Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing. As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark. Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls. If your creative spark has gone MIA and you’re simply going through the motions – today’s episode o...
Apr 15, 2024•11 min•Season 4Ep. 146
Over the past 5 years, I’ve consistently shared content across multiple marketing channels. 768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts 145 podcast episodes And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content. Content is my most powerful spell and I ain’t afraid to wield my wand. And over the years, people have always been amazed by both my consistency and my creativity when it...
Apr 08, 2024•13 min•Season 4Ep. 145
I see you, wizard… You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS. I also know you don’t have time to waste! Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden Snitch. Over the past 5 years, I’ve read, reviewed and written a whole lotta content… And, in my busi...
Apr 01, 2024•10 min•Season 4Ep. 144
I don’t know about you, Wizard… But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it. Heck, these days you’re lucky if your content is shown to 1% of your followers. It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bone and show your content to your dream clients. In the wise words of Hermione Granger – “There must b...
Mar 25, 2024•9 min•Season 4Ep. 143
If you want people to buy from you – you need to give them a reason to. And, sure, that might seem obvious… But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them. This is a BIG mistake so many business owners make because they lose sight of WHY people buy. In today’s episode of the How I Do Content Podcast, I want to share what you actually need to do to get people to buy...
Mar 18, 2024•8 min•Season 4Ep. 142
I hear you – creating content can often feel like it’s your full-time job! And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content. But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be. So, in today’s episode of the How I Do Content Podcast, I want to share 3 underrated content hacks every business owner needs to know. This is going to be a sh...
Mar 11, 2024•10 min•Season 4Ep. 141
Today is my 39th birthday. This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler. And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in Marketing, started my business, have grown my business beyond my wildest dreams and even extended my family with the addition of Maggie the Menace. Tha...
Mar 04, 2024•11 min•Season 4Ep. 140
The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime. Now you might be wondering – " What does the Super Bowl have to do with business, Tahryn? " Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads have become almost as famous as the Super Bowl itself. It’s sometimes easy to forget there’s a football game be...
Feb 26, 2024•10 min•Season 4Ep. 139
Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing. Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this became the catalyst for changes to the make-up of this offer. It’s safe to say this offer has completely transformed my business and how I support my c...
Feb 19, 2024•11 min•Season 4Ep. 138
I recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1. Welllllllllllllllllllll kind of… I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode… Because if you’ve listened to this podcast before (or you’ve been part of my community for a while now) you KNOW I think the whole “booking out your business with one post” kinda vibe is BS. And whenever I see these kinda posts – I know mo...
Feb 12, 2024•13 min•Season 4Ep. 137
The goal of your marketing? To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details. So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine. Now in the online space, it’s very easy to get caught up in the shiny, sparkly aspects of marketing – creating the on-brand Canva graphics, updating your Instagram bio for the 100th time or se...
Feb 05, 2024•11 min•Season 4Ep. 136
You know how much I love this podcast right?! And it’s not just because I love connecting with my community in this way – but also because of how much easier it’s made my content creation process. Instead of spending all my time focused on social media and worrying about whether the algorithm will deem my content good enough to be seen… I have a way to connect with my community AND a marketing channel I own minus the pesky algorithm and million hoops you need to jump through for your content to ...
Jan 29, 2024•47 min•Season 4Ep. 135
As you begin another year in business and you’re planning your year ahead… You’ll no doubt be looking for ways to increase your visibility so you can grow your income and impact in 2024. Now the thought of increasing your visibility might also be something that scares the shit out of you – not to worry though because today’s guest on the How I Do Content Podcast is here to help! I’m so thrilled to be speaking with the fabulous Jacqui Maloney. Jacqui is a public speaking and media coach, committe...
Jan 22, 2024•1 hr 9 min•Season 4Ep. 134
Welcome back to a new year, and a new season of the How I Do Content Podcast. I hope you’re feeling rested, refreshed, and ready to create incredible magic in your business this year! There’s something magical about the start of a new year and all the possibilities and opportunities that will unfold in the next 12 months. To kick off the new year and the first episode back for 2024, I wanted to share some things you can do to set yourself up for success and business growth in 2024. This episode ...
Jan 15, 2024•11 min•Season 4Ep. 133
So here we are – the final episode of the How I Do Content Podcast in 2023. I wasn’t sure what I was going to share with you today, because, if I’m completely honest, 2023 has been the year that nearly broke me. I sat here 12 months ago and shared with you that 2022 had been my most challenging year in business to date… And sitting here now it feels like 2023 said “Hold my beer”... I’ve debated exactly what I’d tell you about this year, because it would be so easy for me to sit here and pretend ...
Dec 18, 2023•14 min•Season 3Ep. 132
Here we are – weeks away from the end of another year. A year that for many business owners has been challenging, to say the least – myself included (but more on that later). And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line – I know the thought of thinking about next year is probably not your idea of a good time right now… BUT if you want things to change in 2024 – you need to take some time to prepare and plan for the year ahead BEFORE you shut...
Dec 11, 2023•13 min•Season 3Ep. 131
I’m a big believer your messaging matters so fucking much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes. How do I know? Well, that’s a secret I’m happy to tell you, dear wizard! This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and my business. This offer became my easiest offer to sell despite it also being my most premium offer in terms of price point. So how did I do it? Well,...
Dec 04, 2023•11 min•Season 3Ep. 130
When you start a business you don’t quite know the whole scope of what you’re getting into. Sure you might have a basic idea of what you think you need to do to run a successful business… But in reality, running a business is like an iceberg. There’s the part you see above the water (aka what you see on social media) and then a whole heap that goes on below the water and behind the scenes that you don’t see. What’s going on below the water is often not shown or talked about enough but is super i...
Nov 27, 2023•45 min•Season 3Ep. 129
It’s wild to me that I’m already speaking about 2024 – but here we are! This is the time of the year when marketers and business coaches are making their predictions for the year ahead, and planning how they can create success in their business and support their clients to do the same. Things in the online space shift quickly when it comes to technology and consumer behaviour – so you need to keep your finger on the pulse should you need to pivot and make changes. You also need to know what is f...
Nov 20, 2023•16 min•Season 3Ep. 128
At the start of the year, I had one of my most challenging launches. Despite being a seasoned Launch Wizard: I ended the launch not reaching my goal I heard ‘no’ wayyyyyyy more times than I heard ‘yes’ + was ghosted A LOT People who I thought would sign up didn’t I literally had an entire 4 weeks of no sales I found it really fucking hard to sell my offer and even though my launch didn’t go to plan – I didn’t make it mean I’m shit at launching or swear off launching forever. It’s just one of tho...
Nov 13, 2023•17 min•Season 3Ep. 127
The most successful business owners are those who prioritise their mindset. This is not to say they prioritise the mindset work over taking action – they do it at the same time. They utilise different strategies to become the most aligned, magnetic and confident business owners they desire to be. And in today’s episode of the How I Do Content Podcast, the magical Anna Hastie is going to share how you can utilise different mindset strategies to help you do the same. Anna began her entrepreneurial...
Nov 06, 2023•1 hr 3 min•Season 3Ep. 126
If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan! In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy. But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve launched, attract Beyoncé-level clients on repeat, and maintain this high level of consistency… ...i...
Oct 30, 2023•13 min•Season 3Ep. 125
Black Friday & Cyber Monday are fast approaching… It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers. And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November. Black Friday started in the United States to mark the start of the Christmas shopping season – but it’s become a global sales pe...
Oct 23, 2023•12 min•Season 3Ep. 124
Which comes first: your life or your business? A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it. But what often ends up happening is you start putting your business before your life and that freedom-based lifestyle starts to feel impossible. So is it actually possible to build a successful business AND maintain a freedom-based lifestyle...
Oct 16, 2023•57 min•Season 3Ep. 123
Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond. It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts. My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently. And I get it! You didn’t start your business to become a full-time content creator… And even if you...
Oct 09, 2023•16 min•Season 3Ep. 122
Running a business can be stressful. You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales. And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things. This is why listening to your body and embracing all parts of you and designing a business that allows you to thrive is so important. Today’s guest on the How I Do Content Podcast is here to share her j...
Oct 02, 2023•52 min•Season 3Ep. 121
There are a lot of burnt-out business owners in the online space. I believe this is the case for a number of reasons: During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do? Then coming out the other side, trying to keep up with that level of output while juggling all the things that resumed as normal Not to mention the online business space has grown a lot in the last 3 years and this has meant there’s increasing competition s...
Sep 25, 2023•1 hr 1 min•Season 3Ep. 120
When I studied marketing at uni they didn’t teach me how to use social media. In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned! At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more. But 4 years into business I can hand on my Ned-loving heart say I’m actually glad they didn’t because instead, I learnt the important m...
Sep 18, 2023•18 min•Season 3Ep. 119
Winning clients is the goal right?! But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you? But before I reveal how to make winning clients easier… Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients. And that’s chasing marketing trends. I see it time and time again – people getting distracted by the latest shiny marketing trend or quick hack to mak...
Sep 11, 2023•12 min•Season 3Ep. 118
One of the most popular offers in the online space right now is a membership. It seems like every Harry, Ron & Hermione is creating + launching a membership. And I get it – it’s a great entry point for your clients and customers. But what actually goes into creating and launching a successful membership? A membership with a community filled with raving fans, that grows and evolves with you AND that makes you consistent cash? Well, today’s guest on the How I Do Content Podcast has a magical m...
Sep 04, 2023•1 hr 7 min•Season 3Ep. 117
