A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is to develop really effective co-ordination, not only on the technical level but also in terms of managing consistent stories. In this podcast, PR agency veterans Gillie Tennant, an international public relations service le...
Sep 18, 2023•38 min•Season 1Ep. 8
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of 'freemium' analyst firms means that most analyst value is accessed outside subscriptions. Professionals are using more analyst firms than ever before. To find out more about the Analyst Value Surve...
Dec 12, 2019•46 min•Ep. 12
Immunologist Emily Almond, Influencer Relations' expert on life science research firms, has just completed the Influencer Quadrant for life science firms. The study reviews around ten thousand data points about analyst research about life science topics. In this webinar, Almond discusses the life sciences IQ with Duncan Chapple, who directs all the Influencer Quadrant studies using data from the Analyst Observatory at the Univerity of Edinburgh Business School.
Oct 24, 2018•39 min•Ep. 11
Welcome to my new podcast series. After a break, I'm restarting with Philip Carter (Chief Analyst, IDC Europe). Our conversation is part of the Influencer Insights series I run for Kea Company. One of the main topics discussed on the podcast will be digital transformation and what role analyst firms need to play in helping organizations to develop a different sort of user of the sorts of services, the valuable insight that analysts firms are producing. As an EMEA chief analyst, Philip has a chal...
May 02, 2016•19 min•Ep. 1
Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was the powerful message that David Taylor gave to the Analyst Relations Forum in London in October 2014. Taylor is one of Europe's most respected experts on the topic. Vodafone just appointing David to a senior communications role after a year in which he's led Kea Company's sales enablement work. ...
Dec 22, 2013•13 min
Here's the recording of the November 14th webinar where Ian Scott and Duncan Chapple talk over the Analyst Value Index.
Nov 20, 2013•40 min
In a recent webinar David Taylor, Cisco's former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR. In this 28 minute recording, you can hear David explain what an effective sales enablement process looks like, and answer questions about the way forward.
Sep 27, 2013•27 min
In this twelve minute podcast Kevin Lucas shares his view on how AR managers can help to raise analysts' levels of influence from their natural levels. For more than seven years, following a career as an AR manager, Kevin has led Forrester's research into analyst relations. At a panel of working beyond best practise at the AR Forum on October 3rd, Kevin is able to propose a strong model for influence: that AR is not just influencing analysts (how far that is possible), but also understanding tha...
Sep 18, 2013•12 min
NelsonHall's built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John will give a case study presentation to show how they are responding to the challenge of changes in the way that users are consuming research. For some of the same reasons my colleagues and reviewed in the B2Buyology research, John's colleagues have found the opportunity to help their clients make better decisions by using their time more ...
Sep 12, 2013•13 min
Sep 10, 2013•9 min
The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples' time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled to follow the changes in the analyst industry and in the best practices for influencing sales. To outline these changes, and to help AR people to reorient for the new year, Lighthouse sponsored a free teleconference on Tuesday November 29. During the...
Nov 29, 2011•39 min
Many analyst relations professions might not follow the global trends in equity markets, so Lighthouse organised a discussion between New York City-based advisor Pete Chatziplis from the Transatlantic Business Forum , and Lighthouse director Duncan Chapple . The two MBA graduates both graduated from the University of Manchester in the early 1990s and worked for Deloitte Touche Tohmatsu in the early 2000s. Listen to the podcast below, and read more at Analyst Equity ....
Jun 19, 2011•19 min
In episode one of Telesperience , Teresa Cottam asks Duncan Chapple what analysts are, and why they matter (It's the first interview after the introduction) Contents 0:00 – Introduction 1:39 – What is Telesperience? Darran Clements 7:05 – The changing world of analyst relations Teresa Cottam talks to Duncan Chapple from Lighthouse AR and Gordon Davies from Sun Microsystems 28:15 – Top tips for better AR From Duncan Chapple of Lighthouse AR...
Jan 28, 2011•1 hr 11 min
Marius Jost speaks with Duncan Chapple about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services. This is part of a series of 'top tends' podcasts Marius made for HFN.
Jan 28, 2011•17 min
In the second of two podcasts Ed Gyurko, a European analyst relations guru in the IT services industry, discusses the Gartner Magic Quadrant with Duncan Chapple, founder of Lighthouse Analyst Relations. In this conversation, Gyurko explains the conversations he had with analysts and AR progessionals while researching the Magic Quadrant for an IIAR white paper. He found that, although the MQ is one of the most famous research documents, there are many misunderstanding about the MQ which prevents ...
Mar 27, 2009•25 min
In this podcast, two founders of the Institute for Industry Analyst Relations discuss the Magic Quadrant, one of the most influential pieces of the business research in any industry. In the first of two conversations, Gyurko explains the role of the Magic Quadrant and its influence. Former analyst Duncan Chapple gives his insight into the issues, reflected in a new white paper from the IIAR.
Mar 27, 2009•18 min
