It's No Fluke - podcast cover

It's No Fluke

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AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Episodes

E225 Ashley Segura: Stop Overthinking and Start With Distribution

Ashley Segura is a content marketing strategist, speaker, and operator with 15+ years of experience turning messy, disconnected marketing efforts into systems that actually work. As Director of Marketing at SearchLab Digital, she leads campaigns that connect with humans (not just algorithms) for brands across the globe. Invited to speak at industry-leading events like SMX Munich, BrightonSEO, Pubcon, Engage, and Semrush Spotlight, Ashley has also been named a Top 100 Content Marketing Influencer...

Aug 15, 202536 min

E224 Jason Sperling: What Creativity Looks Like Right Now

Jason Sperling brings his distinguished talent and leadership to the role of Chief Creative Officer at INNOCEAN. He has an incredible track record for creating iconic work for brands like Apple, Honda, TikTok, Amazon, Disney Pixar and UNICEF Worldwide. He was the genius behind the Apple “ Mac vs. PC ” campaign which was declared “Campaign of the Decade” by Adweek . He counts numerous Cannes Gold Lions, including an Emmy nomination among his many awards and has developed marketing campaigns that ...

Aug 13, 202533 min

E223 Bridget Evans: Spotify's Attention Advantage

Bridget Evans joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing for Spotify. Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 13+ years of experience pushing brands forward with digital-first strategies. Prior to Meta, Bridget led consumer marketing, content, and...

Aug 11, 202534 min

E222 Zach Vallese: What News Matters Right Now in The Creator Economy

Zach Vallese is a creator economy reporter at CNBC, where he covers the business of creators, platforms, and digital media across the network’s digital and social platforms. His reporting explores how creators build sustainable businesses, how platforms adapt their strategies, and how monetization, regulation, and AI are reshaping the online landscape. He regularly interviews TikTokers, YouTubers, Instagram creators, and the teams behind them to understand how this industry is evolving. In addit...

Aug 08, 202534 min

E221 Dylan Huey: What it Takes to Scale as a Creator Today

At just 23, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over 6 million cumulative followers on social media under his monicker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M, including being creator Huddy's first manager and leading his expansion from 200K - 5M followers in ...

Aug 07, 202538 min

E220 Ben Levy: Perfection is a Trap

As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things. As a presentation coach, Ben’s taught the fine art of persuasion to everyone from creative freelancers to agency execs. He’s spoken to and coached folks at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, etc. He’s traine...

Aug 05, 202535 min

E219 Geno Schellenberger & Jack Westerkamp: Way More Than Sixty Seconds

Five years after it started, Breaking and Entering Media has published over 50 episodes, built a vibrant student and professional community, and earned recognition from Ad Age , Campaign US , and The Wall Street Journal . Geno Schellenberger was a senior at the University of Illinois. He had a job lined up at Edelman. Then the pandemic hit. The world paused. His job was delayed by nine months, and the advertising industry felt out of reach for nearly everyone trying to break in. By 2022, the pod...

Jul 31, 202545 min

E218 Carmen Boon: Communicators, Don't Fear The Spotlight

Carmen Boon is the Vice President of Public Affairs at Food Bank For New York City, the city’s largest hunger relief organization, empowering New Yorkers to achieve food security for good. Carmen specializes in leveraging storytelling and data narrative to drive civic engagement, shift public perception, influence policy, and generate funding for social impact. She has led successful multilingual and multicultural campaigns that have advanced significant public and nonprofit initiatives across N...

Jul 31, 202529 min

E217 Paula Bruno: The Significance of Founder-Led Brands

Paula Bruno is a seasoned marketer and brand builder with nearly 25 years of experience—15 of those as CEO of Intuition Media Group. Her expertise spans brand and integrated marketing, influencer and experiential marketing, community engagement, and even a touch of M&A. At her core, she is a connector and builder—crafting brand strategies, negotiating talent partnerships, and leading integrated campaigns, all while managing budgets and driving sustainable growth. Intuition partners with forw...

Jul 29, 202531 min

E216 Mike Kelton: Embrace Chaos, Find Connection

Mike Kelton has developed, created, and produced multiple award-winning TV shows and digital series for TLC, Peacock, Fusion, LogoTV, MTV, and more. Currently, Mike is the Exec Producer for LogoTV; MTVE & Parmount’s LGBTQ brand where Mike directs/show-runs LogoTV’s yearly pride campaign along with the brands highest rated digital series, SPILL With Johnny Sibilly now with over 70M views. Most recently, Mike took home the Shorty Award for “Best Documentary” for Logo’s 2024 “Logo Legend” piece...

Jul 29, 202544 min

E215 Reema Mitra: Dupes, Deep Dives and Thinking Beyond The Follower Count

Reema Mitra is the VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation. Reema’s background spans both agency and in-house leadership, including VP roles at EssenceMediacom (Google) and TodayTix, and Head ...

Jul 25, 202542 min

E214 Ashley France: The Dual Roles of Athletes as Competitors and Creators

Ashley France is the CEO of ANF Consulting, LLC and a Media Personality. She is a graduate of the University of Maryland, College Park, where she obtained her Bachelor's of Arts Degree in Criminology and Criminal Justice. Ashley also has obtained her Juris Doctorate from the University of Maryland School of Law. Her journey online started out as a natural hair influencer in 2015 while she was in law school and worked with top natural hair brands through brand partnerships with less than 3K follo...

Jul 25, 202535 min

E213 Sara Celotto: Legacy Planning for Creators

Sara Celotto is a strategic operator and Fractional COO who helps creators, founders, and small businesses turn vision into structure and structure into results. With an extensive background in operations, law, business strategy, and systems building, she’s known for creating the foundation that makes sustainable growth possible. Sara spent over a decade working in the legal industry, where she led legal operations and supported business, estate, real estate, and probate matters in high-growth l...

Jul 23, 202526 min

E212 Aniket Mishra: Is YouTube Still Underrated?

Aniket Mishra and I make the case. But you don’t have to take our word for it. Aniket is a YouTube Growth Strategist and the Founder of Born21 Media , a New York-based YouTube agency that helps brands and creators turn YouTube into a high-impact revenue channel. With over 6 years in the industry, Aniket has helped some of the top creators and Fortune 500 companies grow their channels to hundreds of millions of views.

Jul 23, 202541 min

E211 Paige Walker: Where to Find The Unfiltered Consumer Insights

Paige Walker leads social media listening and intelligence for The Hershey Company’s U.S. brands. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits. Her work is delivered to 10+ teams to provide product feedback, brand health, campaign performance, competitive intelligence, category analysis, crisis monitoring, and more. Paige was recently recognized as one of the top 50 most influ...

Jul 17, 202536 min

E210 Lawrence Nwajei: Increasing The Surface Area of Your Luck

Lawrence Nwajei is an Enterprise Account Executive at Salesforce, a published author, life coach, and business consultant dedicated to living and helping others achieve a balanced, purposeful life. With deep expertise in enterprise sales and marketing technology, Lawrence brings a strategic mindset to driving business growth and digital transformation. Outside the corporate world, Lawrence is the author of One Step Into Spirituality , a guide designed to help readers begin their spiritual awaken...

Jul 17, 202532 min

E209 Michelle Songy: How Are You Building Trust?

Michelle Songy is the Founder & CEO of Press Hook , a media tech platform transforming how brands, PRs and media connect - only platform to facilitate a hybrid of earned, affiliate, and paid media opportunities. She is also the former founder of Cake, a fintech startup acquired by American Express and an advocate for the future of media, AI-driven PR, and supporting the next generation of journalists and creators

Jul 15, 202538 min

E208 Michael Gewirtzman Part 2: Send Me The Prompt, Not The Result

The first returning champion to the pod, Michael Gewirtzman is the Global Vice President of Programming at Advertising Week. For over a decade, he has programmed and hosted events and broadcasts for organizations that have featured some of the world's most influential executives, celebrities, politicians, athletes, authors and thought leaders. We talk about the industry, the partnership with Six Degrees, there is a secret giveaway somewhere in the middle and we break some news about Advertising ...

Jul 14, 202552 min

E207 Scott Eddy: Creating a Truly Memorable Experience

After 10 years in investment banking, Scott Eddy moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Asia and was the 'go-to' agency when the region was establishing itself as a destination, and it remained the biggest one in the region for 5 years. He sold the agency and built up a personal brand. Now he travels full-time while teaching brands how to turn storytelling into ROI for the hospitality industry....

Jul 11, 202541 min

E206 Lisa Jammal: On-Demand Content Creation

As the co-founder & CEO of Social Agent, Lisa Jammal is leading a new era of on-demand content creation, seamlessly connecting users with trained, certified creators to capture and edit shareable moments in real time. Download the app Prior to founding Social Agent, Jammal established herself as a pioneering force in social media strategy as the founder & CEO of Social Intelligence Agency (SIA), one of the industry's first dedicated social media agencies. Under her leadership, SIA curren...

Jul 10, 202537 min

E205 Casey Benedict: How to Scale without Sacrificing Creativity

Casey Benedict isn’t here to blend in—she’s here to maximize the impact of every influencer activation she touches. Known for her ability to see around corners, she helps global brands build strategies that are as smart as they are scalable. As CEO of Maverick Mindshare and founder of Niimbus Influencer Innovation Summit , Casey is a driving force shaping and defining the leading edge of an ever-evolving industry.

Jul 08, 202535 min

E204 Chelsey Mori: How To Protect Your Work

Chelsey Mori is modernizing legal services for the creator economy. The founder of Unbound Legal , Mori is pioneering innovative solutions like a digital AI clone on her website for free creator support, in-house counsel subscriptions, DIY AI contract redlining tools, and a VR-managed practice - making legal services more accessible and efficient than ever. Mori serves as Chair of Rider Advocacy for the Creators Guild of America (CGA) where she leads the development of the CGA Rider, a contract ...

Jul 08, 202532 min

E203 Aaron Francois: Meet the Universe Halfway

"Don’t let anyone dim your light, just tell everyone to put some shades on." Aaron Francois is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI. He was first introduced to the marketing industry through the 4A's MAIP program, and since then, he has worked across several verticals, including retail, finance, gaming, and technology. Aaron takes pride in fusing cultural nuance and strategic thinking to build impactful, inspirational, and consumer-focused approaches. In add...

Jul 03, 202545 min

E202 Gabrielle Gambrell: The Awesome Impact and Responsibility of Media on Culture

Gabrielle Gambrell joined Hachette Book Group as Senior Vice President, Chief Communications Officer in August of 2024. Gambrell comes to HBG from Amazon, where she served as Head of Communications for Inclusive Experiences and Technology, Employee Experience. Prior she was Chief Marketing & Communications Officer of Barnard College of Columbia University. She managed teams across the globe as Worldwide Director of Communications and Public Relations at FCB Global, an award-winning advertisi...

Jul 03, 202534 min

E201 Noah Greenberg: Why Your Favorite Brands are Hiring Top Editors

Noah Greenberg is the CEO of Stacker , the first content distribution platform built for earned reach. Under his leadership, Stacker has pioneered a new media ecosystem where brands build trust through editorial storytelling and publishers access a library of high-quality, vetted content, at no cost. Today, over 4,000 news outlets rely on Stacker’s platform to enhance their coverage, while leading brands, nonprofits, and institutions use it to amplify their reach and engagement at scale. Prior t...

Jul 02, 202527 min

E200 Trish Riswick: Finding Balance, OwlyGPT and Where To Look For Inspiration

Trish Riswick is a seasoned social media strategist and Team Lead at Hootsuite, where she oversees the company’s social media marketing efforts. With over seven years of diverse experience—from freelancing and managing small business accounts to consulting and working at the enterprise level—she brings a deep understanding of what makes social strategies succeed. At Hootsuite, Trish plays a key role in bringing marketing campaigns to life across six social channels. She collaborates closely with...

Jun 26, 202534 min

E199 Gigi Robinson Cannot Be Stopped

Gigi Robinson is a Gen Z speaker, creator, author, and founder of Hosts of Influence , a platform helping creators and professionals build personal brands with purpose. Her content has driven over 200M impressions across social platforms, and she’s partnered with brands like Adobe, LinkedIn, TikTok, and Google. A chronic illness advocate and author of A Kids Book About Chronic Illness (Penguin Random House), Gigi blends storytelling with strategy to inspire and educate. She’s spoken at CES, VidC...

Jun 25, 202537 min

E198 Stephanie DiPisa: Why Agency Talent are Building Today's Creative Brands and Products

Stephanie DiPisa is an American entrepreneur who has previously worked with brands like Pampers, Hyatt, Gillette and HP in the agency marketing world prior to taking a career pause to raise her three children. Currently, DiPisa is the founder + CEO of her first entrepreneurial venture with Solara Suncare , a multi-award winning skin protection brand formulated for the love of sensitive skin, our health and the planet. DiPisa created Solara from a genuine need: to solve her children's dermatologi...

Jun 23, 202535 min

E197 Christina Westley: Creating The Room Where It Happens

Christina Westley is an NYC professional with an extensive career in Influencer Marketing. As former Head of Influencer at PepsiCo and graduate of The Wharton School, Christina has brought a strong business acumen to the emerging industry. In addition to her professional experience, Christina's own background as a Black woman in the space has formed an inspiring advocacy for influencer diversity. Starting 2023, Christina developed Social Feed as an online resource that would expose her large net...

Jun 20, 202536 min

E196: Virginia Chamlee: Finding Beauty and Accidental Influence in a Thrift Store

Virginia Chamlee is a longtime writer and the best-selling author of Big Thrift Energy , a book about sourcing valuable vintage items for your home. She also authors the Substack What's Left , among the Top 30 most popular design newsletters on the platform. She is also an avid thrifter (obviously), longtime vintage dealer and an artist with work available via Chairish and Anthropologie....

Jun 19, 202536 min
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