When I think about the many 6-figure, multi 6-figure and 7-figure businesses I’ve had the privilege of working with and supporting… They’ve mastered the art of simplifying and streamlining their business so it continues to grow and elevate year after year. And today’s guest on the How I Do Content Podcast is an expert at supporting these business owners to do this… Let me introduce you to Nivek Harrison. Nivek is an Online Business Manager and the owner of The Virtual Chapter, a full-service vir...
Aug 28, 2023•1 hr 2 min•Season 3Ep. 116
How do you become an in-demand business owner? You know the ones… They release any type of offer and, in what seems like an instant – they’re sold out or fully booked. Not only do they do it on repeat, but they also make it look SO easy. So how do they do it? Have they mastered the dark arts or sold their soul to the Dark Lord himself? Well, not exactly. And how do I know? Well, not only have I seen behind-the-scenes of many 6-figure, multi-6-figure and 7-figure businesses… But in the past 4+ ye...
Aug 21, 2023•9 min•Season 3Ep. 115
If you’re a long-time listener of the podcast, you’ll know there are 2 things I’m not a big fan of… Copy + paste templates and Reels. Now the reason I’m not a fan is because these 2 things have a HUGE impact on what’s shared in the online space and how people show up online. So often people consciously or subconsciously try to “fit in” by emulating what other people are doing. You try to replicate someone else’s strategy or create content a certain way because that’s what everyone else is doing ...
Aug 14, 2023•10 min•Season 3Ep. 114
I’m sure you’ve heard it before – if you want to create a connection with your ideal client or customer, you need to tell your story. Heck, if you’re a long-time listener of this podcast or you’ve come to any of my masterclasses – you’ll know this is something I speak about a lot. And one of the most common objections I hear when it comes to sharing your story is – “but Tahryn, I’m not that interesting.” or “I don’t have a rags to riches story.” Firstly – same! I’m a basic bitch from way back. I...
Aug 07, 2023•11 min•Season 3Ep. 113
As I sat down to reflect on the end of the 22/23 Financial Year, I discovered that not only was June my biggest-ever cash month in business… But it was also my biggest financial year to date. And while I love celebrating these magical milestones – I also share this with you because my biggest year in business (to date) didn’t exactly look like what you might expect it to look like. There was about a 3-month period earlier this year where business felt really hard. And no matter what I did, it fe...
Jul 31, 2023•12 min•Season 3Ep. 112
The humble sales page is a powerful tool that helps businesses market and sell their offers. And yet some online “gurus” will try to tell you that sales pages are dead. I disagree completely – the sales page is NOT dead… HOWEVER… Online business has changed. Consumers and how they make their purchase decision has changed. And yet, people are still writing sales pages the exact same way and expecting better results. So no, the sales page isn’t dead, but how you’re writing them should be! In today...
Jul 24, 2023•9 min•Season 3Ep. 111
Have you ever felt like taking a break from Instagram? I definitely have! It’s a big decision that brings up a whole lot of other questions like: How will I grow my business if I’m not on Instagram? Will my community remember who I am if I’m not on Instagram? What if I miss out on an exciting opportunity because I’m not on Instagram? So, if you’ve ever thought about taking a break from Instagram, but couldn’t get your head around how it would work – you’re in luck! Today’s guest on the How I Do ...
Jul 17, 2023•55 min•Season 3Ep. 110
The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words. And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!” Well, a whole lot more than you think! Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for. Whether that’s content or offers – you need to deeply understand them (what they’re currently navigating, experien...
Jul 10, 2023•1 hr 1 min•Season 3Ep. 109
Welcome back to Messaging on the Mic! This is the 4th and final instalment of this 4-episode mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. In Volume 2, I reviewed the messaging of a Wedding Photographer. And, in Volume 3, I reviewed the messaging of a Reiki Master & Naturopath . So if you haven’t listened to those ep...
Jul 03, 2023•12 min•Season 3Ep. 108
Welcome back to Messaging on the Mic! This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. And, in Volume 2, I reviewed the messaging of a Wedding Photographer. So if you haven’t listened to Volume 1 and Volume 2 , feel free to hit pause and go check them out right meow. In today’s Messaging on the Mic episode I’m featuring a Reiki Master & Naturopath – ...
Jun 26, 2023•12 min•Season 3Ep. 107
A couple of weeks ago, Ned & I celebrated our 4th Business Birthday. And, as with any business milestone, you tend to reflect on your journey so far and all the changes that you've witnessed, navigated and survived. One thing I always think about is how much social media has changed over the past 4 years. And what worked back in 2019 – has 100% changed and evolved too. So what exactly IS working in social media right now? Well, today’s guest on the How I Do Content Podcast is here to tell yo...
Jun 19, 2023•1 hr 5 min•Season 3Ep. 106
Welcome to the second episode of Messaging on the Mic! The 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1 where I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing – you can check that out first . In today’s Messaging on the Mic episode...
Jun 12, 2023•11 min•Season 3Ep. 105
Welcome to the first episode of my Messaging on the Mic Series! If you’re thinking – “Wait, what is Messaging on Mic, Tahryn?”... Well, let me get you up to speed, wizard! Messaging on the Mic is a 4-week mini-series inside the How I Do Content Podcast. I put the call out a couple of weeks ago and invited brave business owners to apply – the premise being I select 4 businesses to feature on these episodes where I share my messaging recommendations for them. To apply they simply needed to answer ...
Jun 05, 2023•11 min•Season 3Ep. 104
Nothing is more refreshing to me than honest + open conversations about the realities of business life. I’m not a fan of surface-level small talk. I believe there’s so much magic to be found in these deeper-level conversations and it also helps you to find your people and form genuine connections. And one person I absolutely love having these conversations with is Jessie Parker. Jessie runs cup-filling in-person events + a mastermind for Perth business owners. She has this superpower of bringing...
May 29, 2023•1 hr 18 min•Season 3Ep. 103
I’m an absolute sucker for good marketing. Even though I have a degree in marketing and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging… TAKE MY MONEY! If you can make ME feel like I matter, that I’m important and not just another $$... AND you can back up that marketing with actual results and a kick-ass product or service... Well, you've got me – hook, line and sinker. I’ll be your biggest cheerle...
May 22, 2023•17 min•Season 3Ep. 102
It’s no secret that if you’re marketing yourself and your business online you need to be constantly evolving. The landscape in the online space is always changing. I only need to look back 4 years ago when I started my business to see how much has shifted and changed. There’s always a new trend or marketing channel, or way of marketing and selling your offers, to keep on top of. Over these 4 years, as a good introvert does, I’ve observed and listened to what I’m seeing and hearing in the online ...
May 15, 2023•13 min•Season 3Ep. 101
One hundred. One hundred episodes of the How I Do Content Podcast. One hundred episodes of me sitting down at the microphone, hitting record, and sharing what’s hot on my heart. And, in doing so – hoping that it resonates with you. But here we are today – 2 years later, over 20,000 downloads, 47 magical guests, and hitting record on episode 100. To celebrate, I’m handing over the mic to my extra special guest host – someone who played a BIG role in my decision to start this podcast – my magical ...
May 08, 2023•1 hr•Season 3Ep. 100
My launches don’t always go to plan. Shocking, I know, for this so-called “launch wizard”. But the reality is that sometimes… The tech dogs like to test me with tech issues Instagram engagement goes down the toilet mid-launch The unsubscribes and unfollows pile up There are multiple days in a row without sales All I hear is “NO I don’t have the time”, “NO I don’t have the money”, and “NO I’m not ready” I don’t even come close to hitting my launch goals In fact, there’s usually some version of th...
May 01, 2023•13 min•Season 3Ep. 99
If you’ve ever wanted a behind-the-scenes look into the backend of my business – you’re in luck! Because on today’s episode of the How I Do Content Podcast, I’m sharing the tech tools and team that support Ned & I, and help create the magic you see on the front end. You usually only see the finished product on the front end, but there’s a whole lot more that you don’t see when it comes to running a 6-figure business. I’m sharing everything I use in my business, why I use it, and also some ot...
Apr 24, 2023•14 min•Season 3Ep. 98
I want to let you in on a little secret. A way to get your ideal clients and customers to stop scrolling past your content… To take notice and have your content speak so deeply to them, they think you’ve taken up residence in their head … Which gives them no other option but to throw their money at you! In today’s episode of the How I Do Content Podcast, I’m sharing the messaging shifts you need to make to stand out online and cash in. Because THIS right here is the difference between crickets a...
Apr 17, 2023•12 min•Season 3Ep. 97
Shall we talk about the dementor in the room? No, it’s not just you – business IS a little slower than usual. The economy, the cost of living, and an impending recession mean that consumers are more discerning with how they spend their money. It’s not to say they’re not buying – it’s just at the moment it’s not as fast and free-flowing as it once was. Most business owners I’ve spoken to are also experiencing a slower start to the year – slower sales, slower launches, increased decision time and ...
Apr 10, 2023•11 min•Season 3Ep. 96
A couple of weeks ago I launched my 90-minute intensive 'How to Create a Money-Making Personal Brand' sessions – and they quite literally flew out the door on their Nimbus 2000 broomstick. My goal was to sell 10 intensives at the special launch price of $299 – and I hit that goal in a week! I didn’t even get a chance to share some of the amazing content I had planned – so this was a very simple, low-key launch. Now, this also wasn’t a fluke. This is the third time I’ve launched 90-minute intensi...
Apr 03, 2023•12 min•Season 3Ep. 95
You have your email list because you’re a smart business owner… But how the heck do you grow it beyond your mum and your best friend? Now I don’t know about you – but I don't hand over my email address to any old business or simply because they told me I should sign up for their email list. People are spoilt for choice so you gotta give them a pretty good reason to hand over their email address and sign up for your email list – not to mention get them to stay there and buy from you. So, on today...
Mar 27, 2023•53 min•Season 3Ep. 94
As more and more businesses market and sell their offers online, this means increased competition to get your business and your offers in front of your ideal clients. Your ideal buyers have endless options – so how do you stand out online when it feels like there are a million other [insert what you do here]s? And no, doing what you’ve always done is not going to cut it! The secret spell to making consistent sales in your business in a competitive online space – comes down to creating a memorabl...
Mar 20, 2023•51 min•Season 3Ep. 93
Are you BFFs with your business finances, or would you rather hang out with Voldemort than think about money? The stories you have around money could be limiting your earning capacity, so it’s kinda important to understand your numbers so you can create more money magic in your business. Today’s guest on the How I Do Content Podcast is here to help you! Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter – she...
Mar 13, 2023•43 min•Season 3Ep. 92
Give me consistent cash and I’m as happy as Hermione at exam time. Over the last 4 years, I’ve built a consistent $10k+ cash baseline in my business. It means $10k months are the minimum for my business – and anything I earn on top of that is a magical bonus. Now I didn’t get to this baseline by getting caught up in the latest trends or being distracted by shiny shit. I’ve prioritised the boring basics: Offer creation Messaging & Marketing Launching & Selling Creating a memorable persona...
Mar 06, 2023•13 min•Season 3Ep. 91
As an introvert, I KNOW you love your alone time, and that a group of people is not your idea of a good time… However, there’s one situation where a group of people is actually a good time. It’s something that’s good for you AND your business – and that’s a group mastermind. Now hear me out! I’ve been part of a mastermind in one way or another since 3 months into my business and, as you know – I’m a raging introvert! I’ve been working with my coach for 4 years, and after doing 1:1 coaching with ...
Feb 27, 2023•10 min•Season 3Ep. 90
A $10k month is often one of the first goals you set when you start your business. And if you’ve hit a $10k month before, you’ll know how exciting it feels when you reach it for the first time. I can still remember my first $10k month and, honestly, I still feel excited when I hit $10k months. And if you’re yet to reach that milestone, not to worry, because today’s guest on the How I Do Content Podcast recently hit her first $10k month and is going to share how she did it! Today I’m talking to m...
Feb 20, 2023•1 hr 8 min•Season 3Ep. 89
Mindset is a HUGE part of what I do. It’s not something I talk about a whole lot in my content, but it’s always a key piece of how I support my clients. Now, mindset is something you’ll be navigating whether you’re an introvert or not. But when you throw in the fact that the online space can favour the more extroverted – introverts in business can find themselves faced with different mindset challenges. And that’s why the first module of the Introverted Biz-Wizard Mastermind is on mindset, and o...
Feb 13, 2023•11 min•Season 3Ep. 88
As I always say – you don’t need to be an extrovert to be good at business or to have a successful business. You can be an introvert AND build a 6 or 7-figure business. But being an introvert and growing a business in the online space means that sometimes you gotta step out of your comfort zone and do things that feel a little uncomfortable. Let me be clear – it’s not about completely changing who you are, it simply means taking into consideration your strengths and doing things a little bit dif...
Feb 06, 2023•56 min•Season 3Ep. 87
