E224 Jason Sperling: What Creativity Looks Like Right Now

Jason Sperling brings his distinguished talent and leadership to the role of Chief Creative Officer at INNOCEAN. He has an incredible track record for creating iconic work for brands like Apple, Honda, TikTok, Amazon, Disney Pixar and UNICEF Worldwide. He was the genius behind the Apple “Mac vs. PC” campaign which was declared “Campaign of the Decade” by Adweek. He counts numerous Cannes Gold Lions, including an Emmy nomination among his many awards and has developed marketing campaigns that made a difference and have had an impact on culture and the world at large. He’s also authored two books; one on creative leadership and another on building brand attraction in an age of brand aversion.