InTouch with Terri

MedSpa vs. Plastic Surgery Data and the Benchmarks you MUST Know

Listen to the end of the episode to learn how you can save 10% off of your first year with APX! Join Terri Ross as she sits down with APX Co-CEO Izhak Musli for part two from their previous episode all about Medspa Data vs. Plastic Surgeon Data. Due to the extreme popularity of their last episode, they sat down to keep the discussion rolling by diving even deeper into the benchmarks you NEED to know. In this episode you will learn: The fundamental difference in the business model of medspa vs pl...

5 Steps to Never Missing a Lead

Terri Ross dives deep into the 5 key steps to never missing a lead. Whether it’s a phone call, an email in your inbox or a consultation request through your website, your next steps are critical. Join Terri as she walks through the crucial nurturing process to convert that inquiry, into a long-term patient in your practice. Sales is the lifeblood of nay successful business. To learn more about our sales training in our APX Platform, please visit https://www.apxplatform.com . Contact Terri Ross m...

The First Step to Patient Conversion is Education

Join Terri Ross as she sits down with Nick Magruder, Co-Founder and CEO of FriendMedia, Inc., a technology start-up founded in the Silicone Valley that is changing the way aesthetic brands and their providers are able to connect with consumers at the point of care. Nick and Terri get down and dirty on how FriendMedia and APX mutually benefit one another and bring added value to every aesthetic practice. Why...? Consumers are now able to receive the latest industry information on treatments and s...

Becoming the Leader of Your Company Culture

Terri Ross is joined by entrepreneur, friend, and long time client Dr. Yolanda Mangrum to discuss the importance of leadership and company culture. Tune in to learn… How to build and maintain a strong and positive company culture Leaders are not born they are cultivated, how to do that How communication and emotional intelligence plays a pivotal part in company culture. Culture and expectations = success and happy partners Contact Dr. Yolanda Mangrum: 707-478-6394 YolandaMangrum@fortunemgmt.com ...

The Key to Success is in the Sale

Join Terri in the solo episode of InTouch with Terri as she dives deep into the importance of sales, and how “selling” moreover education is truly the lifeblood of any successful business. Tune in to learn what it takes to move, inspire, and motivate others to reach their goals and beyond! Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/...

Managing Data in Medical Spas vs. Plastic Surgery Practices

Join Terri Ross and long time industry friend, colleague and expert when it comes to analytics and KPI’s - Izhak Musli. In this episode you will learn the importance and differences of measuring data for Medical Spas vs. Plastic Surgery Practices, including: The fundamental difference in the business model of medspa vs plastic surgery Critical KPIs that should be monitored for Plastic surgery and MedSpa How should Plastic surgery practices that also have a medical spa analyze their numbers And m...

Perfecting the Art of Practice Management

Terri Ross welcomes the newest members of the APX team, Director of Client Success, Dana Hatch. Dana has 14 years of experience in medical aesthetic space, has run 4 diamond resort properties, large and high end medical spas, and was the area manager and trainer for one of the largest medical aesthetic organizations in the country. Terri and Dana discuss perfecting the art of practice management, what characteristics are important to lookout for in hiring a practice manager, creating success thr...

How To Use Video To Grow Your Practice

Join Terri Ross as she is joined by long time friend, Media Expert, Entrepreneur, and International Speaker Keri Murphy. Keri is the Founder and CEO of Inspired Living, helping business owners and entrepreneurs to become confident on camera, master your message, be more visible, and convert more clients. Terri and Keri take a dive deep into the importance of investing in your practice, the importance of video marketing, and how mastering your unique message will make your practice soar! Visit In...

What it Takes to SLAY in the Aesthetic Space

Join Terri Ross as she kicks off Season 4 with InTouch with Terri, a power-packed podcast for the Medical Aesthetic Industry, providing valuable insights and best practices for medical aesthetic practices. Terri kicks off season 4 with key statistics that every medical aesthetic practice needs to know in order to be successful and profitable. If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to...

Prioritizing Your Marketing Efforts for Optimal ROI

Join Terri Ross as she speaks with friends and marketing experts Max Baybak and Erica Crawford, Co-Founder and Chief Revenue Officer of Influx Marketing. With over 20+ years of combined experience in Marketing and PR, they lead the Influx team, who specialize in custom web design and comprehensive digital marketing serving private medical practices both a compelling visual brand and a strategically managed digital presence. Listen in to learn… As a new practice or medspa, where are the best plac...

The Data Game: Using Data to Find Your North Star

Join Terri Ross as she is hosting a very special guest, friend and world renowned Plastic Surgeon, Dr. Heather Furnas. Dr. Furnas is a clinical associate professor at Stanford and co-editor of The Business of Plastic Surgery . She has chaired several conferences, committees, and plastic surgery societies and has published practice management articles in peer-reviewed journals . She is also the founder, along with Dr. Paco Canales, of Plastic Surgery Associates and Allegro Medical spa in Santa Ro...

How To Add Another Zero To Your Practice in 2021

Join Terri Ross, expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting this week as she speaks candidly and openly about the necessary steps to take to bring your practice from average, to next level. There is nothing average about success, and you can’t get to the top while keeping habits at the bottom. From increasing revenue, staff productivity, and overall profitability she’s heard it all, and give you best practices that have proven to grow prac...

Industry Insights Into SEO

Join Terri Ross, expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting this week as she sits down with her close friend, Jake Mellman, the founder of WebUpgrade. WebUpgrade is a team of marketing engineers who use a data driven approach to website building and SEO. Terri is especially excited to have Jake on InTouch with Terri as he and his team are the ones who built out all the features and backend of Terri’s new APX Platform. Listen in as Terri an...

The Three Key Steps to Knowing Your Numbers

Terri Ross, who is an Expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting is joined by long time friend, brilliant analyst and consultant, and beloved member of the APX by Terri Ross team, Robbi Grayson. Terri Ross and Robbi Grayson celebrate Robbi's 1 year anniversary with a candid conversion about their experience in the industry, how Robbi started and owned one of the first day spa’s, and sold it to private equity. They also discuss the industry...

Garbage In, Garbage Out: How to Ensure Your Aesthetic Practice’s Financial Data is Accurate

Join Terri in the newest episode of InTouch with Terri: Garbage In, Garbage Out: How to Ensure Your Aesthetic Practice’s Financial Data is Accurate . Terri is joined by the brilliant Izhak Musli, current Chief Revenue Officer of Symplast. Izhak has over 15 years in leadership and management experience across multiple industries, including SaaS, and has worked with aesthetic practices since 2015, developing two software solutions companies, AtlasKPI and MedicalPRM, which have since been acquired....

How to Keep Lawyers from Circling Your Aesthetics Practice

Expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting sit down with long time friends Dr. Jeff Segal, to discuss all things legal. Dr. Segal is a board-certified neurosurgeon who trained at Baylor College of Medicine. Dr. Segal also graduated from Concord Law School with highest honor and is a partner at the Byrd Adatto law firm. Listen in as they discuss common oversights, keeping lawyers from circling your practice, and the top questions YOU asked ...

Driving More Revenue Through Benchmarking Data

Expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting interviews Dr. Barry Fernando, Board Certified Plastic Surgeon and CEO of Ronan Solutions. Ronan Solutions provides the Aesthetic Society with Industry Benchmarking data. Join them as they talk about the value of this data, how to look and trends and behaviors and how having access to this type of information will drive more revenue in your practice. They also explore their new strategic partnersh...

Welcome to APX - The Aesthetic Game Changer

Join Expert Medical Spa Management Consultant, Terri Ross, as she enters a new chapter and unveils APX, The Aesthetic Practice Accelerator. APX is a comprehensive practice management solutions platform focused on 5 Key Components built and proven to help you run an efficient and profitable practice. APX includes sales and finance courses, innovative, web based software that allows you to understand and manage your finances, so you can keep a pulse on the most critical elements of your practice. ...

Mindset Over Matter

Join Expert Medical Spa Management Consultant, Terri Ross as she talks all things, mindset! As we dive into the holiday season and wrap up the year that was 2020, Terri reflects back in her most personal episode yet on the challenges she faced having to navigate a new world by instilling mental toughness and keeping a fiercely positive mindset that helped her though every step of the way. Grow Your Practice with Terri Ross To learn more about Terri Ross’ new programs Launch, Grow, Scale or 1 on ...

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Branding Strategies for Medial Aesthetic Practices

Branding is one of the most important but often overlooked aspect in medical aesthetic practice marketing. Terri Ross welcomes Tami Vileta, Creative Director/Owner of Pinpoint Strategic Communications that specialize in aesthetic medical marketing to discuss how strategic branding can solidify patient attraction and long-term engagement with your practice. Contact Tami Vileta with Pinpoint Strategic Communications 206.427.3241 https://pinpointcmu.com https:// www.behance.net/pinpoint Grow Your P...

COVID-19: The Customer Nobody Wants with Brad Adatto

Expert Medical Spa Management Consultant Terri Ross welcomes back Brad Adatto, partner with the Byrdadatto Law Firm, a national business and healthcare boutique law firm. Terri and Brad discuss how to stay compliant in the Covid-19 Era. Some of the questions that will be answered in this episode are: 1. What are some of the main actions a medical practice can take to keep COVID-19 from entering their facility? 2. If my employee has COVID-19 do I have to close my medical practice? 3. When can my ...

Virtual Consultations with Innovative Virtual Platforms for Aesthetics Practices

Expert Medical Spa Management Consultant Terri Ross welcomes Stephen Handisides, founder of the MyFaceMyBody awards and GVAS the very first virtual conference in aesthetics. Stephen has been working in aesthetics for 16 years and has been helping medical practices and spas in identifying their true revenue potential across the globe. In addition Stephen has also been coaching and working with practices and companies in creating their own virtual experiences and events with his revolutionary new ...

Investment Planning for Aesthetic Professionals

Considering the current financial state-of-affairs the aesthetic industry is facing as a result of the Covid-19 shutdowns, Expert Medical Spa Management Consultant Terri Ross invites Brandon Matloff, the Founder of Stella Oak Financials to discuss tax & wealth strategies and investment planning for aesthetic professionals. https://stellaoak.nm.com Stella Oak Financial Services 11150 Santa Monica Blvd., Penthouse 1650 Los Angeles, CA 90025 Bandon Matloff also hosts a successful podcast of his...

Leadership in Times of Change and Stress

Expert Medical Spa Management Consultant Terri Ross, is joined by Dr. Mark Tager, a physician entrepreneur who has built companies, led high performance teams, and guided people through challenging times. Dr. Tager will be sharing a very valuable message for those who are currently leading an aesthetic or health-related business of any size. Some of the questions answered in this episode are: What can you do to best support the mental and physical well-being of your staff? What can you do to kee...

Breakthroughs in Aesthetics Lead Management

Expert Medical Spa Management Consultant, Terri Ross, welcomes Randy Torban the Senior Practice Analyst for Symplast, the #1 mobile EHR/practice management platform for plastic surgery and medical spas. Terri and Randy discuss the powerful new breakthroughs in aesthetic practice software, lead management, inquiry follow-up, conversion analytics, and retail growth. https://www.symplast.com Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join Terr...

Increase Conversions with Financing Options

Practices are finally starting to open up across the country as we come out of the Covid-19 Pandemic. As a result, offering financing options for patients are more important than ever with the economic uncertainty that still lies ahead. Expert Medical Spa Management Consultant, Terri Ross welcomes Jean Moody, the Area Vice President of the Western United States for CareCredit. Terri and Jean discuss the many advantages to offering flexible financing options available from the CareCredit Healthca...

Terri Uncut - Trials, Tribulations, and Truths

Terri Ross joins her content marketing specialist, Tim Cicciarelli, for a very personal and candid discussion regarding her more than 20 years of corporate global sales and management experience in the medical device industry along with her vast knowledge of the plastic surgery and aesthetic space. Practice Foundational Elements Online Sales Training Course Online Course Information: http://bit.ly/OnlineVideoSalesTraining Sign Up: https://www.terrirossconsulting.co/pfe-join PFE Webinar: https://...

Covid-19 Safety Standards for Aesthetic Practices with World-Renowned Plastic Surgeon Dr. Robert Singer

Expert Medical Spa Management Consultant, Terri Ross welcomes key aesthetic industry opinion leader and world-renowned plastic surgeon, Dr. Robert Singer to discuss: Taking appropriate safety measures in re-opening your practice in the midst of the Covid-19 Pandemic How practices should inform their patients about how they intend to protect them and their teams Which questions to ask when practices start accepting patients again How should practices set up their office with new sanitation protoc...

Find KPI’s That Are Important to Your Practice

Let’s talk KPI’s! Key Performance Indicators. Your practice needs the right tool to find the KPI’s that are most important. Expert Medical Spa Management Consultant, Terri Ross will share with you one of her most valuable tools in her tool chest for medical professionals. Terri welcomes Wes Olis, the Director of Product for PatientNOW to discuss an amazing tool called Pulse that is designed to make you more money with software that runs your entire business and keeps your patients coming back fo...