, a multi-platform parent company defining a new era of journalism. Its portfolio of socially native, creator-led brands reaches more than 100 million users each month and includes The News Movement (TNM), delivering Gen Z-focused news; The Recount, covering U.S. politics; and Capsule, spotlighting lifestyle and cultural trends. Under her commercial leadership, Lotte oversees all partnerships, marketing and communications across the organization,...

Feb 09, 202621 min

E314 Josh Horowitz Pt 2: Who's a Good Guest?

Josh Horowitz is the creator and host of the long-running Happy Sad Confused podcast, which has become the destination for actors and filmmakers to speak openly about their craft. The show has broken entertainment news, gone viral, and drawn guests ranging from Jennifer Lawrence to Christopher Nolan. In the past two years, Happy Sad Confused has amassed over 200 million views and 750 million impressions across audio, YouTube, and social media. With Who’s A Good Guest? , Horowitz – a devoted dog ...

Feb 05, 202627 min

E313 Philip Pirkovic: A Long Walk For a Ham Sandwich

Philip Pirkovic is a brand architect who bridges the gap between creative ambition and business reality. Having led teams both in-house and within the agency world, he possesses a unique ability to marry creative vision with operational excellence. He has worked with global icons, high-growth startups, and heritage brands, helping them navigate the complexities of modern brand building. During his recent tenure at Shinola, he oversaw Brand & Partnerships, spearheading the brand’s cultural re...

Feb 05, 202634 min

E312 Leslie Morgan Pt 2: Recapping 1 Billion Followers Summit

There was a lot of buzz coming out 1 Billion Followers Summit . Leslie Morgan helped develop 75 sessions across 154 speakers and three stages led by Creators HQ and Nizar Salman. We talk about what went into this, what went right and what to expect next year and beyond.

Feb 03, 202626 min

E311 Christina Ziroli-Leaman: Reconnecting with Humanity in the Age of Automation (The Joy of Organic Social Media)

Christina Ziroli-Leaman is a social media strategist who got her start in social by manipulating HTML on Myspace to make her profile pink and sparkly. Fast forward 20 years, and now she gets to do what she loves for a living, every single day, which she’s eternally grateful for. Her experience spans edtech, higher education, and manufacturing - proving that great storytelling works anywhere there’s a human on the other side of the screen. Christina believes that in a world that can feel heavy, s...

Jan 30, 202631 min

E310 Kacy Ray: Why Sports Partnerships are Drawing in New Audiences

Kacy Ray is a Director of Sports and Brand Partnerships at Salesforce, where she leads high-impact collaborations across sports, media, and entertainment. She has partnered with some of the most recognizable names in sports and media, including the Indiana Fever, Golden State Warriors, San Francisco Giants, United Football League, Tottenham Hotspur, Fox Sports, and NBC to name a few. Her experience spans global brand campaigns, Olympic storytelling, athlete and celebrity partnerships, and multi-...

Jan 29, 202638 min

E309 Oksana Kravchenko: Harnessing Automation for Influencer Marketing Success

Oksana Kravchenko is the Head of Creator Partnerships at Manychat, where she leads global influencer and creator strategy across the US, Europe, and Brazil. She focuses on building scalable, creator-first partnership programs that drive real business results — from always-on creator ecosystems to product-led storytelling and long-term relationships. Over the past year, Oksana has scaled Manychat’s creator partnerships 7x, built and led cross-regional teams, and worked with hundreds of creators a...

Jan 28, 202628 min

E308 Miles Sellyn: Why Creators are Building Software to Scale

Miles Sellyn is the VP of Partnerships and Partner at Rare Days, a multi-disciplinary digital product agency. Elite creators partner with Rare Days to uncover and then capitalize on the innovative product opportunities that deliver value, create impact, and grow wealth. In his role, Miles oversees the platform and technology partnerships that are core to the agency's delivery, as well as being accountable for business development, sales and marketing, and initial stages of client strategy....

Jan 27, 202635 min

E307 Alexandra Vailas: It's Good to be Bad - Channelling a Brand's Rebellious Spirit

Alexandra Vailas is the Head of Brand for Bad Birdie Golf , a golf apparel brand that challenges tradition and invites every player to show up as their bold selves. She has over 20 years of experience helping brands tell their stories, create memorable campaigns, and connect with communities in ways that stick. With experience as an influencer, agency leader, and brand executive, Alex brings a 360-degree perspective to executing campaigns that truly resonate. When she’s not building brands, she’...

Jan 26, 202634 min

E306 Maha Abouelenein: The 7 Rules of Self-Reliance

Maha Abouelenein is a strategic communication expert, best-selling author, and entrepreneur with more than three decades of experience. As the CEO and Founder of Digital and Savvy, a global communications consulting firm with offices in the United States and United Arab Emirates, Maha has been instrumental in orchestrating transformations in communication strategies for clients that include global corporate giants, high-growth startups, sports organizations, top governments, CEOs, and high-net-w...

Jan 23, 202631 min

E305 Adele Mulford: Cultivating Deep Brand Relationships

With over 30 years of creative leadership, Adele Mulford has served as strategic visionary for top global for-profit and nonprofit brands. From the highly disciplined world of finance to the heartfelt needs of children’s health, she tackles the complex nature of brands head-on, and builds ground-breaking creative strategies that generate tangible results. Adele loves a good challenge, and believes that no matter the situation there is always boundless opportunity to unlock dynamic creative and o...

Jan 22, 202644 min

E304 John Sampogna: From Billable Hours to Business Acceleration

In this episode, we sat down with John Sampogna, co-founder and CEO of Wondersauce, to unpack the evolution of agencies in a results-driven world. John shares how his team shifted from selling services to delivering measurable outcomes, the mindset needed for value-based client relationships, and why accountability, not billable hours, is the real differentiator for agencies today. They also dive into how human creativity and collaboration with in-house teams shape modern campaigns, and why ever...

Jan 21, 202625 min

E303 Elizabeth Pigg: Unpacking the Latest Annual Snacking Trends

Elizabeth Pigg is the Chief Communications Officer of That’s it., makers of the No. 1 Fruit Bar in America. She joined the company in 2020 as Vice President of Marketing and was later promoted to Chief Marketing Officer, where she led efforts to strengthen its digital presence, eCommerce, and influencer marketing. In 2024, she pivoted her role to Chief Communications Officer, returning to her roots in brand storytelling and media strategy after nearly two decades as a senior leader at Edelman. A...

Jan 19, 202628 min

E302 Camille Dagorn: Why Niche Audiences and Creator-Led Campaigns are Driving Brand Growth

Camille Dagorn is an award-winning creator and influencer marketing expert with more than a decade of experience building high-impact campaigns for global brands including L’Oréal, Unilever, Pernod Ricard, GoPro, and Mastercard. As the VP, Creator Partnerships for McCann New York, she is known for scaling social-first programs, designing creator-led brand initiatives, and driving measurable growth across beauty, lifestyle, tech, and consumer verticals. Camille is passionate about creating meanin...

Jan 16, 202631 min

E301 Alex Athanasiou: The Importance of Being a Great Host

Alex Athanasiou is Managing Director at COLLINS, the transformation consultancy honored as “Firm of the Year” 6 times in the last 7 years by AdAge and the D&AD. Alex created the consultancy’s new Cultural Capital practice, developing cultural strategies, stages and products for brands. He also directs productions and PR across the COLLINS portfolio, launching over 50 projects in the last three years to maintain the consultancy’s positions as one of the most creatively awarded firms in the wo...

Jan 15, 202638 min

E300 Alix McAlpine: GIPHY Study Shows It's Going Down in the Group Chat

GIPHY/Censuswide Group Chat study for a deeper dive into the numbers. Alix McAlpine is a creative and strategy leader with experience at the intersection of media, technology, and advertising. She has built and led high-performing teams, launched new products, spearheaded hundreds of impactful branded content campaigns, and developed systems that enable revenue-generating creative organizations to scale while executing flawlessly. As VP Client Solutions and Advertising at GIPHY, Alix oversees gl...

Jan 13, 202631 min

E299 Fahad Khawaja: Beige Work & The Rising Majority

Fahad Khawaja is your favorite community builder’s favorite community builder. Marketing and innovation leader turned creator, social entrepreneur, podcast host, author, & speaker, he is the CEO and Chief Content Officer of Hue. Award-winning thought leader, panelist at major conferences, industry awards judge, lecturer at universities, & frequent guest on podcasts, he deeply believes in the power of community as a force for good.

Jan 12, 202632 min

E298 Lauren Roth: Aligning UGC & Paid Content

With over 10 years of experience in the consumer space, Lauren Roth has helped brands grow their community through building out and running their influencer marketing, community engagement, UGC and brand partnerships programs. Brands include Otherland, United Sodas, Candy Crush, Daiya, Cricut, Lululemon and more.

Jan 08, 202628 min

E297 Leslie Walsh: Can AI Be Creative?

This is a conversation about augmenting, not automating, creativity. Leslie Walsh is the Head of Strategy at RYA , the AI SaaS provider that’s creating innovative campaigns for name brands. Leslie’s experience as an advertising veteran includes leading brand and digital strategy for some of the world’s biggest brands like MINI Cooper, Nestle, Oscar Mayer and AT&T. Leslie is a graduate of the University of Georgia.

Jan 06, 202634 min

E296 Brian Solis: Why a Mindshift is Needed

Forbes has called Brian Solis “one of the more creative and brilliant business minds of our time.” ZDNet heralded him as “one of the 21st century business world’s leading thinkers,” and Entrepreneur Magazine described him as "a world's top superforecaster." Check out his latest bestseller, ⁠ Mindshift: Transform Leadership, Drive Innovation and Reshape The Future ⁠ Brian is a world-renowned digital futurist, 9x best-selling author, and international keynote speaker. He has published over 70 wide...

Jan 05, 202635 min

E295 Sari Zeidler: Meeting The Audience Where They Are

Sari Zeidler is the vice president of audience development for NBCUniversal Local. In this role, Zeidler leads audience strategy for the division’s extensive digital portfolio, which includes desktop and mobile sites, mobile and connected apps, social media and OTT platforms for 50 media properties, including NBC- and Telemundo-owned stations and the NBC Sports Regional Networks. Overall, Zeidler has more than 15 years of experience growing audiences and building engaging content strategies at s...

Jan 04, 202627 min

E294 Maren Hamilton: How an Unexpected Viral Request Unlocked the Future of Marketing

As a thought leader on all things social media, Maren Hamilton has consistently driven community engagement for brands like The North Face, Starbucks and most recently Popfly. She holds a master’s degree in Digital Media from the University of Washington and is a public speaker on social media strategy, creator marketing, and digital trends. When she’s not on TikTok, you can find her on the trail or paddling the river with her pups.

Dec 31, 202533 min

E293 Destiny Chambers: 2025 Was Giving Auto-Fill Energy, Here's How to Surprise People

Destiny K. Chambers is a seasoned marketing executive with a strategic approach to driving brand awareness and market leadership. With over 13 years of experience, she has a proven record of not just steering marketing initiatives, but igniting brand growth and achieving measurable business outcomes. Most recently, as Vice President and Head of Marketing at /prompt., she leveraged this expertise to spearhead the unification of marketing strategies across /prompt., Lippe Taylor and twelvenote, dr...

Dec 29, 202535 min

E292 Oksana Matviichuk: AI is a Mirror for Human Thinking

Oksana Matviichuk partners with executive teams to adapt business models to the AI age, ensuring they remain relevant, resilient, and sustainable. She is the Founder & CEO of WBENC-certified OM Strategic Forecasting, a Forbes Agency Council member, and a three-time “Top Women Leaders of New York” honoree by Women We Admire. Oksana designs AI-native business models, operating standards, and decision systems. Her OM Sustainable Growth Assessment benchmarks a company across four verticals: Repu...

Dec 29, 202527 min

E291 Marissa Rosen: Supporting Climate Solutions

Marissa Rosen is the Founder, Owner, and Principal Consultant of Climate Social, a boutique communications agency she launched in 2015 to help impact-driven organizations and leaders share their stories and drive meaningful change. Her work spans public relations, social media, branding, copywriting, and creative campaigns that strengthen community engagement and inspire action. In addition to advising clients, Marissa has built her own thought leadership through writing, speaking, and media app...

Dec 23, 202529 min

E290 Bolong Li: The Growing Landscape of Audio Content

As the Vice President, Global Head of Growth at Amazon's Audible, Bolong Li spearheads cross-functional teams dedicated to fostering sustained growth and enhancing customer experiences across diverse platforms. Before his tenure at Audible, Bolong accrued two years of experience at Apple, where he concentrated on Business Development and Retail Management. His career trajectory began in the financial industry, leveraging his educational background in finance from both undergraduate and graduate ...

Dec 22, 202532 min

E289 Lauren Danis: Marketing Today is Earning The Right to Exist in People's Lives

Lauren Danis brings nearly three decades of experience to Eventbrite, where she serves as the Chief Brand & Communications Officer, overseeing the global integrated brand and communications team which includes brand marketing, creative, social media, community, brand content and global internal and external communications. Prior to Eventbrite, Lauren was the VP of Communications at Ancestry where she led all global brand and product communications, social media and influencer relations. Laur...

Dec 19, 202532 min

E288 Sherilyn Shackell: Invest in Your 118 Hours

Sherilyn is the Founder & Global CEO of The Marketing Academy – a unique non-profit organisation dedicated to developing leadership talent in Marketing, Media&Advertising. The Marketing Academy opened in 2010, bringing together some of the world’s best known & popular brands to provide world-class learning for all levels of talent from emerging leaders to CMOs. Their highly respected Scholarship and Fellowship programs are delivered in the UK, EMEA, USA, Australia & APAC. When sh...

Dec 19, 202531 min

E287 Dr. Karen Sutherland: How to Use AI in Strategic Communications

Dr. Karen Sutherland is a multi-award winning educator and author from the University of the Sunshine Coast in Australia. As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr. Sutherland specializes in using AI for strategic marketing and communication. In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in strategic communication, B2B relationships, social media pedagogy and practice. She has authored two ...

Dec 18, 202539 min

E286 Anthony Delconte: What Creators Can Learn From Publishers

Anthony Delconte has 15 years of experience working across traditional and creator media ecosystems. He started his career at a video news startup during what he'll claim was the second pivot-to-video era (c. 2011), helping the company transform from a video hub to a syndication service and ultimately a white-label distribution tool. From there, he went to CNBC, where he joined a team responsible for managing distribution deals after business development signed them. He worked across editorial, ...

Dec 17, 202533 min
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