E242 Patrick Zielinski: B2B Creators are a Marketing Powerhouse
Episode description
Patrick Zielinski has been creating content since before it was called content. He'd record skateboarding videos to tape and play his boombox in the background to underlay music – everything from filming, editing, and burning videos to disc drives in the early days of digital media.
He understands the creator hustle because he lived it, working in TV, film, and digital entertainment through high school, college, and the early days of YouTube. His career spans talent representation and leading teams at Cameo and LinkedIn, where he helped shape talent-driven campaigns with top creators, celebrities, and athletes.
Today, Patrick is CEO and Talent Manager at The Drive Agency, representing creator-entrepreneurs in B2B, tech, career, and lifestyle verticals. His roster includes creators who align perfectly with enterprise brands and B2B products – the kind of talent who can authentically speak to professional audiences and drive real business outcomes. Having worked across every wave of the creator economy, Patrick founded The Drive to champion creators who are building thriving communities around their expertise with a long-term mindset.