Mike Wittenstein, Understanding Your Customers' Experience with Active Storytelling – InnovaBuzz 532
Jul 20, 2022•1 hr 9 min
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Episode description
Our guest in this episode is Mike Wittenstein, the founder and managing partner at Storyminers. Mike shepherds mid-market companies to higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology. His robust story-driven process helps bring clarity to their stories, strategic plans, brands, reorganizations, customer experiences, and game plans.
In our conversation Mike talked to me about
- Telling engaging stories in a way that places the customer at the centre
- Conscious capitalism, adaptive enterprise, regenerative agriculture and making decisions to benefit all
- Customer experience journey mapping with sketches
Jess Dewell in episode 511 introduced us to Mike.
Listen to the podcast to find out more.
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