Part three of our distribution episodes explores digital distribution companies such as The Orchard, Redeye, and of course Symphonic which today’s guest Nick Gordon is the GM of in New York City. He additionally serves as Symphonic’s Chief Client Officer. Today we’re going to explore the inner workings of this form of distribution as well as the physical distribution of CD’s and vinyl. Host Emily White also explains what SoundExchange is and why now is the time to sign up if you haven’t already....
Jun 27, 2021•1 hr 5 min•Season 1Ep. 13
In the previous episode, Host Emily White discusses the importance of "direct to fan" distribution as the foundation of building a sustainable music career. The next step on a musician's journey is to distribute to "DSP's" or digital service providers - e.g. Spotify, Apple Music, Tidal, Deezer, etc. In the book this podcast is based on, Emily explains when artists should use CD Baby and when Tunecore is the right fit. Since its publication Emily has been asked by musicians how DistroKid fits int...
Jun 20, 2021•2 hr 50 min•Season 1Ep. 12
"Direct to fan" distribution is the foundation of building a sustainable music career. Technology companies are the most valuable entities in the world. Why? Because they have all of our data. Musicians and creators need to view themselves through this lens, instead of just giving their fans' data away to technology companies without knowing who is listening to their music. Musicians can do this by collecting as many email addresses and mobile phone numbers as possible to communicate with their ...
Jun 13, 2021•1 hr 18 min•Season 1Ep. 11
Lauren Ross is an incredibly talented sync pitching representative, music supervisor, musician, and more. She has managed St. Vincent, launched Kill Rock Stars' licensing division and founded Terrorbird Media's sync pitching department. In this episode, Host Emily White interviews Lauren, taking listeners through steps that put musicians in the best position to land a "sync" placement. “Sync” is short for synchronization, which is when music is synchronized with picture - examples used in film, ...
Jun 06, 2021•2 hr 10 min•Season 1Ep. 10
Music publishing has brought fear and confusion to many songwriters over the years. And Host Emily White understands why! There are horror stories of songwriters signing their publishing rights away for a nominal advance in the 20th century, only for their catalog to go on to make millions. But first, what *is* music publishing? And how do you collect on it? The good news is, music publishing is more simple than you might think, and the modern music industry offers ways to collect on that revenu...
May 30, 2021•1 hr 9 min•Season 1Ep. 9
All songwriters need to sign up for a performing rights organization or "P.R.O." in their country. Unfortunately Host Emily White has met many songwriters who have been fearful to do so. She’s also met young songwriters who figured they would join a PRO when they're further along in their career. This episode is here to quell those fears and encourage you to sign up for a PRO in your country NOW. Emily interviews special guest Loretta Muñoz of ASCAP to explain how to do just that while discussin...
May 23, 2021•1 hr 12 min•Season 1Ep. 8
This episode covers Chapter 4 of the book this podcast is based on, "How to Record With or Without a Budget." Host Emily White does so by interviewing veteran musician, producer, photographer Patrick Sansone of Wilco and The Autumn Defense. Emily and Pat discuss his successful career through the lens of the book. While also sharing best practices for recording whether you're just getting going or would like to learn and grow through hearing from Pat's experience in the studio. beatBread is a pio...
May 16, 2021•1 hr 53 min•Season 1Ep. 7
The next chapter in the book this podcast is based on is "How to Record With or Without a Budget." Host Emily White initially thought of Imogen Heap for this episode, as she is the first woman to win Best Engineered Album at The Grammys. However Emily realized she'd be remiss if the interview was limited to recording, and instead interviews Imogen on her iconic career through the lens of the book. Emily used to tour manage Imogen and we hope you enjoy this special conversation where they catch u...
May 09, 2021•1 hr 3 min•Season 1Ep. 6
Today's episode delves into every musician's favorite topic (hint: sarcasm) - business affairs. Business affairs is also known as the legalities and rights around the music you're creating, and is not limited to master recording ownership and songwriting splits. Host Emily White digs in to ensure you're collecting all revenue that's owed to you for your songwriting and music publishing. She also shares best practices on how to handle songwriting splits if you are collaborating with others on wri...
May 02, 2021•44 min•Season 1Ep. 5
Prior to recording, it's crucial to establish your marketing foundation as you can then authentically connect with fans to bring them on your journey. In short, this includes setting up your email list, text message club and ensuring your social media accounts are in place. No one knows this better than Ariel Hyatt of Cyber PR. Ariel's best-selling books and award-winning Cyber PR® process marks the intersection of social media, PR, and online marketing. She's best known in both the music indust...
Apr 25, 2021•57 min•Season 1Ep. 4
Host Emily White had the privilege of interviewing Bon Iver's Justin Vernon for her students at New York University's Clive Davis Institute prior to the pandemic. White realized this conversation perfectly brought to life Chapter 1 of How to Build a Sustainable Music Career and Collect All Revenue Streams - Get Your Art Together. Bon Iver's management kindly gave their blessing to share this interview in podcast form. White feels that anyone can achieve this book's and podcast's title. However t...
Apr 18, 2021•44 min•Season 1Ep. 3
Zoë Keating is the only musician Host Emily White has ever met that does not need to read the book this podcast is based on. Zoë is an old and dear friend of Emily's, as they first met when Emily was tour managing Zoë and Imogen Heap in the Winter of 2006. Emily interviewed Zoë for the book's foreword which is available via an exclusive excerpt with Hypebot here . This podcast episode is the audio recording of that conversation and contains more than what is available in the book and Hypebot pie...
Apr 11, 2021•1 hr 31 min
Welcome to How to Build a Sustainable Music Career and Collect All Revenue Streams! Based on Emily White's #1 Amazon best-selling book of the same name , this debut episode gives you an overview of the book and this podcast series. Emily has never seen the modern music industry presented to artists in order - from creation to execution or recording to release. Similarly, as a veteran of the industry, Emily was repeatedly finding money owed to artists. She realized that if this was happening to a...
Apr 05, 2021•26 min•Season 1Ep. 1
