Tarquins Gin Founder: The Unconventional Brand Building Playbook DIAGEO Wish They Knew About

Nov 11, 2024•2 hr 32 min•Ep. 237

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Episode description

Tarquins are a brand I adore. A brand who followed no “rules”.

Tarquin turned beautifully constrained budgets from headwind to tailwind

They’ve built a WHOPPAAA business, by not focusing on London.

Distribution Density> Distribution Breadth

Brand Depth > Brand Awareness

Die Hard Fans> Meek Fans

LOVED this episode.

ON THE MENU:

The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you don’t have a business if you can’t hit 40% gross margin”
How Tarquin Mastered the Art of Timing: Timing is Tailwind, but you need to be in the water to catch the wave
Sell, Sell, Sell: How Tarquin got the brand off the ground hustling to pubs in Cornwall
Distribution Density: Why Tarquins constrained their distribution to Cornwall for 5 years
Seth Godin’s Purple Die in Swimming Pool vs Ocean: why Tarquins opened 7 retail stores Brand Depth > Brand Awareness
The Doombar Effect: how to market to a national audience on a local level
Margot Robbie & Pimms: 4 Ways Tarquin would reinvent Pimms to make it BOOT OFF in USA and Australia
Permission marketing: How Tarquins use email to build a HUGEEEE D2C channel
Why momentum solves a lot of problems
Perry Haydn Taylor Packvertising: Why Tarquins focused all their beautifully constrained budgets on the bottle

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