David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
May 22, 2020•6 min
Mike Montague interviews Clint Babcock on How to Succeed at Three Hidden Traits of Successful Salespeople In this episode: Best attitude, behavior, and technique for How to Succeed at Three Hidden Traits of Successful Salespeople Hidden trait number one: Patience What is patience? Hidden trait number two: Empathy Hidden trait number three: Being Skeptical How to put all three traits together Clint’s favorite Sandler rule The How to Succeed Podcast is a public and free podcast from Sandler Traini...
May 18, 2020•22 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
May 15, 2020•5 min
Mike Montague interviews Sandra Crozier-McKee on How to Succeed at Emotional Intelligence In this episode: Quick takeaways: Best attitude, behavior, and technique for How to Succeed at Emotional Intelligence What is emotional intelligence? Good and bad attitudes regarding EQ What to do with your emotions and the emotions of your clients Develop new neural pathways We have an obligation to be aware of the emotion we bring to sales Is EQ more important than IQ? Sandra’s favorite Sandler rule and q...
May 11, 2020•21 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
May 08, 2020•6 min
Mike Montague interviews Terri Trespicio on How to Succeed at Finding Your Voice and Your Audience Terri Trespicio is an award-winning writer, speaker, and brand advisor, and works with individuals and organizations to help nail their messaging and engage clients, customers, and fans. Her TEDx talk, “ Stop Searching for Your Passion,” has earned more than 4 million views. She was recently named by Hubspot as one of the “Top 15 female speakers who are killing it” (she came in at #2—Oprah was #8),...
May 04, 2020•39 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
May 01, 2020•7 min
Mike Montague interviews Sandler trainer, Bill Morrison, on How to Succeed at Remote Training with your sales team. In this episode: Best attitude, behavior, and technique on How to Succeed at Remote Training Remote training is not just doing your regular training online Get clear on where your people are now, and where you want them to be Remote learning is about helping people change The difference between knowledge transfer presentations and real training Make it relevant and participatory Tr...
Apr 29, 2020•23 min
Mike Montague interviews Nancy Gaines on How to Succeed at Productivity as a Business Owner. In this episode: Productivity is much more than time management Do you have a “to-do” list or a “priorities” list? Good and bad attitudes on productivity What to do once a week A great alternative to “going for coffee” Why Sunday night is so important When to outsource in your business and personal life Your “Power Hour” Get “100 Proven Systems You Need to Boost Results” at www.nancygaines.com/systems Na...
Apr 27, 2020•21 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Apr 24, 2020•6 min
Mike Montague Interviews Jody Williamson on How to Succeed at Ethical Selling During the Pandemic In this episode: Best attitude, behavior and technique to Succeed At Ethical Selling During the Pandemic Williamson’s Ethical Selling Model and Philosophy Applied to the Pandemic It’s unethical to sell someone something they don’t need It’s unethical to not sell someone something that does have a need Authenticity when selling a product is key There are people who need YOUR product Know what type of...
Apr 22, 2020•30 min
Mike Montague interviews David Brown on How to Succeed with the Sales Software of the Future. Find David Brown on Linkedin: https://www.linkedin.com/in/davidbrown07/ Learn more about Sentia at: https://sentiacorp.com/ In this episode: What is the Sales Software of the Future? The difference in the use of software for the over 50 and the under 50 crowd Huge turnover of salespeople could be decreased with the right software What should be done by a salesperson and what could be done with software ...
Apr 20, 2020•22 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Apr 17, 2020•5 min
Mike Montague interviews Mike Crandall about how to succeed at prospecting during the pandemic. In this episode: What some people mean when they say you shouldn’t sell during a crisis The right attitude to prospect the right way, right now It’s unethical to sell someone something they don’t need – but it’s also unethical to not sell them something they do need Remind yourself that you aren’t prospecting and selling everyone Mindset, intent, and goals will help you get better at prospecting Diffe...
Apr 15, 2020•26 min
Mike Montague interviews Bob Burg on How to Succeed at Being a Go-Giver. Find Bob at https://thegogiver.com/ . In this episode: What does it mean to be a Go-Giver? What selling really is Being a great salesperson is NOT about you Are you selling as a commodity or a resource? What do you do with a client who just wants to take from you? Don’t give someone you just met an elevator pitch Questions to ask someone you just met How to get a mentor Find the system that works for you Best attitude, beha...
Apr 13, 2020•34 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Apr 10, 2020•5 min
Mike Montague Interviews Corey Petree on How to Succeed at Making Good Video. In this episode: Best attitude, behavior, and technique for how to succeed at making good video Why video? Video connects differently What should you get clear on before you even start to make a video? What does it mean that your video has to have a story or a brand? Tips for creating a good video on your own How to choose a video content company Corey’s favorite rule Learn More about Corey Petree and Story Store Media...
Apr 06, 2020•23 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Apr 03, 2020•7 min
Mike Montague interviews James Abraham on How to Succeed At Selling During a Crisis. What you and your sales team can do to keep selling during the coronavirus crisis and physical distancing. In this episode: Best attitude, behavior, and technique to succeed at selling during a crisis How uncertainty relates to sales There are still people buying right now What you can do right now to drive your business forward Actions/behaviors we should take during this chaotic time When to use personal commu...
Apr 01, 2020•20 min
Mike Montague interviews Ron Emma on How to Succeed at Taking Sandler Training. In this episode: How Sandler Training can impact every part of your life How Sandler Training changes your sales process It’s fun to tell a prospect “I don’t think we’re a good fit” Daily behaviors matter Use the video feature in all your Zoom calls – it makes a difference How to deal with pricing and procurement Ways to continuous improvement Ron’s favorite one-liner Best attitude, behavior, and technique for How to...
Mar 30, 2020•23 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Mar 27, 2020•6 min
Mike Montague interviews, Sandler author and director of Leadership for Organizational Excellence, Dave Hiatt, about How to Succeed at Leading During Rapid Change Get Dave's book on communicating with skill or The Road to Excellence at Amazon or the Sandler Shop . In this episode: Based on how to succeed at leading during rapid change, what is the best attitude, behavior, and technique to use? What it means to lead during rapidly change in times like these You need to re-evaluate goals and work ...
Mar 23, 2020•18 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Mar 20, 2020•6 min
Mike Montague interviews Andrew Gregson on How to Succeed at Pricing Your Products and Services. In this episode: How and why Andrew got into pricing – and the multiple ways to do pricing More people underprice than overprice Negative and positive beliefs about pricing Who makes the decisions on pricing? The story of the Corvette and the Mustang How to know if you have a pricing problem The price waterfall His favorite pricing model for services and intangibles You need an exit strategy Favorite...
Mar 16, 2020•23 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Mar 13, 2020•4 min
Mike Montague interviews Mike Michalowitz on How to Succeed at Putting Profit First. In this episode: What is Profit First? What is the attitude of Profit First? Apply personal financial ideas to your business to create Profit First Goals plans and actions to take to run your business this way Use a “bank based” system The Savannah Banana story A guarantee to drive profitability in your business – starting tomorrow – in two steps Should you interview potential salespeople at 3am? Best attitude, ...
Mar 09, 2020•24 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Mar 06, 2020•4 min
Mike Montague interviews Antonio Garrido on How to Succeed at Ride-Alongs. Check out Antonio's book, The 21st Century Ride-Along, at: https://shop.sandler.com/category/books In this episode: The purpose of Antonio’s book about doing ride-alongs the Sandler way There are many different types of ride-alongs now Some good and bad attitudes for ride-alongs Good sales managers want their salespeople to succeed and have a great ride-along Coaches watch their players perform, shouldn’t good sales manag...
Mar 02, 2020•26 min
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them . This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop , as well as, the companion books, Sandler Success P...
Feb 28, 2020•4 min
Mike Montague interviews Nema Semnani on How to Succeed at Team Selling. In this episode: What is Team Selling? Attitude for selling as a team compared to selling as an individual Identify what role each person will play before going on the sales call Ask the prospect to explain to the team how we got to this point of the sales process Techniques for allowing the right people to talk at the right time Common problems/opportunities in team selling Nema’s favorite rule for team selling Best attitu...
Feb 24, 2020•22 min
