071: Carving Out a Niche and Serving Modern Jewish Brides

When Karen Cinnamon got engaged, she found herself unable to find anything that spoke to her when it came to planning a modern Jewish wedding. When she couldn’t find anyone providing the inspiration, advice, or guidance she was looking for, she realized that there was a hole in the market and a massive opportunity.

She started a blog to showcase innovative Jewish weddings, and it became her full-time job within a year. Now, at Brides Club, she provides Jewish brides with a community that minimizes stress and overwhelms with positive support and guidance.

Today, Karen joins the podcast to share the story of how she moved from the blog and advertiser model to a membership business, how she recovered from a launch that she says “did everything wrong,” and what she’s doing to support her members in uncertain times.

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