It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites - podcast cover

It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites

Stu McLarenitsatribething.com
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too. But so are thousands of others - and they’re doing it by shifting to a recurring revenue model. Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever. No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month. So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community? That's what our show host Shelli Varela explores in this podcast. You'll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more. You'll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income. This isn't luck. There is a repeatable formula for producing a growing subscription income… and we'll show you what it is within the episodes of this show. So if you're thinking you'd like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too! The Recurring Revolution is here… the question is, will you be part of it? Subscribe to the show today!

Episodes

125: From Procrastinator To Procrastination Coach

Dr. Christine Li was an extraverted child who struggled to manage her time, and it left her constantly stressed. She took a job as a college admissions officer, discovered a love for psychology, and got her Ph.D. At her next job, she found herself tasked with designing a workshop about procrastination–something she needed more than anyone else. Now, at Procrastination Coach , she helps her patients ditch their stresses, fears, and the feeling of being “stuck” for good. She teaches productivity, ...

May 18, 202121 minEp. 125

124: Universal Lessons from a Gardening Expert

Lifelong gardener Nan Sterman has lived many lives as a scientist, an instructional designer, and a journalist with bylines in Sunset and the Los Angeles Times, among many others. She’s the host of A Growing Passion , a TV show about gardening, an international speaker, and the leader of a Facebook group with tens of thousands of members. Now, at Nan Sterman’s Garden School , she provides her students with a simple approach to starting seeds - one that anyone can do - to help them enjoy the boun...

May 11, 202123 minEp. 124

123: The Profound Ripple Effect of Making Tech Easier

Kelly Cairns was on maternity leave from the National Health Service, and she found herself getting restless. She started looking for work-from-home jobs in the pre-social media era, and started landing gigs through online forums. Along the way, she learned how to make the most of technology and build online businesses. Now, at The Tech Angel , and through her membership, the WordPress Academy, she helps tech-scared female entrepreneurs find the confidence they need to put their businesses onlin...

May 04, 202122 minEp. 123

122: Nutritionist Finds Niche In Diabetes Prevention

When the stress of being in work and school full-time took over, Lauryn Bryght wasn’t able to make nutrition or fitness a priority. After being told she had high blood pressure and that she’d need to take medication for the rest of her life, she changed her diet and soon lost 97 pounds. Now, at The Food Boss Academy , Lauryn teaches people what they need to do to reduce their A1C level to prevent the onset of type 2 diabetes, even if it runs in their family. She provides her community with acces...

Apr 29, 202122 minEp. 122

121: Winning the Game of Entrepreneurship

Michelle Jacobik grew up in a family of penny pinchers. When she moved out, she knew she didn’t want to live like that, spent far more than she was making, and dove headfirst into entrepreneurship to help dig her way out of credit card debt and payday loans. Now, at Envision + Thrive Academy , she helps her fellow entrepreneurs connect their visions, cash flow, and growth. She gives them the training they need to keep their businesses fiscally healthy, build viable plans, and achieve success wit...

Apr 20, 202125 minEp. 121

120: Your Online Business Breakthrough

By the age of 8, Alicia Forest launched her first business. She fell in love with singing and performing, but the people in her life pushed her toward a legal career. She took a variety of jobs after she graduated college, but nothing felt right. Now, at Lively Biz Business Club , she helps people get inspired, get educated, and launch online businesses of their own. Today, Alicia joins the podcast to share how she transformed her life, the magic of entrepreneurship, and what becomes possible fo...

Apr 13, 202123 minEp. 120

119: Unlikely Entrepreneur Gives Peers the Power to Build Profitable Businesses

Jerry Potter and his wife were radio presenters, personalities, and programmers who hosted a show together for 15 years. But shortly before his 40th birthday, they were both laid off, losing their salary and benefits while needing to provide for two young children. A friend told him about the world of social media consulting and he soon fell in love with the industry. Now, at Five Minute Social Academy (FMSM) Pro, Jerry helps businesses create profitable social media strategies without big teams...

Apr 06, 202123 minEp. 119

118: Meet the Teacher Empowering Parents, Students, and Fellow Educators Alike

Dr. Gena Lester pursued a career in the fashion industry, but she discovered that she hated the work and felt like her love of education and entrepreneurial spirit were falling by the wayside. She decided to start a private school, had 80 students enrolled within two weeks, and spent the next 15 years as its leader. However, when her husband was diagnosed with Parkinson’s, she needed to be able to show up for him at the end of his life. Now, at Accepted Academy , Gena helps teens get into great ...

Mar 30, 202123 minEp. 118

117: Aspiring Authors Conquer Fear and Follow their Dreams!

Brian Dixon spent the first part of his professional life as a seventh-grade language arts teacher in Columbia, South Carolina. As he struggled to work with classrooms full of kids who couldn’t read, he learned lots of tips on how to be a teacher - and knew he needed to write a book. He did all the steps, but in the wrong order, and became a business coach while amassing over a dozen rejection letters. Now, at Hope Writers , he encourages his members to get their message out by following the ste...

Mar 23, 202128 minEp. 117

116: Teaching Runners How to Do What They Love, Pain Free!

At the age of 40, Caroline Bjorkquist decided she was going to run a marathon. She dove deep into the world of running, and realized she wanted to create a course for runners and leave her corporate job. When she suffered a muscle tear, she met Coach Valerie, and they worked together to build their membership and help others do what they love. Now, at RunRX , the duo is helping their fellow runners run pain-free at any speed or distance using skill, strength, and self-care. Today, Caroline joins...

Mar 16, 202126 minEp. 116

115: Art Teacher Takes Her Unique Offering Online and Changes Lives

Gabbi Lancaster spent most of her life working as an after-school art teacher for kids and adults, but always struggled to pay her bills. When COVID put an end to her side job as a house painter, she invited all of her contacts to a private Facebook group where she would provide art and creativity prompts, and suddenly had over 300 signups. Now, at Art of Flow , she provides her members with fun and explorative art exercises designed to help them trust and connect with their innate talent. She n...

Mar 09, 202122 minEp. 115

114: The Crafter Who Niched Down to Extraordinary Results

Gwynn Carla Jones ran several different businesses in her early twenties, but nothing quite felt right. She tried to create recurring revenue by launching a membership focused on DIY building projects, but she found herself overwhelmed and struggling after a messy launch. In 2020, she closed that membership, and was working as a VA and delivering groceries to try to keep a roof over her head. Now, at The Girl with a Glowforge SVG Club , she provides her audience with files to produce laser engra...

Mar 02, 202124 minEp. 114

113: A Membership to Help Watercolor Artists Thrive!

Trupti Karjinni started dabbling in watercolors to get a sense of calm and release. She created an Instagram account to post a picture of her art each day, and soon found herself with over 10,000 followers and people reaching out to buy her art. She found a community and a long-overdue sense of belonging. Now, at Thrive with Trupti , she provides aspiring watercolor artists with online training. She offers classes, focuses on colors and pigments, mindset guidance, live Q&As, critiques, insights,...

Feb 23, 202124 minEp. 113

112: Life Coach Helps Her Students Regain Their Emotional Power

Infertility issues strained Maritza Parra’s marriage and gave her such bad panic attacks that she was unable to continue running her brick and mortar business. One day after divorce court, she had an epiphany, and she started using creativity to remember the simple truths she needed to hear. Soon, she was teaching this life-changing technique to others, and the resulting momentum led her to become a life coach. Now, at Heartwork Journaling University , she teaches her students how to coach thems...

Feb 16, 202122 minEp. 112

111: The Consultancy for Creatives

Sasha Sousa always loved theater, but became a secretary and got a job in internal audits to pay her bills. When she learned about becoming a bridal consultant, she launched an event planning business and soon discovered her knack for speaking. Now, at Consultancy for Creatives , she guides creative event professionals that are struggling to level up their creative business. She helps them get visibility, build confidence, increase sales, and expand their reach in ways they never thought possibl...

Feb 09, 202121 minEp. 111

110: Getting More Traffic & Sales for e-Commerce Businesses

After several years of growth, Susan Bradley’s shoe company experienced a sudden downturn in sales. It felt like things simply weren’t working like they used to. And when she learned that her 77-year-old mother now did all of her Christmas shopping online, Susan knew she needed to make a big change. She spent the next year growing her Facebook presence and building up her email list to 18,000 subscribers. Now, at The Social Sales Girls , Susan uses what she learned growing her business to teach ...

Feb 02, 202124 minEp. 110

109: Social Media Specialist Helps Entrepreneurs Master the Art of Instagram

Manu Muraro spent 15 years as a creative marketer for Cartoon Network. After she got laid off, she went to a startup, but the experience of being on all the time while holding a baby in her lap left her feeling exhausted, burned out, and unsatisfied. She decided to look slowly for another job and freelance until she found her next role. However, freelancing naturally led her to launch a membership business. Now, at Your Social Team , she helps social media managers and entrepreneurs use Instagra...

Jan 26, 202119 minEp. 109

108: The Art School Inspiring Empty Nesters and Retirees

Encouraged by her parents, Gail Sibley studied art, then started to build a following for her hand painted tiles and pastels in the markets of Salt Spring Island. People began to ask her to teach, but she found herself limited by the number of people she could serve in a single class. Now at How To Pastel and the Gail Sibley Art School , Gail provides her students who want to take the next step with community, commentary, and lessons to help them ignite their passion for art with others who are ...

Jan 19, 202120 minEp. 108

107: Self-Taught Artist Teaches Her Community How to Sell Online

Marisa Cummings got a degree in advertising because she feared she’d never be able to make a living as an artist. However, the older she got, the more inspired she felt to share her story as a self-taught artist and bring people along on that journey, which led her to create her first course. Now, at The Expansive Artists , she provides aspiring artists with workshops, courses, and community to empower their own creative lives. She helps them confidently, consistently, and artfully sell online t...

Jan 12, 202126 minEp. 107

106: How Stay-At-Home Moms Can Make Full-Time Income at Home - and a Difference in Their Kids’ Lives

As a stay at home mom, Joy Anderson struggled to create side income participating in MLMs and selling thrift store finds on eBay. When she left a failed marriage, she knew she needed to provide full-time income to support herself and her three kids, so she started a preschool. Now, at Start Your Preschool , Joy helps parents just like her stay home, create consistent income, and make a difference in their children’s lives. She shares a proven, step-by-step blueprint used by thousands of women ov...

Jan 05, 202121 minEp. 106

105: The Artist Helping Knitters All Over the World Turn Their Hobby into a Business

Lifelong knitter Shelley Brander worked her way up in the advertising industry and had great success, but knew she didn’t want to sell cable TV and casinos for the rest of her life. She opened a modern yarn store with the intention to franchise, but after seven years still hadn’t taken a dollar of profit. Now, at Knit Stars , Shelley has up-leveled her industry. She provides over 12,000 people with a platform to build businesses, discuss difficult topics, and get paid what their creativity is tr...

Dec 29, 202026 minEp. 105

104: A Creative Community for Daily Art Journaling

Donna Clark spent over 20 years as a corporate broadcast video producer, but burned out after doing the same things all the time. To fill a new need in her community, she founded a nonprofit theater arts academy for kids, but also wanted to create recurring income for herself and her family. Now, at Your Artful Journey , Donna helps her members come together online in an amazing & supportive art community. She provides them with a safe, nurturing, inspirational place to create, share, and grow i...

Dec 22, 202024 minEp. 104

103: Stories and Wisdom from 100 Game-Changing Entrepreneurs!

Over the last 100 episodes of this podcast, we’ve featured entrepreneurs in every stage of their journey. We’ve spoken to business owners who launched incredible membership sites just days or weeks before being interviewed, as well as experts who have been doing this for years. We’ve even featured entrepreneurs twice as they’ve made powerful pivots and adapted their business models to match what their audience needs as the world changed around them. On this podcast, we’ve focused on heart, love,...

Dec 15, 202030 minEp. 103

102: The Strategist Helping Online Business Owners Break the Six-Figure Boundary

Dr. Shamieka Dean aspired to be the CEO of someone else’s company. But when she got fired from her last corporate job, she found her calling in purpose and business coaching. Now, at Next Level Business Academy, she helps business owners get unstuck and scale their income without having to hustle 24/7. She provides her members with the tools they need to create consistent income through course creation, allowing them to spend more time with the people they love. Today, Shamieka Dean joins the po...

Dec 08, 202023 minEp. 102

101: Teaching Online Entrepreneurs How to Scale to Multiple 6-Figures

During her time in corporate America, Becky Davis fell in love with public speaking. As she learned the craft and skill, she focused on growth and development within her company, and helped others earn millions. However, when she was injured during a surgical procedure, she realized it was her time to take the leap and build a business of her own. Now, through the Bulletproof Business Formula, Becky provides a training program for online educators who want to take the guesswork out of growing an...

Dec 01, 202028 minEp. 101

100: A Wool Crafting Membership for Artists that’s Saving the Planet

Jean Haley worked with university researchers to reach farmers, growers, and other important players in the world of sustainable agriculture. Though she loved her work, losing several loved ones in rapid succession made her realize she didn’t want to be staring at data for the rest of her life - and she set out to become a full-time artist. To make this a possibility and empower others just like her, Jean has built a membership through the Naturally Dyed Wool Bundle monthly subscription. She sen...

Nov 24, 202021 minEp. 100

099: The Photographer Who Ramped Up Her Membership Business to Survive the Pandemic

Jamie Swanson had a seven-figure photography business, but the COVID-19 pandemic decimated it. She lost 85% of her income almost overnight, and struggled to find photography sessions in the months following the first lockdowns. However, her membership business presented her with the opportunity to step up, inspire others, and become who she needed to be. She envisioned a new business model and a new way to work. Now, through her membership business and her podcast, Bright Entrepreneur, Jamie is ...

Nov 17, 202034 minEp. 99

098: The Therapist Empowering Telehealth Professionals to Handle Their Own Billing

Kym Tolson’s natural sense of empathy led her to become a therapist, and she eventually opened a private practice of her own. However, issues with her billers led her to discover that she had over $12,000 in uncollected client and insurer payments, and her attempt to resolve the issue led to the termination of her contract and getting locked out of her own business. To make sure this never happened again, she learned everything she needed to know to effectively do her own billing. Kym now teache...

Nov 10, 202015 minEp. 98

097: Turning a Financial Coaching Business Into a Membership

After seeing her mother file for bankruptcy, Kelsa Dickey believed that becoming a financial advisor was her dream job. However, she discovered that she didn’t want to help people with investments, insurance, or long-term planning. Instead, she wanted to help her clients’ make sense of the money each and every day. Now, at Fiscal Fitness, she provides financial coaching with a specific focus on the day-to-day part of money. She spends her working days following her passion, and helping people pl...

Nov 03, 202022 minEp. 97

096: The Couple Helping Nonprofits Build Million-Dollar Visions

Angela Myles worked in and out of administrative jobs while her husband Victor drove tanker trucks. As they had children and grew their family, long hours started to wear on them, and the couple needed to make a transition to change their lives for the better. A stranger gave Victor the guidance and advice to build a nonprofit to work with homeless men, and they soon set out to master the art of writing - and receiving - grants. Now, as the Myles Factor, and through their membership, Fundable Un...

Oct 27, 202024 minEp. 96