Tune in to this engaging episode of InTouch with Terri as she sits down with Leslie Tracey, the founder of the first financial practice solely focused on the medical aesthetic space. Leslie’s lifelong passion is helping women in the medical aesthetics industry protect their practices, retain and attract the best employees, and create an exit strategy on their own terms. She focuses on bringing the very unsexy topic of risk management into every business building and exit conversation to ensure h...
May 01, 2023•36 min•Season 7Ep. 74
Tune in to this brand new episode of InTouch with Terri as she sits down with Eric Casaburi, founder and CEO of Serotonin Centers to talk about building and scaling a brand in the aesthetic space. Terri and Eric have an enlightening conversation about his entrepreneurial spirit and journey and his passion for advancing the health and well being for men and women. You’ll hear how after spending 15+ years growing on the most nationally recognized fitness brands—with over 150 gyms, serving 500,000+...
Apr 03, 2023•47 min•Season 7Ep. 73
Tune in to this dynamic episode of InTouch with Terri as she sits down with Ignacia Fanlo (Iggy), founder and CEO of Vansanity to talk about the “We Work” concept for medical aesthetic practitioners and entrepreneurs and his new CloudMedSpa service – a non-branded, franchise available to ANY and ALL medical spas and aesthetic practices anywhere in the world. We’ll hear how he developed the concept, what challenges or hurdles it helps solve for aesthetic practices, and why you might want to be th...
Mar 20, 2023•46 min•Season 7Ep. 72
HOW TO START YOUR OWN MULTI-MILLION DOLLAR AESTHETIC PRACTICE: 6 MONTH PROGRAM The APX "How to Start Your Own Multi-Million Dollar Aesthetic Practice: 6 Month Incubator Program“ will begin another session on February 20, 2023. OVERVIEW OF 6 MONTH PROGRAM This comprehensive New Practice Development Program covers the 3 stages of new development STAGE 1: VISION, MISSION, FEASIBILITY, START UP COSTS AND PROFORMA Includes: competitive analysis, target demographics, researching and building startup c...
Feb 03, 2023•11 min•Season 6Ep. 70
Join Terri Ross in to this “from the heart” episode of InTouch with Terri as she reveals the WHY behind the creation of her brand new experiential learning opportunity called the 4S Summit, presented by Aesthetic Success. Terri reveals why she is determined to not rest on her laurels but to continue to look for new avenues to help aesthetic medicine owners, providers, and managers learn how to master the business of aesthetics. Register for the Aesthetic Success 4/S Summit in Park City, Utah on ...
Jan 26, 2023•17 min•Season 6Ep. 69
To kick off 2023, enjoy this power-packed, real talk episode of In Touch with Terri as Terri dishes out How To Bulletproof Your Practice in 2023 with 10 tips on how to succeed despite economic conditions. Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023 before January 15th to lock in the early bird special! Reserve now https://www.theaestheticsuccess.com/ If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com ...
Jan 12, 2023•24 min•Season 6Ep. 68
Join Terri Ross for a one-on-one interpersonal episode of InTouch with Terri as she reflects on the top 7 things she learned from 2022, including what it means to to be an entrepreneur, a team leader, taking a solution-based approach, and so much more! Terri teaches how this newfound knowledge is going to fuel her 2023, as 2022 is rapidly approaching the rear view mirror. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discov...
Dec 01, 2022•23 min•Season 6Ep. 67
Terri Ross met our guest Nicole Gregory 5 years ago at an Amspa event. Following the event, Nicole hired Terri to review her Medspas' numbers, prices, and services to help her build out her pro-forma/budget. Now, 5 years later, Nicole's one location has turned into three! The big hype is MSO, roll ups, consolidation and private equity money. What's next for YOU? Are you set up for success? In this epsiode, Terri and Nicole talk about the following: - Why Nicole hired Terri Ross in the first plac...
Nov 11, 2022•26 min•Season 6Ep. 66
Join Terri Ross in this electric episode of InTouch with Terri focusing not only on the consultation process, but having the mindset necessary to execute them with perfection. Terri teaches you the key steps to getting sold on yourself, before you start to “sell” to anybody else, and becoming utterly convinced and believe in what you’re selling so strongly that you become unstoppable! If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to sche...
Oct 27, 2022•20 min•Season 6Ep. 65
As we approach Q4 and the holidays its critical to ensure your practice is set up to finish the year strong. To do that requires planning and preparation. In this episode, Terri offers 5 important metrics you need to know and measure before you can plan what specials or promotions to offer to ensure you are profitable. Terri also provides 8 Strategies that will boost your revenue. : Increase brand awareness Drive patients in the door Inform them of new treatments and procedures Increase revenue ...
Oct 12, 2022•21 min•Season 6Ep. 64
Join Terri Ross in this insightful episode, walking you through the 8 key steps necessary to improve your aesthetic practice. As many of us know, the client journey begins with that first phone call or a web inquiry, but are we doing all we can to make that initial touch-point as impactful as possible? Listen in to learn the 8 steps to ensure that initial outreach turns into a happy, long-term client. If you are ready to create change and want to learn more about APX, please visit https://apxpla...
Sep 08, 2022•27 min•Season 6Ep. 63
Join in this exciting new episode of InTouch with Terri as she welcomes Dr. Celeste Nagy of Beaty Plastic Surgery in Atlanta. Listen in as they dive deep into finding your niche and networking to it! Whether you’ve been in business and practicing for several years, everyone wants to grow. It’s about talking to one, but reaching many… In this episode you will learn… Tips for finding your specific “why”, and how it translates to networking your niche What different avenues for networking provide t...
Aug 17, 2022•43 min•Season 6Ep. 62
Whether you’re an owner looking to hire a new practice manager, a practice manager yourself, or maybe you’re a new practice not knowing what to look for, this episode is for you! Join Terri Ross in this episode of InTouch With Terri as she discusses the non-negotiables in hiring a practice manager, what to look for, and the critical traits needed to succeed in the role including open-mindedness, and significance over success, commanding an executive presence… and more! If you are ready to create...
Aug 03, 2022•23 min•Season 6Ep. 61
Listen in to this intimate episode of InTouch with Terri where she sits down solo to discuss and dive deep into her own personal story of growth and what it takes to develop and maintain a growth mindset. You will learn tips and tricks that have helped Terri along the way, and her goals for the future. If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call. Please visit our youtube channel at https://www.youtube.com/c...
Jul 22, 2022•12 min•Season 6Ep. 60
Terri Ross is BACK with Season 6 of Intouch with Terri! Join Terri as she as she kicks off the new podcsat season with Plastic Surgeon, Inventor, Innovator, and long time friend, Dr. Greg Mueller. In this episode, Terri and Greg discuss: Greg and his innovative new procedure, MyEllevate, changing the game for facelift clients and practices alike How to decipher where this new procedures fits in the market, and how it could fit into your practice How you can increase efficiency and profitability ...
Jul 08, 2022•37 min•Season 6Ep. 59
Join Terri Ross alongside fellow "boss-babe", Shawna Akin, US clinical specialist, master trainer for DermaConcepts, and owner of the Institute for Advanced Aesthetics. In this episode, Terri and Shawna discuss the value of retail in the aesthetic space, as it related to the development of a comprehensive and successful long-term treatment plan. Listen in to learn: Why is retail so crucial to any treatment? Why is retail often thought of as the aftermath? What are the most critical components fo...
Jun 09, 2022•33 min•Season 5Ep. 58
Join Terri Ross as she welcomes "Solopreneur", Polly West, Founder of Sonoran Skin Anti-aging Beauty and Wellness in Scottsdale, AZ. Terri and Polly discuss Polly’s unique journey of not only taking a leap to open her medspa after working in the hospital but how she 3x’d her business in only 6 months! In this episode you will learn… The biggest challenges to overcome when opening up your own practice What it takes to be a solopreneur What key investments were made to take the business to the nex...
May 25, 2022•35 min•Season 5Ep. 57
APX Platform, the aesthetic industries only business intelligence platform launches a New 6 Month Incubator Program that covers everything you need to know from concept to launch to open a successful and profitable Medical Spa or Plastic Surgery Practice. If you are considering opening a medical spa or plastic surgery practice and if you are looking to expand your current practice, then this podcast and program is for you. In this episode, Terri Ross talks with Robbi Grayson, Sr. Practice Consul...
May 20, 2022•26 min•Season 5Ep. 56
Join Terri Ross in this compelling new episode of InTouch with Terri as Terri and the APX team gears up to launch the second APX Platform New Development course. In this episode, Terri is joined by Michael Byrd and Brad Adatto from ByrdAdatto Law Firm as they sit down to talk about the full lifecycle of anesthetic practice, the legal do’s and don’ts through the process, and focus on setting yourself up for success at the very beginning. https://byrdadatto.com ByrdAdatto Firm: ByrdAdatto is a gro...
May 12, 2022•46 min•Season 5Ep. 55
Terri Ross covers a topic that she passionately teaches while speaking around the country, and what many of her clients and practices ask about and struggle with: Handling and Overcoming Objections. Terri discusses: Where objections come from and why? The Top 7 objections practices face The 6 Steps to Mastering Objections If you struggle in this area and need help, additional training to overcome this challenge and convert more patients I invite you to visit www.apxplatform,com and/or go to our ...
Apr 27, 2022•20 min•Season 5Ep. 54
Join Terri Ross as she is joined by long-time friend and colleague Tim Waite with Revian, the next wave in hair growth. With education at the forefront of everything Terri does, tune in as they explore this new innovation in hair loss and how implementing this product into your practice could be the cherry on top of your next treatment plan! Tune in to learn… How does the REVIAN Red System work? How is it different than other devices on the market, and why this one? What are the features and ben...
Apr 14, 2022•34 min•Season 5Ep. 53
Terri Ross explores the exponential change that can occur through the completion of a comprehensive Practice Assessment and how to take the actionable steps to increase not only efficiency, but profitability. In this episode you will learn… What is a Practice Assessment and why should you perform one What data to collect in order to get an authentic look at your practice How to create change through concrete action steps and more! While this may seem a bit overwhelming, the APX Platform team and...
Mar 29, 2022•20 min•Season 5Ep. 52
Terri Ross is joined by the new president of Influx Marketing, Erica Crawford, to dissect the do’s and dont's when it comes to your aesthetic practice’s website. Erica explains the following: The top 5 components that make a not just a good website, but a great one How many leads should someone expect from working with a high-end marketing company The importance and correlation between training and marketing? And more! Contact Influx Marketing: https://www.influxmarketing.com If you found this e...
Mar 16, 2022•31 min•Season 5Ep. 51
Join Terri Ross as she sits down with Dr. Amanda Satterwhite discussing her journey into the aesthetics space, and how her strategic game plan has brought her nearly $1M in just a few months from opening. In this episode you will learn: - What have some of your challenges been and how did you overcome them? - The biggest lessons in learning what it takes to run a successful aesthetics practice that everyone can benefit from? - The journey of making the move from one medical profession industry, ...
Mar 01, 2022•33 min•Season 5Ep. 50
Join Terri Ross in this thought-provoking episode all about team mentoring in the aesthetic space. In a report from the Association for Talent Developments , companies that offer mentorship programs increase employee engagement and increase retention rates by 50%. Terri discusses the "ins and out’s" of developing a mentorship in your practice including… The 3 different ways you can set up a mentorship arrangement How mentorship benefits on only team members but also team leaders The steps to cre...
Feb 09, 2022•21 min•Season 5Ep. 49
Join Terri Ross in this heartfelt episode with APX member, dear friend, and COO and practice manager of Advance Image Med Spa and Elite Wellness Center, Karen Janitell. Karen’s shares her remarkable journey from fortune 500 executive to cancer survival, to aesthetic medicine professional, and all the ups and downs along the way. Listen to learn… Karen’s take on how managing a practice different than working in corporate? The 3 biggest lessons in learning what it takes to run an successful aesthe...
Feb 04, 2022•36 min•Season 5Ep. 48
We are thrilled to kick off 2022, with Season 5 of the In Touch With Terri Podcast. Join Terri Ross in this powerful episode going beyond our limiting beliefs that good is acceptable, and move into the unlimited curiosity of possibilities, with a focus in forecasting for 2022, pafrticularlly bringing it back to basics. Tune in to learn: What a forecast is Why forecasting is so important What information you need Other factors that play into forecasting and more! If you enjoyed this episode, and ...
Jan 21, 2022•15 min•Season 5Ep. 47
Join Terri Ross in this raw and candid episode as she wraps up Season 4 of InTouch with Terri by reflecting back on the whirlwind that was 2021, Terri dives into trials, tribulations, and triumph of the year, highlighting the top 7 and how she’s using them to set the path for 2022! If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to ...
Dec 02, 2021•19 min•Season 4Ep. 46
Tune into this exciting new episode of InTouch with Terri as Terri Ross is joined by Charlie Winn, CRO of LIINE, the AI-Powered call tracking platform that simplifies and improves how healthcare practices acquire new patients. In this episode Terri and Charlie discuss: The most common reasons new leads do not schedule the initial consultation? In your opinion and after reviewing your analytics and listening to calls, what % of the time do you feel the calls are good, and what % could use trainin...
Nov 16, 2021•53 min•Season 4Ep. 45
Join Terri Ross in this power packed episode as she takes on one of her most in-demand topics, GOALS. With the new year right around the corner, it’s the perfect time to sit down and create your goals for the upcoming year, but where do you start? The importance of setting goals for yourself, your team, and your practice. How to create goals, based on information you already have How to communicate your goals to your team The key to sticking to your goal, and achieving it And so much more... If ...
Nov 04, 2021•23 min•Season 4Ep. 44
