Espresso: How the 'Doom Bar Effect' Took Tarquin’s Gin from Local Legend to £10M National
Episode description
Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom Bar effect" - based on the small brewery born on the North Cornish coast that scaled to become the UK's best selling cask and bottled ale.
Key Takeaways:
- you can market to a national audience on a local Level
- market locally and then follow everyone back to their home
- brand awareness builds meek fans
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