I first met Adore Beauty's co founder and CEO, Kate Morris several years ago at a Telstra Business Women's Awards event. We have since become good mates, and every time I see her, I am in awe of how polished she looks, but in a completely effortless kind of way. Now, as the leader of a publicly listed e commerce beauty empire, Kate definitely feels the pressure to look a certain way when she steps out of the house or presents herself
in a zoom meeting. So when I had Kate on the show a few months ago, I was very keen to hear about how Kate does this, and it wasn't what I was expecting to hear. My name is doctor Amantha Imber. I'm an organizational psychologist and the founder of behavioral science consultancy Inventium, and this is how I work a show about how to help you do your best work. On today's It's My Favorite Tip episode, we go back to an interview from the past and I pick out
my favorite tip from that interview. In today's show, I share part of my chat with Kate Morris about something she did a few years ago to create a shortcut for always feeling and looking like the best version of herself.
There are realities, I think for women CEOs of women business leaders, in the sense that people look more at our clothes than they do it all the men who are just wearing boring suits and wear the same suits
all the time. And I was very aware of that, but then also felt like I didn't really know what I was doing on that front, and so every single time I had to go to some kind of business event, I would just basically in the week building up before it, just have this massive wardrobe crisis and never feel like I had the right thing to wear, and I guess I would end up going to the event feeling not
like the best version of myself or not. I wanted to look all the image that I wanted to be projecting, and I thought, you know, I'm just like, it's just really exhausting having to think about it all the time.
Can I not delegate this is There must be someone who knows how to do this, And there was, and so yes, I enlisted a stylist who came to my house and went through my entire wardrobe and made me throw out all the things that were dorky and made a list of what I needed, and she took me shopping for three or four hours, which is probably it's more exhausting than it sounds, actually, and just basically helped me to put together a wardrobe where everything match with
everything else, and there was formulas that I could use to understand, Okay, well, if you're wearing this kind of pant, you need this kind of shoe, and that I had all of that stuff ready to go, and it was, oh gosh, it was one of the best things I ever did, actually, because now I had the right things to where to whatever the occasion might be. And I think also to she acknowledged that it wasn't just a oh, well, if you're going to a business event that says business attire,
Like what was business attire for me? Because if I was just wearing like a Hillary Clinton kind of pants, would I feel like myself? And in the end we decided not, And so I actually end up wearing jeans to most things. But also I feel confident doing it, so I think, yes, having And it's similar to the way I feel about beauty, right, It's like the whole point of it is not to look a certain way,
but to feel a certain way. And for me, the stylist was just a path to making sure that I could feel like the most confident version of myself whenever I went to these things.
And I'm imagining it must have had an impact on just the time that it took to get ready and just minimizing decisions.
Is that fair to say? Absolutely? I felt like I delegated. The angst was great, someone else had already thought about this, and I'd had a third party umpire check that my outfits were acceptable.
So that is it for today's show. If you are enjoying How I Work, you might want to connect with me on the socials. So you can find me on LinkedIn just search for Amantha Imba. I think I'm the only Amantha Imba on there, if not on the planet possibly. I'm also on Twitter at Amantha and on Instagram at Amantha I, so please connect with me. I love hearing from listeners of the show. It's really lovely to get
all your notes. How I Work is produced by Inventing with production support from Dead Set Studios, and thank you to Matt Nimba, who does the audio mix for every episode and makes everything sound awesome. See you next time.