Working with 100+ builders in 2022, these were our biggest lessons. If you're a builder listening to this podcast, we believe you'll gain valuable strategies to catapult your business in 2023. Covering marketing strategies to mindset and automated systems to educate ideal clients, you don't want to miss this one!
A building business is a bit like an octopus... There are multiple legs you need to manage, and each is vital to your success. These different areas can be consuming and exhausting, and having a tight grasp of your finances can sometimes seem unreachable. You might now wonder, "How do I manage this when my business pulls me in eight different directions?" Well, that's what this podcast is all about. Corne sits with Daniel Wilkinson, the CFO advisor and client director for builders from Xact Acco...
As a builder, the focus is often on what's currently on the go and up next in the pipeline. Especially as the year is coming to a close, we're all keen to get everything to a point where we can take a break and deal with the rest next year. However, there's currently a massive opportunity knocking on the door for the builders who take a little extra time to consider the specific problems they can solve for their clients. Most builders, even the best, are unaware of the problems they solve for th...
Many builders want to market their business because they know, “If no one knows about me, then I won’t get their business.” The problem, though, is that these same builders don’t have a system to handle enquiries. They don’t have a structure to make marketing and sales as consistent, reliable and enjoyable as possible. They don’t have a way to track where a prospect is in the sales pipeline. And ultimately, they don’t have any way to predict their pipeline. Builders need 5 things in place when i...
“I’m a builder, I don’t need marketing??” Have you ever thought if you keep doing the same thing, you’ll get the same result? George from Liberty Building Contractors is a custom home and renovation specialist based in Sydney who came to us three years ago with the same thought. We helped him overcome his fear of jumping into marketing his business to see him attract his ideal clients, keeping a full pipeline of work and ultimately helping grow his business. Watch as JP sits down with George to ...
Most builders find it hard to prove their value. They believe they will win the project if they drop their costs below the competition. There is a massive difference between builders who can articulate their value and those who can’t. In this episode, Andre tells Corne a recent story of how he paid $1,500 for what is $50 normally and why he was happy about it. If you’re a builder, watch this story to learn how to overcome fears and false beliefs your ideal clients might have and increase the val...
Discovering your niche and shifting your mindset as a builder is extremely important to see your business thrive… … but attaining the right work for you can slip between your fingers if no one knows you exist. Peter from Secon Construction specialises in high-end major renovations of heritage homes based in Melbourne and faced this issue before coming to us. We helped set apart his point of difference with our unique storytelling marketing to see him attract his ideal clients into his pipeline. ...
Going into the holiday season, it can be easy to fall into the trap of going into ‘holiday mode’. Builders pulling the breaks on their momentum as they head into the end of the year find when they come back, they are almost starting back at square one. It then takes 3-4 months to move again, and before you know it, the year is finished, and the cycle repeats itself. In this podcast, JP and Corné discuss what some of our building clients are doing to ensure they start the new year strong....
We co-hosted a workshop for builders with the Builders Coach Kurt Hegetschweiler in Adelaide. We had a bunch of builders in the room, mostly from Adelaide, but we had a few interstate builders join too. On the day I delivered some content on the current landscape of marketing for builders, Kurt presented a whole bunch of great stuff as usual, and we also had interviews with 3 builders in the room. I love personal growth, so while I wasn’t presenting, I was taking notes. These are the top 13 thin...
The landscape of builder marketing constantly changes. What is true today might not work tomorrow. Builders need to adapt and evolve their marketing to stay current, build trust and be seen as relevant experts by their prospective clients. In this podcast, Andre and Corne discuss their predictions for 2023 builder marketing. --- 🙊🙋♂️ Are you a builder wanting to grow your business? Download Your Free Guide ➡️ ➡️ https://bizvideo.com.au/builder-guide/...
It’s no secret that using Case Study Stories as a builder is the quickest way to build certainty in the mind of prospective clients. This allows you to build trust, inspire and have more chances of winning the projects you love. The problem a lot of builders face is they don’t know if their clients are willing to help, and they don’t know how to ask their clients. In this episode, Corne and Andre talk about how to ask your clients so you can tap into the power of case study stories. --- 🙊🙋♂️ ...
Building an irresistible brand as a builder is hard, especially when trying to win new business. It always feels like potential clients focus on the budget and the budget alone. How do you create a brand that people are willing to pay a premium for? In this episode, Andre and Corné talk about three things our builder clients are doing to attract quality clients. If you're a builder who builds or renovates quality homes regardless of what size, then you'll love this episode. --- 🙊🙋♂️ Are you a...
Getting ideal projects as a builder doesn’t happen overnight. A lot of thought and experimentation needs to happen, but who’s got the time and money to experiment? In today’s podcast, we share some recent stories of builders and what they did to start getting the projects they love doing.
Andrew from Blackhaus Construction is an Architectural Home Building Specialist based in the Sunshine Coast. We helped him attract his ideal clients using his story and the stories of his clients. In this video interview, Andrew explains his long term approach to building a quality pipeline for his building business. If you are a builder, book a call to see if/how we can help. https://bizvideo.com.au/ss-booking/...
As a builder, what is one thing that you can implement right now in your life and business to have massive results and change the trajectory forever? A lot of builders go through a lot of challenges. The nature of the industry creates a lot of unique obstacles and in this podcast Jean-Pierre tells a story of how a builder navigated obstacles to create massive opportunities.
Most people think in terms of "first-order consequences". Example: “I feel like chocolate, I will have chocolate now”. The first-order consequence is joy, happiness, energy. For about 2 minutes. Then the 2nd & 3rd Order Consequences kick in. This includes a drop in energy, lack of mental focus and the consequences get worse and worse. In this video, JP discusses the 2nd & 3rd Order Consequences of living in Obscurity as a builder. If you’re a builder and you want to build a good business...
If you’re a builder that means you run a business. To run a business you need “input” to create “output”. Our builder clients all want positive “outputs” in terms of growth etc. Therefore, they make sure their “inputs” are good. That means they all read regularly. Here are “6 books for builders” recommended by us and our builder clients. Click here to watch the video now (and remember to subscribe)....
Welcome to this episode where JP interviews Tim from Arden Vale Homes where they talk all things Builder Marketing.
Jarryd is a great builder but not a salesman. The problem is salesmen win the jobs and how his story fixed this. He tried construction videos in the past – and it didn’t work. His message was like every other builder (good quality, good communication etc) How he Built Confidence in his business How he became clear and defined his message that differentiates him on a deeper level. How he doesn’t have to quote every job, it’s about choosing....
We’ve been helping Tim from Kai Konstruct since 2017. It’s been an epic journey so far, and we thought it’s time for Jean-Pierre to interview Tim to tell the story of his journey of growing and developing his Custom Home Building Company. In this video, we cover everything from ROI, his edge as a builder and following the steps of great people. What we cover in this video: The common questions builders ask us about the Story Process. How to find your edge in business. How to decide on the right ...
