E287 Dr. Karen Sutherland: How to Use AI in Strategic Communications
Episode description
Dr. Karen Sutherland is a multi-award winning educator and author from the University of the Sunshine Coast in Australia. As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr. Sutherland specializes in using AI for strategic marketing and communication. In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in strategic communication, B2B relationships, social media pedagogy and practice.
She has authored two editions of her book 'Strategic Social Media Management – Theory and Practice' Palgrave Macmillan, downloaded more than 170k times, 'Transmedia Brand Storytelling - Immersive Experiences from Theory to Practice' Palgrave Macmillan, and 'Public Relations and Strategic Communication', Oxford University Press. Her latest book, 'Artificial Intelligence for Strategic Communication,' , Palgrave Macmillan, has been adopted across 20+ countries.
Dr. Sutherland has featured in global media including the Wall Street Journal, Euro News AAP, ABC, Nine, Sky News and has been Ticker's AI and social media expert for the past five years.