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Innova.buzz

Innovation and Modern Marketinginnovabiz.substack.com
The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.  Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing.  Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue. Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world.  The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place!  Subscribe now so you never miss an episode!  Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date!

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Episodes

Victoria Rader, Consistent Actions for Our Desired Outcome - InnovaBuzz 554

Our guest in this episode is Victoria Rader, Possibility Coach and founder of YU2SHINE. Her journey of coaching others to be successful led her to realization of the importance of subconscious programming and energy work. She received her Ph. D. in Metaphysical Studies and mastered various energy modalities and combined spiritual practices with practical applications that have been helping her clients and students to live a life of true freedom and fulfillment. She is a four times best-selling a...

Dec 21, 202253 min

Anieke Lamers, Building Meaningful Connections Across Geography, Borders and Timezones - InnovaBuzz 553

Our guest in this episode is Anieke Lamers, a former Venture Capital investor turned Startup Founder on a mission to make every child in the world feel special and connected to roots & loved ones. With her company Peekabond she helps global families to unlock deep bonds between children, family and loved ones at a distance through asynchronous connection with playful content inspiration such as interactive lessons, activities, games, stories, songs. She’s also host of the Peekabond podcast, ...

Dec 14, 202258 min

Ulli Appelbaum, How to Position Your Brand - InnovaBuzz 552

The Shoes, a brand strategy, research, and innovation boutique specialized in brand positioning and messaging, as well as strategy development. Ulli has developed a unique positioning development methodology, that is outlined in his book The Brand Positioning Workbook. In our conversation Ulli talked to me about The definition of a brand as all the associations we have with a specific offering Strategy as the first step of defining a brand and our marketing Strategic storytelling that engage cus...

Dec 07, 202258 min

Daniel Hill, Finding Comfort in Being Uncomfortable - InnovaBuzz 551

Our guest in this episode is Daniel Hill, life coach, mentor and therapist. Daniel specializes in assisting others, mainly through online video, to master their psychology and their emotional well-being, using tools such as Enneagrams and NLP. In our conversation Daniel talked to me about Finding comfort in uncomfortability of the present moment; Creating stillness to bring clarity and a sense of being; Recognizing patterns keeping us stuck and changing them. Listen to the podcast to find out mo...

Nov 30, 20221 hr 1 min

Carlos Diaz, The Creator Economy and Web 3.0 – InnovaBuzz 550

Our guest in this episode is Carlos Diaz, founder and CEO of Uncut.fm . Carlos is a repeat entrepreneur. He created his first startup, Emakina, at the age of 23, and it IPOed in 2006. He founded blueKiwi, the first SaaS in France, moved the company to Silicon Valley in 2010 and sold it two years later. He ran a startup accelerator program for four years and continues to invest through his rolling fund Diaspora Ventures. He is also host of the independent podcast, Silicon Carne, which has become ...

Nov 23, 20221 hr 7 min

Matt Mueller, Simplifying Innovation through Mindfulness - InnovaBuzz 549

Our guest in this episode is Matt Mueller who has over 20 years of experience in the retail & consumer packaged goods industry and has always been fascinated with one question; Why? This fascination led him to a role in corporate innovation helping him to bring structure, clarity & deep insights to the forefront. Spending thousands of hours in the homes of customers and shopping alongside them, Matt has been able to unlock some of the biggest business challenges, creating great change fo...

Nov 16, 202254 min

Michele Wucker, Innovation, Opportunity and Risk - InnovaBuzz 548

the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive. Her four books include the influential global bestseller The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, You Are What You Risk: The New Art and Science of Navigating an Uncertain World. In our conversation Michele talked to me about the link between risk, opportunity and innovation; understanding your risk fingerprint and risk percep...

Nov 09, 20221 hr 4 min

Simon Robinson, Business Where People and Planet Matter - InnovaBuzz 547

Our guest in this episode is Simon Robinson, the CEO (Worldwide) of Holonomics, co-founder of the Deep Tech Network, a Technology Magazine columnist, Harvard Business Review author and co-author of Deep Tech and the Amplified Organisation, Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. Simon is respected globally for his contributions to customer experience strategy and Deep Tech, having created numerous design methods and frameworks ...

Nov 02, 20221 hr 3 min

Bryan Rutberg, The Power of Love in Business – InnovaBuzz 546

Our guest in this episode is Bryan Rutberg, Founder and Principal of 3C Communications. Through speaking, training, and consulting, Bryan and his company help leaders and organizations turn customers into Lustomers™ - increasing profits, referrals, and other key metrics. Bryan combines his passion for language, 20+ years with HP, McKinsey & Company, and Microsoft, and 11 years consulting to drive results. Bryan and his team work together with clients to find the right words that will reach t...

Oct 26, 20221 hr 1 min

Christy Maxfield, Bringing Empathy and Curiosity to Business Relationships – InnovaBuzz 545

Our guest in this episode is Christy Maxfield, the founder of Purpose First Advisors. She specializes in helping business owners become more confident, capable and resourceful. Christy helps growth-focused business owners build sustainably profitable businesses. Purpose First Advisors believe that building a business should be a bold adventure that creates happiness and prosperity for individuals, families, and communities. Their mission is to help people and communities build generational wealt...

Oct 19, 20221 hr 6 min

Jeremy Pope, Making Sales Conversations Human and Caring – InnovaBuzz 544

Our guest in this episode is Jeremy Pope of Sales Call Overhaul. Jeremy is a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket sales departments. He’s been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. Now, he and his team at The Engine Room help build high ticket sales departments and help smaller business owners repair broken sales methods. In our conversation Jeremy ...

Oct 12, 20221 hr 13 min

Dr Victor Manzo, Owning Your Uniqueness and Sharing Your Gifts – InnovaBuzz 543

Our guest in this episode is Dr Victor Manzo, a former practicing certified pediatric chiropractor who is now a business mindset coach, 3x book author, podcaster and speaker. Vic brings a unique perspective to how we can lead more fulfilled and soul-filled lives through understanding basic truths of one's mind, and how we can truly have your cake and eat it too. Vic has taken his studies of holistic/pediatric chiropractor, energy medicine practitioner, Reiki master/trainer and implemented them i...

Oct 05, 20221 hr 1 min

Dr Ruth Mary Allan, Brain Fit for Work and Life – InnovaBuzz 542

Our guest in this episode is Dr Ruth Mary Allan, an executive coach, trauma coach, professional speaker & trainer. She is the Lead Certified Brain Health Professional in the UK, trained by the Amen Clinics, a Certified Havening Practitioner & Certified High Performance Coach. She is also a Reservist British Army Officer, ski & mountain leader & Trauma Recovery coordinator. In our conversation Ruth talked to me about Optimizing both the hardware and software of our brain. The five...

Sep 28, 20221 hr 5 min

Ana Patricia Bourgeois, Owning Our Gifts and Showing up for Impact – InnovaBuzz 541

Our guest in this episode is Ana Patricia Bourgeois, an Intuitive Business Coach, Podcaster & Published Author. Ana's mission is to help ambitious women entrepreneurs double their sales and increase their revenue without spending extra dollars on marketing or advertising. She believes every woman has the power to be financially free & be their own boss without burn-out, stress, & overwhelm. In our conversation Ana talked to me about Owning our gifts and showing up powerfully online t...

Sep 21, 202256 min

Matthew Cox, Knowing Your Purpose and Values – InnovaBuzz 540

Our guest in this episode is Matthew L. Cox, the leading performance coach in Las Vegas. Matthew has extensive experience in personal development training. Matthew's simple to understand and follow framework has helped hundreds of his clients increase their awareness to their greater purpose, therefore, helping individuals, teams, and organizations reach new heights. Matthew has conducted interviews with the world's leading influences and leaders in human behavior, business, and social change th...

Sep 14, 202246 min

Chad E Foster, The Stories we tell ourselves - InnovaBuzz 539

Our guest in this episode is Chad E. Foster, a motivational keynote speaker, sales/finance leader, and inspirational change agent who works at Red Hat/IBM. He was the first blind executive to graduate from Harvard Business School’s Program for Leadership Development and has been featured with NBC, CBS, Forbes, the Atlanta Journal Constitution, USA Today, and Chief Executive Mag. “People are often surprised at what I was able to achieve in spite of being blind but to the contrary, I feel I am suc...

Sep 07, 20221 hr 2 min

Chandler Walker, Creating a Culture of Care - InnovaBuzz 538

Our guest in this episode is Chandler Walker, founder of Stone Age Fuel. Chandler started his entrepreneurial journey with a brick-and-mortar wellness facility. He then pivoted to an online health practice a year before the COVID lockdowns. After scaling both businesses to the 7 figure level and doing 3000-4000 sales consultations, Chandler was frustrated with the way the sales process was taught. He was tired of the old-school objection handling, aggressive tactics, and salesy attitude taught b...

Aug 31, 202249 min

Seth Silvers, Podcasting and Purposeful Storytelling – InnovaBuzz 537

Our guest in this episode is Seth Silvers, Founder and CEO of Story On Media & Marketing, who help businesses increase revenue through strategic, story-focused marketing. Seth is host of the Small Business Storytellers podcast and his new podcast "The Business", which is being launched this year as a 10,000 piece NFT collection. Story On helps coaches and consultants become known in their niche through podcasting. In our conversation Seth talked to me about Purposeful storytelling putting ou...

Aug 24, 20221 hr 2 min

Kobi Leizerovich, Personalised Customer Experiences with Ai – InnovaBuzz 536

Our guest in this episode is Kobi Leizerovich, the Director of Partnerships APAC, at Namogoo, the world's first Digital Journey Continuity platform, serving over 1,000 e-commerce brands like Dollar Shave Club, Eddie Bauer, and Asics to boost conversion rates and revenue through 'Customer Hijacking Prevention' and 'Intent-Based Promotion' tools. Kobi works alongside some of Namogoo's largest customers and partners across Asia and Pacific markets, and is an experienced sales specialist, with an ex...

Aug 17, 20221 hr 8 min

Kasten Spethmann, What Entrepreneurs can learn from Athletes – InnovaBuzz 535

Our guest in this episode is Kasten Spethmann, of Your Startup Life. Kasten is a retired professional windsurfer, a recovering Venture Capitalist, a non-conforming, near death surviving, adventure seeking, lifelong learning, nomad entrepreneur that now coaches founders (with a focus on athletes that want to become entrepreneurs), with tactical advice, tough love and experiential insight with the hope that she inspires others to break societal expectations, stop sacrificing their true identity/ca...

Aug 10, 20221 hr 7 min

Elle Ballard, The Value of Cross-Cultural Communities – InnovaBuzz 534

Our guest in this episode is Elle Ballard, a certified Leadership and Personal Brand Coach, best-selling Author, and Speaker and founder of the Women of the World Network, where she is building a legacy of powerful women and making a positive mark in the world to benefit all humanity. When Elle came to the U.S. she had to start everything from scratch while supporting her family at the same time. She completed her MBA in Marketing and built a successful marketing career. She left the corporate w...

Aug 03, 202255 min

Craig Lomax, Caring: The Core of Great Leadership – InnovaBuzz 533

Our guest in this episode is business and leadership coach, Craig Lomax. Prior to his career as a coach, he co-founded and directed Rock-N-Water, an adventure camp in California, for thirty years. Craig coaches high performers who want the results with less anxiety and more life. In our conversation Craig talked to me about The core of great leadership is really caring about the people you are serving. Why comparison to others may lead to insecurity or arrogance. Celebrating small wins is import...

Jul 27, 20221 hr 1 min

Mike Wittenstein, Understanding Your Customers' Experience with Active Storytelling – InnovaBuzz 532

Our guest in this episode is Mike Wittenstein, the founder and managing partner at Storyminers. Mike shepherds mid-market companies to higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology. His robust story-driven process helps bring clarity to their stories, strategic plans, brands, reorganizations, customer experiences, and game plans. In our conversation Mike talked to me about Telling engaging stories in a wa...

Jul 20, 20221 hr 9 min

Amit Lakhwani, How to Stand Out in Social Media Marketing – InnovaBuzz 531

Our guest in this episode is Amit Lakhwani, co-founder and managing director of Global Vision Technology, a marketing company focused on driving growth through core principles of innovation. Amit is also co-founder of AppuSocial, a social media scheduler for authentic engagement. AppuSocial can save 10+ hours of time for any Small Business Owner or Social Media Manager In our conversation Amit talked to me about Best practice tips for social media marketing How to stand out by early adoption of ...

Jul 13, 202250 min

Farzad Rashidi, Earning Backlinks through Partnerships – InnovaBuzz 530

Our guest in this episode is Farzad Rashidi, the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass 2M monthly organic traffic. In our conversation Farzad talked to me about Building backlinks through partnerships and adding value Using technology to personalize outreach and begin relationships How to ear...

Jul 06, 202255 min

John Rossman, Lessons and Principles from the Amazon Way – InnovaBuzz 529

Our guest in this episode is John Rossman, the author of The Amazon Way book series, a former Amazon leader and Managing Partner at Rossman Partners. John is an expert leveraging the Amazon leadership principles to help others innovate, compete and win in the digital era. One of the leading innovation speakers, John delivers practical techniques and strategies the audience can apply in their business. John advises leaders on strategy, leadership and digital transformation. John was an executive ...

Jun 29, 202254 min

Roy Osing, Be Audacious and Different OR Be Dead – InnovaBuzz 528

Our guest in this episode is Roy Osing, a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. He is a resolute blogger, keen content marketer, dedicated teacher and mentor to young professionals. As an accomplished business advisor, he is...

Jun 22, 20221 hr 4 min

Tim Redmond, Leadership begins with Leading Self – InnovaBuzz 527

Our guest in this episode is Tim Redmond, CEO of Redmond Growth Consulting, an organization designed to help you grow your profits, grow your business and grow your life through Tim’s innovative coaching process. With his extensive business experience, Tim and his team will bring you through a process to significantly develop your marketing, lead generation, closure rates, cash flow, leadership, decision-making, team-building skills. He is the accountability partner who will keep you focused on ...

Jun 15, 20221 hr 2 min

Rita Roushdy, A Healthy Money Mindset: Abundance on Demand – InnovaBuzz 526

Our guest in this episode is Rita Roushdy, an international award winning money mindset expert and business coach who works with high level women in business, specialising in uncovering unconscious limiting beliefs and supporting them in becoming a powerful magnet for wealth in all areas of their lives. In our conversation Rita talked to me about Being aware of our environment and our feelings in response - owning those feelings How we can upgrade our self-worth Our financial thermostat Lynn How...

Jun 08, 202256 min

Genein Letford, Intercultural Creativity - How to Be Creative Together – InnovaBuzz 525

Our guest in this episode is Genein Letford, Founder and Chief Creative Officer of CAFFE Strategies, LLC. Genein is a national thought leader and creator of the concept of ‘Intercultural Creativity®’. Her 7 Gems of Intercultural Creativity is a leading framework that encourages corporations in their diversity and inclusion development while developing critical cognitive tools for creative thinking. Genein believes creative thinking thrives best in an inclusive environment and she is often called...

Jun 02, 20221 hr 1 min
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