E16: Your Live Strategy & Efficient Touring Part Two - Live Streaming w/ Mandolin CEO Mary Kay Huse
Episode description
Live streaming was a technology that existed prior to the pandemic. However, the space has since exploded with investment, giving artists new options and tools to connect with their fans. With in-person shows now returning, how can these new innovations create a hybrid model to reach even more fans who might not be able to attend traditional concerts? We explore this and more with Mary Kay Huse, the visionary Co-Founder and CEO of Mandolin, which is one of the top webcasting companies leading the charge.
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Artist Growth is a platform that simplifies music industry operations by offering tools for event planning, financial tracking, tour coordination, and project management. It integrates various aspects of business management into a centralized system, enhancing collaboration and efficiency for artists, managers, record labels, and production teams.
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CREDITS:
Creator, Executive Producer, Producer, & Host: Emily White
Engineer: Nathan Cain
Music: Matthew Wang
Sponsorship: i[email protected]
Graphics: Neelu Mohaghegh