It's No Fluke - podcast cover

It's No Fluke

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AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Episodes

E285 Whitney Dailey: The Risk of Both Action and Inaction in Brand Response

With more than 15 years of experience in the purpose and impact space, Whitney Dailey is a thought leader at the intersection of purpose and communications. At Allison, Whitney serves as Managing Director, Purpose and leads the agency’s Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and impact leadership, backed by Allison’s global network of more than 1,000+ creatives and storytellers. She has personally authored upwards of 400 articles and 30 research re...

Dec 16, 202534 min

E284 Traci DeForge: What Makes a Podcast Successful

Traci DeForge, founder of Produce Your Podcast , an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy , the industry’s only certified podcast manager training program, PodHive , and Co-Founder of the Podcast Professionals Association. Traci hosts the Growth Accelerator Podcast , and co-hosts the popular Ask Brien Radio Show in Los ...

Dec 15, 202532 min

E283 Victoria Bachan: Where the Creator Economy is Heading in 2026

This is way more than just our first annual predictions episode. Victoria Bachan is the SVP, Creators at Wasserman. Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. Formerly the Global Pr...

Dec 12, 202541 min

E282 Enoma Edevbaro: Embracing a "Social-First" Mindset

Enoma is a seasoned expert in social media and influencer marketing with a proventrack record of creating internationally recognized, award-winning campaigns. As the Head of Social at SEK, Enoma leads the social media and influencer marketing unit at SEK, where she social 1st creativity, spearheads business development, new business and directs a dedicated team. She has collaborated with some of Finland’s largest brands, providing consultancy on 360-degree digital brand experiences encompassing ...

Dec 11, 202535 min

E281 Evan Horowitz: Connecting Brands to Culture

Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand ...

Dec 10, 202534 min

E280 Brooks Miller: The Rise of the In-House Creator & Why Consumers Trust Creators More Than CEOs

Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical. She started her career as an account manager agency-side at 72andSunny and Barrett Hofherr (formerly barrettSF). Her work has won at Cannes, the One Show, the Clios, the Shorty Awards and has...

Dec 09, 202532 min

E279 Maeher Bawa: Don't Sleep on Product Exchange Campaigns

Maeher Bawa is a 3x Shorty Award–winning Social Media & Partnerships Consultant who helps early-stage lifestyle, beauty, and parenting brands build full-rounded partnership programs that drive awareness and growth. She specializes in developing and scaling influencer strategies, with an emphasis on product exchange collaborations that deliver real impact for startups working with lean budgets.

Dec 09, 202539 min

E278 Kim Chackal: Rethinking Loss Leaders and Fair Trade Bananas

Kim Chackal is the Co-Owner and VP of Sales and Marketing at Equifruit. Over the past decade she has established Equifruit as the North American market leader for Fairtrade-certified bananas and her sights are set on Global Fairtrade Banana Domination. Her fearless and bold approach is making waves in the produce industry. In 2021, Kim was recognized as “Produce Person of the Year” by the Ontario Produce Marketing Association. In 2022, she was recognized on The Packer 25 list which highlights le...

Dec 09, 202535 min

E277 Tina Maher: How Hartbeat Built the Internet’s Coolest Sports Talk Show

Tina Maher is the SVP of Client Services & Branded Franchise Management at Hartbeat — the global, multi-platform entertainment company creating content and experiences at the intersection of comedy and culture. With a mission to keep the world laughing together, Hartbeat finances, develops, and produces content across platforms; connects with audiences worldwide through its expansive distribution network; and partners with leading brands to co-create award-winning IP. Tina is one of the key ...

Dec 05, 202536 min

E276 Michael Ashley: Could AI Relationships Become a New Normal?

As a Hollywood screenwriter Michael Ashley sold the hit Halloween movie Girl Vs Monster to Disney—which launched a successful kids’ toy line. Before this, he worked in development for the head of the literary department at Creative Artists Agency (CAA), the biggest talent agency in the world. Pivoting to literary publishing, he now owns and operates a creative content agency, turning his clients thought leaders by writing their books, articles, and speeches. Michael has co-written 5 books on AI,...

Dec 03, 202533 min

E275 Sarah Crow: Is the Marketing Funnel Broken or Evolving?

Sarah Crow is a brand marketer turned creator-strategy leader with nearly a decade of experience in DTC. As the first hire at ALOHA Collection, she helped grow the brand from zero to a multi-million-dollar lifestyle business over five years. She later shifted into the influencer-marketing software world, where she has advised hundreds of brands on creator programs, 360 marketing, and performance strategy. Today, Sarah leads Creator Strategy at Superfiliate, partnering with brands and shaping pro...

Dec 02, 202539 min

E274 Rudi Anggono: How to Empower Creative Teams in The Age of AI & Algorithms

Rudi Anggono is the Global Head of Creative at Snap and previously the Head of Creative Innovation at the LEGO Group, leading its integrated creative team within Product and Marketing Development and collaborating with Creative Play Lab on new product ideas. With a career spanning advertising, product design, and research, he has shaped iconic global brands and experiences. Formerly Global Executive Creative Director at Beyond X and Google Commerce UX, his patented design work influenced Google ...

Nov 26, 202533 min

E273 Kirsten Ludwig: Embracing Cringe & What Exists on The Other Side of Discomfort

Kirsten Ludwig is a brand builder, cultural curator and thought leader. She is the Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning. She built her reputation as an influential creative in the fashion and retail space. Leading brands Ralph Lauren, Anthropologie, American Eagle Outfitters, Fred Segal, Stella and Dot and others to stand out. Kirsten is the co-host of GOOD THINKING podcast, a top trend, brand and marketing Substack and Lit From W...

Nov 24, 202536 min

E272 Greg Swan: Don't Forget The Human Stuff

Greg Swan, Senior Partner, FINN Partners, fuses insight, culture, and tech to help brands tell stories that stick. At FINN Partners he leads digital and creative strategy across social, content, PR, AI, and emerging platforms. He also writes the weekly newsletter Social Signals and is co-host of The Cave Project podcast, exploring the tensions of tech, culture, and life as they intersect. Ask him about his fax machine. Or just fax him: 316-854-0132....

Nov 20, 202544 min

E271 Ryann Carr: Don't Just Study Trends, Live Them

Ryann Carr is the founder of RiseWave Media, a creative growth agency built for the new era of digital storytelling. She’s worked alongside some of the most influential creators in the world and brings that same high-level perspective to every project, whether guiding an emerging voice finding their footing or helping an established brand refine its edge. She doesn’t just study trends; she lives them, shaping strategies and brand identities that resonate across platforms and audiences. From the ...

Nov 18, 202538 min

E270 Lewis Williams: How to Handle Being "Overqualified"

Lewis Williams is an accomplished Creative Director and Brand Storyteller who’s enjoyed great success at two of Chicago’s most iconic agencies—Leo Burnett and Burrell Communications, where he served as Chief Creative Officer. Most recently, Lewis had expanded his skillset even further as the EVP, Head of Brand Impact for global PR giant Weber Shandwick. Across 3 decades of his Total Market and Multicultural consumer marketing experience, Lewis has partnered with CMO’s of some of the world’s best...

Nov 17, 202537 min

E269 Christine Göös: The B2C-ification of B2B marketing

Christine Göös is a marketing leader and B2B creator who lives at the intersection of brand, culture, and the internet. She’s helped tech and creative agencies tell stories that drive growth, working with companies like Smartly, Celtra, Billion Dollar Boy, and more. She currently runs US marketing for Croud, an independent media, data, and creative agency group. A two-time Young Lions contestant turned LinkedIn creator, Christine co-hosts House of Content , a podcast exploring the creator econom...

Nov 14, 202537 min

E268 Hafu Go: The Process and Curiosity Behind 5 Billion Views

Hafu Go started as a college student with nothing but curiosity and a camera. Today, his platform reaches over 15 million followers and 5 billion views, making him one of the most influential Asian voices in digital media. He has redefined the edutainment genre by blending spectacle with substance. Through bold experiments, unforgettable storytelling, and partnerships with global brands to showcase innovation, he inspires millions. Hafu Go reminds the world that learning doesn’t stop at graduati...

Nov 13, 202525 min

E267 Bita Jedo: Getting an Organization to Move at The Pace of Culture

Bita Jedo has 9+ years experience in the creator economy, spanning global platforms (TikTok), consumer tech (Bumble) and creative agencies (Dentsu), leading partnerships with globally recognised talent including Barry Keoghan, Aaron Pierre and Amelia Dimoldenberg. She also sits on advisory boards for VidCon, Global Influencer Council, Soho House, and is a judge for the bcreator & Shorty awards. She has recently been named in Forbes 30 under 30 and the Future is Female award....

Nov 12, 202536 min

E266 Keely Cat-Wells: Why Making Space for Accessibility and Inclusivity Helps Everyone and The Bottom Line

Keely Cat-Wells is the Founder and CEO of Making Space, a platform that has supported over 10,000 Disabled professionals in building meaningful careers. Under her leadership, Making Space made history by training and placing the first-ever Disabled hosts on NBC Sports’ Paralympics broadcast. Other partners include Indeed, Netflix, and Visa. Keely also co-founded Making Space Media, a division producing film and TV content centering Disabled voices, securing a first-look deal with Reese Witherspo...

Nov 07, 202530 min

E265 Megan Lightcap: Rizz, Tiz and Where Slow Ventures Looks To Invest

Megan Lightcap is a Partner at Slow Ventures, where she helped build, and now leads, the Creator Fund alongside Sam Lessin since 2022. Before joining Slow, Megan held roles at L Catterton, J.P. Morgan, Olive, and others — bringing a strong foundation in finance and consumer investing and operations to her expertise. Megan also writes Slow Upload , a newsletter exploring trends in the creator economy and how creators can scale their businesses by cultivating deeper, more durable relationships wit...

Nov 06, 202529 min

E264 Paul Brown: Are Creators Really Effective?

Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Industry Advisor for the Marketing and PR degree at the University of West London. CreativeX recently rel...

Nov 05, 202533 min

E263 Fiona Frills: Read The Comments

Fiona Frills is a Gen Z founder, creator, & storyteller passionate about building community-driven brands and tools that empower the next generation. She started Frilliance at 13 after struggling with acne and realizing how many beauty products were packed with harsh ingredients. Today, Frilliance is available worldwide at major retailers like CVS, Amazon, SuperDrug and TikTok Shop, serving a vibrant teen community that values self-expression & real conversations around beauty. She is al...

Nov 04, 202538 min

E262 Jeff Frommer: OWM is Leading Creators from Ads to Ownership

Jeff Frommer is a tech entrepreneur and investor, known for founding MALKA, an adaptive content studio, which he sold to MoneyLion in 2021 for $75M. Frommer’s career has spanned close to 20 years, and he continually strives to positively impact the lives of those around him. His professional experience includes working in technology, the creator economy, talent management, content production, and investing in various-stage startups. Through MALKA, Frommer previously produced eight feature films ...

Nov 03, 202535 min

E261 Xyla Foxlin: You Can't Control The Audience, Only The Bandsaw

Xyla Foxlin is an award-winning mechatronics engineer and YouTube creator who shares the creativity and joy of engineering through a blend of technical skill, craftsmanship, and art. Featuring everything from proving impossible physics demonstrations to building a viable camper in just weeks, to high-power rocketry and organic chemistry. An advocate for women in STEM, she founded Beauty and the Bolt, a nonprofit now operated by Reinvented Inc that taught thousands of kids to use their first powe...

Oct 31, 202536 min

E260 Emily Hare: Creators Now at the Front of Global Strategy

Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez.​ She played a key role in Influential and Captiv8 acquisitions and market rollout, vetting potential companies and workin...

Oct 30, 202533 min

E259 Marina Mogilko: Building Silicon Valley's Go-To Podcast & AI's Rapid Pace of Change

Marina Mogilko, known online as Silicon Valley Girl, is a YouTube creator, entrepreneur, and investor with a global community of over 18 million followers. She’s the co-founder of LinguaTrip, a language learning startup she launched after immigrating from Russia to the U.S., and now hosts The Silicon Valley Girl Podcast, where she dives into entrepreneurship, AI, money, and the creator economy. Through her content and conversations, Marina helps millions build meaningful careers, grow online, an...

Oct 29, 202535 min

E258 Greg Hoffman & Ben Lee: Don't Chase Cool

The Business of Creativity , part of the Whalar Group , launched Beyond Your Limits , a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game. Greg Hoffman is a global authority on brand leadership, the former Chief Marketing Officer of Nike, and founder...

Oct 28, 202535 min

E257 Ayden Syal: Winning Gen Z With Athlete Influence

Ayden Syal is the Chief Executive Officer & Co-Founder at MOGL, the leading athlete influencer marketing platform. He has been named to Sports Business Journal’s New Voices Under 30 list, has been recognized as a Sports Business Journal NIL Power Player, and won the 2022 SXSW Pitch competition on behalf of MOGL. MOGL was also recognized as part of the Forbes 30 Under 30. Prior to founding MOGL, Ayden held key roles at Morgan Stanley, Lexington Partners, and S&P Global. His diverse profes...

Oct 27, 202533 min

E256 Diandra Binney: Advantages for Challenger Brands

Diandra Binney is Director of Communications, North America at Xero , a global small business platform that helps owners supercharge their businesses with smart automation, strategic insights and expert support. With nearly 15 years of experience in B2B technology communications, Diandra specializes in building powerful brand narratives that drive market leadership and business results. At Xero, she leads the North American strategy for media relations, executive visibility and corporate reputat...

Oct 24, 202534 min
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