It's No Fluke - podcast cover

It's No Fluke

Shorty Awardsshortyawards.com
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

E255 Jacques Keyser: Reinventing Events For Our Increasingly Short Attention Spans

Jacques Keyser is the Director of Programming at VidCon, where he leads the strategy and execution of event programming across the US and international markets. With over 15 years of experience in music, entertainment, and the creator economy, he has worked with leading platforms, labels, creators, executives, and global brands. At VidCon, Jacques has helped launch and scale events worldwide, curating industry-leading programming that unites creators, executives, and fans on a global stage. Prev...

Oct 23, 202532 min

E254 Jessy Grossman: Target Specialists Over Generalists

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here ), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence . In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her l...

Oct 22, 202539 min

E253 Aidan Brannigan: No Boring Brands

Aidan Brannigan is the Founder of No Boring Brands, the content agency making Memes + Skits for Fortune 500 companies, SaaS Unicorns, and legacy brands. They are generating 100s of millions of organic views for their B2B clients via evergreen content and built the largest marketing meme page on IG in less than 2 years. He lost $500k in crypto when he was 20, lost a spam eating contest to Joey Chestnut in front of 14,000 people and can probably hit a 4 hybrid further than you. He spoke at SXSW ab...

Oct 21, 202539 min

E252 Julie Alvin: The Next Trillion-Dollar Brand Hack is As Easy (Or Apparently Hard) As Paying Attention to Women Over 40

Julie Alvin is a digital media executive, consultant, editor, and speaker. She has led cross-platform content strategy at brands like Refinery29, TheSkimm, InStyle, Real Simple, and Bustle, and now has her own content strategy and brand marketing consulting practice, taking on clients across fashion, beauty, lifestyle, wellness, tech, politics, and the nonprofit space. She is a former adjunct professor for NYU’s master’s in publishing program, a founding member of Chief executive women’s network...

Oct 17, 202533 min

E251 Bill Zimmerman: Penn State is Developing a 13-Credit Content Creator Certificate

Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State. He’s the author of “Understanding the Creator Economy: Making Digital Media Work for You,” published by Kendall Hunt. He teaches courses such as Digital PR and PR Campaigns, and in the spring semester will offer Digital Content and the Creator Economy, a new course launching Penn State's content creator certificate program. P...

Oct 17, 202543 min

E250 Lucinda Bounsall: Rage for the Machine - How Outrage Capitalism, "Hate Watches" and The Algorithm Feed The Meter

With 15 years’ experience spanning some of fashion’s most influential global names, including Stella McCartney, Farfetch, and Net-a-Porter, followed by senior roles in both nimble independents and major network agencies, Lucinda Bounsall brings a rare blend of brand-side insight and agency-honed expertise. Her practice is rooted in both doing and thinking, interrogating outdated models and reimagining how strategy is applied for the way modern brands actually operate. The result is a sharper, mo...

Oct 14, 202540 min

E249 How Giant Spoon Revved Up a "Driven" Campaign Starring Timothée Chalamet for Lucid Motors

If you haven’t seen the ad just yet , “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mangold ( A Complete Unknown , Ford v. Ferrari ). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “director’s cut.” Akerho “AK” Oghoghomeh is the Senior Vice President & Global Head of Marketing at Lucid...

Oct 13, 202540 min

E248 Latha Sarathy: What You Can and Cannot Measure

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals. With over 30 years in media and market research, Latha has held senior leadership roles across blue-chip companies and industry organizations. Most recently...

Oct 10, 202543 min

E247 Jordan Matter: How to Evolve With Your Audience

Jordan Matter is a two-time New York Times bestselling author ( Born to Dance and Dancers Among Us ) and the most-followed photographer in the world, with nearly 50M followers across socials. As the creator behind the #2 most-watched YouTube channel in the U.S., and the #1 channel for female viewership, he has built a global audience of 31M subscribers and more than 11B views. Jordan’s path to becoming one of the most prominent creators in the world began in photography, with his street portrait...

Oct 09, 202543 min

E246 Sara Rezaee: Why 65% of Consumers Trust Creators over Brands & The Power of DMs

Sara Rezaee is Head of Creator Marketing for North America at Edelman, where she leads a best-in-class team of Creator specialists and helps clients across sectors harness the power of the Creator Economy to drive meaningful business impact. With 17+ years of experience in digital and communications, she has shaped DJE’s global approach to creator marketing, building deep relationships with creators, agencies, and platforms worldwide. Her award-winning work—recognized by the Webbys, Shortys, Cli...

Oct 07, 202538 min

E245: Vikki Chowney: The Power of Community Influence, What's Real with AI and What's Possible

Vikki Chowney has spent over 20 years shaping how brands create and connect through content - spanning social, partnerships, and influencer strategy. At Burson, she leads the global influencer team, helping protect and build brand reputation through credible, creative, and data-driven collaboration. Previously, she was Global Head of Content & Publishing and U.S. Innovation & Creative Lead at Hill & Knowlton, where she built the agency’s U.S. Innovation & Creative Hub and led a g...

Oct 06, 202536 min

E244 Josh Ott: How Black Culture Shapes Modern Brand Strategy

Josh Ott is a sales and marketing leader with over 15 years of experience in startups and media. He is currently Head of Revenue at The Shade Room, the leading digital media platform covering Black culture, with over 42 million followers across social channels. The early years of his career were spent leading ad sales and partnerships with former roles at ABC, BET, MTV,Scripps, and Pivot. His entrepreneurial spirit led him to create a successful grass-fed beef company, which further fueled his p...

Oct 02, 202537 min

E243 Madeline Temple: Crafting Your Opening Line

Madeline Temple is a global brand and communications strategist who has spent many years flinging herself into the unknown. It seems to be a theme in her life. That, and good hair. Fingers crossed both continue. She is a firm believer in taking calculated risks, both personally and professionally. Sometimes they don’t work out as planned, but the stories have always been worth it. Madeline’s calculated risks have provided real-world, international experience you can't find in a style guide or th...

Oct 01, 202531 min

E242 Patrick Zielinski: B2B Creators are a Marketing Powerhouse

Patrick Zielinski has been creating content since before it was called content. He'd record skateboarding videos to tape and play his boombox in the background to underlay music – everything from filming, editing, and burning videos to disc drives in the early days of digital media. He understands the creator hustle because he lived it, working in TV, film, and digital entertainment through high school, college, and the early days of YouTube. His career spans talent representation and leading te...

Sep 29, 202531 min

E241 Fabienne Fourquet: What YouTube's Latest Moves Mean Both Now and in The Future

Former A+E Networks and Canal+ executive, Fabienne Fourquet founded 2btube along with her friend and media veteran Bastian Manintveld in september 2014. 2btube is a leading digital content solutions consultancy working with more than thousand brands and managing content from more than 700 creators and media channels worldwide managing creators, brands and media digital presence with an original focus in Spanish speaking markets. Its audience exceeds 500 million subscribers and reaches 5 billion ...

Sep 26, 202535 min

E240 Tinja Anderson: Here For The Journey, Not The Destination

Tinja Anderson is an award winning wealth manager and certified exit planning advisor dedicated to driving excellence through comprehensive financial planning strategies that grow and preserve wealth for her clients. As Chief Revenue Officer for EG Capital Holdings, a boutique investor solution firm, she brings strategic leadership and deep market expertise to institutional investment management. Raised in her family's consultancy, Tinja understands firsthand the critical importance of planning ...

Sep 25, 202537 min

E239 Jerrica Long: Greenlight Yourself

Jerrica Long is a creative strategist and digital showrunner with 12+ years shaping stories, brands, and fanbases at CAA, DreamWorks, Lionsgate, and Netflix. She’s worked on Harry Potter, Barbie, American Girl, and UNO, while also championing pay equity and fair creative labor. Today, she runs Studio Jerrica, a TV and Film studio, and Greenlight Yourself, a consultancy helping creators and companies build loyal audiences without Hollywood-sized budgets.

Sep 22, 202535 min

E238 Cam Hogan: A Thoughtful Introspection on What Truly Matters in Your Career

Cam Hogan is a creative strategist, outdoor enthusiast, and lifelong believer in the power of reinvention. He’s helped shape campaigns and brand storytelling for tech and product powerhouses like Crypto.com, Instagram, IBM, Microsoft, Nuvei, and Samsung, crafting narratives that span from product launches to cultural relevance. At Meta, he played a key role in launching the Ray-Ban Meta AI glasses, ensuring the experience felt both intuitive and intelligent. When he's not behind a screen, Cam is...

Sep 18, 202547 min

E237 Lori Zoss Kraska: Start with The Why

Lori Zoss Kraska, MBA, CFRE is the Founder and CEO of Growth Owl, LLC and author of The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization. She's a recognized leading expert in generating corporate sponsorship support from Fortune 1000 companies on behalf of creators and purpose-driven organizations throughout the United States. Lori has earned a reputation for establishing pathways quickly to help clients exceed revenue/fundraising goals via co...

Sep 17, 202533 min

E236 Real Good Touring: When to Take The Parasocial Relationship On The Road

Brent Lilley is an accomplished entertainment executive and entrepreneur at the forefront of digital media and live events. As Co-Founder and Managing Partner of Real Good Touring, Brent has redefined the touring landscape for creators, leading the charge in producing large-scale live experiences for the world’s most influential YouTube and digital talent. In addition to his work at Real Good Touring, Brent serves as the driving force behind Game Grumps, the wildly popular comedy-gaming brand th...

Sep 11, 202543 min

E235 Haddie Djemal: Think Like a Journalist

Haddie Djemal is a media trainer, consultant, and the founder of the # Hire a Journalist initiative, a platform dedicated to advocating for journalists’ skills in today’s communications landscape. With more than a decade as a national correspondent, producer, and host, Haddie built her career in both traditional newsrooms and branded entertainment, where she developed a reputation for turning complex ideas into compelling stories that resonate with diverse audiences. As a consultant, Haddie help...

Sep 09, 202539 min

E234 Kate Terentieva: This is Off The Record

Kate Terentieva is a self-proclaimed chatterbox, passionate about intentional, thought-provoking conversation. Growing up, she was the girl who could talk to anyone. As she got older, she noticed conversations often remained at the surface. In fact, we have meaningful dialogue less than 50% of the time! Realizing she wasn’t the only one struggling with post-pandemic loneliness and increased disconnection, Kate created Off The Record as a way to foster and encourage conversations of substance. Af...

Sep 08, 202543 min

E233 Josh Cons: Optimizing for Human Connection

Josh Cons is leading the team at Notice Me(dia), helping build "The Modern Day PR Firm" (a group of specialized content agencies serving B2B teams). Josh spent the last 6 years, since the age of 16, building in technology, startups and Venture Capital. He spends 90% of his day consuming content on LinkedIn and strategizing GTM pushes for some of the most forward-thinking companies.

Sep 05, 202536 min

E232 Alli Kennon: The Growing Need for In-House Content Creators

With five years of content creation and almost a decade of social media expertise, Alli Kennon is a Social Creative Producer at Microsoft, shaping brand stories across Copilot and the broader Microsoft ecosystem. After three years as an in-house content creator, she’s honed the craft of turning strategy into scroll-stopping visuals. A former speech & debate kid, Alli brings narrative flair to every frame—whether she’s producing campaigns or curating matcha latte flavors with the precision of...

Sep 03, 202539 min

E231 Leslie Morgan: The Pressure on Creators to Expand Their Business

Leslie Morgan builds the infrastructure behind today’s most influential creators, IP, and media ventures, turning creative chaos into scalable, monetizable ecosystems. With 16 years of experience at the intersection of media, technology, and culture, Leslie is the founder of Every Problem Solved , a consultancy focused on content strategy, operations, format development, and growth for digital-first businesses. She partners with creators, Fortune 500 brands, and media companies to develop high-i...

Aug 29, 202543 min

E230 Austin Null: Make Creators Your Creative Directors

Austin Null is the Founder and Chief Creator Officer of We Get It. We Get It is a creative agency, powered by creators, looking to redefine what a creative agency is in a social-first world. He has 15+ years of experience in the social media and influencer marketing space working with brands like Intel, Microsoft, Samsung, Popeyes, Xbox, Wingstop, Choice Hotels, Henkel, Bytedance, and more, leading to over 400M+ views across multiple platforms. It's a unique background having 1) Worked at an MCN...

Aug 28, 202537 min

E229 Jillian Richardson: Hey LinkedIn, Let's Get Weird

Jillian Richardson is the brains behind the 'weird LinkedIn' movement. She's a ghostwriter for founders, a writing teacher, and a creator on LinkedIn herself. Outside of being a writer, Jillian has grown her own personal brand as a community builder in NYC. Her thought leadership has been quoted in The Wall Street Journal, The New York Times, and NPR. It has also been shared by luminaries like Esther Perel, Priya Parker, the founder of Meetup, and— somehow— Chris Voss, the famous FBI investigato...

Aug 26, 202538 min

E228 Stephanie Stabulis: The Shift from Attention to Intention

Stephanie Stabulis is a 15-year veteran influencer marketing strategist working exclusively in the industry since the early days of modern influencer marketing. She’s developed impactful, award winning programs and campaigns across a wide range of consumer industries for icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx, KellaNova, Sanofi, and Smirnoff. She has worked at both large and small marketing and ad agencies, has freelanced, owned a business and been a...

Aug 22, 202536 min

E227 Sarah Evans: The Right Questions to Ask Your PR Agency

Sarah Evans is a partner and head of PR at Zen Media, bringing over 15 years of experience as the former CEO of her own nationally recognized PR agency. Known as one of the top voices in PR for the past 17 years, Sarah has been instrumental in shaping the landscape of public relations and communications. At Zen Media, Sarah leverages her extensive background in the technology sector, where she has led high-level strategic communications campaigns and full-scale media relations efforts. Her exper...

Aug 21, 202543 min

E226 Danny Gardner: What We Should Listen For

Danny Gardner is the head of social media insights, analytics, & measurement at Haleon, the CPG company behind Advil, Sensodyne, TUMS, Flonase and more. He has remit over the company's US and Canadian markets, spanning 28+ owned brands, 100+ competitor brands. Danny is also a proud adjunct professor at the University of Florida where he teaches master's candidates social listening, analytics and reporting. His expertise includes advanced social listening, applied analytics, measurement, eCom...

Aug 20, 202538 min
For the best experience, listen in Metacast app for iOS or Android