HUNGRY.

James Smith - How To Be F*cking Confident and Why “Traditional Marketing is DEAD”

Honour to sit down and chinwag with Marketing Genius, James Smith. James built a WHOPPA social following through honest, direct, empathetic marketing. Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts. Our conversation is JAM-PACKED with GOLD. ON THE MENU: The Success Paradox: “Never stop doing the things that make you successful, as you get successful“ Billboar...

The Genius Behind The Alcohol Free Movement: Applying Behavioural Economics “Thinking Fast & Slow” to Change Culture FOREVER

Ben Branson founded Seedlip Drinks . Seedlip pioneered the Low to No movement. The Low to No Movement helped more people go sober. More sober people, led to more happier people. More happier people, more productive people. We REALLY don’t understand the power of Sober (just yet) It’s unfathomably enormous. In 50 years, we'll teach kids in school. Going sober is discovering coffee. Going sober is discovering electricity. Going sober is discovering penicillin. Going sober is discovering Nandos Gar...

Espresso: Black Bear Burger, Street Food Stall to Burger Empire (and how you can too)

"We only sold 20 burgers in our first market run." 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here ​ (https://www.linkedin.com/in/danie...

Waitrose CEO: How To Win Waitrose in 7 Easy Ways

It’s Christmas. I’ve stuffed my face all week. Drunk. Don’t know what day of the week it is. And am having some rest as 2025 is going to be HUGE Reposting one of the most downloaded episodes of all time which was recorded 2 years ago with Waitrose. Alas. Back to the left overs Normal service resumes next week 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)...

Espresso: Gary Lavin, "DON'T SKIP SALES"..Sales is Leg Day for Brands

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.co...

The D2C Don: Growing Purdy & Figg £0 to £40 Million in 3 Years Using Behavioural Science Secrets

Why do so many food & drink brands struggle on D2C? Why do MOJU or SURREAL absolutely kill it ? Jack Rubin knows D2C better than anyone I know The D2C Donny Honour to wax lyzzy about how he’s built Purdy & Figg into a HUGE WHOPPA brand Love D2C or love Behavioural Science - you’ll love this ON THE MENU: 1. Charlie Munger’s Lollapalooza Principle for Building HUGE D2C Brands - Business Model - spend X make Y - Allowable cost of acquisition - Contribution on first order - Future order + co...

Espresso: James Watt, BrewDog: Why Price Laddering Is the Most UNDERRATED Growth Hack

James Watt shares why price laddering is the ultimate growth hack most brands ignore. From £1.25 basics to £10 ultra-premium brews, discover how BrewDog uses this strategy to attract everyone—from first-time buyers to hardcore fans. We break down how offering different price points boosts accessibility, creates perceived value, and drives trade-ups to more profitable products. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still...

Ex-PepsiCo Sales Director: 7 Easy Ways Unlock Tesco, Waitrose and Sainsbury’s With Category Management

Book a North Star Demo - by emailing the legend here kieran@northstarbc.co.uk Wanna land Tesco Sainsbury's CoOp or Waitrose & Partners in 2025? Well, my friend, good news listen up. Delighted to welcome Kieran South founder of North Star on to the poddy We chat all tingz Category management Category Management is THE secret weapon you didn’t know you needed The thread from founder vision <> buyer goals <> retail success = build mahoosive brands. Yes, North Star are a poddy sponso...

Espresso: Why Michelin Stars Make F&CK ALL ££ - Unruly Pig founder

Ever wondered what it takes to run a top-rated gastropub? Brendan from The Unruly Pig breaks down why Michelin-starred restaurants often struggle to make money, dealing with sky-high costs for fancy ingredients and skilled chefs⁠. What's super interesting is how they've cracked the code at The Unruly Pig. While fancy Michelin spots might serve 45-60 people on a Saturday night, they're pumping out 100-120 covers⁠. But here's the clever bit - they've actually simplified their menu over time, focus...

Gary Lavin, VITHIT - “I was SKINT…” from Broke to £80 Million Global Drinks Brand

Recently, I’ve had to really really DIG IN. Grind. Grind. Chew glass. Wade in. Full send. Gary delivers a Masterclass in Grit & Sales Our conversation really helped me. I know it’ll help you, too. ON THE MENU: 1. Why going bankrupt is a death by a thousand paper cuts - but it’s the best day of your life too 2. Sell. Sell. Sell. Why too many brands skip Challenger Brand “Leg Day” - you HAVE to get good at sales 3. Why “Denial” is both very good and bad in business + how to use the power corre...

Espresso: How Tarquin’s Gin Turned £50k into a Dream Distillery

Tarquin's Cornish Gin is a perfect example of how passion, creativity, and strategic spending can transform limited resources into a successful food and drink brand.Driven by obsession and love for the craft, Tarquin Leadbetter refused to outsource, instead mastering the distillation process himself. His approach combined resourcefulness—like affordable local branding and budget-friendly equipment from Portugal—with a commitment to quality and authenticity. 📙Download HUNGRY Big Banging Reading ...

James Watt, BrewDog Founder - 17 Years of Billion Dollar Brand Building GOLD in 2 Hours

In 2016, I read Business For Punks. One of the greatest business books of all time. And, a huge inspiration to start HUNGRY. Total honour to sit down with James Watt , BrewDog founder This is a F*CKING BANGER!!!!!! Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras. ON THE MENU: 1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 2. Why Good founders solve problems, but Great Founders use ...

Espresso: Alex Smith, No Bullshit Strategy: The SECRET Link Between Brand Strategy and Storytelling ITSU and Apple

https://podcasts.apple.com/gb/podcast/alex-smith-the-strategy-expert-and-no-bullshit/id1537239469?i=1000659223965 Listen to the full episode here 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 -------------...

9 Bonkers Ways The Unruly Pig Became The UK’s No.1 Voted Pub After a Fire Burned Down Their Pub “We are COMPLETELY F*CKED”

The Unruly Pig is The UK’s Best Pub 🐷 Number 1 & Winner – UK Top 50 Gastropubs Awards 2024 🍺 National Restaurant Awards 2024 Top 100 -#56 🐷 GQ Magazine Food & Drinks Awards 2023 – “Best Pub” 🍺 Taste of East of England Awards 2023 – Winner & Gold Award 🐷 The Sunday Times-Best Sunday Roasts in the UK 2024 🍺 The Good Food Guide 2024 – “Britain’s 50 Cosiest Pubs” The food is slap-bang, full-sha-bang STONKINGLY delish. Brendan Padfield, Unruly founder, is a wonderful human. Garrulou...

Espresso: How the 'Doom Bar Effect' Took Tarquin’s Gin from Local Legend to £10M National

Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom Bar effect" - based on the small brewery born on the North Cornish coast that scaled to become the UK's best selling cask and bottled ale. Key Takeaways: you can market to a national audience on a local ...

How School of Wok Bounced Back from Tesco, Sainsbury’s, Waitrose SCREWIN Their Brand

In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent Garden So huge, so forward thinking Tesco , Sainsbury's , Waitrose & Partners come knocking. Suddenly, School of Wok launches into 1200 stores Happy days? Right? Well, that’s when it started to go wrong (all revealed in our conversation) Thankfully, Jeremy Pang is a total legend. Relentlessly resourceful. Go getter-grafter. Deal maker. Grit-graft, twist-turn, plot-pivot, Jez, got School of Wok back on it’s feet Charlie...

Espresso: YumBug Founder's Life Changing Hack to Fundraise Millions (super quickly)

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.co...

Tarquins Gin Founder: The Unconventional Brand Building Playbook DIAGEO Wish They Knew About

Tarquins are a brand I adore. A brand who followed no “rules”. Tarquin turned beautifully constrained budgets from headwind to tailwind They’ve built a WHOPPAAA business, by not focusing on London. Distribution Density> Distribution Breadth Brand Depth > Brand Awareness Die Hard Fans> Meek Fans LOVED this episode. ON THE MENU: The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you don’t have a business if you can’t hit 40% gross margi...

Espresso: "Your Brand is NOTHING Without These" BOTIVO's 4 Essential Pillars of Brand Story

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.co...

How Black Bear Burger Use Behavioural Economics to WIPE OUT Five Guys & Shack Shack

I remember the day with marble-polished clarity. The day I sodomised my first Black Bear Burger Brixton. 2020. In the strangled-mangled shackles lockdown, at my mates on Efra road. A celestial chubby steaming parcel of joy arrived. Lip-smackingly, soul-spankingly, face-melting YUM. My fave Burgus in London, and Stew is an absolute G ON THE MENU: Packvertising Genius: How Black Bear Burger turned their Deliveroo packaging into a Storytelling Machine Surviving Crispy Chips Crisis: How BBB solved t...

Espresso: Will Storr, The Status Game Author: Why Your Food & Drink Brand Is Ruining Your Identity?!

📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.co...

Seth Godin: All His Food & Drink Strategy Secrets in a 57 Min Conversation

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin. We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brands Tony’s Chocolonely vs. Cadbury’s Blank Street Coffee vs. Starbucks Nespresso vs. Kenco Farmers Markets . Supermarket Lettuce Teaser below, fully eppy Monday morning ON THE MENU: David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise...

Espresso: Seth Godin Heinz Ketchup's One Marketing Secret

Espresso: Unveiling The Hidden Marketing Genius of Heinz Ketchup

Listen to the full episode here

BOTIVO’s 12 Unusually Lavish Brand Building Principles That Could Change Your Life

a brand building master class like you've NEVER head before Botivo Drinks | B corp are one of my fave brands The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZY You're in for an ABSOLUTE TREAT ON THE MENU: 1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation 3. Make something your CONSUMERS ACTU...

Espresso: How To Wipe Out Aperol Spritz This Winter (2x your revenue with half the volume)

FULL EPISODE: Apple Spotify Youtube 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk...

Espresso: Alex Smith, No Bullshit Strategy: MOJU and Oatly Strategy Secrets (shhhh keep quiet)

Listen to the full episode here 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me ...

The Challenger Founder's Photographer: Unusual Lessons You’ve Never Been Told From Jamie Laing, Tom Straker, Reece James

Art vs. Commerce: How Elspeth balances creative freedom with business realities. Photographer Elspeth Vincent's journey, highlighting her artistic development and the business lessons she learned. Early Inspirations: Elspeth’s family influences and initial artistic explorations. Role of Mentorship: How photographers like Hanina shaped Elspeth’s growth. Finding a Unique Style: What makes Elspeth's style distinct and how experimentation helped. Overcoming Imposter Syndrome: Strategies Elspeth used...

Espresso: Will Storr, Why 3* Michelin Restaurants Have Completely Ruined Food

FULL EPISODE: Youtube Apple Spotify 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 --------------------------------- 🤝 Let's Connect! ►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk...

Jack Stein: Life and Travel Lessons from Rick Stein, Captaining The Stein Ship into Future Waters, Vanilla Bass & The Dangers of 1% Improvement, Surfing and Cooking

Absolutely LOVED this conversation. Jack is well-traveled, well-read and well-fed. Whipper-smart and great fun. Perfect ingredients for a perfect conversation partner. Our conversation oozed and grooved from Surfing to Sauces, Bad Bosses to Best MBA’s Jack’s taken the reigns from Rick and is captaining the Stein Ship into future waters. You’re in for a treat. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from...