How to Build a Sustainable Music Career and Collect All Revenue Streams - podcast cover

How to Build a Sustainable Music Career and Collect All Revenue Streams

How to Build a Sustainable Music Career and Collect All Revenue Streams is the podcast version of Emily White's #1 Amazon best-selling book. White brings each chapter of the book to life with handpicked world-class guests including Bon Iver's Justin Vernon, Imogen Heap, Kam Franklin of The Suffers, Warped Tour Founder Kevin Lyman, legendary attorney Donald S. Passman, Patrick Sansone of Wilco, and more. Host, Author, and Creator Emily White has been the forefront of the modern music industry throughout her career. She is a Partner at Collective Entertainment and Founder of #iVoted Festivals.
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Episodes

S3.3/E43: Get Your Business Affairs Together w/ Cosynd CEO Jessica Sobhraj

Before you hit the studio it's crucial that you have agreements in place for your producer, players, co-writers and anyone who sets foot in said studio. This episode breaks down how to do just that, whether you have a budget or not, by interviewing Cosynd CEO Jessica Sobhraj whose company provides simple legal agreements built for music. Let's do this! This episode is brought to you by ⁠⁠⁠⁠⁠⁠ Downtown Music ⁠⁠⁠⁠⁠⁠ , whose mission is to shift the power center of the music industry into the hands ...

Aug 14, 20231 hr 28 min

S3.2/E42: Pre-Recording Marketing Foundation w/ Community.com's Head of Music - Erica Fagundes

How do you build a sustainable music career? You start by making great art, which we covered in the previous episode. The other component is to collect as much direct to fan contact information from your audience as possible, ideally in the form of their mobile phone number. This episode explains how to do just that with Community.com, which is the go-to platform to text your fans about your music, shows & more and was built for musicians. We do so by digging in with Community's Head of Musi...

Aug 07, 20231 hr 34 min

SEASON 3 PREMIERE! - S3.1/E41: Get Your Art Together w/ Namel "TapWaterz" Norris at NY Music Month

We're back! I'm SO thrilled to share this season with you, which was recorded live at Tower Records' new Tower Labs in Brooklyn for New York Music Month. Episodes will drop weekly for this season w/ full video available for free on Spotify. To kick things off, we're starting at the beginning by discussing how to "Get Your Art Together" w/ Namel “TapWaterz” Norris who is a paraplegic hip hop artist that uses music to speak out against social injustices and encourage people to never give up. He ha...

Jul 31, 20231 hr 19 minSeason 3Ep. 1

S2.14/E40: SPECIAL EPISODE w/ beatBread - Get Funding. Stay in Control.

We're back already! Welcome to a special episode where we're highlighting the great work beatBread is doing to pay artists cash advances for streaming royalties with the artist / rights holder maintaining full control and all rights. Matthew is a major label veteran who, along with beatBread CEO & Co-Founder Peter Sinclair, realized that many artists weren't using labels' services. They needed the cash advance to hire the services of their choice. beatBread solves this problem by providing c...

May 22, 202356 min

SEASON FINALE - S2.12/E39: When Do I Need an Attorney, Business Manager and/or a Manager? Defining an Artist's Traditional Team w/ Erinn Knight

We did it! You now know how to release your music in a sustainable manner for the long-term, while ensuring you're not missing a single revenue stream along the way. But what happens when it all becomes too much? This episode breaks down traditional industry roles while also showing you how to mix & match team members to create a custom team built for your career. To do so we chat with the powerhouse that is Erinn Knight - President of Build Your Own Dreams, Co-Owner of INVT Only & so mu...

May 19, 20231 hr 49 min

S2.11/E38: Repeat & Grow w/ Oscar Winner John Ridley

We did it! You've made it to the end of your first sustainable release cycle, while ensuring you're not missing any revenue along the way. Now what? It's time to go back to the beginning to deduce when you're "ripe" & ready to record. However, this should be empowering as you will learn this information in a deeper & more meaningful way each & every time you release music. Soon you'll be able to share this knowledge with musician friends in your life. But when is it time to wrap up a...

May 15, 20231 hr 36 min

S2.10/E37: Revenue Stream Checklist w/ Lachi

This episode covers all revenue streams owed to you if you write, record / release music, play live & more. To do so, Host Emily White goes deep w/ Lachi on how she has got to where she is today as well as how she specifically collects on all of her revenue streams. Lachi is an award-winning creative artist, performer, Grammys Board Governor & Founder and President of the U.N. recognized RAMPD.org–a global network of musicians with disabilities. Born legally blind, Lachi uses her platfor...

May 12, 20232 hr 12 min

S2.9/E36: Merch Re-Con w/ Ambient Inks Christopher Moon

Cruising right along since you've gotten your art together, have released your music & are prepping for live appearances. Merchandise or "merch" can be a lucrative revenue stream - if you're savvy about cost of good sold & more. To go deep on all things merch Host Emily White chats with Ambient Inks' & longtime artist manager Christopher Moon. Happy listening & learning! Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years...

May 08, 20231 hr 42 min

S2.8/E35: Your Live Strategy & Efficient Touring + How Festivals Are Booked w/ Pabst Theater Group's Matt Beringer & Summerfest's Scott Ziel

Host Emily White used to be a global tour manager. This episode teaches you how to book & promote your shows as effectively as possible as well as how to get booked on festivals. This episode also covers key vocabulary terms from the live industry that you need to know. While also sharing how artists are paid for live performances, how to land support / opening slots in addition & what booking agents are looking for. To do so Emily chats with Matt Beringer - COO & a Partner at Pabst ...

May 05, 20231 hr 59 min

S2.7/E34: How to Market with or without a Budget w/ Evan Rytlewski

Your music is out! Now what? It can be overwhelming to wade through the variety of options available for promoting your music. That said, if hiring the same promo team always equaled success, than everyone would follow that exact path. This episode navigates the promotional tools that are available to you. As well as how to work most effectively with a promo team if you have access to one. To do so, Host Emily White chats w/ veteran music journalist Evan Rytlewski on what works & what doesn'...

May 01, 20231 hr 56 min

S2.6/E33: Setting Up Your Release & Distribution Plan w/ CD Baby's Chief Revenue Officer - Christine Barnum

It's time to release your music! But how do you do so to maximize revenue? Your fans want to support you in the best way possible, but they don't know how if you don't tell them. We covered launching a pre-order in S2.2/E29 of this season, Pre-Recording Marketing Foundation, so you should already be monetizing your music before it's even out. When release day is here, Host Emily White reminds that you'll collect the most fan data for longterm monetization & receive the highest profit margins...

Apr 28, 20231 hr 45 min

S2.5/E32: Music Publishing Isn't Scary or Confusing + How to Land a Sync Placement w/ Songtrust's Julia Pernicone

Music publishing has struck fear into the bones of countless songwriters / artists & music industry professionals. But there is truly no need! Our goal is for you to clearly define what music publishing is & how to collect on it IN FULL. Music publishing is the #1 missing revenue stream Host & Author Emily White sees when meeting with & talking to musicians at all ages & stages of their careers. To solve this Emily sits down w/ Songtrust's Julia Pernicone to discuss this cruc...

Apr 24, 20231 hr 50 min

S2.4/E31: How to Record With or Without a Budget w/ Ana Ochoa

It's time to record! The digital revolution has leveled the playing field with regard to accessing recording tools. But with such a wide array of options, it can be overwhelming to know where to begin, as well as know when a recording is finished. Or is it ever? To guide us through all things recording, Host Emily White chats in-depth with Ana Ochoa - a Colombian born international singer/songwriter, music producer, multi-instrumentalist, and sound engineer with degrees in Sound Engineering from...

Apr 21, 20231 hr 39 min

S2.3/E30: Get Your Business Affairs Together & Fair Compensation w/ Karl Fowlkes, Esq.

Welcome back to the world's #1 global Music Business podcast! Today we talk w/ Billboard 2023 Top Music Lawyer Karl Fowlkes, Esq. on everything you need to know about the legalities of writing, recording & releasing music. We also delve into Karl's extraordinary career as Managing Partner of The Fowlkes Firm, Co-Founder / COO of EVGLE & so much more. Tune in to learn how to handle songwriting splits and group / band agreements. As well as how to pay producers, players, engineers, arrange...

Apr 17, 20231 hr 38 min

S2.2/E29: Pre-Recording Marketing Foundation: Text / Email List + Social Media w/ Kennita Hickman

You've gotten your art together, which is no easy task. Congrats! Before you hit the studio it's crucial to ensure you have the tools in place to build your audience so they're ready when the time comes to release your music. While also ensuring your data collection & marketing platforms are set up before your release, so you're not scrambling to set everything up when your music is out. To navigate this & more, host Emily White chats with the force that is Kennita Hickman - Chief Cultur...

Apr 14, 20231 hr 23 min

Season Two Premiere!: Get Your Art Together w/ Vernon Reid of Living Colour (S2.1/E28)

We're back for Season Two of How to Build a Sustainable Music Career & Collect All Revenue Streams! Thank you for making this the #1 Music Business podcast globally . Your support from Australia to Africa & beyond truly means to world to us. We look forward to visiting as many of you as possible in the coming seasons! In the meantime, we're pleased to share the premiere of Season Two, recorded live at Oscar winner John Ridley 's Nō Studios in host / author Emily White 's home city of Mil...

Apr 10, 20231 hr 19 min

E27: *Bonus Episode* SEASON FINALE: Fun w/ NFT's, TikTok, & Twitch via Karen Allen

We did it! Host and Author Emily White truly feels we've covered the modern music industry, now including questions from you that we didn't cover in the episodes bringing to life the chapters from the book this podcast is based on. To wrap the season we're thrilled to cover the final audience question that has been posted to Emily: "Are NFT's good or bad?" The short answer yet another question: like anything we create - is it compelling? To dig in on all things NFT's, whether you have no idea wh...

Feb 15, 20221 hr 20 minSeason 1Ep. 27

E26: *Bonus Episode* How to Be a Touring Crew Member w/ Noamme Elisha (Broken Social Scene, Sylvan Esso, Courtney Barnett, Tame Impala) & Jeff Maker (All Time Low, Dresden Dolls, Dropkick Murphys)

This is the second of three bonus episodes to wrap the first season of The How to Build a Sustainable Music Career and Collect All Revenue Streams Podcast! Host and Author Emily White was a global tour manager from ages 20-23. The touring crew world is a family that White cherishes deeply but realized there aren't always formal resources with basic information on what industry standards and norms are for those who dream of becoming a touring crew member. To share this information White interview...

Feb 07, 20222 hr 7 minSeason 1Ep. 26

E25: *Bonus Episode* How to Be a Session Musician w/ Brian Viglione (The Dresden Dolls, NIN, Violent Femmes, etc.)

This podcast, and the book it's based on, is written for the perspective of the musician who writes, records, and performs live. However listener Brian D wrote to Emily and asked how he can move his career forward without being a songwriter. He said, "I am a drummer trying to get my name out there to bigger artists." And thus this bonus episode titled "How to Be a Session Musician" was born. Host and Author Emily White immediately thought of her longtime friend, Brian Viglione, for this episode....

Jan 31, 20222 hr 25 minSeason 1Ep. 25

E24: Afterword

We did it! Host and Author Emily White truly feels we have covered all aspects of building a sustainable music career and collecting all revenue streams. We're forever grateful to you for listening! And we're not done yet! Both Emily and a listener had ideas for two additional episodes that cover "How to Be a Session Musician" and "How to be a Touring Crew Member." So we hope you enjoy this "final" episode of the season, but stay tuned for two bonus episodes dropping soon! Want to pick up the bo...

Dec 13, 202132 minSeason 1Ep. 24

E23: Amaechi Uzoigwe - Co-Manager of Run the Jewels, Co-Founder of Studio A, Investor & Advocate

Amaechi Uzoigwe's resume / CV speaks for itself as Co-Manager of Run the Jewels, Co-Founder of Studio A, an investor, advocate, and more. But to host Emily White, he is pure inspiration as a human being. This is a candid conversation on Amaechi's career and rise to becoming one of the top managers and most respected minds in the industry. However his journey has been far from a straight and narrow path. Settle in to learn how getting out there to do the work, and always doing right by artists, c...

Nov 04, 20211 hr 18 minSeason 1Ep. 23

E22: When Do I Need an Attorney, Business Manager, and/or a Manager? Defining an Artist's Traditional "Team" w/ Randy Nichols

We did it! You now know how to build a sustainable music career and collect all revenue streams. However, help is always appreciated! In this episode Host Emily White interviews a longtime, yet very modern manager, Randy Nichols. Emily and Randy break down artist management and the ancillary team members that surround an artist. Important note!: *Many* music industry folks listen to this podcast and have read the book it's based on. The point is - we're all learning and growing together. It's im...

Sep 14, 20212 hr 11 minSeason 1Ep. 22

E21: Repeat & Grow w/ Artist Nikki Hill

This is the second episode where Host Emily White interviews a handpicked artist to discuss the concept of the book this podcast is based on, in particular Chapter 11 - Repeat & Grow! As we've *just* about covered the entire modern music industry, now it's on you to go back to Chapter 1 (Get Your Art Together) to begin the process again. This episode takes you through Artist Nikki Hill's journey, who has been doing just that. Nikki Hill has created a path outside of the norm and molding her ...

Sep 07, 20212 hr 5 minSeason 1Ep. 21

E20: Repeat & Grow w/ Kam Franklin of The Suffers

We did it! This podcast has now covered all steps in building a sustainable music career and collecting all revenue streams. Now what? At some point, you will feel your current project wrapping up. You know in your heart and soul when it's time to begin again. Although such a thought can feel daunting, know that you're going to get better at and learn this information in a deeper way every time you go through this process. This episode reviews all past steps that we've covered in building a sust...

Aug 27, 20212 hr 13 minSeason 1Ep. 20

E19: Revenue Stream Checklist with Artivist Steff Reed

Today’s episode ensures you haven’t missed a single revenue stream we’ve discussed to-date! Host Emily White reviews all revenue streams you should be collecting on if you write, record / release, and play music live. If not, you’re missing out on money! To dig in deeper, Emily then interviews musician, educator, and activist Steff Reed. Reed has gained national acclaim as a producer and songwriter having worked with the likes of Trey Songz, Jhene Aiko, Eric Roberson, Swizz Beatz, Kenny Lattimor...

Aug 16, 20211 hr 36 minSeason 1Ep. 19

E18: Merch Recon w/ Artist Julia Nunes

Artist, Musician, Songwriter, and Entrepreneur Julia Nunes defines building a sustainable music career in many ways. One of which is her understanding of the importance of "merch," or merchandise, and the powerful connection it can create with fans. This episode shares best practices on what has worked for Julia on merch at shows, online, and beyond. Host Emily White also interviews Julia on her career through the lens of the book this podcast is based on. Follow Julia on Instagram @JuliaNunesMu...

Aug 03, 20212 hr 25 minSeason 1Ep. 18

E17: Your Live Strategy & Efficient Touring Part Three - Warped Tour Founder Kevin Lyman

Kevin Lyman is The G.O.A.T. (greatest of all time) to host Emily White. Kevin is founder of The Vans' Warped Tour and is currently a professor at The University of Southern California. There are many big “names” in the music industry. But Emily has been fortunate to get to know Kevin and all that he does to mentor the next generation of musicians and those who support them. As well as his tireless passion to support non-profits both in the music space and beyond. In this episode Kevin and Emily ...

Jul 26, 20211 hr 4 minSeason 1Ep. 17

E16: Your Live Strategy & Efficient Touring Part Two - Live Streaming w/ Mandolin CEO Mary Kay Huse

Live streaming was a technology that existed prior to the pandemic. However, the space has since exploded with investment, giving artists new options and tools to connect with their fans. With in-person shows now returning, how can these new innovations create a hybrid model to reach even more fans who might not be able to attend traditional concerts? We explore this and more with Mary Kay Huse, the visionary Co-Founder and CEO of Mandolin, which is one of the top webcasting companies leading th...

Jul 19, 202147 minSeason 1Ep. 16

E15: Your Live Strategy & Efficient Touring w/ CAA's Akin Aliu

Host Emily White used to tour manage and this episode is the first of three that will cover live performances and touring. Guest Akin Aliu is a booking agent at CAA, or Creative Artists Agency - one of the largest talent agencies in the world. Emily and Akin break down how to book and promote shows, what a booking agent does and is looking for, as well as how to maximize all aspects of your live career both on the road and via livestreams. Here we go! Artist Growth is a platform that simplifies ...

Jul 11, 20211 hr 25 minSeason 1Ep. 15

E14: How to Market With or Without a Budget w/ Melissa Garcia

Melissa Garcia is a Founding Partner at Collective Entertainment and Host Emily White’s business partner. Melissa also serves as the Chief Marketing Officer of #iVoted Festival . In this episode Melissa and Emily cover FOMO or “fear of missing out” in the age of Instagram and what to do about it, how to announce your release effectively, social media best practices, maximizing Spotify and Pandora, as well as modern PR whether you have a budget or not. Additionally Melissa and Emily break down ra...

Jul 04, 20211 hr 32 minSeason 1Ep. 14
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