At this time of the year, you’ll start to see a lot of business and marketing experts sharing their trends and predictions for 2025. In fact, I’ll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging , so make sure you sign up before doors close to hear those. In today’s episode of the How I Do Content Podcast, though, I want to dive into what I believe has been the biggest trend of 2024 so far… And I believe this one will also sti...
Nov 11, 2024•11 min•Season 4Ep. 176
Over the past 5 years, I’ve been part of the marketing and coaching teams of many 6- and 7-figure businesses… I’ve seen how these businesses work and the strategies they use as I’ve worked alongside and collaborated with some of the smartest, most brilliant CEOs. And there’s one thing these magical humans have in common – they ALWAYS prioritise their messaging. Because they know that if they want business to feel more easeful and to generate more sales – magical messaging is ESSENTIAL. So, on to...
Nov 05, 2024•54 min•Season 4Ep. 175
Creating content in your business can often feel like a full-time job, right?! And, if you didn’t in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier. This is why, in today’s episode of the How I Do Content Podcast, I’m sharing how you can make content creation easy AF, now and into 2025. Because content creation can be easy and it can be fun – you just gotta know what’s important and what isn’t. I have worked with ...
Oct 28, 2024•11 min•Season 4Ep. 174
Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers? The answer might shock you… Because neither offer is easier to sell. And you might be thinking to yourself, “ GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?! ” But you would be wrong. And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictat...
Oct 21, 2024•10 min•Season 4Ep. 173
Money-making season is upon us! There are some really great opportunities to make money in this season, and, if you’re heading into the last 3 months of the year with a goal to make more sales – this episode is for you! Because there are some things you can do to maximise your opportunities to make sirius money in your business. So, in today’s episode of the How I Do Content Podcast, I’m sharing the things you need to focus on in your top-of-funnel marketing strategy to attract Beyonce-level cli...
Oct 14, 2024•13 min•Season 4Ep. 172
I regularly preach the importance of consistency in your marketing. In fact, if you did a search through every episode of the How I Do Content Podcast, you’d definitely find the word ‘consistency’ mentioned a whole damn lot. And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of mind when your ideal clients are ready to buy… BUT consistency isn’t just about showing up a certain amount of times over a long period of time. And ...
Oct 07, 2024•10 min•Season 4Ep. 171
How did you know it was time to engage a mentor or coach to help your business? This was a question that was dropped into the question box by one of my magical Instagram followers when I put the call out for future podcast episode topics. Thanks for the question, Jasmin! It’s a great question – so in today’s episode of the How I Do Content Podcast I’m going to share how to know when you need support and also how to make smart support decisions. Because there’s other support you might need in you...
Sep 30, 2024•15 min•Season 4Ep. 170
An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!” And, if you’re a long-time listener of this very podcast, you’ll know my stance on the often dumpster fire that is Instagram. Spoiler Alert – Instagram shouldn’t be your entire marketing strategy and it’s a HUGE risk to spend all your marketing time creating content for a platform that you don’t own. What was once the easiest and most cost-effective way to market your business ...
Sep 23, 2024•16 min•Season 4Ep. 169
In the online space, there’s a whole lot of gurus telling you that the best way to create content is…[insert their chosen preference here]. There’s a LOT of noise and conflicting information so I can’t say I’m surprised if you feel a little (or a lot) overwhelmed and confused. And because creating content will always be required if you want to attract Beyonce-level clients on repeat – you want to know what will actually work. So, on today’s episode of the How I Do Content Podcast, I’m going to g...
Sep 16, 2024•16 min•Season 4Ep. 168
How does a Biz Wizard spend their week? Well, you’re about to find out because, in today’s episode of the How I Do Content Podcast, I’m giving you a behind-the-scenes look into my week as a Biz Wizard. How do I spend my time each day? How many hours do I work? What projects am I working on right now? I’m going to reveal all! Fair warning though (and I do tell people this a lot) – but I’m pretty boring and very much a creature of habit. However, I also know people are curious and love getting a l...
Sep 09, 2024•16 min•Season 4Ep. 167
The purpose of your marketing is to nurture relationships with your audience – from first discovering you, right through to buying from you. You know your marketing is working when people come into your world and follow your intended customer journey – they find you, connect with you, begin to trust you, and then buy from you. One of the best ways to get these dream clients to this point is to create different pathways for them. Because, as you know, everyone follows their own unique customer jo...
Sep 02, 2024•15 min•Season 4Ep. 166
Ok wizard, I want to have a little chat with you about your marketing. Something has been brewing for me for a little while now and it needs to be said… I KNOW you’ve been sold the whole shiny sparkly dream of: Going viral Exploding your following 10xing your business 6-figure months and a 7-figure business while living the lavish laptop lifestyle And I know you want it NOW – to wave a magic wand and, hello, you’re living in your vision board. But believe me when I say, this shiny sparkly dream ...
Aug 26, 2024•16 min•Season 4Ep. 165
Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch… They’ll say to me: “ But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again. ” My response: “ Yeah, that’s kinda the point ” And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history… ...Obviously, I’m going to explain myself and tell you why repetition isn’t a bad thing – in fact, it’s act...
Aug 19, 2024•11 min•Season 4Ep. 164
One of the things business owners tell me on repeat is that an increasingly competitive and noisy online space means a lack of quality, consistent leads coming into their world. And, as we head into peak launch season, one of the most important things you need to focus on in your launch prep is not only attracting those leads, but also nurturing them so that when it comes time to launch, they’re ready to buy. But let’s be sirius: this is actually something you need to focus on all year round, no...
Aug 12, 2024•14 min•Season 4Ep. 163
And so here we are… It’s August… Another year is flying right past us – I mean, wasn’t it only January 5 minutes ago? But there's still plenty of time to create incredible magic in your business – I’d even go as far as to say it’s the best time of the year to make shit happen. So, in today’s episode of the How I Do Content Podcast, I want to share a couple of quick launch reminders to help set you up for success and a whole lot of magic for the rest of the year. If you’re planning a launch befor...
Aug 05, 2024•9 min•Season 4Ep. 162
Income claim messaging in the online space has gotten out of hand… So in today’s episode of The How I Do Content Podcast I want to talk about it. Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it’s a big driver for me. It’s also super inspiring and shows me what’s possible in business. And, from a marketing perspective, I also know using income claim messaging works because it speaks to this desire many people have. Marketing after ...
Jul 29, 2024•8 min•Season 4Ep. 161
Today’s episode of the How I Do Content Podcast is going to be short + sassy. Something I want to do more of is share my thoughts on different messaging + marketing trends I see in the online space. As someone who consumes a lot of content – I love observing how brands and businesses are marketing themselves online, and also seeing which strategies, tactics, and trends are the “it girl” of the month. I LOVE marketing when it’s done well. Even though I have a degree in marketing, and I know as a ...
Jul 22, 2024•7 min•Season 4Ep. 160
I’ve just finished the launch for my new program, Micro Messaging, and even though I’m five years into business… And even though I’ve launched a zillion times before… And even though I have a really epic strategy and can create magical content… Mindset was still my biggest challenge. And here’s the thing about mindset – you’ll never reach a point where you don’t need to work on your mindset. And today’s guest on the How I Do Content Podcast is going to share why prioritising your mindset is as i...
Jul 15, 2024•1 hr 5 min•Season 4Ep. 159
Do you want to make business a whole lot easier? I’m going to take that as a resounding yes – because OBVIOUSLY you want business to be easier. I ask you this question because I’m not sure you completely understand the impact of really great micro-messaging. And look, I don’t blame you because there’s a whole lot of business and marketing coaches who tell you “messaging helps you position yourself as an authority” – but what the fuck does that even mean?! Or they tell you “messaging will help yo...
Jul 08, 2024•10 min•Season 4Ep. 158
"How do I restart my content and messaging when I’ve been at a standstill for about 3-4 weeks?" I was asked this question by one of the wizards on the Micro Messaging Waitlist – and it’s also a question I get asked a lot when I’m teaching messaging and content in my programs. So OBVIOUSLY I wanted to share my answer with you too! You might find yourself taking a break due to a planned absence (such as holidays or maternity leave), you might find yourself burnt out from trying to keep up with the...
Jul 01, 2024•12 min•Season 4Ep. 157
Messaging is a word that’s thrown around in the online space more than a Quaffle in a Quidditch Match. It’s become the latest buzzword, following in the footsteps of “Quantum Leaps” and “Energetics”. And when you hear a word or a phrase on repeat, it starts to lose its meaning – which is funny considering messaging is literally the meaning behind everything you create in your business. I don’t want messaging to become something you don’t siriusly consider because (and I can’t say this enough) yo...
Jun 24, 2024•16 min•Season 4Ep. 156
Messaging is the one thing that connects absolutely everything you do in your business. At every stage of business… For every offer you create… For your marketing strategy… For your sales strategy… Your messaging plays a pivotal role in all these different elements – it’s the glue that holds your business together. So when you’re not making as many sales as you’d like in your business – I’ll ALWAYS recommend you look at your messaging first and foremost. One of the biggest problems I’m hearing f...
Jun 17, 2024•10 min•Season 4Ep. 155
This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic episodes from this mini-series: In Volume 1 I reviewed the messaging of an Infant and Toddler Sleep Consultant In Volume 2 I reviewed the messaging of a Fertility Awareness Teacher And, in Volume 3 , I reviewed the messaging of a Social Media Manager So, if you haven’t already listened to those episodes – feel free to hit pause and go ch...
Jun 10, 2024•11 min•Season 4Ep. 154
It’s time for me to review another biz wizard’s messaging + marketing… This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. So, if you haven’t listened to Volume 1 and Volume 2 already – go check them out right now. In Volume 1 , I reviewed the messaging of an Infant and Toddler Sleep Consultant. And, in Volume 2 , I reviewed the messaging of a Fertility Awareness Teacher. In today’s Messaging on the Mic episode, I’m featuring a Social Media Manager &...
Jun 03, 2024•14 min•Season 4Ep. 153
It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1, where I reviewed the messaging of an Infant and Toddler Sleep Consultant – you can check...
May 27, 2024•14 min•Season 4Ep. 152
Messaging on the Mic is BACK! You loved this mini-series so much last year – I decided to bring it back in 2024. If you’re new to the Messaging on the Mic Series – it’s a 4-week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) to be one of 4 businesses I select to feature in the series. Each episode, I review a business’s current messaging and share my recommendations for how they can upgrade their messaging so that they’re in demand with Bey...
May 20, 2024•13 min•Season 4Ep. 151
Holy flying dementors – it’s Episode 150 of the How I Do Content Podcast! 150 episodes of me sitting down at this microphone, hitting record, and sharing my wizarding wisdom with you. Siriusly, it feels like yesterday that I shared episode 1 with you… and now here we are, 149 episodes later – still going strong, and still loving it! In today’s 150th episode of the How I Do Content Podcast, I want to share 5 of my biggest business wins and lessons. My business coach suggested this topic for episo...
May 13, 2024•16 min•Season 4Ep. 150
In an online space where you’re constantly competing for the attention of your community – you need to know how to master your messaging. Messaging appears to be the latest buzzword in the online space BUT with good reason. Magical messaging is THE thing that’ll help you cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients why they need YOU in their life – RIGHT NOW! Now, if you’re in a season of business where the flow of cash and clients is ...
May 06, 2024•13 min•Season 4Ep. 149
At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024. So what is authentic marketing, and how the heck can you bring more authenticity to your marketing? Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer. Now, if you don’t know Tracey – strap yourself in because it’s about to get lit. Tracey is a business activator and mentor for legendary women who are h...
Apr 29, 2024•1 hr 2 min•Season 4Ep. 148
When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine. But why? How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to? And why do we place so much value on hitting that milestone when, in reality, nothing really happens when you get there? But I see so many business owners get so caught up in achieving the $10k month that th...
Apr 22, 2024•52 min•Season 4Ep. 147
